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I DESIGN THINK,therefore I am a UX’er.
UX HOMEGROWN
CHRISJACKSON
@NORTHWARDSDS SLIDES WILL BE ON SLIDESHARE
MY RELATIONSHIP TO DESIGN THINKING
LOVEHATE
WHAT IS DESIGN?
UX
DESIGN
A goal-directed activity and the designer is trying to proceed in a direction called good.” Bruce Archer, Systematic Methods for Designers, 1965
“
Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.” Herbert Simon, The Sciences of the Artificial, 1996
“
Design is purposeful creativity.” Andrea Siodmok, 2015
“
WHAT IS DESIGN THINKING?
DESIGN THINKING TIMELINE
Wicked Problems – Rittle & Webber
Design Thinking – Peter Rowe
Design Thinking Research Symposium
Design for the Real World – Victor Papanek
Design Methods Movement
Four Orders – Richard
Buchannan
1960s 1980s 1990s 2000s 2010s1970s
HBR – Design Thinking
The Business of Design - Roger Martin
Change by Design – Tim Brown
DESIGN THINKING IS...
A COGNITIVE STYLE
A GENERAL THEORY OF
DESIGN
AN ORGANISATIONAL
RESOURCE
Lucy Kimbell, Rethinking Design Thinking Pt. 1
BUT, MOST COMMONLY...
EMPATHY
DEFINE
IDEATE
PROTOTYPE
TEST
A PROCESS
DESIGN THINKING THEMES
EMPATHY ABDUCTIVE PROBLEM – SOLUTION FRAMING INTUITIVE
OPTIMISTIC FUZZY FRONT END WICKED PROBLEMS ETHNOGRAPHIC
INVENTIVE AND INNOVATIVE HUMAN-CENTERED VISUALISATION SYSTEMIC THINKING
COLLABORATIVE MULTI-DISCIPLINARY ITERATIVE RAPID
Steph Di Russo, Understanding Design Thinking in Complex Environments
WHAT IS UX?
A person’s perception and responses that result from the use or anticipated use of a product, service or system.” ISO 9421
“
UX IS…
UX TIMELINE
Winslow Taylor – optimisation
of work
Toyota – Human
Production
Henry Dreyfuss - Designing for people
Alan Turing - Theoretical Computer
Greeks – Ergnonomics
of tools
Xerox Parc – GUI & mouse
5c BC 1940s 1950s 1980s 2000s1900s
Apple – iPhone
IBM – Personal
Computer
Don Norman – “User Experience”
INFORMATION ARCHITECHTURE
COMPUTER SCIENCE
ARCHITECTURE
INDUSTRIAL DESIGN
HUMAN FACTORS AND ERGONOMICSINTERACTION
DESIGN
MOTION DESIGN
COMMUNICATION DESIGN
USER EXPERIENCE DESIGN
Software Development
Functional Requirements
Data and Info Visualisation
Navigation Design
Contextual Requirements
Digital Science
Spatial Experience
Mechanical Engineering
Electrical Engineering
Philosophy
Cognitive Science
Scenario Design Psychology
Usability Engineering
Human Computer Interaction
Interactive Controls
Ubiquitous Computing
Interactive Environments
Media Installations
Guidance Systems
Application Design
User Interface Design
User Interface Scenography
Sociology
Audio Engineering
Sound Design
Marketing
Generative Design
WritingUX IS…
DAN SAFFER
UX is a useful concept, just not as a job title.” Michael Jansen, @dawuss
“
Don Norman - UX link
SO WHAT?
SDMulti-stakeholder
systems design and execution
CXCustomer-centric
ideation
DTStructured innovation
ID/ VISCOMTouchpoint
design
Service marketing and management
UX Digital touchpoint
design
PEOPLE LAYER
ACTIVATION LAYER
EXECUTION LAYER
Florian Vollmer Touchpoint Vol 6, issue 3
DTStructured innovation
UX Digital touchpoint
design
PEOPLE LAYER
ACTIVATION LAYER
EXECUTION LAYER
Florian Vollmer Touchpoint Vol 6, issue 3
CYNEFINComplex
> Enabling constraints > Loosely coupled > Probe–sense–respond > Emergent practice
Complicated
> Governing constraints > Tightly coupled > Sense–analyse–respond > Good practice
Chaotic
> Lacking constraint > De-coupled > Act–sense–respond > Novel practice
Obvious
> Tightly constrained > No degrees of freedom > Sense–categorise–respond > Best practice
OBSERVATION DECISIONORIENTATION ACTION
CULTURAL TRADITIONS
PREVIOUS EXPERIENCE
NEW INFORMATION
ANALYSIS & SYNTHESIS
GENETIC HERITAGE
OBSERVATIONS ACTION (TEST)DECISION (HYPOTHESIS)
FEED
FO
RWAR
D
FEED
FO
RWAR
D
FEED
FO
RWAR
D
IMPLICIT GUIDANCE & CONTROL
FEEDBACK
UNFOLDING ENVIRONMENTAL
INTERACTION
UNFOLDING INTERACTION WITH THE ENVIRONMENT
UNFOLDING CIRCUMSTANCES
OUTSIDE INFORMATION
DESIGN THINKING bias toward certain orientations, tools and tends to be prescriptive
OODAembraces wider perspectives
and requisite variety
OPlaunch.com
DESIGNED/ BUILT WORLDProducts. Communicaions Environments and Research
NATURAL WORLD
DESIGN FOR SERVICEModerate change: Existing paradigms and systems
DESIGN FOR INTERACTIONS
DESIGN FOR SOCIAL INNOVATIONSignificant change: Emerging paradigms and systems
TRANSITION DESIGNRadical change: Future paradigms and systems
DESIGN TRACKS AREAS OF DESIGN FOCUS CONTEXT FOR ALL DESIGN
Carnegie Mellon University
FRAME INNOVATION
ARCHEOLOGY PARADOX STAKEHOLDERS
PROBLEM ARENA THEMES FRAMES
FUTURES TRANSFORMATIONS CONNECTIONS
Kees Dorst, Frame Innovation
Ezio Manzini, Design When everybody Designs
DIFFUSE DESIGN
CODESIGN
EXPERT DESIGN
Everybody is a designer.” Tim Brown, IDEO
“
This argument is valid, albeit in a very crude form, as it is crude to say that anyone who picks up an instrument is a musician.” Steph Di Russo, Understanding Design Thinking in Complex Environments
“
Design has its own distinct intellectual culture; its own designerly ‘things to know, ways of knowing them, and ways of finding out about them’.” Nigel Cross, Research in Design Thinking, 1992
“
Process Method Vision
Naive Novice Advanced Beginner
Competent Expert Master Luminary
Developed from Kees Dorst
DISCIPLINE
Process Method Vision
Naive Novice Advanced Beginner
Competent Expert Master Luminary
Developed from Kees Dorst
DISCIPLINEProfession
Practice
Process
Project
It is talent, mastery and experience that together classifies a professional from an amateur.” Steph Di Russo, Understanding Design Thinking in Complex Environments
“
COOKCHEF
CHEF IS TO FOOD AS DESIGNER IS TO DESIGN
DESIGN THINKER IS TO DESIGN AS COOK IS TO FOOD?
COOKCHEF
FIVE TAKE AWAYS
SERVICESSYSTEMS
1. MOVE BEYOND SCREEN
CURATECREATE
2. BE A MAGPIE WITH TOOLS AND METHODS
COLLABORATECONNECT
3. BE THE GLUE THAT MAKES THINGS HAPPEN
HISTORYQUALITY
4. BRING A POINT OF VIEW AND EDUCATE ABOUT DESIGN CULTURE
STRATEGYDELIVERY
5. BE MORE MERCENARY AND GET INTO THE BOARDROOM
FINAL THOUGHT
A chef should be a leader, connecting people and searching for new ingredients.” Alex Atala, The Chef’s Table, Netflix
“
I AM A UX’ER,therefore I design think.
THANK YOU UX HOMEGROWN
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