Is it really about money

is it really about money?

14|08|23 marco lampugnani ^_^

more info here > http://bit.ly/1BNEkdk

hallo hallo, welcome :)

first: a video about cyrcolo

video here > http://vimeo.com/67287518

< this is our case-study today

P2P cycle community based on sharing of private bikes

INFRASTRUCTURE: bike device|platform|appROLES: provider|user|curatorGLOCAL: flirts with both scales (L)BUSINESS MODEL: selling of device|service + revenue sharing with communities

AMBITION/EXIT: communities take over the company (W)

short RECAP

BUT..

considering brief:

> urban flows> funding the flows> scaling-up the bottom up> new communities|clients|businesses

we have almost all of them… … and cool|tricky things start to pop-up

cool thing #1

it is about REPLICABILITY <3 non SCALABILITY

many S|M networked communities ooo + AAA + XXX + [...]instead of a unique global one

IMPORTANT!!!

cool things #2&3

2 > empowers communities 2b > fosters identities

3 > it is not centralized

tricky thing #1

who do you want to be: provos (we <3) or real?

as AMBITIONS are high, STARTUP COSTS are consequent :((it is not like starting it just in your neighborhood)

-----> where to get funds to start? RE: in any case it’s complicated..

about starting up costs, more info here > http://bit.ly/1BNEkdk

tricky thing #2

all that stuff is not 100% feasible both in terms of:

FISCALITY ¥€$ > shares, taxes (any subject’s)MANAGEMENT responsibilities|insurances etc. PERMITTING scenarios are changing and EU isn’t yet EU


tricky thing #3

it’s not like “I do a project then i finish|drop it” …

dealing with communities is 100% absorbing (the community is the message)

plus

sometimes renders you the leader.


in the end

more than an economical problem, it is an ECOLOGICAL one:

which is designer’s role in society?how does it fosters change? (as it shoould do as nowadays role of D is to create value)

P.S.

We’ve always been taught money wasn’t important. it is indeed.

Point is not about how to drive money or fit fundings into what we do.

it is about how to generate processes that are socio|economically not only

meaningful but most of all sustainable (in any sense)

yours,

Marco [email protected]

Design

Is it really about money