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HOW QUESTIONNAIRES
HELPED IN DEFINING TARGETED AUDIENCE
Main point of getting questionnaires filled- how many people read fashion magazine, what attracts them most.
I got almost 20 questionnaires filled by people of different age groups-both male and female.
Sales
16 to 2020 to 4040 to 50
Q. YOUR AGE?
• My magazine will be aimed at the readers of ages 16 to 20 because mostly the people who filled questionnaire fall into this category.
• Almost 80% of the audience who are interested are females.
Sales
information on local events
vintage cloth-ing
celebrity interview
fashion tips
Q. WHAT KIND OF COVER STORIES-
ATTRACTS
Interests of people are mainly- fashion articles.
This is helpful question because I will develop my cover page with more focus to these aspects- targeted audience wants to see this.
Sales
textpictures
Q. WHAT DO YOU LIKE TO SEE MORE?
With reference to my questionnaire about 80% of people - more amount of pictures
20% - equal amount of both Now I will try to avoid pages covered with text because –
targeted audience wants to see more pictures.
Sales
adver-tisments
celebrity interviews
price
Q .WHAT DO YOU DISLIKE
Almost 80% of people dislike advertisment in fashion magazines so I will try to avoid them.
And more then 20% people dislike price of fashion magazine.-I will try to make my magazine affordable for people of different classes.
Getting my questionnaires filled by people of different age groups helped me a lot in
deciding what to put in magazine.It helped me in defining my target audience
which is 16 to 20yrs –females.-It helped me in selecting what to put –
cover page-kind of articles people want to see
What help I got from Questionnaires?