Case study – Brand Building – Groove Clothing

We found the brand, Groove, fall right into our laps after the owner was left mighty impressed with our previous work on Mufti, and their reference.A quick glance through our portfolio and a light chat later, we were handed the responsibly of Groove’s Brand building.

IntroductionLCmediaHouse

What’s the concept?LCmediaHouse

As the name for the brand, i.e. Groove was already selected by the owner, we decided to further paint the brand’s concept on the same lines.We undertook in literal terms, the meaning of Groove, transforming the brand into a whole new entity. Groove became a clothing brand which breathed and lived to the colorful beats of music, charismatic movement and delicate flexibility.

Groove clothing, especially designed for youngsters, was created to artistically define them in their every move. In fact, the brand is even under the process of creating a line of accessories for youngsters on the same line. Their brand philosophy is, every one loves music and drama, but it’s about time you wear them both too!Which you can now, in the form of Groove clothing.

Brand philosophyLCmediaHouse

The brand targets the ‘A’ class, i.e. middle class and upper middle class men from the age group of 20 to 35 years. Positioned as a high end fashion solution, this brand gives men a wide range of casual attires to choose from!

Brand positioning and Target AudienceLCmediaHouse

A logo is the true reflection of a brand and we wanted to do complete justice to the same. We came up with and designed many logo’s on the lines of music, dance, movement, musical instruments and their accessories.

Logo

Logo - OptionsLCmediaHouse

Contd.. Logo - OptionsLCmediaHouse

We struck upon the idea of creating a logo using the element of ‘Infinity.’ We chose this element as to promotes the brand ‘Groove,’ as ‘fashionable to infinity,’ i.e. forever. At the same time, considering the fact that this clothing was directed and created only for men, we eradicated the curves from the infinity symbol, replacing the same with a raw, edgy appeal. The finalized logo is shown below:

Logo – Finalized

Logo Color Variations - Options

ID’s - Options LCmediaHouse

Jeans Back Pocket - OptionsLCmediaHouse

Jeans Label - OptionsLCmediaHouse

Label Tags - OptionsLCmediaHouse

Shirt Labels - OptionsLCmediaHouse

Contd.. Shirt Labels - OptionsLCmediaHouse

We have created some intense concepts for Groove’s product photo-shoot as well on the basis of seasons, which you can easily visit on the below mentioned links:

Autumn-Winter Concept- Spring-Summer Concept-

Product Photography Theme - Options

Work is still very much in progress for Groove.Any further developments will be updated.

Conclusion

Thank you!For further details regarding this or brand, contact us on –

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