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I love what I do, but I don’t do it for the love of it.

Bruno Maag, Founder & Chairman2014-05-26 @ The Family

© 2014 Dalton Maag Ltd.

Dalton Maag Principles What we stand for

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Design BusinessMulticulturalTransparentPersonal

GeekyPassionateCollaborative

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Training Our staff and interns

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© 2014 Dalton Maag Ltd.

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We make fonts 55 people of 18 nationalities.

But we create much more... Communication Visual Expression Software

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Requirements Usage & Technology Language (writing systems) Font family size Design direction

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Process Ideation Design Concept ConceptRefinement Execution

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1 IdeationIdeation > Design Concept > Concept Refinement > Implementation

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adhesionu

adhesionu

adhesionu

adhesionu

adhesionuadhesionu

adhesionu

adhesionu

adhesionu

adhesionu

adhesionu

adhesionu

© 2014 Dalton Maag Ltd.

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2 Design ConceptIdeation > Design Concept > Concept Refinement > Implementation

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We’re moving in.

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Great ideas! But what about legibility and accessibility?

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© 2014 Dalton Maag Ltd.

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© 2014 Dalton Maag Ltd.

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© 2014 Dalton Maag Ltd.

Around the fixation point only four to five letters are seen with 100% acuity.

adhesionuaonu

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adhesionu aonu

adhesionu aonu

adhesionu aonu

adhesionu aonu

anψd

anъd

anظd

anลd

an주d

an安d

anあd

adhesionuψъظล주安あ

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SUMMARY

Serif

abcdefghijklmnopqrstuvwxyz

abc

insideinside

CORE

Sans Serif 1

abcdefghijklmnopqrstuvwxyz

abc

insideinside

CORE

Sans Serif 2

abcdefghijklmnopqrstuvwxyz

abc

insideinside

CORE

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SUMMARY

Serif

abcdefghijklmnopqrstuvwxyz

abc

insideinside

CORE

Sans Serif 1

abcdefghijklmnopqrstuvwxyz

abc

insideinside

CORE

Sans Serif 2

abcdefghijklmnopqrstuvwxyz

abc

insideinside

CORE

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Before we move on... Let’s talk a little about writing systems.

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3 ConceptRefinement

Ideation > Design Concept > Concept Refinement > Implementation

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49INTEL CONFIDENTIAL - DO NOT FORWARD

abnlrabnlr

COMPARED TO ORIGINAL SANS SERIF

Original Sans

Recommendation

inside

inside

inside

core

inside

core

Amazing Things Happen with Intel Inside

Amazing Things Happen with Intel Inside

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intel clear fontsSquare Dots

Tapering Short Terminals

Crotch Bevel Crotch Bevel

Hooking Long Terminals

Hooking Long Terminals

TailOpen Round Forms Veritcal Stress

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dTypefaceIntel

WeightsRegular

StageConcept

Date2013.03.13

corethis is dummy text it is intended

to be read but have no meaning as

a simulation of actual copy using

ordinary words with normal letter

frequencies it cannot deceive

eye or brain ummy settings it

is intended to be read but have

nomeaning as a simulation of

actual copy using ordinary words

with normal letter frequencies it

cannot deceive eye

Route 1

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It’s your IP now

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4 ImplementationIdeation > Design Concept > Concept Refinement > Implementation

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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clearочистиσαφής

АБВГДЕЖЗИЙКЛМНОПРСТУФ

ХЦЧШЩЪЫЬЭЮЯЂЄЅІЈЉЊЋЏ

абвгдежзийклмнопрстуф

ABCDEFGHIJKLMNOPQR

STUVWXYZ

abcdefghijklmnopqrstuvwxyz

ΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΧΨΩ

αβγδεζηθικλμνξοπρςστυφχψω

Ά Έ Ή Ί Ό Ύ Ώ ά έ ή ί ϊ ΐ ό ύ ϋ ΰ ώ

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б У в з э Ђ є љ

b l y B c fΔ α β μ χ ω δ ϊ

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Intel Clear. Light, Regular, Bold,light italic, regular italic,Bold Italic, versatile, functional & multi-script; Σαφής, Ясно...

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Thank youWe’re here for you.