HOW TO DESIGN STRONG BRAND IDENTITIES 4/4

HELLOWELCOME TO THE "SCARY"Brand & Corporate Communication CLASS

www.liuzzosfactory.com

LESSON 04

HELLO


I’m BackGIUSEPPE LIUZZOBRAND & GRAPHIC DESIGNERAND ALSO YOUR LOVELY TEACHER FOR TODAY.


VISUAL IDENTITYIN THIS CLASS

LIKE A BOSS !

WE GOING TO TALK ABOUT

AND LEARN HOW IT WORKS AND HOW TO DESIGN IT

HEM... LIKE A PRO, NOT BOSS, MY FAULT ;-)


LAST TIME...WATCH THIS MOVIE IT'S YOUR BRIEFINGyoutube.com/watch?v=gBn6093xFaU AND DESIGN A "LOGO" FOR TALK

ABOUT THE STORY BY FOLLOW THEDESIGN PROCESS.

MAKE A GRAPHIC RESEARCH OF THE MOST ICONIC ELEMENTSAND VALUES OF THE MOVIE, HOW OTHER PEOPLE COMMUNCIATE THEM?2 SLIDE PRESENTATION

SKETCH MULTIPLE SOLUTIONS, TRY TO EXPLORE DIFFERENT WAYS.AT LEAST 5 SKETCHES

DESIGN A VISUAL LOGO OF THE MOVIEIT HAVE TO WORKS ON A WIDTH OF 5cmIT IS POSSIBLE TO USE MAX. 3 COLORSWHY YOU CHOOSE THAT COLORS?IT HAVE TO WORKS ALSO IN 1 COLOR

MAX. 10 PAGES PRESENTATION PRINTED ON A4 PAPER


TODAY WE TALK ABOUTNEW BOUNDARIES


?


SOUNDS ARE ONE OFTHE MOST IMPORTANT IMPUT FOR OUR BRAIN...


SO, BRANDS COULD HAVEA SOUND LOGO.is a short distinctive melody or other sequence of sound, mostly positioned at the beginning or ending of a commer-cial. It can be seen as the acoustic equivalent of a visual logo.

A melody is the most memorable sequence of sound, since, when a melody starts, the human brain automatically expects the ending.


VIDEOVIDEO


LOGOS HAVE ALWAYS LESS SPACE FOR LIVING...TECHNOLOGIES AND MEDIAS BECOME SMALLER...


SO, LET'S FIX THIS PROBLEMFAVICONS

16 x 16 px


SO, LET'S FIX THIS PROBLEMICONS


LOGOS MUST MOVINGVIDEOS & MOTION GRAPHICS ARE EVERYWHERE...


VISUAL IDENTITY MUST HAVE RULESBUT ALSO MUST BE

IN ORDER TO FIT TO INNOVATIONS.FLEXIBLE!

www.liuzzosfactory.comwww.liuzzosfactory.com

STOPWITH THIS BULLSHIT...IT'S TIME TO SEE IF YOU CAN BECOMEA DESIGNER OR YOU REMAIN FOREVER AN IDIOT

STOP


FINALPROJECT

OF THIS CLASSDEADLINE: JANUARY 29th 2014


EXTRASAWESOME DOCUMENTARIES AMAZING GIRL CALLED

Secrets of the Superbrands Easy graphic design tutorialAlex Riley thinks he's immune to brands. When it comes to fashion,

technology and food brands he just goes for the cheapest and what works

for him. He's convinced he's not seduced by the advertising, celebrity

endorsements and hype which surrounds the big global brands.

Graphic designer, YouTuber, artist, nerdfighter, just to name a few skills of this girl. She currently live in San Francisco and She is a full-time You-

Tube video blogger and freelance graphic designer.


IF YOU NEED HELPSEND ME AN EMAIL

BUT ONLY IF YOU REALLY, REALLY NEED

OR COME TO FIND ME IN MY STUDIO

[email protected]


HAVE ANICE DAYGOOD LUCK!


SEE YA' NEXT WEEK FELLAS...

Design

HOW TO DESIGN STRONG BRAND IDENTITIES 4/4