Designing services for citizens*

“Outside In” talks School of Design, University of Leeds

@cocarivas

GDS and how it came about The government's design principles, what do they mean in practice

What I’m going to talk about

@cocarivas

GDS

GDS

@cocarivas

GDS was created by Francis Maude in response to Martha Lane Fox’s report...

GDS

@cocarivas

Create GDS Fix publishing Fix transactions Go wholesale

GDS

@cocarivas

Create GDS

Photo source: http://bit.ly/1F0snle @cocarivas

GDS

@cocarivas © Crown Copyright 2013 Photographer: Sergeant Tom Robinson RLC @cocarivas

Fix publishing

GDS

@cocarivas

1,700 central government websites closed in 2011/2012

@cocarivas

@cocarivas

GDS: Fixing publishing

Source: https://www.youtube.com/watch?v=ofbDKGuB0X0 @cocarivas

How many of you have used gov.uk?

@cocarivas

Design of the year 2013

@cocarivas

Typeface

@cocarivas

Design of the year 2013

@cocarivas

Fix transactions

Across government

@cocarivas

Fix transactions

http://bit.ly/1pD8tYQ @cocarivas

Fix transactions

http://bit.ly/1uLWE47 @cocarivas

@cocarivas

Fix transactions across government

https://www.youtube.com/watch?v=zgfec379kZU @cocarivas

What gov transactions do you use?

@cocarivas

Design principles

Design principles

@cocarivas

https://www.gov.uk/design-principles

https://www.gov.uk/service-manual/digital-by-default

@cocarivas

https://www.gov.uk/service-manual

@cocarivas

1. Start with needs*

*user needs not government needs

Design principles

Start with user needs

https://www.youtube.com/watch?v=BQ-iiBLCko0 @cocarivas

2. Do less

Design principles

Do less

@cocarivas

3. Design with data

Design principles

Design with data

Design with data

Design with data

Design with data

Design with data

https://www.carersallowance.service.gov.uk/allowance/benefits

Design with data 33,733

15, 706

4. Do the hard work to make it simple

Design principles

Do the hard work to make it simple

5. Iterate. Then iterate again

Design principles

Concept of MVP

source: Spotify product development team

Concept of MVP

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Concept of MVP

@cocarivas

6. Build for inclusion

Design principles

Build for inclusion

Basic Online Skills: Able to search and

communicate, safely

7. Understand the context

Design principles

Understand the context

8. Build digital services not websites

Design principles

9. Be consistent not uniform

Design principles

Be consistent not uniform

10. Make things open: it makes things better

Design principles

@cocarivas

Make things open: it make things better

http://bitly.com/1rWe1c8 @cocarivas

https://insidegovuk.blog.gov.uk/2014/09/15/current-state-of-apis-on-gov-uk/

@cocarivas

Make things open: it makes things better

@cocarivas

GDS @cocarivas

Make things open: it make things better

@cocarivas

Questions?

@cocarivas

Source: http://bit.ly/1xMN6FH

Thanks*

coca rivas head of justice lab coca.rivas@digital.justice.gov.uk

@cocarivas

@cocarivas