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Living Styles Monitor 2016

Living Styles Monitor 2016

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Page 1: Living Styles Monitor 2016

Living Styles Monitor 2016

Page 2: Living Styles Monitor 2016

Interior design and decoration stays an important factor in 2016

Page 3: Living Styles Monitor 2016

Attach great importance to the design and decoration of their house.

76% 68%

Have recently, or will soon change or renew the design of one of their rooms

Page 4: Living Styles Monitor 2016

Prefered main interior styles

20%

21%

32%

38%

60%

Classic

Eclectic

Rural

Contemporary modern

Contemporary classic

Page 5: Living Styles Monitor 2016

Top 5 most popular interior substyles

LONG ISLAND

WARM & COSY

DUTCH CHIC

DECO STYLE

SOBER RURAL

Page 6: Living Styles Monitor 2016

Eclecticism is on the rise

64% say they like more than 3 substyles

Growing amount of different home&deco magazines being

bought

0

1

2

3

4

5

6

2012 2016

Belgium

The Netherlands

Page 7: Living Styles Monitor 2016

We offer the highest reach in Home & Deco

Page 8: Living Styles Monitor 2016

Interested in the full story? Contact us:

Annelies Vancoillie

+32 15 67 85 67 [email protected]

Philippe Coppens

+32 15 67 85 01 [email protected]