23
strength and strategy drive our success

Imagen Consulting Corporate Brochure

Embed Size (px)

Citation preview

strength and strategydrive our success

why chooseimagen

consulting

THE AGENCY > WHY CHOOSE IMAGEN CONSULTING

You’ve landed on ImagenConsulting because we wanted you to

If you've reached the website of our Advertising Agency it’s because we wanted you to. That is what advertising communication is all about.

You probably found us through a search engine, by using words like advertising agency, graphic design, outdoor advertising, corporate image, billboards, bus advertising, etc. and we have known how to control this in order to place our website among the top positions with the keywords you entered.

You might find our brand, our logo or our colours familiar, and it’s not surprising because ImagenConsulting

conducts constant in-house advertising campaigns where we inform our target audience of who we are, where we are and what we can do for you. It’s wouldn't be unusual if you’ve heard good things about us from another customer, it’s in the genes, in the inborn nature of the way we work: rigour, professionalism, creativity, closeness, passion for what we do... Even the tone used to write this text is controlled.

We know that it will surprise you, and you may even feel uncomfortable because of such a straightforward message, because we are so confident of our success. We may also come across as arrogant, we know, but you have needs and we have proved that what we have done with you, we can do for you.

borjabellodHe doesn’t like the term “manager”, but that is what he does. He does everything. He answers the phone, gives his opinion, designs, leads and listens, and now and then, he escapes to find a lucky star to make ends meet. He wrote the first definition of “enterprising” in the dictionary.

THE AGENCY > THE TEAM

MANAGEMENT

susanaruizBehind every great woman... there is always a group of men who need her to work like Swiss clockwork instead of a dilapidated hourglass.

ACCOUNTS - CUSTOMERS

rosaañonMethod and perseverance, she focuses and captures the issue to turn it into solutions with astonishing ease.A fresh and different point of view.

CUSTOMER ACCOUNTSbeléndíezTo do justice to her surname (Diez = Ten), she loves numbers more than words.Intriguing and mysterious, no-one ever hears or sees her, but we all know she’s there. Rumour has it that she’s a spy sent by our competitors.

ADMINISTRATION

fonsiwilhmsAs a boy, he swallowed the Windows key from his keyboard and, ever since, he’s hated anything to do with Microsoft. He will multitask and multiply efforts by ten if necessary to always meet the deadline.

PROGRAMMING | SYSTEMS

ángelleivaHe describes himself as tenacious. And after looking it up in the dictionary, we can confirm it. He is extremely talented at design and freehand drawing. He is so technical that he comes with his own book of instructions.

GRAPHIC DESIGN

jacobonovoHe loves cats but, like them, curiosity will kill him. He has an urge to know how things work. He’ll take apart each project that falls into his hands then he’ll put it back together and take it apart all over again.

GRAPHIC DESIGN

Disobedient and capricious, difficult to communicate with. Only understands English with a Taiwanese accent. It likes to dance and looks after the office –at least we think it does- when no-one is there.

r2d2PET

Human. Different experts tin different industries,

complementing each other to form a perfect machine

with feelings.

We are: Multidisciplinary, professional, creative,

serious, punctual, discreet, strict, hard-working,

determined, experienced, organized, effective,

charismatic, kind, polite, dynamic, open, friendly,

frank, tolerant, independent, responsible, sensitive, communicative,

accessible, patient, honest, affable and very

good looking.

theteam

THE AGENCY > MATTER OF TRUST

For over 16 years, ImagenConsulting has been the trustworthy choice of agency for

many companies and some continue to work with us a decade

later.

a matterof trust

THE AGENCY > CUSTOMER EXPERIENCESa bitof flattering

From CALZADOS GODOY, S.L. we want to share our satisfaction with the work conducted these past two years by the IMAGEN CONSULTING team on the development our online shops, Zapatosdetalla.com and Godyonline.es as well as their fantastic achievement on search engine positioning (SEO).

Teams like these are the ones that ensure the success of our projects, thanks to their excellent professional qualification and their high level of personal engagement.

Rafael GonzálezHEAD OF INTERNET PROJECTS

I like the way you communicate and I believe that you have a special skill to listen to customers. It’s not often that I've met professionals who are as devoted to their work as you are. Transparency, creativity and style are the main elements that make you stand out.

Belén Pérez GascónMANAGER OF THE DEVELOPMENT OF THE CULTURAL, CRUISES AND IDIOMATIC BUSINESS OF THE TOURISM BOARD OF MALAGA AND THE COSTA DEL SOL

Thanks to their creativity and design, we have achieved a strong leading image in the market and we will doubtlessly continue to work together on the planning of campaigns and the promotion of Río Real Golf Hotel..

Ángela Caro

MARKETING MANAGER OF RÍO REAL GOLF HOTEL

outsourcing

A member of your company

Outsourcing in services is becoming increasingly popular among companies. Our main target is to become another member of your company, offering all the professionalism and teamwork of an Advertising Agency to allow you to focus on your main business activity.

With this implementation in your business, you will always have an all-in-one service that is low cost but offers a completely efficient result. Some of the benefits you’ll enjoy by hiring Outsourcing services are:

Expert quality of the service by becoming another member of your business. You can count on staff that specializes in different areas, including graphic design, web design, programming, consultancy and online or offline campaign management, search engine positioning...

Cost reduction by modifying our job invoicing system (from fixed to variable) and cutting down the aggregate by outsourcing its management.

Access to the latest technologies, maintenance of said technologies and management of the resources that the company can’t access itself.

Access to knowledge and know-who that is foreign to the company.

Obtain greater flexibility and agility in managing fixed targets.

Obtain better quality products and services.

Reduce the number of routine tasks.

Allow the company to spend its time on more profitable tasks.

Can you imagine having graphic designers, web programmers, sales representatives, analysts, account executives, experts on search engines, marketing heads ... on the staff at a cheaper rate than hiring an employee?

SERVICES > OUTSOURCING FOR BUSINESS

graphicdesign

Corporate identityLogo

BrochuresCatalogues

LeafletsBranding

BillboardsMagazines

Adverts in PressPackaging

MenusThree-page leaflets

FlyersPosters

SignsVinyl lettering

We will never tire of saying that graphic design is advertising before art. This is why it should be aimed at meeting a set of targets in the market which go far beyond the personal satisfaction of seeing it hanging on a wall in a frame.The graphic and creative line you choose for your business, will accompany you for a long time and it will be the accurate reflection of your services and the quality of your product. Everything has a well-thought meaning in publicity: the colours, pointed or rounded shapes, the ascending form or dynamism of creativity, typography, even the media: thick paper, soft or rough textures, glossy, laminated or bound... are tools we use to spread the message across the target audience.

SERVICES > GRAPHIC DESIGN APPLICATIONS > IN A FEW WORDS

branding SERVICES > GRAPHIC DESIGN > LOGOS CREATED

We help our customers build and create a brand

professionally, through names and verbal

expressions that have an impact and will build the

brand and business

We apply creativity and professionalism to your

company’s image.

CASA TRECEINMOBILIARIA · REAL ESTATE

micropigmentationM A R B E L L A

GASÓLEOS ASP

GESTIONCONSTRUCTIVAedificaciones creativas e inteligentes

examplesof our designs

Three-page leaflet for Belén Calleja, Licensed Property AdministratorThis is a very modern, direct and sometimes easy-going design that keeps in

mind the “feminine” touch that distinguishes it.

We designed a three-page leaflet for Classic Car, a traditional repair service that takes exquisite care over details.

Promotional booklet of Finca Pascualete, one of the highest award-winning cheeses over the past few years.

Image of the event, invitation and posters for a promotional campaign developed for the

Tourism Board of Malaga and Costa del Sol.

Design of advert in press for Healthouse Las Dunas. We promoted the opening of a healthcare centre providing the option

to continue with the treatment at Naturhouse shops.

SERVICES > GRAPHIC DESIGN APPLICATIONS

3

3

4

4

examplesof our designs

SERVICES > GRAPHIC DESIGN APPLICATIONS

6

54

Promotional poster for Selwo AventuraGraphic campaign for the new season

of Malaga Theme Parks.

Programme-Invitation for the Carmen Opera. Graphic design of the event held

in honour of the Carmen Opera at Teatro Cervantes.

Invitation to the event organized by the Tourism Board for SeaTradeMed – Tourism on Cruises

Packaging of Calzados GODYDesign of the box used to send online purchases.

Campaign to promote the Costa del Sol at an international level. Targeting touroperators with

large presence in northern Europe countries.

3

4

Web DesignE-commerce

Email MarketingSearch Engine Positioning

Social NetworksOutsourcing Solutions

Adword CampaignsContent Management

DatabasesMobile Apps

Payment GatewaysBooking Management

SEOOnline Reputation Management (ORM)

websolutions

Web design Customized Programming Search Engine Positioning Online Marketing Social Networks

CONTENTS MANAGEABLESBY THE CLIENT

IMPROVE YOUR WEBSITE’S POSITIONING ON THE MAIN SEARCH ENGINES

PROFESSIONALWEB DESIGN

INTERNET & E-COMMERCEBUSINESS

COMMUNICATE WITH YOUR CUSTOMERS EFFICIENTLY

SOCIAL NETWORKS DESIGNAND MANAGE

KNOW YOUR CUSTOMERS CONTROL YOUR SALES AND/OR BOOKINGS

OPTIMIZE YOUR RESOURCES

Your website is more than a mere website, it is an extension of your business or brand that is open 24

hours a day. Imagen Consulting offers you the tools and expertise required to make all your visits profitable.

MULTIPLY THE IMPACTOF YOUR OFFERS

CUSTOMIZED PROGRAMMING

SOLUTIONSIncrease traffic on your website and boost sales and bookings through

email marketing actions, attractive designs and promotional campaigns

on social networks and Google.

Special and professional solutions to adjust to your

business needs

visit our website www.imagenconsulting.es

ecommerce&online

marketing

Creation of an online shop for Calzados GODYwithin its Special Sizes section. Modern and functional design,

customized programming and search engine positioning campaign

Graphic online advertising campaign to promote social networks of the

Tourism Board of Malaga and Costa del Sol

Banners made for the promotion of Theme Parks in the province on

different dedicated portals and booking engines

3

3

webdesign

Corporate website and online shop for Pryscilla Naves, sole distributor

of Innoar products in Spain.

Design and programming on CMS for Belén Calleja,

licensed property administrator.

Web design for Café del Mar Marbella.We create a self-manageable website where music

and photos acquire vital relevance

Design of mailing for the online shop of Calzados GODY.

We provide regular creativity to boost sales.

3

4

webdesign

Design and programming of the geolocalization website GEOVALLAS.

Use of state-of-the-art technology

Online shop for FincaPascualete.We designed the corporate website and the online

shop of one of the highest award-winning cheeses over the past few years.

Customized design and programming of Inmobiliaria Luxury Properties.

A complex engine that allows the business to fully manage their website.

3

3

Jeweller’s shops Healthcare Centres

Hotels Real Estate Agencies

Tourism Official Bodies

Restaurants Hospitals

Administration Agencies Lawyers

Property Development Companies Language Schools

Shoe Shops Doctors

Artists Building Companies

Travel Agencies Hairdressers

What is your business?

If we offer Online solutions it is because there are generally problems. Internet is still a new world, not so much because of the time it’s been among us, but because of its ever-changing dynamics. Internet evolves with the appearance of new devices from which we can browse (mobile phones, iPads, even TVs and video game consoles), new languages with unimaginable possibilities and new ways of interacting with users. Even Google has changed the way in which it shows its results.

These changes not only impact our own way of browsing the net, but, more importantly, they affect the way users browse YOUR website. This is why ImagenConsulting offers a comprehensive service based on “predictive powers” which we’ve acquired by designing no less than 400 websites for companies in Marbella, Málaga, Costa del Sol and across Spain; some very well-known ones, others targeting very specific segments.

By default, all our websites include SEO pre-optimization, which are tools that make it easier to position your website on the main search engines in a natural manner.

El diseño resphonsive es aquel que se adapta de forma automática a los diferentes soportes y sus tamaños, los que ya existen, y los que estánpor venir

SERVICES > WEB SOLUTIONS > WEB DESIGNwebsolutions

RESPHONSIVE DESIGN

SEO PRE-OPTIMIZATION

Google Places Linkbuilding

Code Optimization Web Analysis

Email Signatures Keywords

Usability Return on Investment

Google Adwords Target Segmentation

Semantic Code CSS Validation

Social Networks Impact Measurement

Specific Campaigns

Many companies assure that they have the magic formula and the powerful skill to control Google, to achieve a miraculous website optimization in only 48 hours. And it is so easy to be lured by this promising siren song.

At Imagen Consulting, we go for an honest positioning, without noise or lights, without miracles or recorded applauses, without deceit or tricks. Honest and lasting because it is based on the mutual understanding between search engines and the contents of your page. We study the way search engines work and we create or modify the contents of your website to please the search engine and help it with the indexation. We speak its same language, to show which pages are the most important ones, which keywords should be used to position the site and which contents are interesting for a Google user.

No, it's not about superpowers. SEO isn’t infallible, it requires constant maintenance and analysis. Reaching the first position with a search term doesn't mean keeping it for life. If your competitors react, they will push you out of the way. If your contents don’t keep up the quality that made your page reach the top, it will drop back on the list. All in all, if the harmony of the communication with the search engine shatters, the position of your website will probably suffer.

Our job entails controlling and boosting this harmony.

SERVICES > WEB SOLUTIONS > SEOSEO - SEMweb positioning

DOES SEO HAVE SUPERPOWERS ?

outdooradvertising

Billboards Unipole signs Bi-pole signs

Bus advertising 6-sheet posters

Bus shelters Magnums

Clocks Large Surfaces

Large Canvases Light Box Displays/Backlit Signs

Car Wrapping

Billboards, unipole signs, bus shelters... are such an integral part of the urban landscape, that we will be astonished if we find a road without this type of structure.

ImagenConsulting manages advertising space on private property in Sotogrande, Estepona, Marbella, Puerto Banús, Fuengirola, Benalmádena, Torremolinos, Málaga...., and is the sole distributor of advertising space on the Costa del Sol buses (called Portillo) and street signage across Marbella.

We have been pioneers with powerful applications, such as GeoVallas.com, where we enter each advertising medium, specifying its current state, price and exact location. We have surrounded ourselves of a solvent, reliable and professional circle of experts who help us to fully guarantee the best products at the best prices.

we are very big

According to EGM 2013, outdoor advertising provides the best value for money.Also, outdoor advertising is the second top format with greatest audience reach after TV.

outdooradvertising

Price of an 8x3m billboard on the Costa del Sol 350eurosPrice of a full advert on the rear of a bus running between Marbella and Estepona 650eurosPrice of an Infobox sign in the city centre of Marbella 150euros

There is a false myth surrounding outdoor advertising. People assume that only large companies can access it, but it is in fact much more affordable than what people thinks and it's relatively easy to make it cost-efficient thanks to its high recall effectiveness and the large amount of people who see it.

Knocking down MYTHS

MarbellaPuerto Banús

MálagaTorremolinos

BenalmádenaMijas

FuengirolaSan Pedro Alcántara

EsteponaManilvaCasares

SotograndeLa línea

AlgecirasRincón de la Victoria

largeformat

Billboards Unipole signs Bi-pole signs

Advertising Canvases

Hiring and Selling Installation

Printing Manufacturing

busadvertising

We are the sole distributors of advertisingspace on buses in the Costa del Sol

MarbellaPuerto Banús

MálagaTorremolinos

BenalmádenaMijas

FuengirolaSan Pedro Alcántara

EsteponaManilvaCasares

SotograndeSan Roque

La líneaAlgeciras

Rincón de la Victoria

streetfurniture

Street Furniture InfoBox

InfoBox Bus InfoBox Taxi

InfoBox Residential InfoBox Industrial

6-sheet posters Clocks

Magnums Bus shelters

Shall we talk or meet up?

CALL US

SPY ON US

+ 34 952 787 739+ 34 952 884 724

VISIT USCentro Comercial Guadalmina IV, Of. 7929678 | San Pedro de Alcántara | Marbella

www.imagenconsulting.es

Contact us SUSANA and ROSA

will be delightedto help you

streetsignage

ImagenConsulting is the soledistributor of advertising space on

the street signage (called Infobox) in Marbella

Puerto BanúsPaseo Marítimo Marbella

CC. La CañadaMilla de Oro

Avda. Ricardo SorianoAvda. Alfonso Hohenlohe

San Pedro AlcántaraNueva Andalucía

ElviriaCabopino

....

INFOBOX Premium

150 x 100 cm.

INFOBOX Standard150 x 50 cm.

sizes

retail areas

over 250 signs