G11 unit1 ict whole

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Unit 1 Question:

To What Extent Does our Health Depend on Technology?

Area of Interaction (AOI):

Health and Social Education

Significant Concept:

Our health is only as good as our health service

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Investigation Stage

Introduction

For this unit, I need to provide a video or an animation to educate a certain group on the health benefits of a particular technology. My task is to make my video (or animation) interesting and entertaining to help educate a certain target audience better, and during that process I am supposed to obtain a good understanding of the unit question: to what extent does our health depend on technology?

Firstly, I have chosen percutaneous coronary intervention to be the technology that I will promote. The percutaneous coronary intervention, also known as coronary angioplasty, is a non-surgical procedure used to treat the stenotic coronary arteries of the heart found in coronary heart disease. 1 The reason that I am choosing it is because this technology has become more and more widespread today, and this does not decrease its importance at all. I think it is a good example of how our health depends on the modern technologies.

I decide to do a video rather than to do an animation. I will choose some suitable software to make this video and try to make it attractive to my target audience. I will also look for if there is any similar videos as what I am going to do, and take them as references to help me do the video promoting the technology. Furthermore, I want to choose my target audience at a certain age group, which will be the ages above forty. I decide that because the older people will have a much higher risk of getting acute myocardial infarction, therefore it is very helpful to tell them what a percutaneous coronary intervention is, and how it can benefit them.

This technology that I have chosen relates to me because one of my grandparents did the percutaneous coronary intervention some years ago, and the result shows obvious evidence of how this technology can benefit people. In this case I can say, our health depends on technology. If he did not do the percutaneous coronary intervention, he will get very high risk of having an acute myocardial infarction in the later time of his life, and he might get some other diseases that relate to the vessels. From that I can see how our health depends on modern technology, and how we are benefited from it.

This problem links to the Area of Interaction which is Health and Social Education because people need to be educated on this kind of problems. They do not trust the technologies sometimes; even the 1 http://en.wikipedia.org/wiki/Percutaneous_coronary_intervention

http://en.wikipedia.org/wiki/Percutaneous_coronary_intervention

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technologies will help them to keep their health much longer. Our task of this unit is to educate a certain group of people about a particular technology which can benefit them on health.

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Research

Q1. What is percutaneous coronary intervention?

Percutaneous coronary intervention, commonly known as coronary angioplasty or simply angioplasty, is a non-surgical procedure used to treat the stenotic coronary arteries of the heart found in coronary heart disease.2 Angioplasty was introduced to the world by Dr. Andreas Gruentzig in the mid to late 1970's and is widely used today.3 During this procedure, a cardiologist feeds a deflated balloon or other device on a catheter from the inguinal femoral artery or radial artery up through blood vessels until they reach the site of blockage in the heart. At the blockage, the balloon is inflated to open the artery, allowing blood to flow. A stent is often placed at the site of blockage to permanently open the artery. The term balloon angioplasty4 is commonly used to describe percutaneous coronary intervention, which describes the inflation of a balloon within the coronary artery to crush the plaque into the walls of the artery.5

A coronary stent is a tube placed in the coronary arteries that supply the heart, to keep the arteries open in the treatment of coronary heart disease.6 It is used in the percutaneous coronary intervention. It is mounted on a balloon catheter in a "crimped" or collapsed state. When the balloon of is inflated, the stent expands or opens up and pushes itself against the inner wall of the coronary artery. This holds the artery open when the balloon is deflated and removed.7 Coronary stents were designed to overcome some of the short comings of angioplasty.

The angioplasty procedure usually consists of most of the following steps:

Access into the femoral artery in the leg (or, less commonly, into the radial artery or brachial artery in the arm) is created by a device called an "introducer needle". This procedure is often termed percutaneous access.

Once access into the artery is gained, a "sheath introducer" is placed in the opening to keep the artery open and control bleeding.

Through this sheath, a long, flexible, soft plastic tube called a "guiding catheter" is pushed. The tip of the guiding catheter is placed at the mouth of the coronary artery. The guiding catheter also allows

2 http://en.wikipedia.org/wiki/Percutaneous_coronary_intervention

3 http://www.heartsite.com/html/ptca.html

4 http://www.56.com/u75/v_NTQwNDgzNzg.html

5 http://en.wikipedia.org/wiki/Percutaneous_coronary_intervention

6 http://en.wikipedia.org/wiki/Coronary_stent

7 http://www.heartsite.com/html/stent.html

http://www.heartsite.com/html/stent.html

http://en.wikipedia.org/wiki/Coronary_stent


http://www.56.com/u75/v_NTQwNDgzNzg.html

http://www.heartsite.com/html/ptca.html


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for radiopaque dyes (usually iodine based) to be injected into the coronary artery, so that the disease state and location can be readily assessed using real time x-ray visualization.

During the x-ray visualization, the cardiologist estimates the size of the coronary artery and selects the type of balloon catheter and coronary guidewire that will be used during the case. Heparin (a "blood thinner" or medicine used to prevent the formation of clots) is given to maintain blood flow.

The coronary guidewire, which is an extremely thin wire with a radio-opaque flexible tip, is inserted through the guiding catheter and into the coronary artery. While visualising again by real-time x-ray imaging, the cardiologist guides the wire through the coronary artery to the site of the stenosis or blockage. The tip of the wire is then passed across the blockage. The cardiologist controls the movement and direction of the guide wire by gently manipulating the end that sits outside the patient through twisting of the guidewire.8

While the guidewire is in place, it now acts as the pathway to the stenosis. The tip of the angioplasty or balloon catheter is hollow and is then inserted at the back of the guidewire—thus the guidewire is now inside of the angioplasty catheter. The angioplasty catheter is gently pushed forward, until the deflated balloon is inside of the blockage.9

The balloon is then inflated, and it compresses the atheromatous plaque and stretches the artery wall to expand.

If an expandable wire mesh tube (stent) was on the balloon, then the stent will be implanted (left behind) to support the new stretched open position of the artery from the inside.10

Q2. How can the percutaneous coronary intervention benefit people and what are the advantages and disadvantages of this technology comparing with the other technologies used in the same area?

The percutaneous coronary intervention is beneficial for those people with unstable coronary artery disease.

Stents reduce chest pain and have been shown to improve survivability in the event of an acute myocardial infarction.11

Although introduced over two decades ago, angioplasty continues to be the most frequently employed procedure in the cardiac cath lab (either by its self, or in conjunction with other procedures such as coronary stenting). The percutaneous coronary intervention is also known as coronary angioplasty or simply angioplasty, therefore we can notice that it is the most common form of 8 http://heartsite.com/html/


10 http://video.sina.com.cn/v/b/74279252-1966575683.html

11 http://www.iqiyi.com/life/20121206/a8a0b2f1c4bf26d3.html

http://www.iqiyi.com/life/20121206/a8a0b2f1c4bf26d3.html

http://video.sina.com.cn/v/b/74279252-1966575683.html


http://heartsite.com/html/

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angioplasty. The percutaneous coronary intervention has proven to be as effective as and less costly than coronary artery bypass graft in patients with medically refractory myocardial ischemia.12 Moreover, the coronary revascularization by coronary artery bypass graft (CABG) is associated with an increased risk of stroke. It means the percutaneous coronary intervention is safer. With availability of modern day technology, it is estimated that the risk of death is during an angioplasty procedure is usually less than 1%, while the chance of requiring emergency bypass surgery is around 2% or less. 13 It is a relatively safe procedure and is carried out all over the world.

Coronary artery bypass grafting (CABG), which bypasses stenotic arteries by grafting vessels from elsewhere in the body, is an alternative treatment. Most studies have found that CABG is better than percutaneous coronary intervention for reducing death and myocardial infarction. Coronary angioplasty is widely practiced and has a number of risks14; however, major procedural complications are uncommon.

Q3. How can I make a video to explain the percutaneous coronary intervention to my target audience?

Firstly, I should collect all the information that I will need in the video, and then I need to try to put them together and make my target audience interested in my product. My idea is to make a video of the procedure of the percutaneous coronary intervention. However, it must not only talk about the procedure, therefore I need to put the other facts of the percutaneous coronary intervention into it. For example, the video should show the advantages of the chosen technology compared to the other similar technologies. Moreover, I should think carefully about how I can put all the information in a video that lasts 3~6 minutes. In the video, I want to use some short animations to explain the technology in more details, since the animation can show the audience about how coronary stent will work inside human bodies, and how it can affect the hearts. I will tell a story to my target audience instead of showing too many serious facts, which therefore may let they find it more interesting.

Q4. Is there any similar product that I can get suggestions from?

There are many similar products that I can get suggestions from. Firstly, I searched on YouTube, and I found a lot of videos about percutaneous coronary intervention. After that, I looked for the videos which had the lengths approximately at 3~6 minutes, and tried to learn the way they introduced the technology. One of the videos that I think it’s really good and may give suggestions to my design is called

12 ^ Stroupe KT, Morrison DA, Hlatky MA, Barnett PG, Cao L, Lyttle C, Hynes DM, Henderson WG (September 2006). "Cost-effectiveness of coronary artery bypass grafts versus percutaneous coronary intervention for revascularization of high-risk patients". Circulation 114 (12): 1251–1257. doi:10.1161/CIRCULATIONAHA.105.570838. PMID 16966588


14 UK's NHS endorsed 'Best Treatments' advice on 'clinical evidence for patients from the BMJ' on Coronary angioplasty


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“PCI percutaneous coronary intervention /primary angioplasty”15: it mixes up the procedure of the PCI and the explanation. In this video, we can see how the doctors are working throughout the procedure, and there are also some people like professors introducing and explaining in details about the percutaneous coronary intervention. This video gives me suggestions because it tells me how to add enough information to the video. Moreover, it can help me a lot because I am also going to show the procedure of PCI in my own video, therefore I can compare my product to this video later on to find the differences and try to improve it more.

15 http://www.youtube.com/watch?v=FkeH036oigo

http://www.youtube.com/watch?v=FkeH036oigo

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Bibliography

WEBSITES:

Percutaneous coronary intervention - Wikipedia, the free encyclopedia


Angioplasty


Coronary stent - Wikipedia, the free encyclopedia


Stents


Menu of available cardiac tests and diseases


BOOKS:

UK's NHS endorsed 'Best Treatments' advice on 'clinical evidence for patients from the BMJ' on Coronary angioplasty

VIDEOS:

冠状动脉血管成形术_视频在线观看 - 56.com (percutaneous coronary intervention_video online)


血管成形术 3D 动画演示_HeJQ_新浪播客 (percutaneous coronary intervention 3D animation)


专家为你解密心脏支架术疏通血管恢复供血-生活视频-爱奇艺 (the expert telling you about PCI)










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▶ PCI Percutaneous Coronary Intervention / Primary Angioplasty - YouTube


MAGAZINE ARTICLES:

Stroupe KT, Morrison DA, Hlatky MA, Barnett PG, Cao L, Lyttle C, Hynes DM, Henderson WG (September 2006). "Cost-effectiveness of coronary artery bypass grafts versus percutaneous coronary intervention for revascularization of high-risk patients". Circulation 114 (12): 1251–1257. doi:10.1161/CIRCULATIONAHA.105.570838. PMID 16966588

INTERVIEWS:

Interview of Hefeng Xiyu (a Chinese short film maker) 10.12.2013


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Evaluating the sources

In general, the sources I have used in the research section are unbiased, valid and reliable. I have looked through many other sources, and then I chose these sources because they have better qualities compared to the other sources I have read.

As we know, Wikipedia is the biggest free encyclopaedia in the world. It is usually unbiased; and it is valid because it updates the information frequently and has clear references. However, it is not so reliable as some other sources since everyone can edit it. Sometimes its information might not be professional or not even be exactly correct. Nevertheless, I think Wikipedia is still reliable for my researches because I only use it to find the definitions of the words, such as PCI, stent, and angioplasty. Therefore it is reliable and unbiased. Furthermore, I think the Wikipedia has given too many details which I don’t need to use. Therefore I only choose to read and reference a part of it.

And then I found a really good website that introduces angioplasty (which is also called the percutaneous coronary intervention), coronary stent and heart diseases. It is a reliable source, because the facts that is includes are rigorous; and I can find evidences from other sources to prove that they are true. However, this source is not unbiased in general. It has its own opinion: you can see it is supporting one of the statements and disagree with another. At the research section, I think I should collect all the different information about my chosen technology. Nevertheless, this website called heartsite.com is a valid and reliable source for me, and it is more professional than Wikipedia.

The videos are valid and reliable because they introduce correct scientific information. In these four videos I have used as sources in my research, I think the 3D animation helps me the most. It is because this source is really valid and reliable: it clearly shows how the coronary stent works inside the vessels. The video on YouTube which is introducing the procedure of percutaneous coronary intervention is also valid, since it teaches me how to put the information into a video. The video of the expert telling PCI is reliable but not so unbiased. It is professional, but it does not talk about the other side of the truth.

The interview was very interesting. I talked to a Chinese short film maker, and he taught me a lot about how to make a good short video. I think it is a valid and reliable source, although it would not be one hundred per cent unbiased, since we could not think so critically while we were talking instead of writing or reading.

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Design brief

Defining the goal

My goal of this unit is to educate a certain age group of people on the health benefits of a particular technology by making a video. My chosen technology is percutaneous coronary intervention. I need to make a video which will be attractive to my target audience, while it can describe the applications of the percutaneous coronary intervention and how this technology will benefit people. I also need to consider how to make a good video. For achieving my goal, I should do lots of researches on my chosen technology, and how it is beneficial to a certain group of people. Moreover, I should look for some examples of similar products so that I can identify necessary and desirable characteristics. I will also do some studies on how to make a good video and what software that i am going to use, since that my goal is to make a video introducing my chosen technology to educate a target audience.

Target audience

My target audience will be the people above forty years old. The people at this certain age group have higher risks to gain heart diseases and coronary diseases, such as acute myocardial infarction. My chosen technology, percutaneous coronary intervention is particularly beneficial to the people who have those diseases. I will introduce this technology to the people above forty years old, educating them about what a percutaneous coronary intervention is, how it works, how it will benefit them and what their advantages compared to the other technologies using to solve the same type of problem. I choose this group of people to be my target audience because I think the information in my product is useful for them, and they may find it interesting that what I am going to introduce them.

Major constraints

There are many different constraints that will limit me on design. I should take care of laws (such as copy rights), time I will have to make the product, the software I use and my skills to use this software, my knowledge of the technology that I am going to introduce, and many other things. I think the major constraints for me to design the product are time and knowledge.

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Design specification

Limits

Function:

It must not talk about the other technologies

Appearance:

It must not contain too large/small font size

Content:

The information must not be too difficult to understand

The content of the video must not let the audience feel too serious

Material:

It must not be only text on the screen

The background sound must not be uncoordinated to the video

Size:

It must not be longer than 6 minutes

Demands

Function:

It must give a clear description of the chosen technology

Appearance:

It must have good control of colour on each page/scene

Content:

The video must have a title

It must contain at least 10 facts

The information in it must be useful for the target audience

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Material:

It must contain a combination of text, images, scene in a video

It must have sound

It must have different scenes

Size:

It must be at least two minutes long

Wishes

Function:

It should compare the chosen technology to its similar technologies (to show the advantages of the chosen technology)

Appearance:

It should have a combination of colour

The general style of the video should make the audience feel and comfortable

Content:

It should contain a scene showing the procedure of the chosen technology

It should include enough scientific information

It should contain more than 15 facts

Material:

It should include at least three different scenes

It should contain a combination of video and animation

Size:

The length of background sound should accurately fit into the length of the video

It should have a good control of the length of each scene

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Test plan

Test table

Test Name Expected Outcomes

Actual Outcomes

Comments/improvements needed?

Does the video have a title? Yes Does it give a clear description of the percutaneous coronary intervention?

Yes

Does it contain at least 10 facts? Yes Does it have a good control of the length of each scene?

Yes

Does it contain a combination of text, image and scene?

Yes

Does it have sound? YesDoes it have a background sound which lasts throughout the video?

Yes

Do the texts have too large/small font size?

No

Does it last longer than two minutes? Yes Does it last longer than six minutes? No Is the information too difficult to understand?

No

Is it scientific enough? Yes It there only text on screen? No Do you think that the background sound is uncoordinated to the scene?

No

Does it compare the percutaneous coronary intervention with the other similar technologies?

Yes

Does it talk about another technology in details?

No

Do you think the video is too serious? No Is the information in the video useful?

Yes

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Evaluation

First of all, I think I have made improvement on the investigation stage. Throughout this section, I have learned a lot of things about doing researches, testing product and evaluating the work.

I was a little struggled with the design specification part in this section, because I could not think about enough demands and limits to the product that I am going to make. Therefore the design specification could be one thing that I need to add more details to. Moreover, another thing I need to add more details on is research. I have done enough research on the chosen technology, but I could also spend more time to explain how I can make the video and what techniques I am going to use. Furthermore, I don’t think there is something that I missed out, but I really still have a lot of things to improve.

My design brief and specification are OK. For the design brief, I have identified my chosen technology and my target audience, and also the type of my product. Moreover, I may need to explain more on each small section. The design specification, as I said, is where I am struggled with. I could not think about many demands or limits of making my product; however, I did write at least one for each of the small title. Then I think the testing ideas are sufficient because I have used all the limits and demands that I wrote in the specification section; but I also put some wishes into the test plan when I think they are necessary.

I still need to add more details on the research section, but I think for this stage my research is enough. I have answered all the guiding questions and collected enough information about my chosen technology. Moreover, I have used five different kind of sources which are website, book, video, magazine article, and interview. Most of the sources I have used are unbiased, valid and reliable.

For the next product, I will make a better time plan for this large section. I should not hastily do the work at the end of the stage, and I should make sure that I have time to check through what I have done before the deadline. Moreover, I need to do more research, and try to make it exhaustive. I will also try to use a range of sources, and different kinds of sources. As for the design specification, I should think about it carefully and add a few more to each of the demand, limit and wish part.

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Design Stage

Evaluating storyboards

Design 1:

Test Name Expected Actual Comments/improvements needed?

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Outcomes OutcomesDoes the video have a title? Yes Yes Does it give a clear description of the percutaneous coronary intervention?

Yes Yes

Does it contain at least 10 facts? Yes Should be yes (have not written in details)

Does it have a good control of the length of each scene?

Yes Yes


Yes Yes

Does it have sound? Yes Yes Does it have a background sound which lasts throughout the video?

Yes


No No

Does it last longer than two minutes? Yes Yes Does it last longer than six minutes? No No Is the information too difficult to understand?

No No

Is it scientific enough? Yes Yes It there only text on screen? No No Do you think that the background sound is uncoordinated to the scene?

No


Yes Yes


No No

Do you think the video is too serious? No No Is the information in the video useful?

Yes Yes

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Design 2:


Actual Outcomes


Does the video have a title? Yes Yes Does it give a clear description of the percutaneous coronary intervention?

Yes Yes

Does it contain at least 10 facts? Yes Yes Does it have a good control of the length of each scene?

Yes Yes


Yes Yes

Does it have sound? Yes Yes

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Does it have a background sound which lasts throughout the video?

Yes


No No


No No

Is it scientific enough? Yes No It might be a little bit confusing. It is not a very good choice to introduce PCI in chatting.

It there only text on screen? No No Do you think that the background sound is uncoordinated to the scene?

No


Yes No


No Yes It does not compare PCI with other technologies, but it explains in details about different types of angioplasty which is useless here.


Yes Yes

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Design 3:


Actual Outcomes



Yes Yes


Yes Yes


Yes Yes


Yes

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No No


No No


No


Yes Yes It has compared PCI with the other technologies very well because it highlights the advantages of PCI.


No No

Do you think the video is too serious? No Maybe yes It is always talking about the technology.

Is the information in the video useful?

Yes Yes

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Design 4:


Actual Outcomes



Yes Yes

Does it contain at least 10 facts? Yes YesDoes it have a good control of the length of each scene?

Yes No The first scene is not very important, but it is too long


Yes Yes


Yes

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No No


No No

Is it scientific enough? Yes No It there only text on screen? No No Do you think that the background sound is uncoordinated to the scene?

No


Yes No


No No


Yes Yes

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Evaluating the chosen design

My chosen design is Design 1. I choose it because it is my favourite design, which has a clear storyline and meets all the specifications. This design gives a clear description of the percutaneous coronary intervention, showing its advantages by comparing it with the other similar technologies, and it also remembers not to talk about another technology in details, otherwise it will make the audience fell confused. Moreover, I think Design 1 is a good choice for me to make my product, because it is introducing the technology through a story, instead of just give scientific explanations of the use of the chosen technology. Furthermore, this design includes a combination of text, images, and animation, which will make the product much more interesting.

Aiming to create a better product, I also decide to put some elements from the other three designs into Design 1. For example, I would like to use a rule of narrator in the story to explain to the audience in a more direct way, just like what I did in Design 3. Furthermore, I might use one person’s point of view to make the audience identify with the characters, as the method I utilised in Design 4. According to me, all four of my designs could be improved much more; nevertheless, I think Design 1 I the best one in these four, and perhaps I can still keep the advantages of the other three, trying to put them into Design 1, if they will fit. I will try to keep developing my chosen design till the day I start to film it.

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Plan Stage

GANTT Chart

Prototype design 1Prototype design 2Prototype design 3Prototype design 4

Evaluation of DesignsGANTT Chart

Step-by-step PlanCreate Product

Inviting the ActorsPreparation of Film

Create the Title PageFilming scene 1

Filling the gap between scene 1 & 2Filming scene 2Filming secne 3

Making Short AnimationsFilming scene 4Filming scene 5

Put the Scenes TogetherAdd Sounds to the Film

Check the Finished ProductProcess Journal

Test PlanEvaluate

Contingency TimeFeedback

Improving the Product

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

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This is a Gantt chart which aims to show how I will organise the time for my designs and the product. In the left hand side of the Gantt Chart, I have listed 27 different tasks. Those are the important tasks that I need to do in this section. Moreover, the small red bars are showing the starting time, finishing time, and duration for each of the tasks. From the Gantt Chart, it is easy to see that I plan to spend 12 hours on actually making the product; and it will takes me about 25 hours to finish the whole section of work. The reason why I make this Gantt Chart is that it presents the time which I should take to finish the product, reminding me about every small sections in this stage, and it can help me to get myself organised. The Gantt Chart reminds me about the process rate.

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Step-by-step Plan

Date Time taken Task Tools/materials used11.7.2013 (lesson) 1 Make a GANTT Chart Excel, Word11.12.2013 (lesson) 1 Do a step-by-step plan Word 11.12.2013 0.5 Invite the actors

Briefly introduce my story to the actors, explaining what they need to do

Pen, paper, and the storyboard design

11.14.2013 (lesson) 1 Prepare for making the filmWrite up a script of sceneOpen Windows Movie Maker, starting to create a title pageSave it on the computer and USB

Firefox, Word/paper, Windows Movie Maker, USB

11.16.2013 (at home) 2 Filming scene 1: a woman is watering her flowers, and then she falls down immediatelyFilming scene 2: the woman is brought to hospital, and her daughter comes to see herFilling the gap between scene 1 and scene 2 using Movie MakerFind some sound effects

Camera, PC, Windows Movie Maker, Imaxthon Explorer

11.17.2013 (at home) 2 Filming scene 3: the conversation between the doctor and the woman’s daughterAdd short animations to the videoFind some similar products and try to get suggestions from them

Camera, PC, Windows Movie Maker, Flash maker, Imaxthon Explorer

11.19.2013 (lesson) 1 On the internet, find some videos that introduce the procedure of angioplasty or PCI

Firefox, YouTube

11.19.2013 (at home) 1 Filming scene 4: the procedure of percutaneous coronary intervention

Camera, white cover, Imaxthon Explorer

11.21.2013 (lesson) 1 Filming scene 5 in the school (try to use the roof as a background sceneAdd an ending page to the video using Windows Movie Maker

Camera, tripod, Firefox, Windows Movie Maker

11.23.2013 (at home) 1 Put all the five scenes together in a video

Windows Movie Maker

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Fill every gap between two scenes and make them look smooth

11.26.2013 (lesson) 1 Add sounds to the filmAdd a soft background soundAdd different sound effects

USB, Windows Movie Maker

11.28.2013 (lesson) 1 Check the productMake sure it is finished

Windows Movie Maker, Word

11.30.2013 (at home) 2 Check the finished product once againUse the test plan to examine it to see whether it is a good product or not


12.1.2013 (at home) 2 Evaluate the productJustify what I have done for the product, and how I did that See if there is anything that I can still improveThink about how I can do even better next time

Word

In the Step-by-step plan, I have set the date for accomplishing the various tasks; and I have again mentioned the durations. In the date column, I have also shown that whether the task should be done in lessons or at home. Regarding the tasks, different from the one I had in the Gantt Chart, here I have explained each of my tasks in more details, trying to write up a procedure for them in which is aimed to help me have a better understanding of what I need to do while I am actually creating the product. For the tools, I have listed all the programme and software that I will need for that particular task; I also put the materials I will going to use, such as camera, notebook and paper. I think my Step-by-step plan is clear and precise; and I will be able to follow my plan to create a good product.

This is not my exactly original plan; I have made some changes after the lesson I started to make my product, because I realised that my invited actors were my parents, who really could not help me film it during lesson times. Therefore I had to rearrange my time plan and move all the filming parts to my own time. And then I put some other works which would last less time than filming into those days that I would have lessons. Therefore, my present Step-by-step plan is the above one, which I am now very pleased with. If I could improve it more, perhaps I will write more details about the tasks, and maybe give more time to film Scene 4 and Scene 5, which I think that the time is a little bit pressing.

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Process Journal

Date Time taken What I have done What I need to do next

Tools/materials used

11.12.2013 (at home)

1 Invite the actors (my mother and my father), explaining what they need to do

Writing up the script for each role

Pen, paper, and the storyboard design

11.14.2013 (lesson)

1 Look at some similar products on line to see what they have said in their videos

Write up a script of scene

Using Windows Movie Maker to create a title page for the video

Firefox, Word/paper

11.16.2013 (at home)

2.5 Filming scene 1: I ask my mother to go out to water her flowers on the balcony, and then she falls down

I didn’t film the scene that the mother is taken to the hospital; and I think I will find a photo or a short scene in some TV programs to show a patient is brought to hospital instead

Filming scene 2: the daughter comes to see her mother

I have found some sound effects on the internet

Filling the gap between scene 1 and scene 2 using Movie Maker

Camera, PC, Imaxthon Explorer

11.17.2013 (at home)

2 Filling the gap between scene 1 and scene 2

Put scene 1 and scene 2 together

Filming scene 3: the conversation between the doctor and the daughter (played by my father and I)

Add short animations to the video to demonstrate how the stent will work in a human body

On the internet, find some videos that introduce the procedure of angioplasty or PCI

Camera, PC, Windows Movie Maker, Imaxthon Explorer

11.19.2013 1 Filming scene 4: the procedure of Filming scene 5 Camera, Imaxthon

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(at home) percutaneous coronary intervention (again, I need to use a mixture of video, images and cut of films because I cannot really present an operating room

Explorer, Windows Movie Maker

11.23.2013 (at home)

1 Filming scene 5 in the park near to my house

Adding an ending page to the video using Windows Movie Maker

Camera, tripod

11.23.2013 (at home)

1.5 Add an ending page to the video

Put all the five scenes together

Filling in every gap between scenes

Windows Movie Maker

11.24.2013 (at home)

1 Fill in the gaps, making the movie more smooth and more comfortable to watch

Add different sound effects

Add the other sounds that are needed to the film

Add a background sound

Windows Movie Maker, Imaxthon Explorer

11.28.2013 (lesson)

1 Add the other sounds that are needed to the film

And now I change my mind, because I don’t think it is necessary for this video to have a background sound; moreover, if I add a background sound, it will become strange when the characters are talking

Check the productMake sure it is finished

Windows Movie Maker, Firefox

12.3.2013 (at home)

1 Check the finished product once again

Use the test plan to examine it to see whether it is a good product or not


12.5.2013 (lesson)

1 I have started to evaluate the product

I have used the test plan to see whether my product is good or not so good as I expected

Justify what I have done for the product, and how I did that See if there is anything that I can still improveThink about how I can do even better

Word

LIU Haobin 11A

next time

Evaluation Stage

Test the productTest table:


Actual Outcomes



Yes Yes


Yes Yes


Yes Yes

Does it have sound? Yes YesDoes it have a background sound which lasts throughout the video?

Yes No While creating the product, I don’t think that the background sound needs to last throughout the video.


No No


No No


No No


Yes Yes


No No


Yes Yes

To fully test the product, I have used the test table to assess my video. According to the result, I can say that my product is relatively successful because it has almost met all the specifications. The only one

LIU Haobin 11A

it did not meet is ‘the video must have a background sound which lasts throughout the video’. However, I don’t think it is necessary after finishing the product, since I have added different sound effects and different background music to each part of video. The scenes explore different emotions and explain different aspects of the technology, therefore there would not be only one background sound throughout the video.

On the other hand, although all the other specifications have been met, there are still a lot of things that I can improve for next time. For example, for comparing the percutaneous coronary intervention with other similar technologies, I did not fully demonstrate the advantages of using PCI instead of the others. Though I should not explain another technology in details, I can say something more about their disadvantages compared to PCI and the risks of using them. Finally, to critically evaluate the product, I should say that the product maybe scientific enough, but maybe not. This is because the product has included enough scientific information, however it did not show enough shooting skills which may let its overall level go down. Next time I need to improve my filming, otherwise it will affect the quality of the product.

Questionnaires:

According to the results of the questionnaires, my product is successful on introducing the technology to my audience, but it also needs some further improvement. The product has given a clear description of the PCI to the audience, helping them have a better understanding of this particular technology. Moreover, the audience also think the product is useful for them: it gives information of the technology and how it relates to people’s health. Some of the audience think the product is very good, but also some of the audience think that it just meets the specifications. I would like to see both results because they can show me the strength and weakness of my final product and help me to improve it later. For example, the audience think that I need to make sure the scenes are fluent; and maybe I can cut a little bit off the conversation. From the questionnaires, I can see in general, my product is OK, but I still need to improve my product carefully.

Final summary of the product:

Based on the tests above, I think my final product is successful. It has clearly described and explained my chosen technology, the percutaneous coronary intervention; and it is scientific enough which has included at least 10 facts. According to the target audience, I think they will find this video useful since it introduces the PCI and demonstrates its advantages compared to the other similar technologies. The final product has successfully educated my target audience about the percutaneous coronary intervention, letting them recognise how their health will depend on technology. My product is successful because it is useful and beneficial for the target audience. However, I can make the video more attractive and organised, in order to let the audience feel more interested while they are educated by the information shown in the video.

LIU Haobin 11A

Evaluate my performance

In the investigation stage, my overall performance is OK. I think I could do more research, especially on the film shooting and how to make the final product. I have used a wide range of sources, such as videos, websites, interview and so on. Most of the sources I used are reliable enough, because I have looked at their authors to ensure that they are experts in those fields of studies; and I have read through different sources to see whether one of them says right or wrong. As for the design brief, I have done a clear description and explanation of my goal and my target audience; I have described and explained the major constraints and the criterion, but not very critical. For next time I can try to explain them using more compact language. The design specification is more or less alright, however I think I need to add more into it. I could think about more demands, limits and wishes which guide me to create a good product. The test plan depends on how the specifications work; and I think this part is OK because it has included all the demands and limits that have been mentioned before, which could actually help me to assess my designs and the final product in the later stage. I can improve this stage by adding more research and improving the design specifications.

As for the design stage, I did four different designs. Because I have already confirmed which design that I would choose, I did not make the last three designs as good as the first one. Furthermore, I think I have used some similar ideas in different designs. I should make at least one more good design in order to compare it with the design I choose; even if I would not change my mind finally, I could notice more aspects which I could improve from the other designs. I chose Design 1 because it is the best one which has met all the specifications. Nevertheless, there is still something I can improve: I may add more information about the technology, and try to find a better way to introduce the chosen technology instead of only representing the information by conversation. I can use some short cut of videos, more images and some short animations. I am pleased with my performance in this stage; and I think for next time, perhaps I can try to do one more design.

In the plan stage, I have done a GANTT Chart and a step-by-step plan. The GANTT Chart is to present how I organise the time for my designs and the product. It presents the time which I should take to finish the product, reminding me about every small section in this stage, and it can help me to get myself organised. The GANTT Chart reminds me about the process rate. And a step-by-step plan is to describe the exact steps I need to take to create the product. In this plan, I have clearly described what I should do every day, mentioning the time taken to do and the tools or materials I should use. In order to improve my performance in this stage, I can make the step-by-step plan more detailed, explaining at what point which tool/material is needed to be used, etc.

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Finally, for the create stage, I think my product is successful in which aims to introduce the chosen technology to target audience. Although this product still needs improvement, it has already met the specifications. Throughout the create stage, I have met some problems that I really struggled with; however, I have solved them using correct methods finally. For example, I did not know how to shoot a scene which the ambulance came and took the patient away; therefore I only filmed the patient fell down on the floor and next scene she was lying on the bed, using an image of a coming ambulance to fill in the gap between two scenes. Moreover, during the process of creating the product, I have made some changes instead of following the plan: I did not use a background sound which lasts all the way through the video, because I think I should add different sound to each different scene. That is why my final product did not meet one of the specifications because I have changed ideas. Aiming to introduce the percutaneous coronary intervention to my target audience, this is a successful product; however, I can improve my shooting skills next time to enhance the quality of the product.

LIU Haobin 11A

Evaluate the impact of the product

Impact on me:

During creating the product, I have learned much information about the percutaneous intervention, the stent and other similar technologies. I have investigated to what extent our health depends on technology, and now I think in most cases we need the technologies to support our health. I have learned how to film and how to make a good short video. I need to make a video which will be attractive to my target audience, while it can describe the applications of the percutaneous coronary intervention and how this technology will benefit people. I did lots of researches on my chosen technology, which also educated me on not only how the PCI would work but also how to keep myself in health. Moreover, I looked several examples of similar products as mine, learning different aspects of the information. During making the product, I have also discovered some good software for video and animation design.

Impact on my target audience:

My target audience are the people at a certain age group above forty years old who have higher risks to gain heart diseases and coronary diseases, such as acute myocardial infarction. The technology been present in my product, percutaneous coronary intervention, is particularly beneficial to the people who have those diseases. The video introduces the PCI to the people above forty years old, educating them about what a percutaneous coronary intervention is, how it works, how it will benefit them and what their advantages compared to the other technologies using to solve the same type of problem. My target audience will have a brief understanding of the percutaneous coronary intervention after watching my short video; and they will find it very useful because their health might depend on this particular technology.

Area of Interaction:

According to the area of interaction, my video states that people’s health will depend on technology, to a large extent. For now, people use technologies frequently, and our life will depend on technology more and more. To bear the brunt, we cannot deny that our health depend on technology. As the science and technology developed, our dependency on these new technologies becomes unavoidable; nevertheless, it should not be a horrible thing for our human beings. We can use the technologies and keep developing them, making sure that all Mankind could be benefited by the technology. That is one of the main reasons why I create the product, because it will educate people about how to use the technology correctly and its advantages.

LIU Haobin 11A

Questionnaire In order to assess our product, we earnestly request you to fill in this questionnaire. This is a

questionnaire regarding the short video which introduces the percutaneous coronary intervention.

Please circle the range of your age:

0-17 18-34 35-44 45-above

After watching the video, have you understood what the percutaneous coronary intervention is?

Yes A little No

Do you think the video is useful?

Yes A little No

To what extent do you think this video has clearly explained the technology? (5 is very good and 1 is poor)

5 4 3 2 1

Do you like this video? Why?

Yes, it is very interesting. It uses the conversation between doctor and the patient to explain the technology, making the story not be too serious.

What do you think it still needs to improve?

Maybe a little bit be careful with the flowing of the scenes.

LIU Haobin 11A

Thank you very much!

2013-12-12




0-17 18-34 35-44 45-above


Yes A little No


Yes A little No


5 4 3 2 1


More or less, the shooting seems somewhat strange. The idea is very good, but you need to perform it well.


Try to write a story line or full script before filming. Make sure you know that every second you shoot is necessary.

LIU Haobin 11A


2013-12-12




0-17 18-34 35-44 45-above


Yes A little No


Yes A little No


5 4 3 2 1


Yes. It is a good video. I have experienced the procedure of percutaneous coronary intervention; I still learnt a lot of things from your video. I thought the PCI was the only method which can deal with heart coronary disease.


It is very good. Perhaps you can shorten the conversation between the doctor and the daughter.

LIU Haobin 11A


2013-12-12