Upload
ekta-rohra-jafri
View
204
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Style Guide for Vendors to follow while uploading products to ensure consistency, findability and efficiency in scanning.
Citation preview
Usability Ma+ers!
Indian Gi3s Portal Increasing Findability
Step 2: Product Style Guide -‐ Apparel Easy to follow guidelines that allow vendors to enter the right kind of
informaGon. Follow the style guide to ensure consistency on the site. The user will find it easier to browse, find and buy what he is looking for.
‘Ishin’ Off White Faux George+e Saree with Pink Brocade Border
-‐ This Faux George+e casual wear Sare has a brocade golden and pink border…
More Info
Rs. 2,495 /-‐
Product Details
For Worldwide Delivery To be delivered from India
Calculate Delivery
In Stock – 1 Pair le3
Buy NOW
Material
Faux George+e
QuanGty Saree (6.3 Mts) &
UnsGched Blouse (1.25 Mts)
Free Size
Bagru Print, DhoG Angrakha in Floral Lime Green & Yellow
-‐ This pure co+on DhoG Angrakha made in a tradiGonal Rajasthani pa+ern …
More Info
Rs. 2,495 /-‐
Product Details
For Worldwide Delivery To be delivered from India
Calculate Delivery
In Stock – 1 Pair le3
Buy NOW
Material
Pure Co+on
QuanGty
DhoG 25”, Angrakha 22”, Chunni 16”
6 yrs 7 yrs
Color OpGons
Green & Yellow Black & White Black & Orange
Product Image(s)
Product Images are the only sensory clue to how the products looks and feels. Remember it’s the most important factor in making product purchase decisions.
Product Images are the most browsed item on a product page. Make them count.
40% online shoppers avoid a purchase due to lack of images & poor usability
Nearly half (48%) of customers would not make a sale if there was only one product image available on a product page.
The above images are a reflec0on of how the consumer browses your product page. No0ce that the images have the most a;en0on
Image Rules
Required -‐ Dos • Use simple and clean
backgrounds that do not distract from the product.
• Create images with at least 800 pixels on the short side. This enables the zoom funcGonality properly.
• Show the enGre product. The product should occupy at least 80% of the image area.
• Mannequins & Models are allowed and encouraged but as long as only the product is being showcased.
Prohibited – Don’ts • Borders, watermarks, text, or other
decoraGons • Avoid using images which are less
than 400 pixels. • Image file should not be more than
4 MB. • Other products, items or
accessories that are not part of the product lisGng; only include exactly what the customer is buying.
• If the mannequin is wearing the product, the rest of his/her clothing should be complimentary but should not take away the user’s a+enGon from the main product.
Good PracGces to Follow • Include at least 3 product images if possible.
– One Front view of a mannequin wearing the product. – One back view – A close up view of the cloth, lace, bu+ons, collar, neck or other disGnguishing features.
– (opGonal) If other colors are being showcased within the same product, there should be at least one image of each of the color samples
• Zoom FuncGonality When you submit an image of at least 300 dpi, customers can zoom in on your product image on the detail page. This provides a detailed look at your product and may reduce returns and negaGve feedback.
Dos’ -‐ Sample Image(s) Do’s
The Main image is a front view of the model wearing the product.
Side View
Back View
Close Ups
The more images you have of a
product, the more Gme the user spends on
it.
Common Image Mistakes
• Using images that only show product packaging. • Using single images that show mulGple views of the same product. You must use separate alternate images to show other views.
• Using images that are drawings or otherwise not photographs of actual products.
• Using images that show mulGple pieces of the product in different colors. Use the extra images provided to showcase different colors
Don’ts -‐ Sample Image(s) Different colors of the product in the
same image Not an image but a sketch of the
product.
MulGple views of the product in the same
image.
Don’ts – Sample Image
Naming ConvenGon
The product name is like the ambassador that stands in search results to guide buyers to the page.
Naming ConvenIon Branded & Non-‐Branded Products
Heading Branded Products: ‘[Brand Name]’ + [Work/Style/Design] + [Gender/Age ClassificaGon (opGonal)] + [Color/Print/Both] + [Material] + [Item] + [OpGonal DisGnguishing factor] Non Branded Products: [OpGonal DisGnguishing Factor] + [Color/Print/Both] + [Gender/Age ClassificaGon (opGonal)] + [Material] + [Item] + [Work/Style/Design]
What’s a ‘DisGnguishing Factor’?
Geometric Print, Faux George+e Saree in Parrot Green with a Pink Silk Border
Full Lucknawi Chikan Work, So3 Co+on Men’s Kurta in Brick Red
Since ‘Full Lucknawi chikan work’ is a disGnguishing factor and work as well, we will omit that from the rest.
‘Full sleeved’ is a disGnguishing factor.
Pink Silk Border is a disGnguishing factor
Imagine there are 10 similar Kota Doria Sarees-‐ there is at least one design aspect or a+ribute that disGnguishes each Saree.
Full Sleeved, Round Neck, SyntheGc Black KurG with Silver Embroidery
More Samples
‘Art’ Sleeveless, Black Net Ladies Suit with Golden Thread Embroidery – With Dupa+a
‘Peter England’ Men’s Formal Shirt – Co+on, Maroon
‘With Dupa+a’ is a disGnguishing factor as is ‘Golden thread embroidery’.
Both Co+on & Maroon are disGnguishing factors here so they’ve been omi+ed from the middle.
Remember: Name = Headline • The Name must be no more than 10 words in length. 80
Characters is the Max Limit. • Do not use ALL CAPS • Capitalize the first le+er of each word. Do not capitalize:
– ConjuncGons (and, or, for) – ArGcles (the, a, an) – PreposiGons with fewer than five le+ers (in, on, over, – with, etc.)
• If any of the elements menGoned in the Naming ConvenGon does not apply to your product or it is not important, it can be omi+ed.
• It should be comfortable to read, easy on the tongue. Think of what you’d call this in a shop.
DescripGve Words
• Feel free to add other descripGve words that will set your product apart from others in any part of a name.
• Refrain from adjecGves like ‘Excellent, BeauGful, Elegant…’ these offer no value to the user.
• Instead try to add words that describe a product a+ribute like ‘Hand Embroidered, Intricately woven, So3 Co+on…etc’
How to include your Brand Brand informaGon, when applicable and recognizable, allows customers to discover products via Search and other site placements. So be sure to include the brand name in recognizably branded products, especially when the customer may come to the site searching for your brand.
“Brand (DefiniIon) • A unique and idenGfiable symbol, associaGon, name or trademark which
serves to differenGate compeGng products or services • A name used to disGnguish one product from its compeGtors; it can apply
to a single product, an enGre product line, or even a company • A name or symbol used to idenGfy a seller's goods or services, and to
differenGate them from those of compeGtors
Example: Peter England, Biba, Reebok but not ‘Meenakshi’ unless it is a
recognizable brand. “
WriGng Product DescripGons
Think about the quesGons asked by users in a shop when buying the product. The answers to those quesGons must lie on the product info page.
Product DescripIons • Product DescripGons can be anywhere between 500 &
3000 characters. • Make sure you make bullet points of the salient
characterisGcs of your product. • Describe the major product features and list product
informaGon like used-‐for and style • Keep it short, but include criGcal informaGon • Include accurate care instrucGons and warranty
informaGon • The individual words of the Product Name, A+ributes and
Brand are automaGcally included while searching and do not need to be repeated in the product descripGon
Product DescripIons = Searchable Product
• Describe the five key features you want customers to consider, things that may set it apart from other products.: (e.g. Size, Age appropriateness, Type of work or Fabric used, or Type of style are all searched for terms)
• Try to answer all queries that a buyer might have about the product. Details of work or sGtching, Quality, Durability are good answers . (eg. Free Size, Vintage, Water Proof, Designer, Reversible etc.)
Samples of Bullet Points Type of Info Related Text
Place of Origin Made in USA; Imported; Made in China Care Instructions Machine wash warm, tumble dry; Dry clean only; Hand
wash, hang to dry Fit Slim fit; Authentic fit - not too fitted, not too loose Dimensions Tapered leg with 16 1/2" leg opening Specific product benefit Interior security pocket; Smoothes and slims entire
waistline; Radial sleeves for easier arm movement
Product DescripGon -‐ Do’s & Don’ts • Begin each bullet point with a capital le+er • Write with sentence fragments and do not include ending punctuaGon i.e. all sentences must be without (.) at the end.
• Do not include promoGonal and pricing informaGon
• Do not include shipping or company informaGon. • The descripGon helps customers evaluate a product, so any non-‐product-‐specific informaGon can distract from a customer’s purchase decision
Sample : Good Product DescripGon.
• This Bollywood Replica Lehenga was worn by Mallaika Arora on her visit on the Marrakesh InternaGonal Film FesGval
• This designer Net & Velvet Lehenga in Beige and Mehandi Green can be shown off at Weddings and other formal funcGons.
• The Dupa+a is beige net, heavily embroidered with flowers and edged in red & white lace and moss green velvet.
• The unsGtched fabric for this lehenga comes pre-‐prepared and just has to be sGtched together in your size for the perfect fit.
Keywords Embedded in the Product DescripIon: • Bollywood Replica
• Mallaika Arora • Film FesGval • Beige, Moss Green, Mehandi Green.
• Net, Velvet • UnsGtched • Pre-‐prepared • SGtch in your size
• Designer
Sample: Product DescripGon Don’ts
The material of saree is faux chiffon and the total length of saree is 6.3 meters including unsGtch blouse piece.
The Length of the saree is already there in the ‘Size’ column. It does not need to be menGoned
here. Missing Keywords: Off white, red brocade, pink border.
our feet give us the freedom to explore the world. Only few people know how to walk freely. The qualificaGons include a will to walk and an ayre with aytude. Pulpypapaya wants you to celebrate your freedom with this tee( Your ATTIRE WITH ATTITUDE). So, travel, explore and "BE FREE".
The graphic of the Tee here is the most important part. It is alluded to but not given any priority. The rest is simply rhetoric,
unnecessary and distracGng. MenGoning Brand names in product descripGons is a ‘No No!’
Missing Keywords: Suitable for College / Friday Dressing.
Other A+ributes
Size, Color / Material, Weight,
Size -‐ Please use the following measures for size Adult Male Clothing -‐ 36, 38, 40, 42, 44 … -‐ 36” Waist, 53” Length Adult Female Clothing -‐ XS, S, M, L, XL, XXL … Baby Clothing -‐ 0-‐3 Months, 3-‐6 Months, 6-‐9 Months, 9 -‐12 Months… Child Clothing -‐ 1-‐2 yrs, 2-‐3 yrs, 3-‐4 yrs, 4-‐5 yrs, 5-‐6 yrs … Fabric / Saree Meters (Also menGon the dupa+a size as well) Accessories Meters or cms whichever is applicable
Product Material
-‐ Please menGon the material with all its qualiGes
-‐ E.g. Viscose Velvet Hand woven Intricate Lace Pure 100% co+on 20% Co+on 80% Polyester
Color OpIons
-‐ Please menGon all colors in exact shades in separate boxes. E,g, Mehandi Green, Sunshine Yellow
-‐ These will appear as opGons for the user. -‐ In the alternaGve images, make sure you upload at least one image each of each of the colors.
QuanIty
-‐ Fill this up only if you have mulGple pieces in one set.
Sample -‐ Set of 2 stockings -‐ UnsGtched Fabric (5 Mts) & Dupa+a (2.5 Mts) -‐ Saree (6.3 Mts) & UnsGched Blouse (1.25 Mts)
For More InformaGon
• Contact <SPOC> for vendor queries on how to fill up form etc.