Duke Energy Brand Standards Manual

Duke Energy Brand StandardsVERSION 3.6 | 09-16-15

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V.3.6 | 09.16.15 Duke Energy Brand Standards | Table Of Contents

Contact Information ......................................4Contacts ...................................................... 5Self-Service Creative ...................................... 5Logo Request ............................................... 5The Road Ahead ...........................................6Our Purpose ................................................. 7Brand Architecture........................................8Duke Energy Brand Architecture ..................... 9Utility Naming Convention ........................... 13Business Naming Policy ............................... 14Facility Naming Process and Policy ............... 15Logo Specifications .....................................16Logo Basics ................................................ 17Logo Colors/Usage....................................... 19Incorrect Logo Usage ................................... 20Electronic Copies of the Duke Energy Logo ..... 22Logo Usage ................................................23Promotional Item Usage ............................... 24Apparel Usage ............................................ 25Sponsorship and Specialty Logo Applications . 31External Logotypes ...................................... 32Master Brand versus Sub-brand ................... 33Internal Graphic Identifier ............................. 34Logos for Companywide Programs

and Initiatives ......................................... 35Standardized Logotypes for

Employee Resource Groups ....................... 36Standardized Milestone Logotypes ................. 37Duke Energy Endorsed Materials ................... 38Co-Branded Logo Standards ......................... 39Duke Energy Retail Program Identifiers .......... 40Contractor/Contingent Worker

Identification Standards ............................ 41Taglines, Themes, Slogans

and Spokespersons .................................. 43Corporate Colors .........................................44Primary Colors ............................................ 45Secondary Colors ........................................ 46Corporate Typography .................................48

Corporate Font Family .................................. 49Typography for Microsoft® Office

Communications ...................................... 52Typography for Business/Geographic

Identifier Line .......................................... 53Proper and Improper Use of Typography ........ 54Capitalization – Titles and Headings .............. 55Special Typographic Standards ..................... 56iCreate Digital Asset Management System .....57Expert Guide – Brand Personality .................59Our Brand Personality .................................. 60Expert Guide – Imagery ...............................61Imagery ..................................................... 62Photo/Video Release Forms .......................... 63Duke Energy-Specific Sample Images ............ 64Stock Image Samples .................................. 66Photographic Styles ..................................... 68Duotones ................................................... 69Imagery Misuse .......................................... 70Expert Guide – Graphic Treatments ..............71Iconography ............................................... 72Infographics Using the Iconography Style ....... 75Iconography Illustration Treatment for

Social Media ........................................... 77Linear Illustration/Informational Diagrams ...... 78Stylized Realistic Illustration ......................... 79The Polygon ............................................... 80Standardized Logo Color, Placement and Size . 81Expert Guide – Sample Layouts ....................82Sample Layouts .......................................... 83Writing Standards .......................................88The Duke Energy Stylebook .......................... 89Editing and Proofreading .............................. 90Other Resources.......................................... 91Print Advertising .........................................92Standard Corporate Print Ads ....................... 93Full-page ad Specifications ........................... 94Miscellaneous Ad Sizes and Specifications ..... 95Advertorial Specifications ............................. 96

Table of Contents

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Paper .......................................................97Sustainability and Paper .............................. 98Corporate Paper Selections ........................... 99Stationery Items .......................................100Introduction and Ordering .......................... 101Business Card – One-sided ......................... 102Business Card – Two-sided ......................... 103Business Card – Contractor for Duke Energy . 104Letterhead ................................................ 105#10 Business Envelopes ........................... 106Large Envelopes ........................................ 107Mailing Labels .......................................... 108Note Pads ................................................ 109Monarch Letterhead .................................. 110Monarch Envelopes ................................... 111Bill Inserts ...............................................112Sizes and Weights ..................................... 113PowerPoint Presentations ..........................114Vehicle Graphics .......................................116Vehicle Fleet Markings ............................... 117Vehicle Graphic Specifications .................... 118Corporate Signage.....................................131Overview and Specifications ....................... 132Colors, Fonts and Materials ........................ 135Substation Identification Signage................. 136Video Conference Room Signage ................. 137Semi-Branded Signage ............................... 138Non-Branded Signage and Other Markings ... 139Interior Signage ......................................... 140Microsoft Word Templates .........................153Microsoft Word Print Templates .................. 154Websites ..................................................155Web Logo Usage ....................................... 157Web Colors ............................................... 158Polygon .................................................... 160Animation ................................................ 161

Image Compression ................................... 162Standard Buttons ...................................... 165Capitalization – Web Titles and Headings ..... 168Duke Energy Carolinas and Midwest Site ..... 169Duke Energy Progress and

Duke Energy Florida Site ......................... 180Online Display Ads ....................................189Social Media Properties .............................193Overview of Purpose .................................. 194Specifications ........................................... 195Image Layer Vignette ................................. 196Samples ................................................... 197Email .....................................................198Basic Email Standards ............................... 199Email Best Practices .................................. 200Responsive Residential Customer

Email Template Style Guide .................... 201Three-Column Email Template .................... 202Quad Email Template ................................ 203Three-Column/Icon Email Template ............. 204Single-Column Email Template ................... 205Infographic/Quad Email Template ................ 206Infographic/Single Email Template ............... 207Large Business and Banner-Only

Email Graphics ...................................... 208Microsoft Outlook Email Banners ................ 209Portal Promos and Images .........................210The Portal ................................................ 211Video Standards .......................................214Corporate Video Elements

and Specifications .................................. 215Video Specifications .................................. 216Cards....................................................... 217On-screen Text .......................................... 219Working With Vendors ............................... 220

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Duke Energy Brand Standards | Contact Information

Contact Information

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ContactsBrand StandardsScott [email protected]

Graphic Design and Video Web StandardsMelissa York Capricia Townes919.546.7472 [email protected] [email protected]

CopywritingEmmy [email protected]

Advertising and Corporate SponsorshipsMike [email protected]

Self-Service CreativeiCreateiCreate is a searchable database of Duke Energy photos, logos, maps, print ads, and Microsoft Word and PowerPoint templates. iCreate can be found in the Brand Toolkit on the Portal or accessed directly at: https://portalapps.duke-energy.com/DukeSSOConnect/default.aspx?appname=icreate

Logo RequestIf an electronic copy of the Duke Energy logo is needed by an outside party (typically as part of a sponsorship arrangement), a representative of the requesting group must complete the logo request form at http://www.duke-energy.com/contact/logo-request-form.asp. By submitting the form, the requesting group agrees to our terms and conditions. A member of the Creative and Digital Communications team reviews each request to ensure that it is appropriate and within our brand standards to release it. Upon approval, the logo files (in multiple formats) are emailed, along with an abbreviated logo use guide. Electronic proofs must be submitted by the outside entity to [email protected] for approval before final publication.

The Duke Energy Brand Standards have been developed to be as comprehensive as possible.However, they may not clearly resolve every question or situation. Contact the individuals below for clarification or answers to specific questions.

Duke Energy Brand Standards | Contact Information

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Duke Energy Brand Standards | The Road Ahead

The Road Ahead

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V.3.6 | 09.16.15 Duke Energy Brand Standards | The Road Ahead

Our PurposeDuke Energy is dedicated to the energy experience that customers value and trust. We strive for leadership and excellence that benefits our customers and employees with a focus on growth and operational excellence.

©2014 Duke Energy Corporation 142776 12/14

The Road Ahead: What drives us forward

OPERATIONS

EMPLOYEESCUSTOMERS

GROWTH

Creating value and trust 24/7

while transforming our energy future.

Excel in safety,operational performance

and environmentalstewardship

Improve the livesof our customersand vitality ofour communities

Develop and engageemployees, and

strengthen leadership

Grow and adaptthe business, andachieve ourfinancial objectives

Safety • Customer Focus • Trust • Accountability • Agility • Collaboration

Our culture:

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8Brand Architecture

Duke Energy Brand Standards | Brand Architecture

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The Duke Energy NameAlthough our regulated utilities have different names (e.g., Duke Energy Carolinas), a single company name is used with customers – Duke Energy.

� The Duke Energy name reflects one team, focused on serving all customers with consistent, superior service, regardless of where they operate. It is a strong and well-known brand, associated with value, service and leadership in our industry and the investment community.

� A single company name is easy for customers and other stakeholders to remember, and brings significant savings and efficiencies, especially in our marketing activities.

� A unified brand supports our scalable business model of acquiring other companies and seamlessly integrating them into Duke Energy.

� Some employees and executives who interact with state regulatory commissions and other official agencies must use the following utility names: Duke Energy Carolinas, Duke Energy Progress, Duke Energy Florida, Duke Energy Indiana, Duke Energy Ohio and Duke Energy Kentucky. However, these names and their corresponding logos are not to be widely used.

� Signs at facilities; logos on vehicles, uniforms and hard hats; language on our websites and other communications must use the name “Duke Energy.”

� The Duke Energy name must always be used in its entirety. It should never be shortened to “Duke.”

With the exception of legal documents, acronyms should never be used in lieu of full utility names (e.g., DEF should not be used to represent Duke Energy Florida).

Commercial BusinessesSome of our businesses have a need to identify strongly with the Duke Energy brand, yet be distinguished from the regulated utilities as independent affiliates. These include the following:

� Duke Energy International – operations primarily in Central and South America

� Duke Energy Renewables – wind and solar development throughout the U.S.


Duke Energy Brand Architecture

Important! Due to regulatory require-ments, the Duke Energy Progress name and logo must be used in the legacy Progress Energy Carolinas service territory. It is used on all customer communi-cations as well as facility signage in that jurisdiction. However, the Duke Energy name and logo are used on uniforms, hard hats and employee ID badges in all regions.

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Master BrandThe Duke Energy logo represents all utility companies except Duke Energy Progress. Due to regulatory requirements, the Duke Energy Progress logo must be used in the legacy Progress Energy Carolinas service territory.

Geographic identifiers

The geographic identifiers shown above are to be used only in the following applications: � Regulatory filings in the franchised jurisdictions

� Utility-specific reports presented to regulators

� Limited internal uses (financial reports, customer data, etc.)

� Business cards and stationery for large customer/regulator/legislator-facing employees in the respective utility organizations (this applies to all employees in the organizations reporting to the utility presidents)

Nonregulatory communications, print or electronic, should refer to Duke Energy only and use the Duke Energy logo; geographic identifiers should not be used. Regional operations can be described in terms of “doing business in the Carolinas” or “the company’s Indiana operations.” Geographic identifier logos should never be used on hard hats, apparel, vehicles, signage or company-branded merchandise.


Important! Only the Duke Energy logo is used to identify the company, regardless of application or media.

Other logos may not be created or used for offices, generating stations, facilities, departments, events, products, services or lines of business.

Master BrandThe Duke Energy logo represents the company’s “master brand." It is the primary visual representa-tion of our company – used in nearly all applications, regardless of media or stakeholder audience. It is a registered trademark, as denoted by the “®" registration mark. As such, it must be used as shown below and cannot be modified in any way.

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Master Brand

Sub-brandsOnly the logos below are currently in use at Duke Energy.

As new lines of business are developed, Corporate Communications will develop and approve corresponding logos, in keeping with the brand architecture.

Logos may not be developed or used for lines of business within these sub-brands or for offices, generating stations, facilities, departments or events.


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Master Brand

Duke Energy International


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V.3.6 | 09.16.15 Brand Overview And Policies

Doing/Business/As Name Formal Utility Name Customer-Facing Name

Duke Energy Progress, Inc. d/b/a Duke Energy Progress

Duke Energy Progress, Inc. Duke Energy Progress

Duke Energy Florida, Inc. d/b/a Duke Energy

Duke Energy Florida, Inc. Duke Energy

Duke Energy Ohio, Inc. d/b/a Duke Energy

Duke Energy Ohio, Inc. Duke Energy

Duke Energy Indiana, Inc. d/b/a Duke Energy

Duke Energy Indiana, Inc. Duke Energy

Duke Energy Kentucky, Inc. d/b/a Duke Energy

Duke Energy Kentucky, Inc. Duke Energy

Duke Energy Carolinas, LLC d/b/a Duke Energy

Duke Energy Carolinas, LLC Duke Energy

Utility Naming Convention

¡� Doing/business/as names are what allow us to use the less-formal customer-facing names. The latter align with the Duke Energy master brand strategy.

¡� Customer-facing names should be used on all communications to customers.

¡� Formal utility names should be used on legal documents (contracts, deeds, easements, permits, etc.) and regulatory filings.

¡� The duke-energy.com URL must be used for all service territories.

¡� With the exception of Duke Energy Progress, all utilities use the Duke Energy logo.

¡� Multiple logos should not be used together on a single communication.

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The Duke Energy name and logo unify our brand and emphasize the integrated nature of our energy businesses. This allows us to go to market as one company – a company that represents the combined value our businesses bring to the market.

� Corporate Communications, working with our Legal department, researches trademarks and reviews and approves all new names and logos. Logos are based on the commonly used name of a business, not the name of the legal entity. All energy-related businesses use the corporate name and logo as their primary identifiers, with the business name as a secondary identifier.

� Subsidiaries of energy-related businesses use the corporate name and logo as their primary identifiers, with the subsidiary name as the secondary identifier (e.g., Duke Energy Renewables)

� Energy-related businesses formed from joint ventures use the corporate name and logo only when the business’s practices, policies and approaches mirror those of Duke Energy.

� Names and logos for newly formed businesses are established on a case-by-case basis.


Business Naming Policy

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Facility Naming Process and Policy

Standards for Naming of Buildings, Generating Stations and Other FacilitiesFormal names are given to facilities at the Operations Center level and above. The following criteria apply when naming a new facility or an unnamed existing facility:

� It is recommended that new facilities be named for nearby communities, geographical features or prominent local landmarks. Doing so creates a direct, timeless link between Duke Energy and the community served by the facility.

� In the past, some Duke Energy facilities have been named after prominent employees. While doing so honors the contributions of individuals, their names do not create meaningful connec-tions to the customers we serve. Therefore, it is recommended that facilities no longer be named after people. If this option is desired for a particular facility, the chosen name must be approved by the Senior Management Committee (SMC).

� In order to avoid confusion on the part of employees and customers, names that are already in use by other facilities or businesses (e.g., Lee Energy Complex, Lee Nuclear, etc.) should not be chosen when naming new facilities.

� When a facility is wholly owned by Duke Energy, the corporate name and logo must be used as the primary identifier, with the asset name as a secondary identifier.

� When a facility is owned in partnership with another company, a unique identifier and logo should be used in lieu of the Duke Energy name and logo (e.g., DATC).

� When a facility is operated but not owned by Duke Energy, the phrase “Operated by Duke Energy” should be used on signage.

� The designation Regional Headquarters is used for offices that previously functioned as corporate headquarters for regulated utility companies acquired by Duke Energy (e.g., Plainfield corporate office is the Indiana Regional Headquarters).

Standards for Room NamingThe only rooms that follow the official naming process are corporate auditoriums and gathering spaces. Other rooms should be named in accordance with Real Estate Services standards.

� It is recommended that a timeless, unique name be given to corporate auditoriums and gathering spaces (e.g., “The Vista” on floor 46 of the Duke Energy Center in Charlotte).

� These facilities may also be named for Duke Energy employees who deserve to be recognized and

honored for their contribution to the company.

Review and Approval ProcessA formal naming process has been established whereby naming requests come to Corporate Communications or Administrative Services (Real Estate or Facilities). � Requests are reviewed by the naming team and shared with the senior vice president of the impacted area as well as the appropriate state president. Recommendations are then provided to the heads of Corporate Communications and Administrative Services.

� Upon agreement, the recommended name is shared with the Executive Leadership Team to ensure there are no issues that would necessitate a different direction for the name or that would need to be included in any communications to employees.

� Assuming there are none, Corporate Communications develops any necessary internal (e.g., Portal notification) and/or external (e.g., press release) communications.

� Administrative Services works with other affected groups (Enterprise Protective Services, IT, Mail Services, Event Planning and Audio/Visual) to implement changes.

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Duke Energy Brand Standards | Logo Specifications

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Anatomy of the LogoThe logo comprises two parts: � Duke Energy star (A) – the unique icon used to represent the company

� Duke Energy logotype (B) – the standardized typographical treatment of the company name

Except for approved applications created by Corporate Communications, the star should not be used as a stand-alone graphic element.

Clear ZoneBuffer the logo from text, photos and any other graphics within a clear zone equal to one-half the height of the “star” icon (X).

Registered TrademarkThe registered trademark logo “®” should accompany the logo in all media.

Alignment of ElementsFlush-left ApplicationsTwo options are available to align the logo with images, text or other graphic elements: � Align with the left edge of the dark blue ribbon in the star.

� Align with the left edge of the words “Duke Energy.”

Flush-right ApplicationsUse the right edge of the “y” in “Energy” to align text or graphics above or below the logo.

Duke Energy Brand Standards | Logo Specifications

Logo BasicsThe Duke Energy logo is the flagship of the company’s brand. As such, its integrity must be preserved by consistently following these standards.

X

X

X X

Important!

The preferred placement for the Duke Energy logo is flush left or flush right, based on the overall design of the piece. The logo should not be centered unless the overall design has a centered orientation. It can also be centered when used alone.

A B

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Proper SizingIn both print and electronic media, the preferred treatment is to surround the logo with liberal white space (well beyond the minimum clear zone) so it stands apart from other elements. The logo does not rely on large size to be prominent; rather, its treatment is understated.

As a general rule, the logo size should be 10 to 20 percent of the width of the piece on which it appears, regardless of the medium. Some predefined sizes for common applications are listed here.

Minimum SizeThe minimum size is .75" wide.

Print ApplicationsThe logo size for printed materials 9" x 12" or smaller is 1.375" wide.

The logo size for printed materials from 9" x 12" to 12" x 18" is 1.75" wide.

The logo size for larger items up to 24" x 36" is 2.75" wide.

Display ApplicationsFor items such as trade show displays and banners, the designer determines the logo size. The registered trademark must be reduced in size, relative to the entire logo, for these large-format applications. See the signage section of these standards for detailed information.

Web ApplicationsThe logo size for any Duke Energy Web page (internal or external) is 125 pixels wide. The logo should not be resized, as a loss in visual quality will occur. All other details regarding logo use for print apply to Web use as well.

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Logo Colors/UsageOnly the treatments below are approved versions of the Duke Energy logo, regardless of media.

Primary ExecutionUse the full-color star with dark blue logotype on a white background whenever possible.

Secondary Executions

PMS: 3025RGB: 0, 89, 132HEX: #005984

PMS: 361:RGB: 84, 185, 72HEX: #54b948

PMS: 631:RGB: 38, 188, 215HEX: #26bcd7

PMS: WHITERGB: 255,255,255HEX: #000000

Full-color and logotype on neutral, light-color background. Background color must be a 10 to 20 percent tint of 3025, 361, 361, 467, 1205, black or cool gray.

Full-color star with reverse-white logotype on solid-black background.

Solid-black star and logotype on white- or solid-color background.

Reverse-white star and logotype on solid-black or dark-color background.

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Incorrect Logo UsageThe Duke Energy logo is our intellectual property. It has been registered with the United States Patent and Trademark Office and is protected by trademark law. Anyone who creates communications for the company must protect the logo from improper or incorrect usage. Below, and on the next page, are several examples of incorrect logo usage. These apply to any of the Duke Energy sub-brand logos as well (e.g., Duke Energy Renewables).

DO NOT use the logo in a single color. DO NOT modify the colors. DO NOT outline the logo.

DO NOT use other colors in the logo. DO NOT use a grayscale icon for black- and-white applications.

DO NOT use the logo on an angle (90° vertical is acceptable for binder spines).

DO NOT use a drop shadow with the logo. DO NOT apply special effects or filters to the logo.

DO NOT use the logo as part of a headline or within text.

DO NOT use the Duke Energy name with any other graphics or fonts.

DO NOT screen the logo or alter its opacity in any way.

DUKE ENERGY

DO NOT reverse the logo over a photograph or other distracting background.

DO NOT use the logo over a photograph or other distracting background.

DO NOT alter the proportions of the logo.

is building the utility of the future.

DO NOT use the logo as part of any other graphic or logo.

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DO NOT place department names or any other text near the logo.

DO NOT place the color logo on top of a colored background or pattern.

DO NOT use a white block behind the logo to separate it from a colored background.

DO NOT use the star icon by itself.

DO NOT use a glow, motion blur or other special effects on the logo.

DO NOT add words or graphics to the logo.

DO NOT violate the “area of isolation" with keylines or any other graphic elements.

DO NOT use the logotype by itself or change the orientation of the text.

DO NOT add a tagline or slogan to the logo. Duke Energy does not use a tagline.

DO NOT alter the relationship of any parts of the logo.

DO NOT violate the “area of isolation" with text.

DO NOT use low-resolution copies of the logo.

NUCLEAR ENGINEERING We are high performance.

www.duke-energy.com

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Electronic Copies of the Duke Energy LogoThe Duke Energy logo is available in a wide variety of file formats to provide the best possible reproduction in various print, Web and video software applications.

For Internal use by EmployeesEmployees can use the Duke Energy logo for company-related communications. It should never be modified in any way or widely distributed outside the company.

Duke Energy logos, as well as sub-brand and Employee Resource Group logos, are available for download via iCreate. iCreate can be found in the Brand Toolkit on the Portal or accessed directly at: https://portalapps.duke-energy.com/DukeSSOConnect/default.aspx?appname=icreate.

For External use by Vendors and for SponsorshipsWhen an outside vendor, consultant, service provider or sponsored organization asks to use the Duke Energy logo, the requesting party should complete the Duke Energy logo request form: http://www.duke-energy.com/contact/logo-request.asp.

This short form: � Allows Corporate Communications to review the details and nature of logo requests to determine compliance with the company’s Brand Standards and No Publicity policy (see below).

� Creates a record of who requested the logo, who received it and how it was used.

No Publicity PolicyDuke Energy has a strict “No Publicity" policy that applies to our consultants, contractors and vendors:

Consultant shall not use the name of Duke Energy or any of its affiliates or the fact that the Consultant is performing services for Duke Energy or any of its affiliates, in any press releases, media statements or public communications, or otherwise publicize their Agreement or any Statement of Work. Consultant shall not use Duke Energy’s (including its affiliates’) name, logos, trademarks, service marks, trade names, or trade secrets in any way, and Duke Energy shall not be deemed to have granted Consultant a license of, or granted Consultant any rights in, any of the foregoing by entering into an Agreement.

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Duke Energy Brand Standards | Logo Usage

Logo Usage

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Promotional Item UsageThe full-color version of the logo on a white background is the preferred treatment on most applications. However, promotional items call for greater latitude.

Preferred Promotional Item VendorCorporate Communications, Supply Chain and Print Support have worked together to establish a preferred vendor for apparel and promotional items – the eCompany Store. Using a single, approved vendor for this work ensures that we receive volume discount pricing and protects the Duke Energy brand by making sure all items are produced in accordance with our brand standards.

Promotional Item ApplicationsPromotional items encompass a wide range of sizes, shapes, materials, objects and applications. In order to maintain our brand integrity, we cannot use all logo techniques that promotional product companies may offer. Listed below are techniques that can be used; others must be approved by Corporate Communications prior to production.

� Foil stamped in metallic gold 872, metallic silver 877 or metallic copper 875

� Blind embossed or debossed on a metallic gold, copper or brushed aluminum surface

� Blind embossed or debossed on a leather/leatherette surface

� Etched into clear or frosted glass/crystal

Examples

Cut brushed aluminum Embossed brushed aluminum Blind embossed or debossed

Debossed gold Embossed copper

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Apparel UsageThe apparel standards apply to all types of clothing items, including hats.

MediaTo apply a logo to most any type of apparel, vendors typically use screen printing or embroidery. The latter is the designated application for higher-end products and for Duke Energy standard apparel (uniforms). The former is typically used for t-shirts and certain types of PPE (e.g., rain jackets).

SizeThe preferred size for the embroidered logo is 3"W (including the registered trademark), but may vary depending on available space.

Fabric/PatternsThe Duke Energy logo cannot be applied to a fabric that has a visual/color pattern (stripes, boxes, polka dots, plaid, camouflage, etc.). The fabric itself can have a slight texture, as long as the texture is not readily visible from more than four feet away. Rule of thumb: If a fabric texture detracts from the logo or affects its readability, then it cannot be used.

Color and PlacementShown below are the approved applications of the Duke Energy logo to apparel. Note the following: � Limitation of fabric colors to: white, gray, black, blue, green, teal or tan/beige (neutral).

� For hi-visibility yellow apparel (hi-visibility orange can be used if required), a black version of the logo must be used.

� Primary logo placement on the left chest area and secondary placement on top of the sleeve

� For light-colored, neutral apparel, (e.g., gray) the full-color logo is preferred. For bright-colored apparel (e.g., green), the white logo or black logo must be used. For dark-colored apparel (e.g., navy blue), the white logo must be used. For black apparel, the white logo or the color logo with white text must be used.

Examples

Important! Patterned fabrics cannot be used for any apparel items, as they interfere with the readability and of the Duke Energy logo. In addition, it is important to that apparel colors align with our approved, primary corporate colors to create a consistent, professional appearance for our employees

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Madeira Classic Embroidery Thread Colors – Pantone 3025 blue (1296) – Pantone 361 green (1049) – Pantone 631 teal (1289) – Pantone 3435 green (1370) – Pantone 356 green (1051) – Pantone 633 teal (1091) – Pantone 188 burgundy (1384)

– Pantone 021 orange (1178) – Pantone 130 yellow (1137) – Pantone 116 yellow (1069) – Pantone cool gray 10 (1240) – Pantone cool gray 3 (1087) – Pantone 467 tan (1084) – Pantone 1205 beige (1066)

Additional Text and GraphicsInformation and/or graphics that relate to a specific program, sponsorship, etc. may be applied to the back or sleeve of a tee shirt as needed. However, they must adhere to Duke Energy’s layout, color, typography and imagery standards as outlined in this manual.

One Name, One Logo, One CompanyDuke Energy seeks to create a sense of unity across its entire workforce – in all geographies. For Duke Energy apparel items, the Duke Energy logo should be placed on the left chest area and be used in isolation. Ideally, department- or region-specific information should not be included as this works against the goal of fully unifying our workforce. In instances where a department name or geographical location must be used, that information is to be typeset using upper and lower case News Gothic Condensed Bold (as shown below) and applied to the right sleeve – opposite the location of the Duke Energy logo. Text cannot be placed near the Duke Energy logo, and depart-ments, facilities, etc. cannot have logos of their own.

Examples

Substation

Maintenance

Dan River

Combined Cycle

If Duke Energy sponsors an event that uses a logotype that must appear on the left or right chest area of a shirt, the Duke Energy logo should move to the opposite sleeve.

Example

Tone-on-toneCertain situations call for a subtle logo on apparel – for example, give-away promotional items. In these instances, tasteful “tone-on-tone” is acceptable, but must be approved by Corporate Communications prior to production, as acceptable colors are limited.

Examples

Important! Contact Corporate Communications for approval of tone-on- tone applications prior to production.

Important! Duke Energy employees and contingent workers can wear apparel items bearing the Duke Energy logo. Contractors for Retail Customer Products and Services can wear apparel bearing the “Contractor for Duke Energy” logo. Employees of all other contract companies doing business on behalf of Duke Energy must wear apparel bearing the logo of their respective companies. The Duke Energy logo cannot be added to apparel items bearing the logo of contractor companies.

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Uniform and Personal Protective Equipment (PPE) UsageSince they are often visible to our customers, many employees in Customer Operations (primarily Power Delivery and Gas Operations) are required to wear branded apparel and PPE. Doing so presents a positive, professional appearance in the communities we serve and ensures that these employees are readily identified as representatives of Duke Energy.

The following items represent some of the apparel and PPE worn by these employees. Specifications for logo sizes and color limitations are included.

� Fire-Retardant (FR) and Non-FR Shirts:

� Safety Vests with sleeves (class 3) and without sleeves (class 2):

Embroidered color Duke Energy logo at 3"W on the left chest area of light/neutral colored shirts

Embroidered black Duke Energy logo at 3"W on the left chest area of high-visibility yellow shirts

Embroidered white Duke Energy logo at 3"W on the left chest area of dark colored shirts

Screen printed black Duke Energy logo at 3.25"W on the left chest area

Screen printed black Duke Energy logo at

6.5"W on back

Important! Prior to disposal of branded uniforms and personal protective equipment (ppe), the logo must be removed. For security reasons, branded attire and ppe cannot be donated, sold or otherwise made available to anyone other than the company employee to whom it was issued.

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� Rain Jackets/Coats:

Screen printed black Duke Energy logo at 3.25"W on the left chest area

Screen printed black Duke Energy logo at 10"W on back

� Hard Hats: (A) full and front brim v-guard hard hats for customer operations and fossil/hydro generation; (B) full and front brim top-guard hard hats for nuclear generation:

Original

Top-Guard Front

B

Top-Guard Side

V-Guard Front

Duke Energy logo placement: front – 7/8” up from brim

Duke Energy logo size:3.0” Wide X 0.96” Tall

Duke Energy logo placement: front – 7/8” up from brim

Duke Energy logo size:3.0” Wide X 0.96” Tall

Safety First logo placement: back – 7/8” up from brim

Safety First logo size:1.75” Wide X 0.6” Tall

Safety First logo placement: right – 1/2” up from front of slot which equals 7/8” up from brim

Safety First logo size:1.75” Wide X 0.6” Tall

A

V-Guard Back

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Duke Energy In Action Event ShirtsDuke Energy encourages employees to give back to their local communities by volunteering their time and talents throughout the year. In addition, the company sets aside time in the spring of each year for employees and departments to organize and volunteer for a variety of community service activities. This is known as Duke Energy In Action.

Volunteers are outfitted with t-shirts that identify them as Duke Energy employees during the Duke Energy In Action event and throughout the year. This creates a consistent community presence for all company volunteers and eliminates the need for (and associated cost of) custom shirts for specific events.

Standard Duke Energy In Action volunteer shirts can be ordered via the Portal at: http://dewap.duke-energy.com/corptrn/Volunteersinaction/default.htm.

Examples

30


Other Event ShirtsEmployees sometimes participate in charity and other community events, outside of "Duke Energy in Action." When doing so, they are still encouraged to wear these standardized shirts.

SponsorshipIf Duke Energy is a sponsor for a particular event, our logo can be included, along with those of other sponsors. The organization being sponsored must submit a request to use the Duke Energy logo via our website at: https://www.duke-energy.com/contact/logo-request-form.asp. Our logo must be handled in accordance with the standards outlined in this manual.

Custom ShirtsIf there is a need for a custom shirt for a particular event, the following standards apply.

� Shirt color – must be one of the following to approximate the Duke Energy primary colors: dark blue, bright green or teal; neutral colors including black, white, gray or beige are acceptable as well

� Front – Duke Energy logo in the left chest area; 3" wide

� Back – can include the Duke Energy name (not logo), an event-appropriate team name/slogan, the logo for the beneficiary/partner organization and date of the event; all text must be News Gothic

� Other graphics – the polygon shape may be included, but other graphics cannot be introduced

Examples

WORKING TOGETHERFOR STRONGER

BABIES

DUKE ENERGY VOLUNTEERS

HEALTHIER

My Heart.My Life.

Duke Energy Heart WalkersCharlotte Heart Walk | September 9, 2013

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Sponsorship and Specialty Logo ApplicationsWhen Duke Energy sponsors a facility, exhibit or event and “Duke Energy” is to be incorporated as part of the name, special rules apply. Because the Duke Energy logo cannot be used as part of a phrase or sentence, the name of the company should be incorporated in text only. Depiction of the company name in the corporate font family, News Gothic, is always preferred, but latitude is given to conform to the context or the physical environment.

Signage ExamplesShown below are photographs of two sponsorships where the Duke Energy logo could not be used. The name of the company is depicted in text only.

Duke Energy Children’s Museum

Duke Energy Center Duke Energy Center for the Performing Arts

Short-Term SponsorshipsWhen Duke Energy enters into a short-term sponsorship deal (e.g., sports season, theater series), the Duke Energy logo should be used in all promotional materials, including temporary signage, associ-ated with the sponsorship.

Long-Term SponsorshipWhen the company enters into a long-term sponsorship agreement (e.g., building naming), the Duke Energy logo cannot be used. Rather, our company name must be used in a version of News Gothic, if permitted as part of the agreement, or in a font treatment to match other signage at the facility as required.

32


External LogotypesIn order to exclusively promote the Duke Energy brand and maintain its overall integrity, theDuke Energy logo is the only logo to be used on external communications materials – electronic or printed. Secondary logos distract from and dilute the overall Duke Energy brand.

Master BrandAs stated in the Brand Architecture section, the Duke Energy name reflects one team, focused on serving all of our customers with consistent, top-notch service, regardless of business or location. Duke Energy is a strong and well-known brand, associated with value, service and leadership in our industry and the investment community. A single company name is easy for customers and other stakeholders to remember, and it brings significant savings and efficiencies, especially in our market-ing activities.

Consequently, the creation or use of other logos for external applications is strictly prohibited. Logos may not be created for any of the following: � Departments, businesses or other organizations within the company

� Specific geographical locations including field offices, generating stations, wind farms, etc.

� Products or service offerings

Standardized Typographical TreatmentIf desired, a standardized typographical treatment may be created and used in place of a logo. This treatment does not contain graphics or images; rather, it leverages corporate fonts and colors to complement the Duke Energy logo, rather than compete with it.

Examples

Smart $aver® EnergyWise® Home

GoGreen Power Home Advantage

Specifications � Use of upper and lower case set in News Gothic Light BT

� Up to two colors from the corporate color palette can be applied to any of the words as desired

� Reverse applications – white and a secondary color on a dark background

� Size – can vary, but should not overpower the Duke Energy logo

PlacementPlacement of typographical treatment depends largely on the application, but it should never be so close to the Duke Energy logo that it appears to be part of it, as shown below.

Human Resources

DO NOT create logos for products or service offerings.

GoGreen Power

DO NOT create logos for generating stations or any other company facilities.

OCONEE NUCLEAR STATION

DO NOT create logos for departments or areas within the company.

REAL ESTATE S E R V I C E S

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Master Brand ModelDuke Energy seeks to use the company name and the brand equity that has been carefully cultivated over more than 100 years to promote our capabilities, products and services. Individual product and service names are important to differentiate our offerings to customers, but the products and services themselves must always strengthen and support the overall Duke Energy brand. They must not override or be perceived as separate from it.

Company Logo

Sample Products/Services

GoGreen Power Paperless Billing Your FixedBill EnergyWise®

PowerShare® StrikeStop® Home Repair Plan SunSense®

Sub-brand ModelPerhaps the best example of a company that adheres to a sub-brand model is Procter & Gamble. While P&G is recognized as a respected giant of the consumer products industry, the individual products it sells each have their own unique brand – which supersedes the company brand in all marketing efforts. Each product has its own logo, customer base and marketing, and consumers often are not aware that they are made by the same company.

Company Logo

Sample Products/Services


Master Brand versus Sub-brand

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Internal Graphic IdentifierFor broad-reaching, high-level internal programs and initiatives, a cohesive identity may be useful. An identifier helps ensure that all communication components related to a specific initiative are readily recognizable as part of a cohesive campaign. In the spirit of the Duke Energy master brand, identifiers cannot be created for departments, work groups or subsets of programs or initiatives.

Standardized TreatmentA set of font, color and icon standards has been developed in order to create visual continuity among logotypes that promote internal programs and initiatives. Each logotype can be unique, within a common visual framework that follows our brand standards.

Specifications � Font – News Gothic Condensed; upper and lower case should be used except for acronyms, where all upper case is required; one line of text is preferred, but two lines can be used if explanatory/subheadline is needed; secondary line of text must be half the size of the first line

� Icon – simple, reverse white graphic on solid-color circle background; tints, shades, multiple colors and special effects (e.g., shadows) cannot be used; icon can break edge of circle, but not extend outside of it; minimal text can be used as part of the icon

� Color applications – up to two colors may be used in one of the following combinations: black and a primary or secondary color, a primary and secondary color, two primary colors); the two chosen colors may be used to differentiate words in text, or a single color may be used for all words.

� Black-and-white applications – 50 percent and 100 percent black

� Reverse applications – white on a dark background color

� Size – can vary, but should not overpower the Duke Energy logo; proportions of text and circular icon must remain consistent, even in two-line applications

Examples – One-Line Versions Examples – Two-Line Versions

PlacementThese logotypes should not be placed in close proximity to the Duke Energy logo.

UsageInternal logotypes must always be used as designed, not altered to fit space or media needs.


DO NOT use the icon in isolation, without the accompanying text

DO NOT use tints, shades, multiple colors or effects (e.g., shadows) in the logo

DO NOT alter the size or positional relationship

Performance & Pay

Important! When creating an icon as part of the identifier, the same overall standards for simplicity of the illus-tration must be observed from the “Iconography” section of this manual.

While standard illustra-tive elements from the iconography library can be incorporated into graphic identifiers, they should not be used “as is.” They should be combined or altered slightly to create a unique graphic identifier.

35


Existing Logos

The same graphic standards that apply to the Duke Energy logo also apply to these and similar logos that may be created in the future.

Specifications � Fonts – a combination of up to two fonts from the News Gothic font family, although the type may not be altered in any manner (stretched, compressed, eroded, etc.)

� Colors – a combination of up to two Duke Energy primary or secondary colors

� Size – can vary, but should not compete with or overpower the Duke Energy logo.

� Graphics – should be simple, clean, geometric and simple (should not contain photographs or detailed illustrations).

PlacementPlacement depends largely on the application, but a logo should not be placed in close proximity to the Duke Energy logo.

Supporting Efforts for Companywide ProgramsAs part of the companywide programs noted above, there are often initiatives that directly support them. The names of these supporting initiatives can utilize a standardized typographical treatment and color scheme, but cannot use a logo. As a master brand company, the Duke Energy logo must always be the primary visual identifier on any communication, followed by the logo for the appropri-ate companywide program. The creation and use of additional logos dilutes the Duke Energy brand and can lead to visual confusion for employees.

Specifications � Font – News Gothic Condensed

� Colors – total of two (black and one primary, two primary or one primary and one secondary); should match colors used by overarching program the initiative supports

� Graphics – none

Examples

Logos for Companywide Programs and InitiativesFrom time to time, important programs and initiatives are promoted throughout the entire Duke Energy organization, regardless of department or physical location, to advance Duke Energy’s culture. Identification and promotion of such programs and initiatives may call for unique logos.

Duke Energy currently uses only the logos shown below. Electronic copies can be downloaded from the iCreate database at: https://portalapps.duke-energy.com/DukeSSOConnect/default.aspx?appname=icreate.

Code of Business Ethics Sustainability Corps

36


Standardized Logotypes for Employee Resource GroupsDuke Energy’s Employee Resource Groups (ERGs) provide professional growth and career enhancement opportunities. These groups communicate with the employee population on a regular basis through a variety of channels. Their communications need to be readily identifiable.

ERG LogotypesA special typographical treatment ensures visual consistency among these organizations. The ERG acronym appears in a form of News Gothic, reversed out of a simple geometric shape preceding the name of the organization and a tagline as desired.

Examples – 4/Color Process Examples – Black and White

Specifications � Font – a single form of news Gothic (e.g., bold condensed); any case combination

� Color applications – up to three approved colors from the Duke Energy color palette; colors can be applied to the geometric shape and any of the words as desired

� Black-and-white applications – 100 percent black

� Reverse applications – 100 percent white on a dark background

� Size – can vary, but should not overpower the Duke Energy logo

PlacementPlacement of an ERG logotype depends largely on the application, but it should not be placed near the Duke Energy logo or overpower it.

UsageERG logotypes must always be used in their entirety. The icon cannot be used in isolation, and the size relationship between the icon and text cannot be altered.

BWN

BWN

BWN

37


SpecificationsThe same graphic standards that apply to the Duke Energy logo also apply to milestone logotypes: � Fonts – Due to the number of words that are often required, News Gothic Condensed must be used. Font proportions may not be altered, but tracking may be changed to balance the top and bottom lines of text.

� Colors – Black and one primary or secondary color may be used. – Pantone 3025 blue – Pantone 361 green – Pantone 631 teal – Pantone 3435 green – Pantone 356 green – Pantone 633 teal – Pantone 188 burgundy – Pantone 021 orange – Pantone 130 yellow – Pantone 116 yellow – Pantone cool gray 10 – Pantone cool gray 3 – Pantone 467 tan – Pantone 1205 beige

� Size – End-use size may vary, but the logotype should not compete with or overpower the Duke Energy logo.

� Graphics – Illustrations or other graphic elements may not be incorporated.

Horizontal Examples Circular Examples

PlacementPlacement of the milestone logotype depends largely on the graphical application, but it should not be placed near the Duke Energy logo or overpower it.

Standardized Milestone LogotypesCelebrations of historic milestones often call for the creation of a unique logotype. Such logotypes must adhere to a common set of specifications to ensure visual consistency across the company.

Anniversary logotypes can be created to mark only 10-, 20-, 25- and 30-year milestones, and each subsequent decade.

30 YEARSMCGUIRE NUCLEAR STATION

OPERATIONAL EXCELLENCE

1,000,000L O S T - T I M E A C C I D E N T

H O U R S W I T H O U T A

OPER

ATIONAL EXCELLENCE

MCGUIRE NUCLEAR STAT

ION30

YEARS

HO U R S W I T H O U T A

L OS T - T I M E A C C I D E N

T

1MHOURS

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Duke Energy Endorsed MaterialsDuke Energy can brand only those items for which it fully owns the creative rights. When the company uses products and services created and marketed by other companies, our audiences may need to know that they are being distributed by Duke Energy. These items are referred to as “endorsed materials.”

These materials often necessitate the use of a vendor’s standard template for overall layout and appearance, and it’s not feasible to properly implement Duke Energy’s brand standards. In those situations, the phrase, “Brought to you by” should be included just above the logo, to communicate that Duke Energy supports the initiative and content, but does not own it.

The “Brought to you by” logotype is a single electronic file, properly spaced and aligned with the Duke Energy logo. This phrase should never be set as simply a line of copy placed above the logo. An electronic copy of this logo can be obtained by completing the Duke Energy logo request form at http://www.duke-energy.com/contact/logo-request.asp. Corporate Communications must review and approve proofs of any endorsed materials prior to hard-copy or electronic distribution.

Examples

Important! The “Brought to you by Duke Energy” logo readily identifies the piece as not having originated from Duke Energy.However, every effort should be made to treat this logo in accordance with our usual brand stan-dards (color, placement, size, etc.).

Brought to you by

www.duke-energy.com/publicsafety/schools

Your body is a conductor, and your protectivegear does not insulate against electric shock.Even low-voltage electric shock can be fatal.

Alw ays identify possible electrical hazardsupon arrival at an incident scene, and contactthe local electric utility immediately.

Secure the area.

Assume all lines are energized as well as allobjects and areas around electrical hazards.

Never cut service w ires or remove meters.

Never attempt to move fallen lines or contactenergized vehicles until utility personnel give theall clear.

Keep yourself and your equipment at least10 feet from all pow er lines.

Never use a solid w ater stream to fight firesnear pow er lines.

Follow instructions from utility personnel andyour incident commander if you must suppress anelectrical equipment fire.

A Review ofElectrical Safety Basics

When arriving at anincident scene, locate alloverhead lines. Alwaysassume these lines areenergized and keepyourself and all equipmentat least 10 feet away.

Park emergency vehiclesas far from overheadlines as possible, andkeep aerial equipmentat least 10 feet fromoverhead lines at alltimes. Lines over 50,000volts require even greaterclearances. Remember thatwind can move lines or aerial equipment.

If your equipment contacts a pow er line, itshould be considered energized. Stay put. Havesomeone call the local electric utility immediately, andwarn others to stay away from the equipment. Move theequipment away from the line if you can do so safely.

• If fire or other imminent danger forces you off,do not touch the equipment and the ground atthe same time. Jump clear, land w ith your feettogether, and shuffle aw ay w ith small steps.

Alw ays assume lines are energized.

OverheadPow er Lines

Electrical Safety for First Responders

Firefighters, police, and EMTsare typically first on the scene in an emergency

and face the greatest risk from electrical hazards.

Understanding the potential dangers anddealing w ith them correctly

makes everyone safer.

Staying SafeWhile Saving Others

At least10 feet

Hands off electrical systems.

#42880 © 2007 Culver Company, Inc. 1.800.428.5837 w w w.duke-energy.com/publicsafety/firstresponders

Customer Public NumbersIndiana: 1-800-343-3525North Carolina/South Carolina:1-800-769-3766Nantahala: 1-828-524-2121

Emergency Official NumbersIndiana: 1-800-339-8517North Carolina/South Carolina:1-800-827-5118Nantahala: 1-888-873-3853

Electric Emergencies:

39


Co-Branded Logo StandardsDuke Energy typically does not engage in co-branding, that is, the presentation of the Duke Energy brand along with that of another organization. However, when there is an opportunity to strengthen our brand through a strategic association with another organization, co-branding may be permissible. In such cases, Corporate Communications works closely with the other organization to safeguard our company name and brand.

ConditionsCo-branding is permitted under the following general conditions: � Foundation sponsorships – alone or in conjunction with other sponsor companies

� Shared programs and initiatives that are short-term and are in the best interests of Duke Energy

Co-branding is not permitted under these conditions: � Endorsements – Other organizations may not use our name or logo as a means to advance their causes. This includes suppliers and vendors, as governed by our “No Publicity” policy.

� Controversial or sensitive issues where there is a risk of adversely affecting the Duke Energy brand.

PlacementThe proximity of the logos will depend largely on their relative size and the piece on which they appear. If space permits, the Duke Energy logo should be well-separated from that of the partner company. If space is limited, and the logos must be placed next to one another, the Duke Energy logo should be placed on the left side so that it is viewed first. A vertical black keyline should be placed between the Duke Energy logo and that of the other company.

Example

Primary Sponsorship StandardsIf Duke Energy is the primary sponsor of an event, communication materials should be designed in accordance with the Duke Energy brand standards as outlined in this manual.

Group Sponsorship StandardsWhen Duke Energy is one of several sponsors, we do not control the appearance of any marketing/communication materials associated with the sponsorship. However, the Duke Energy logo standards must be followed: � Proper colors (full-color, black, or reverse white)

� Adequate clear space on all sides (equal to at least half the height of the “star” icon)

� Proper proportions (aspect ratio of logo must be correct)

Corporate Communications must review and approve proofs of any co-branded materials prior to print or electronic distribution.

Important! Duke Energy has a strict “No Publicity” policy that applies to our consultants, contractors and vendors:

A consultant shall not use the name of Duke Energy or any of its affili-ates or the fact that the Consultant is performing services for Duke Energy or any of its affiliates in any press releases, media statements or public com-munications, or otherwise publicize their Agreement or any Statement of Work.Consultant shall not useDuke Energy’s (includ-ing its affiliates’) name, logos, trademarks, service marks, trade names, or trade secrets in any way, and Duke Energy shall not be deemed to have grant-ed Consultant a license of, or granted Consultant any rights in, any of the foregoing by entering into an Agreement.

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Retail Program IdentifiersThe preferred placement for the program identifier in communications materials is away from the Duke Energy logo. This provides placement flexibility and allows it to be displayed prominently.

Two-color Black only Reverse white

Duke Energy and Retail Program Identifier CombinationWhen available space is limited, it may be necessary to combine the Duke Energy logo with the program identifier into a single unit. Doing so necessitates the use of a .5 point vertical divider line.

Contractor for Duke Energy LogotypeMany of the services offered by Duke Energy are administered by third party contractors. In these instances, the “Contractor for Duke Energy” logo must be used to clearly indicate the affiliation.

Retail Program Contractor Shirt OptionsApparel worn by Duke Energy contractors as part of retail programs should bear the “Contractor for Duke Energy” logo and the logo for the contractor company. It can also include the program identifier.

Retail Program Contractor Vehicle GraphicsVehicles driven by Duke Energy contractors as part of retail programs should bear the “Contractor for Duke Energy” logo. They can also include the retail program identifier.

Duke Energy Retail Program IdentifiersDuke Energy actively markets an expanding portfolio of programs, products and services to our utility customers. The identifiers used for these programs have been developed to create a consistent appearance according to the following standards: ¡� Use of News Gothic Roman font

¡� Up to two primary colors from the approved corporate palette. In addition, black or gray may be used as one of the colors.


without program identifier

Contractor for Duke Energy logo with program identifier Contractor for Duke Energy logo

without program identifier

with program identifier

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Contractor/Contingent Worker Identification StandardsThe terms “contractor” and “contingent worker” are sometimes used to describe anyone who is not a Duke Energy employee. Duke Energy utilizes three types of contractors, and the rules regarding how they should be identified differ.

Staff Augmentation – Supplemental Labor � A Duke Energy manager may provide input to third-party employer on whether proposed assignees are considered qualified for the assignment.

� A Duke Energy manager generally provides limited oversight and assigns daily work activities (on a limited basis) to the contracted worker.

� Contracted workers do not always have an on-site liaison/supervisor from their employer.

� Contracted workers perform work that may be the same or similar to that performed by Duke Energy employees and may use Duke Energy equipment and systems to perform their assignment.

� Assignments are generally for a limited or specified duration. Examples include temporary replacement worker (e.g., to cover a leave of absence), project work, seasonal job assignments (e.g., students) and peak work assignments.

� Contracted workers are assigned to Duke Energy, as opposed to other clients of their employer.

� Examples include professional/clerical, temporary craft or various projects (e.g., IT, HR, Finance support functions or other operations projects) and supplemental craft labor.

Contracted Services – Baseload Work � Contracted workers perform specific work activities, functions or services that have been outsourced for strategic and/or economic reasons.

� Duke Energy provides limited oversight of contracted work (pay for outcome) but does not assign daily work activities.

� A Duke Energy manager may provide input to a third-party employer on whether proposed assignees are considered qualified for the assignment.

� Assignments are of an ongoing basis driven by duration of a contract.

� Departmental workforce strategic plan dictates work is performed by contingent workers

� Examples include craft labor turnkey managed tasks like overhead/underground line construction and maintenance, vegetation management and ash hauling.

Contracted Services – Other � Contracted workers perform specific work activities, functions or services that have been outsourced for strategic and/or economic reasons.

� Duke Energy provides limited oversight of contracted work (pay for outcome) but does not assign daily work activities.

� A Duke Energy manager does not provide input to third-party employer on whether proposed assignees are considered qualified for the assignment.

� Contracted workers perform specific work activities, functions or services (i.e., outsourced tasks/work that is no longer be performed by Duke Energy employees).

� Assignments are of a fixed or specific duration based on the duration of a contract.

� Examples include craft labor turnkey managed tasks like boiler replacement, fossil/hydro outage and steam generation services.

42


Vehicle SignageSupplemental workers assigned to Duke Energy sites may drive Duke Energy vehicles as needed in the course of their work.

Contractor vehicles are typically marked with logos belonging to their respective companies. However, there may be times when it is necessary for vehicles operated by contracted service workers engaged in baseload work to indicate that they are doing business on behalf of Duke Energy. In these instances, copies of the sign shown below should be magnetically attached to both sides of vehicles – directly beneath their contractor company logo. Magnets can be ordered from our fleet graphics supplier, Signature Graphics, by calling 800.356.3235, ext. 3220, or by emailing [email protected].

Apparel/PPESupplemental workers and contracted service workers doing baseload work should not wear items bearing a Duke Energy logo. In some instances, Duke Energy hard hats may be issued to supplemental labor. In these instances, hard hats should bear the standard “Contractor” decal as shown at the right. These can be ordered from Wesco Distribution.

Contracted service workers doing other work for Duke Energy must wear apparel/PPE bearing the logo of their respective companies. The Duke Energy logo cannot be added to these items.

Contractors for Retail Programs can wear apparel and drive vehicles bearing the “Contractor for Duke Energy” logo (shown at right). These vendors personally interface with Duke Energy customers on behalf of the company in their homes and businesses, thereby necessitating that they be readily identified as doing work on our behalf.

Business CardsSupplemental labor with a need for business cards must utilize the “Contractor for Duke Energy” version available at http://duke-energy.mymarketingbench.com. Contracted service labor should use business cards bearing the logo of their contract company. The Duke Energy logo cannot be added.

ID BadgesContractor badges for supplemental labor are available through Corporate Security at: https://portal.duke-energy.com/ServicesCenter/IDBadging/Pages/default.aspx.

FIRSTLAST-NAME

WORKER ID: 123456

CONTRACTOR

Nuclear Contractor I.D.Contractor I.D.

FIRSTLAST-NAME

WORKER ID: 123456

CONTRACTOR

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TaglinesSome companies use taglines with their logos to summarize the nature of their business, their corporate culture or how they wish to be perceived in the marketplace. To be truly effective, a tagline must be a meaningful, believable statement that succinctly communicates the essence of a company’s business. This is no small undertaking.

Without an extensive advertising/promotional campaign, it takes years for the average customer to recognize a tagline and associate it with a company. Today’s energy marketplace changes quickly, making it difficult for a tagline to remain viable long enough to earn recognition. For these reasons, we do not use one. Our brand has strong recognition and is perceived positively in the markets in which we operate.

To prevent dilution of the overall Duke Energy brand, taglines should not be created for departments, offices, facilities, products, programs, initiatives, etc.

We generate what’s next.

Themes and SlogansOften, departmental events and initiatives will feature a theme or slogan. This is not the same as a tagline, as it’s associated only with a specific event or initiative. The theme should never be incorpo-rated into any type of logo or used in close proximity to the Duke Energy logo. It should be rendered in text only, to avoid competing with the corporate logo.

Specifications � Font – News Gothic font family, any combination, any case

� Color – black or any of the primary colors from the corporate palette

� Size – can vary as needed, based on the application.

SpokespersonsWhile there are many employees in Corporate Communications who regularly communicate with the media as part of their jobs, Duke Energy does not have a single, official spokesperson.

As part of internal and external campaigns and initiatives, employees and actors often appear in promotional and informational audio, video and print media to speak on behalf of the company. The tone, voice and personality used must align with the standards outlined in the Customer Position-ing Initiative (CPI) Handbook: https://portal.duke-energy.com/OurCompany/BrandToolkit/Documents/CPI-Handbook.pdf.

In keeping with these standards, humor may be used, but campaign spokespersons must be professional in nature. Fictional characters and mascots may not be used (e.g., superheros, animals, cartoon characters, etc.).


Taglines, Themes, Slogans and Spokespersons

Important!Duke Energy does not use a tagline. To avoid diluting the Duke Energy brand, taglines should not be created for departments, offices, facilities, products, programs or initiatives.

V.3.6 | 09.16.15

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Duke Energy Brand Standards | Corporate Colors

Corporate Colors

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Primary ColorsOur primary colors are Pantone 3025 blue, 361 green and 631 teal. These colors are a key visual component of the brand – helping make Duke Energy communications (both printed and electronic) easily identifiable. They may be tinted to any percentage, but not mixed with any other color (except black to create duotones). Multicolor gradations cannot be used.

Dark BluePantone® (PMS): 3025CMYK: 100%C, 17%M, 0%Y, 51%KRGB: 0, 89, 132Hexadecimal: #005984 Madeira Thread: 1296 (Classic No. 30, 40, 60)

GreenPantone (PMS): 361CMYK: 69%C, 0%M, 100%Y, 0%KRGB: 84, 185, 72Hexadecimal: #54b948 Madeira Thread: 1049 (Classic No. 30, 40, 60)

TealPantone (PMS): 631 CMYK: 67%C, 0%M, 12%Y, 2%KRGB: 38, 188, 215Hexadecimal: #26bcd7 Madeira Thread: 1289 (Classic No. 30, 40, 60)

Duke Energy Brand Standards | Corporate Colors

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V.3.6 | 09.16.15 Duke Energy Brand Standards | Corporate Colors

Secondary ColorsThese secondary colors provide a range of accent options. They must be used in support of the primary colors, not in place of them. They may be tinted to any percentage, but not mixed with any other color. Multicolor gradations cannot be used.

Dark GreenPantone® (PMS): 3435:CMYK: 100%C, 0%M, 81%Y, 66%KRGB: 0, 80, 47Hexadecimal: #00502f

GreenPantone (PMS): 356CMYK: 95%C, 0%M, 100%Y, 27%KRGB: 0, 133, 63Hexadecimal: #00853f

TealPantone (PMS): 633CMYK: 100%C, 0%M, 10%Y, 25%KRGB: 0, 139, 176Hexadecimal: #008bb0

BurgundyPantone (PMS): 188CMYK: 0%C, 97%M, 100%Y, 50%KRGB: 139, 14, 4Hexadecimal: #8b0e04

OrangePantone (PMS): 021CMYK: 0%C, 53%M, 100%Y, 0%KRGB: 247, 142, 30Hexadecimal: #f78e1e

Medium YellowPantone (PMS): 130CMYK: 0%C, 30%M, 100%Y, 0%KRGB: 253, 185, 19 Hexadecimal: #fdb913

YellowPantone (PMS): 116CMYK: 0%C, 16%M, 100%Y, 0%KRGB: 255, 210, 0Hexadecimal: #ffd200

Important!Secondary colors are to be used as accents only – to call attention to key pieces of information. They can also be used as visual cues to help differentiate materials that are part of a series. A secondary color should never be the domi-nant color – meaning the one that is most heavily used on any communica-tion materials.

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Secondary Colors (Continued)

Gray 1Pantone (PMS): COOL GRAY 10CMYK: 0%C, 2%M, 0%Y, 60%KRGB: 128, 127, 131Hexadecimal: #807f83

Gray 2Pantone® (PMS): Cool Gray 3:CMYK: 0%C, 0%M, 0%Y, 17%KRGB: 215, 217, 218Hexadecimal: #d7d9da

TanPantone (PMS): 467CMYK: 9%C, 15%M, 34%Y, 0%KRGB: 231, 210, 173Hexadecimal: #e7d2ad

CreamPantone (PMS): 1205CMYK: 0%C, 5%M, 31%Y, 0%KRGB: 255, 238, 187Hexadecimal: #ffeebb

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Duke Energy Brand Standards | Corporate Typography

Corporate Typography

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Corporate Font FamilyNews Gothic is the Duke Energy corporate font family. Any combination of News Gothic fonts may be used for professional communications created by or on behalf of Duke Energy and its businesses. No other fonts should be used, except where noted in this manual.

Duke Energy uses News Gothic OpenType fonts from the Bitstream font foundry. OpenType fonts can be used on Mac or PC systems to ensure cross-platform compatibility. These can be purchased at: http://new.myfonts.com/fonts/bitstream/news-gothic/.

News Gothic BT – Roman

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

News Gothic BT – Italic


News Gothic BT – Light


News Gothic BT – Light Italic


News Gothic BT – Demi


Important!News Gothic is theDuke Energy font family.No other fonts should be used on any printed communication materials, except where noted in this manual.

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News Gothic BT – Demi Italic


News Gothic BT – Bold


News Gothic BT – Bold Italic


News Gothic BT – Extra Condensed


News Gothic BT – Bold Extra Condensed



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News Gothic BT – Condensed


News Gothic BT – Condensed Italic


News Gothic BT – Bold Condensed


News Gothic BT – Bold Condensed Italic



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Typography for Microsoft® Office CommunicationsDuke Energy PCs do not have the News Gothic font family. The Arial font family most closely matches News Gothic and is available on all PCs. This ensures consistency and compatibility across all Microsoft Office documents. No other fonts should be used in these applications.

Arial – Regular


Arial – Italic


Arial – Bold


Arial – Bold Italic


Arial – Black


Arial – Narrow


Arial – Narrow Italic



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Typography for Business/Geographic Identifier LineThe line of text below the Duke Energy logo identifying specific businesses and sub-brands is set in Futura Medium. It is customized, to remove the points from the characters that extend above the cap height or below the baseline. This font is used only by Corporate Communications for the purpose of creating business/geographic identifiers. It should not be used for any other application.

Sub-brand logos can be downloaded from the iCreate database at: https://portalapps.duke-energy.com/DukeSSOConnect/default.aspx?appname=icreate.

Futura Medium


Example


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Proper and Improper Use of TypographyBeyond simply using the correct font, there are a number of other considerations regarding correct treatment of text.

Proper Use of Typography � Whenever possible, set all text flush left or flush right. Do not center it unless all other elements are centered as well. Justified text should not be used.

� Set text in a horizontal orientation. If it must be vertical (e.g., a binder spine), rotate it 90° clockwise so that the text begins at the top.

� A small amount of positive or negative tracking may be applied to fit text into a given area or for overall visual effect, but as a general rule, the font’s standard tracking should be used.

� Use a minimal number of sizes, colors and styles for text on any print or electronic communication (e.g., headline, subhead, body copy, footnote).

� Do not change the size of words within a sentence or copy block.

� Small caps should not be used.

� All caps should not be used unless required for acronyms, company names, etc.

Improper Use Of Typography

DO NOT set type on an angle. DO NOT stack letters vertically. DO NOT set text with excessive tracking.

DO NOT horizontally or vertically scale text.

DO NOT use multiple colors within text. DO NOT outline text.

DO NOT set text on a path.

DO NOT randomly change the size of text within a sentence or copy block.

DO NOT apply special effects to text.

DO NOT use drop shadows behind text, except to improve readability. Shadows should not be noticeable.

DO NOT use small caps.

Sample text.

SAMP

S a m p l e

Sample

Sample Text Sample Text Sample Text

Sample TexT

Sample Text

Sa

mple Text • Sample Text • Sam


DO NOT set random words in all caps.

Sample text block Sample TEXT

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Title Case (‘up’ Style)Capitalize words having four or more letters, and the first and last word (even if fewer than four letters).

Use for: � Web page and sub-page titles

� Portal page titles

� Portal Web-part titles and section headings

� Web navigation headings

� Names of programs, products and services (print and online)

� Names of processes, policies and procedures (print and online)

� Report/document titles and section/chapter headings

� Links to all of the above (where the link is the actual name of the heading/title)

Sentence Case (‘down’ Style) Capitalize the first word and proper nouns. Everything else is lower case.

Use for: � Web promos

� Web subheads (under page titles)

� Portal article headings and subheads

� Email headings, subheads and subject lines

� Print collateral headings (brochures, fact sheets, case studies, posters, flyers, etc.)

� Print collateral chapter and section headings

� Ad headings – print and online

� News release headlines and section headings

Exceptions Generally, follow the above guidelines. However, a few situations may arise where sentence or title case may be used at the discretion of the designer and/or writer. Guidance should be based on the overall communication: readability, consistency and clarity.

Capitalization – Titles and HeadingsThe intent of these guidelines on capitalization of headings is to provide consistency among our communications. A few special circumstances or creative direction may call for exceptions, at the discretion of the designer and writer. These exceptions may include some advertising and print collat-eral. Regardless of the style, it’s important to maintain consistency throughout a publication, whether print or electronic.


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� Although the complete legal name of the company is “Duke Energy Corporation,” in print or electronic media the word “Corporation” should not be used.

� Since the Duke Energy logo incorporates the Registered Trademark symbol, it is not necessary to place the ® next to the words “Duke Energy” in text.

� Set Duke Energy’s Web address, www.duke-energy.com or duke-energy.com, in all lower-case text and do not break across multiple lines. For longer Web addresses, the preference is also not to break them, if possible. If necessary, break the address after a slash (/). For email addresses, the break should come after the @ symbol.

� When used in text, use duke-energy.com. When used as a stand-alone address (on the back of collateral, at the bottom of ads, etc.), use the full Web address: www.duke-energy.com.

� For vanity URLs the words, “duke-energy.com” should remain lower case. Words used in the remainder of the vanity URL should use initial caps to aid overall readability (e.g., duke-energy.com/PowerManager). Capital letters can also be used for unusual spellings and acronyms (e.g., duke-energy.com/HEHC). Use hyphens only if needed to separate double letters. Keep vanity URLs as short and simple as possible.

� Separate phone numbers by periods (.) between the area code, prefix and remainder of the number. Do not use parentheses around the area code, or a 1 before the area code, even for toll-free numbers, (e.g., 800.659.3853).

� Add a copyright line to the bottom of all printed pieces in the format shown below: ©Year of publication (single space) Duke Energy Corporation (double space) WMJ Job number (double space) Revision month (slash) year Where applicable, a “recycled content” line may precede or follow the copyright line. Both lines of text should be 80% black, 6 pt/9 pt. Examples: Printed on 10% post-consumer recycled stock.


©2015 Duke Energy Corporation 150123 01/15 Printed on 10% post-consumer recycled stock.

Special Typographic StandardsThe following textual elements should be presented consistently across all communications materials.


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Duke Energy Brand Standards | ICreate Digital Asset Management System

iCreate Digital Asset Management System

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iCreate Digital Asset Management SystemDuke Energy has moved to a self-service model for many services previously provided by staff designers. To help employees create their own communication materials, Corporate Communica-tions has developed a digital asset management system called iCreate. It includes: � Library Collections – photos (both custom and stock), maps, illustrations, MS Office templates and pre-approved Duke Energy print ads

� Logo Dispenser – company logos in multiple formats (for internal use only)

Location and accessAll employees can access the iCreate system at: https://portalapps.duke-energy.com/ DukeSSOConnect/default.aspx?appname=icreate. Approved outside agencies working on behalf of Duke Energy can also access the system.

Library CollectionsLibrary Collections is a searchable database comprising: � Stock photos and Duke Energy-specific images – All photos are high-resolution and suitable for use in most print and electronic communications. They can be resized, downloaded and emailed as needed. New photos are added as available.

� Print Ads – A set of standard, Duke Energy print advertisements is available for browsing and ordering for placement as part of sponsorship arrangements. Ads are available in four-color process and black and white, in five standard sizes to fit most print ad needs. Ad ordering requires accounting codes (for regulatory reporting of our advertising expenditures) and an insertion order from the publication (to capture all relevant ad placement details).

Logo DispenserThe Duke Energy logo, as well as sub-brand and corporate initiative logos, are available using the Logo Dispenser. By answering a series of three simple questions, users receive the proper logo in the desired format. Logos from iCreate should never be sent outside the company.

Important!Questions about the iCreate system should be directed to [email protected].

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Duke Energy Brand Standards | Expert Guide – Brand Personality

Expert Guide – Brand Personality

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Our Brand PersonalityOur brand personality is the Expert Guide and this personality is used in all our communications. Our overall look is inviting, intelligent and empathetic. We connect with our readers and viewers quickly through emotionally engaging and/or informative visuals and headlines and by offering quick, concise benefits. We put our audience first with clear, easy-to-understand solutions that are relevant and meaningful to their lives.

How to Demonstrate “Expert Guide” in CommunicationsIn order to be authentic with our audience, it’s important that we communicate using the consistent, recognizable tone of voice and visual approaches of our Expert Guide personality.

Like anyone, the Expert Guide can use different tones and approaches in different situations. For example, we may use more technical details when communicating with employees than with customers. However, our overarching personality and communication style remain the same.

Tone and VoiceAny time we are communicating on behalf of the company, we must keep Duke Energy’s personality and attributes in mind. Duke Energy should be thought of as a person, not a corporation. This helps us keep our writing and speaking style believable and relatable.

Headline StyleHeadlines are short but engaging. Headlines work with the images to establish a feeling of emotional connection. Copy StyleWe use language that is warm, engaging and succinct. We respect our audiences’ time and keep our copy quick and on target. We focus on one main point and avoid distracting secondary details.

Additional Writing Guidelines � Stick with plain language. Don’t be verbose or overly complicated.

� Use language that empowers.

� Don’t exaggerate or overstate.

� Prioritize the message. Share the most important information, and leave the rest out.

� Talk with a single person, not to a large group. Communicate as if having a one-on-one conversation.

� Focus on the benefit, not the attribute. Don’t list features; explain why they are meaningful.

� Back up what you’re saying. Express experience and expertise through facts and examples.

� Think local. When appropriate, let characteristics of the target audience/locale influence the message.

The complete “Expert Guide” standards can be found at: https://portal.duke-energy.com/OurCompany/BrandToolkit/Documents/CPI-Handbook.pdf.

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Duke Energy Brand Standards | Expert Guide – Imagery

Expert Guide – Imagery

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ImageryDuke Energy relies heavily on photography and video (collectively referred to as imagery) to clearly and effectively communicate our messages. Whether custom or stock, the objective is to shoot or select imagery that helps communicate overall concepts and information specific to individual projects and that reflects Duke Energy’s brand attributes.

ObjectivesDepending on the nature of the communication in which the imagery is used, goals and styles may differ. Typically, imagery should help accomplish as many of the following as possible:

� Create visual interest to prompt a closer look

� Be relevant and appealing to the target audience

� Prompt an emotional response

� Work in concert with the copy to tell a story

� Persuade the viewer to take action (if needed)

� Represent Duke Energy (Expert Guide) values

� Show diversity without being stereotypical

StylesImage styles vary widely and various projects may call for different types to effectively accomplish objectives. For a single project, a consistent style should be used throughout. Elements that should be carefully considered include:

� Color palette – greatly affects overall mood, from bright and upbeat to muted and serious

� Scale – illustrates size relationships and helps define scope

� Crop – defines sense of open or closed space

� Angle – emphasizes motion and action or creates balance and stability

� Depth of field – focuses on key elements

� Lighting – creates overall ambiance and impacts mood

ContentContent will be driven largely by the objective of the communications piece on which imagery is used. However, there are a few things to consider before shooting custom or purchasing stock:

� Safety – make sure safe work practices are depicted

� Diversity – incorporate to accurately reflect demographics

� Releases – verify signed model, photographer and property forms are on file

ModelsCasting should be handled by the Duke Energy art director, in consultation with the account manager and client.

� Employees – Depending on the nature of the project, it may be best to use Duke Energy employees or contingent workers as models. This is particularly true when depicting someone performing a Duke Energy job function (e.g., lineman, community volunteer) or providing an insider’s perspective.

� Professionals – There may be times when it is more appropriate to use professional talent, particularly when quality acting and precise delivery are required.


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Photo/Video Release FormsDuke Energy’s Legal department requires that release forms be signed and retained to demonstrate that necessary permissions have been obtained. These releases allow Duke Energy to use imagery and likenesses in business-appropriate applications as the company sees fit, for as long as deemed appropriate.

AccessDownload release forms via the Brand Toolkit on the Portal at: https://portal.duke-energy.com/OurCompany/BrandToolkit/Pages/default.aspx.

Employee Blanket ReleaseThis release must be signed by each employee or contractor photographed or video-recorded (except for large group shots where no single individual is the focus). Since this is a blanket release, it is not necessary to have an employee or contractor sign separate copies for each shoot in which they appear. Although the company has the legal right to use an employee’s likeness (with or without identification), images are typically purged after employees leave Duke Energy.

Model ReleaseAnyone appearing in Duke Energy imagery who is not an employee or contractor is considered a model. These people can be actual customers, community members or professional models hired specifically for the purpose of appearing in our communications. Each person must sign a model release, including parents or legal guardians of any minors used.

Property ReleaseA signed property release is required if photos/videos are shot on property not owned by Duke Energy.

Photographer/Videographer ReleaseA signed release form is required for imagery taken by an outside photographer or videographer at the request of Duke Energy.

RetentionCopies of all release forms must be scanned and stored with the project for which they were originally obtained. In addition, copies must be emailed to [email protected] for storage in the iCreate image database. Release forms that have been scanned and entered into the system can be located by using the advanced search functionality within iCreate.


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Duke Energy-Specific Sample ImagesThese images represent a small sample of some appropriate photographs. � Photos should feature Duke Energy employees, contractors, equipment and facilities to showcase our people, capabilities and assets.

� Ensure that employees and contractors are wearing appropriate logoed, uniform apparel and PPE.

� Introduce Duke Energy primary colors into images when possible.

� Light images using clean, white light to create vibrant colors and ensure overall image consistency.


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Stock Image SamplesThese images represent a small sample of appropriate, royalty-free stock images. � Select images with a fresh, contemporary appearance.

� When possible, choose images that feature our primary colors. In addition, image colors can be manipulated to introduce them if appropriate.

� Try to ensure that overall images are lit using clean, white light. This creates a consistent image appearance and allows colors to be true and vibrant.

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Photographic Styles

PanoramicThese horizontal images can be a powerful way to tell a visual story in a single photo. They take careful planning and execution to ensure the details included are meaningful and the images are not too complex. The first example below uses shallow depth of field to focus attention on the employee in the foreground. The second one uses a combination of light and perspective to create a visual path through the image.


CircularThe round shape creates an unusual crop for suitable images. When selecting images, care must be taken to ensure that important information is visible within the round shape. Use of round images can also be used to create visual consistency with our standard iconography style.

OutlinedObject images that are outlined to drop the background out can be used to create visual contrast with traditional square-finish images. Minimal cast shadows should be used below objects to create the appearance that they are sitting on a flat surface.

69


DuotonesCarefully selected grayscale images can be combined with each of the three primary colors to create duotones. These can serve as an appropriate complementary treatment to any other image style including four-color photos, icons, linear illustration or three-dimensional illustration. Photoshop templates are available to ensure accuracy of colors, opacity, etc.

Pantone (PMS): 361Hexadecimal: 54b948RGB: 84,185,72CMYK: 69%C, 0%M, 100%Y, 0%KImage: black, 50% opacity

Pantone (PMS): 361Hexadecimal: 54b948RGB: 84,185,72CMYK: 69%C, 0%M, 100%Y, 0%KImage: black, 100% opacity

Pantone (PMS): 3025Hexadecimal: 005984RGB: 0,89,132CMYK: 100%C, 17%M, 0%Y, 51%KImage: black, 50% opacity

Pantone (PMS): 3025Hexadecimal: 005984RGB: 0,89,132CMYK: 100%C, 17%M, 0%Y, 51%KImage: black, 100% opacity

Pantone (PMS): 631Hexadecimal: 06ABC8RGB: 6,171,200CMYK: 67%C, 0%M, 12%Y, 2%KImage: black, 50% opacity

Pantone (PMS): 631Hexadecimal: 06ABC8RGB: 6,171,200CMYK: 67%C, 0%M, 12%Y, 2%KImage: black, 100% opacity

Energy for living.Energy for living.

Energy for living.Muted Duotones � This style works well for use when images are used as background graphics with reverse white headlines or body text.

� Care should be taken to ensure that all text placed on top of the images is clearly readable.

� The grayscale image is muted to create an overall image with reduced contrast between the highlights and shadows.

High-Contrast Duotones � This style is for use when image clarity is critical.

� The grayscale image is used at 100 percent opacity to retain detail and create contrast with the background color.

� Headlines and body text should not be used on top of this duotone style, as readability can be compromised, particularly when using complex images.

Important!Care should be taken when selecting an image for a duotone treatment. Image content should be relatively simple and have suitable contrast for the important elements to be recognizable – particularly if using 3025 dark blue.

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Imagery Misuse

DO NOT use images of overly staged situations where the people look posed, unnatural or as if they have been placed into a scene.

DO NOT use aerial images unless the purpose of the image is to capture the physical geography or overall scale of a site.

DO NOT use trite images that communicate little if anything to the intended audience.

DO NOT overuse post-production filters (Photoshop, After Effects, etc.) on images to significantly change their overall appearance.

DO NOT use clip art, cartoons, caricatures or mascots. Custom illustrations may be created for subjects that cannot be photographed.

DO NOT use or create photo/video collages. Images should remain separate or sequential to tell a story. Less is more.

DO NOT create duotones using any colors other than primary colors and black (as noted in the Duotone section of this manual).


Important!Do not use clip art, cartoons or caricatures. Custom illustrations, using one of our two approved styles, may be created for subjects that cannot be photographed or that require detailed explanation to be understood.

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Duke Energy Brand Standards | Expert Guide – Graphic Treatments

Expert Guide – Graphic Treatments

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Icon Illustration StyleOur icons use a consistent, simple graphic style designed to:

� Be easily understood – complex ideas are difficult to communicate using only icons

� Reproduce cleanly at all sizes – icons are often used at a small size, so keeping the design simple allows them to remain readable

� Be quick and easy to create – minimizing detail facilitates speed of production

Illustration Standards � The overall graphic style must be consistent. All icons must be simple, using clean, thick lines with rounded edges for all elements.

� Space between elements and negative space should be at least .75 pt so they are not lost at small sizes.

� The size relationship of the circle to the icon must remain constant when enlarged or reduced.

Reverse Icon Specifications for Web � The default, standard icon is a centered white graphic on a dark blue circle background – which is how they must be used as navigational elements on duke-energy.com.

� Required Web colors – background circle is dark blue – HEX: 005984, RGB: 0, 89, 132; illustration is white – ffffff, RGB: 255, 255, 255

Positive Icon Specifications for Web � The icons/illustrations are identical to the versions that are reverse white on the dark blue circular background. They are simply represented in positive form and are not used for navigation.

� The preferred color should be a match of Pantone 631 teal, which is how they must be used on our website. Other, single brand colors can be used on print communications.

� Web color – HEX: 26bcd7, RGB: 38, 188, 215


IconographyUsing a standard icon style helps create visual continuity across all communications. In addition, significant efficiencies can be realized by not “recreating the wheel” every time a graphic icon is needed to represent an idea. Instead, an existing icon can be retrieved and used “as is” or modified to meet specific project needs.

2-pt corner radius

Clean, simple illustration with minimal detail

Maximum width and height of icon within circle

Icons should represent the concept using as few graphic elements as possible.

Literal interpretations are often too complicated. Consider symbols that are generally known to represent an idea.

Avoid including elements that are not essential to the point.

If two different graphics are needed to convey an idea, one graphic should be reversed out in the center of the other. More than two should not be used.

Numbers and letters can be used sparingly if they are necessary to convey an idea. Full words should not be used.

Important!Special effects (e.g., shadows, embossing, gradients), outlines or patterns should not be added to icons.

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Reverse Icon Specifications for All Media Except duke-energy.com � All mechanical specifications, includ-ing the style and the size relationship of the illustration to the surrounding circle, apply when icons are used in media other than the website.

� For these applications, there is flexibil-ity regarding background color use. A single primary or secondary color may be used as the background color for the circle in each icon application. A tint of one of these colors may be used as well. However, the icon/illustration itself must remain white.

� Although typically used at a small size, the icons also work well at larger sizes when incorporated with text and data information as components of infograph-ics or other, more complex illustrations.

Positive Icon Specifications All Media Except duke-energy.com � The illustration components of the icons are identical to the versions that are reverse white on the dark blue circular background. They are simply represented in positive form.

� For these applications, a combination of up to two primary or secondary colors (and white) may be used to colorize the icon/illustration elements. Up to two tints of these colors may also be used in lieu of separate colors.

� These colorized illustrations may be used on fields of a primary or secondary background color or reversed out of the field as desired.

� These illustrations work well at larger sizes when incorporated with text and data information as components of infographics or other, more complex illustrations.


Except when used for navigation on the website, the background circle color can be changed to a single primary or second-ary color. Multiple icons on the same piece do not have to be the same color.

Colors cannot be added to illustration elements when they are contained inside a circle.

Other geometric shapes cannot be substituted for circles, regardless of media.

Up to two tints of the same primary or secondary color may be incorporated into a single illustration.

Up to two primary or secondary colors may be applied to illustration elements.

Outlines, special effects (e.g. drop shadows) and gradients should not be incorporated.

Illustrations may be used at larger sizes as needed as part of infographics or illustrations to tell a more comprehensive story.

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Standard Icon LibraryShown below is a representation of our existing standard icon library. As new icons are created and categorized, they are added to the library for future use.

mobile-transfer mobile-alert cl ick-hand circuit search laptopclick

dollar

stack-money single-money24-hours truck

mobile-dollar mailscales credit-cardpaper-dollar calendar-dollar

speech-bubble key money-account more-money less-money

phone mobile-lock

power cfl led fluorescent led-l ightLED l ight bulb

outlet single-outlet plugincandescent

audio playpencil- l ightpencil-paper pencil pencil- laptop pencil-mobile pencil-mail search

home-plug

facebooktwitter l inkedinyoutube fl icker blogs

meter lamp

mouse

refresh

exportdesktop

clock

top-profi letop- search

alert shovelelectric-clipboard

electric-theft alert-electric alert-out-door-l ight

safety alert-l ight alert-letteralert-tree

partial-alert

treeland island water compass

leaf recycle springwinter summer fall temperatureleaf-cl ipboard

calendar documents single-document

l istcl ipboard book fi les presentation

pie-one-fourth graph-up graph-down arrow-more arrow-less arrow-up arrow-down increase decrease

road fish

electric-leaf

pie-one-third

location number

school hospitalhome multi-family off ice

people person briefcase student veterans hand- shake speakerhard-hat

hourglass thumbs-up smilethree-outletel iminate dollar-downelectric-down annual-dollar

megaphone playingfield check puzzle news spanish-news forward

question

globeshopping-cart

information box

dollar-hand electric-hand charity conversation thumbs-up-pa-per

maintenance fan

sinkSink

insulation seal

kitchen laundrywindows

generator

air

bat star

electric co2 gas windatom transmis-sion-l ine

transmis-sion-l ine

oil gasoline electric-pie

nuclear landfi l l-gas

pie-two-thirds

handicapped

tree-wiresOutdoor safety

copperCopper theft

home-electric

battery

thermostat

medication

identi f ication no-touch

usa

power-plant

storm cloud cloud-sun

radio

water-bott le suitcase

halogen outdoor-l ight

hydro-electrichydro e lectr ic

damDam and lake level

governmentGovernment

boat

roofRoofAtt ic

individual

house-dollarFixed income investors

car free no-money

muteSound barr ierReduce noise

toxic non-toxic

no-bug no-temperature art

power-meter

award

task-l ight

dollar-up web carpet duct

beginning end skip-forward skip-back openplay pause stop rewind fastforward

audio-louderaudio audio-medium audio-low audio-off mute

minusforward less-than greater-than x

drop-down plus lightning

audio-softer

brochure

information search individual safety location

speech-bubble 24-hours downhome

three-people

no-paper

design data-center

heat-pump

auto

Acco

unt

& Pa

ymen

tsTe

chno

logy

On l ine t ransfer Report outages f rom your smart phone

Submit a request onl ine

TechnologyCircut board

SearchAnalyst

Onl ineSignup onl ine

Pay your bi l lEasy Budget Planning

Get cash Get cash (one bi l l )

24 hours access Start , stop, or move service

Pay your bi l l onl ine

Pay by mai lEqual Payment Bi l l ingEqual Payment Plan

Pay by Credi t card

Paper less bi l l ingFinancial information

Automatic payment

Customer service

Turnkey operat ion

Manage mult ip le accounts

More expensive Less expensive

Pay by phoneContact us

Sign in to my account

Pow

er

Power CFL l ight bulb LED l ight bulb f luorescent l ight bulb

out let Electr ic i ty Plug inEnergy ef f ic iency

Incandescent l ight bulb

Audio VideoDesign a l ightChange contact info

Sign upRegister

Sign up onl ine Sign up by phone

Sign up by mai lReturn di rect mai l

Update your user prof i le information

Energy-Eff ic ient Home

Com

mun

ity

Horse power Lamp

Onl ine Access

Refresh

ExportOnl ine Access

Timerclockt ime

Prof i leSearch

Serv

ice

Request repairsEmergencyAlertsFul l outage

Cal l before you digElectr ic Service

Instal lat ion speci f icat ions

Report power theft

Report an e lectr ic problemPrior i ty/Essen-t ia l use

Report street-l ight outageRequest repair

SafetyReport power outage

Request l ight ing repairF l icker ing l ights

Request let ter of reference

Request t ree t r imming repair

Part ia l outage

Natu

re

MapDirect ions

Envi

ronm

ent

Sustainabi l i tyGreen energy

Recycle Spr ingWinterSnow stormsSeasonal

Summer Fal lAutumn

TemperatureRenewable Energy Plan

Stat

istic

sDo

cum

ents

Ca lendar DocumentsBusiness white paper

Bul letsDocumentSubscr ipt ions

Cl ipboardFormsMonitor ing

BookletCatalog

Fi lesArchives

Training Presentat ion

Business case study1/4

ImproveGrow businessEconomic Development

Reduce Increase Decrease Up Down reaseStocks

Decrease

PathRoad

Aquat ic Wi ld l i fe

Bio Energy

1/3

Your locat ion Spread sheet

Build

ings

School Hospi talHomeResident ia l

Mult i- fami lyResident ia l

Pay in personBusinessOff ice Institutional investors

Peop

le

Team Human ResorcesDiversi tyLeadership

Person Professional Interns & co-ops

Mil i tary & veterans

Partnership Speak to a customer service rep

ContractorSki l led craft

Com

mun

ityGe

nera

l Bus

ines

s

T imewait

Conveniencehassle-free

Worry-freeEl iminateNo Surpr ises

Low pr iceSave energy Annual ized Shareholder Return

Market ing Level the playingf ie ldSport ing event

CheckRel iable

Important part News Spanish news What ’s newLooking ForwardFuture

FAQQuest ions

Internat ional operat ionsGlobal

Savings store

Information Products and Services

Corporate Giv ing Campaigns

Energy Assis-tance Programs

Chari tyCommunity serv ice

Community Guidel ines Employee Social

Media Pol icy

MaintenanceRequest repairs

HVAC Insulat ion Sealcaulk

Ki tchen LaundryWindows

Backupgenerator

Air

Energy vampire Other benef i ts

Utili

ty

K i lowatt hoursPower genera-t ion

CO2Pol lut ionOperat ional coal f i red

GasFireHeat

Wind turbinesNuclearPower l ineGridSmart gr id

Power l ineOi l Gas Diverse energy

supply

Nuclear Landf i l l Gas

2/3

United States of America

Storm Before storm After storm

Travel

Halogen l ight bulb

Outdoor lightStreet l ight

Man-made lake

Water recreat ion

Indiv idual investor

Social Media

Sports carHybr id

Free of fer No upfront capi ta l Tox ic Non-tox ic

keep out bugs el iminate hot spots Protect art

MeterDE retail

AwardHonorRanking

High bi l l Spider web Carpet Duct

Med

iaM

isc.

I n formation SearchAnalyst



Your locat ion

Customer service

24 hours access HomeResident ia l

No paper c lutter

Heat pump

Hybr id

Single-Phase Surge Protect ion

FacebookTwit ter L inkedInYoutube Fl ickr Blogs

Forrest Manage-ment

Land ManagementRiver

Is land Habitat ProgramShorel ine

LakeWater

Learn the terminology

Three-Phase Surge Protect ion

retired -coal-f iredRet i red coal f i red

coalCoal

capacityCapaci ty

related l inksRelated L inks

heater-tankWater heat ingtank

heater-tanklessWater heat ingtankless

dishwaserDishwasher

washing-machineWashingmachine

poolPool

spaSpaHot tub

backwardedit

clockTimeUsage

lens ash resourcesVideo Images

Coal ash Resources

calculatorCalculator

calculateCalculate

sewerSewer

sewer pipeSewer pipe repair

Important!For trademark reasons, the various social media icons must be represented in their correct color schemes, as supplied by their respective owner. They cannot be altered to fit a specific color scheme or design.

mobile-transfer mobile-alert cl ick-hand circuit search laptopclick

dollar

stack-money single-money24-hours truck

mobile-dollar mailscales credit-cardpaper-dollar calendar-dollar

speech-bubble key money-account more-money less-money

phone mobile-lock

power cfl led fluorescent led-l ightLED l ight bulb

outlet single-outlet plugincandescent

audio playpencil- l ightpencil-paper pencil pencil- laptop pencil-mobile pencil-mail search

home-plug

facebooktwitter l inkedinyoutube fl icker blogs

meter lamp

mouse

refresh

exportdesktop

clock

top-profi letop- search

alert shovelelectric-clipboard

electric-theft alert-electric alert-out-door-l ight

safety alert-l ight alert-letteralert-tree

partial-alert

treeland island water compass

leaf recycle springwinter summer fall temperatureleaf-cl ipboard

calendar documents single-document

l istcl ipboard book fi les presentation

pie-one-fourth graph-up graph-down arrow-more arrow-less arrow-up arrow-down increase decrease

road fish

electric-leaf

pie-one-third

location number

school hospitalhome multi-family off ice

people person briefcase student veterans hand- shake speakerhard-hat

hourglass thumbs-up smilethree-outletel iminate dollar-downelectric-down annual-dollar

megaphone playingfield check puzzle news spanish-news forward

question

globeshopping-cart

information box

dollar-hand electric-hand charity conversation thumbs-up-pa-per

maintenance fan

sinkSink

insulation seal

kitchen laundrywindows

generator

air

bat star

electric co2 gas windatom transmis-sion-l ine

transmis-sion-l ine

oil gasoline electric-pie

nuclear landfi l l-gas

pie-two-thirds

handicapped

tree-wiresOutdoor safety

copperCopper theft

home-electric

battery

thermostat

medication

identi f ication no-touch

usa

power-plant

storm cloud cloud-sun

radio

water-bott le suitcase

halogen outdoor-l ight

hydro-electrichydro e lectr ic

damDam and lake level

governmentGovernment

boat

roofRoofAtt ic

individual

house-dollarFixed income investors

car free no-money

muteSound barr ierReduce noise

toxic non-toxic

no-bug no-temperature art

power-meter

award

task-l ight

dollar-up web carpet duct

beginning end skip-forward skip-back openplay pause stop rewind fastforward

audio-louderaudio audio-medium audio-low audio-off mute

minusforward less-than greater-than x

drop-down plus lightning

audio-softer

brochure

information search individual safety location

speech-bubble 24-hours downhome

three-people

no-paper

design data-center

heat-pump

auto

Acco

unt

& Pa

ymen

tsTe

chno

logy

On l ine t ransfer Report outages f rom your smart phone

Submit a request onl ine

TechnologyCircut board

SearchAnalyst

Onl ineSignup onl ine

Pay your bi l lEasy Budget Planning

Get cash Get cash (one bi l l )

24 hours access Start , stop, or move service

Pay your bi l l onl ine

Pay by mai lEqual Payment Bi l l ingEqual Payment Plan

Pay by Credi t card

Paper less bi l l ingFinancial information

Automatic payment

Customer service

Turnkey operat ion

Manage mult ip le accounts

More expensive Less expensive

Pay by phoneContact us

Sign in to my account

Pow

er

Power CFL l ight bulb LED l ight bulb f luorescent l ight bulb

out let Electr ic i ty Plug inEnergy ef f ic iency

Incandescent l ight bulb

Audio VideoDesign a l ightChange contact info

Sign upRegister

Sign up onl ine Sign up by phone

Sign up by mai lReturn di rect mai l

Update your user prof i le information

Energy-Eff ic ient Home

Com

mun

ity

Horse power Lamp

Onl ine Access

Refresh

ExportOnl ine Access

Timerclockt ime

Prof i leSearch

Serv

ice

Request repairsEmergencyAlertsFul l outage

Cal l before you digElectr ic Service

Instal lat ion speci f icat ions

Report power theft

Report an e lectr ic problemPrior i ty/Essen-t ia l use

Report street-l ight outageRequest repair


Request l ight ing repairF l icker ing l ights

Request let ter of reference

Request t ree t r imming repair

Part ia l outage

Natu

re

MapDirect ions

Envi

ronm

ent

Sustainabi l i tyGreen energy

Recycle Spr ingWinterSnow stormsSeasonal

Summer Fal lAutumn

TemperatureRenewable Energy Plan

Stat

istic

sDo

cum

ents

Ca lendar DocumentsBusiness white paper

Bul letsDocumentSubscr ipt ions

Cl ipboardFormsMonitor ing

BookletCatalog

Fi lesArchives

Training Presentat ion

Business case study1/4

ImproveGrow businessEconomic Development

Reduce Increase Decrease Up Down reaseStocks

Decrease

PathRoad

Aquat ic Wi ld l i fe

Bio Energy

1/3

Your locat ion Spread sheet

Build

ings

School Hospi talHomeResident ia l

Mult i- fami lyResident ia l

Pay in personBusinessOff ice Institutional investors

Peop

le

Team Human ResorcesDiversi tyLeadership

Person Professional Interns & co-ops

Mil i tary & veterans

Partnership Speak to a customer service rep

ContractorSki l led craft

Com

mun

ityGe

nera

l Bus

ines

s

T imewait

Conveniencehassle-free

Worry-freeEl iminateNo Surpr ises

Low pr iceSave energy Annual ized Shareholder Return

Market ing Level the playingf ie ldSport ing event

CheckRel iable

Important part News Spanish news What ’s newLooking ForwardFuture

FAQQuest ions

Internat ional operat ionsGlobal

Savings store

Information Products and Services

Corporate Giv ing Campaigns

Energy Assis-tance Programs

Chari tyCommunity serv ice

Community Guidel ines Employee Social

Media Pol icy

MaintenanceRequest repairs

HVAC Insulat ion Sealcaulk

Ki tchen LaundryWindows

Backupgenerator

Air

Energy vampire Other benef i ts

Utili

ty

K i lowatt hoursPower genera-t ion

CO2Pol lut ionOperat ional coal f i red

GasFireHeat

Wind turbinesNuclearPower l ineGridSmart gr id

Power l ineOi l Gas Diverse energy

supply

Nuclear Landf i l l Gas

2/3

United States of America

Storm Before storm After storm

Travel

Halogen l ight bulb

Outdoor lightStreet l ight

Man-made lake

Water recreat ion


Social Media

Sports carHybr id

Free of fer No upfront capi ta l Tox ic Non-tox ic

keep out bugs el iminate hot spots Protect art

MeterDE retail

AwardHonorRanking

High bi l l Spider web Carpet Duct

Med

iaM

isc.

I n formation SearchAnalyst



Your locat ion

Customer service

24 hours access HomeResident ia l

No paper c lutter

Heat pump

Hybr id

Single-Phase Surge Protect ion

FacebookTwit ter L inkedInYoutube Fl ickr Blogs

Forrest Manage-ment

Land ManagementRiver

Is land Habitat ProgramShorel ine

LakeWater

Learn the terminology

Three-Phase Surge Protect ion

retired -coal-f iredRet i red coal f i red

coalCoal

capacityCapaci ty

related l inksRelated L inks

heater-tankWater heat ingtank

heater-tanklessWater heat ingtankless

dishwaserDishwasher

washing-machineWashingmachine

poolPool

spaSpaHot tub

backwardedit

clockTimeUsage

sewerSewer

ashCoal ash

lensVideo Images

resourcesResources

calculateCalculate

calculatorCalculator

sewer pipeSewer pipe repair

Reverse Icon Family Positive Icon Family

75


Infographics Using the Iconography StyleThis illustration style is derived from our iconography. It uses the same type of simple linear and solid-form elements, but in an expanded capacity. These individual illustration components can be combined into more complex illustrations to tell complete visual stories.

Infographic SpecificationsOne of the most powerful ways to take complex information or data and make it more readily understood is through the use of informational graphics (infographics). � Combining text and numbers with illustrative elements can create visuals that tell a story in ways that a photograph or text alone simply cannot.

� Positive icons or reverse icons with circles can be used alone or in combination.

� Primary and secondary colors can be used, as long as the latter do not dominate the overall graphic.

� Photography may be combined with iconography, illustration and data as needed.

75PERCENT

R E D U C T I O N I N F U E L C O S T

75PERCENT


DIVERSE GENERATION MIX DIVERSE GENERATION MIX

142,000CUSTOMERS NEED HELP THIS WINTER

142,000CUSTOMERS NEED HELP THIS WINTER

TEMPERATUREREDUCTION1 DE

GREE ENERGY

SAVINGS5 PERC

ENT

TEMPERATUREREDUCTION1 DE

GREE ENERGY

SAVINGS5 PERC

ENT

Sample Infographics on White Background Sample Infographics on Colored Backgrounds

76


Infographic Best PracticesWhen creating infographics, keep the following in mind. � Statistical information works best, with large numbers and brief explanatory copy to provide context, making the data meaningful to the reader.

� The information to be conveyed should be manageable. Don’t try to say everything about the topic. Doing so defeats the “at-a-glance” nature of an infographic.

� Keep the design simple, clean and easy to read, using our standard iconography/illustration style.

Sample – Things to Do

Sample – Things to Avoid

P L U G I N E L E C T R I C V E H I C L E S

JOIN

TH

E AU

TOM

OTI

VE R

EVO

LUTI

ON

62%

927 MWOF POWER POWER AVAILABLE

If all plugin electric vehicles sold as of 12/31/14 were to be connected to the grid to provide energy.

200K LBSLESS CARBON DIOXIDE GENERATED

Plugin electric vehicles generate far less carbon dioxide when driven the same distance than their gasoline counterparts.

LESS CARBON DIOXIDE PRODUCED ANNUALLY VS. CAR POWERED BY

GASOLINE ONLY

ELECTRICITY IS GENERATED USING AMERICAN FUEL

SOURCES THEREBY REDUCING DEPENDENCE ON FOREIGN OIL

www.duke-energy.com/plugin

duke-energy.com/plugin

Take charge. duke-energy.com/plugin

Use less. Spend less. Go electric.







White Silver


Nissan Leaf





Take charge

75PERCENT


100%AMERICAN

POWER

50%OF AN AVERAGE U.S. HOME’S ENERGY CAN BE PROVIDED FOR 2 HOURS FROM A PLUGIN ELECTRIC VEHICLE DURING AN OUTAGE 127,000 U.S. PEV

OWNERS


JOIN

TH

E AU

TOM

OTI

VE R

EVO

LUTI

ON

62%






GASOLINE ONLY













White Silver


Nissan Leaf





Take charge

75PERCENT


100%AMERICAN

POWER


OWNERS

Reverse white icons in circles can be used at larger sizes with a single primary or secondary background color.

The overall color scheme should use Duke Energy’s primary palette, but secondary colors can also be used as accents to call out important information.

Do not add outlines, or special effects or alter the color scheme of the illustration elements when used with a circle background. While additional illustration elements can be added, care should be exercised to retain overall simplicity.

Multiple icons can be combined into a single message or data statistic.

Photography can be incorporated as needed.

Illustrations from positive icons can use up to two primary or secondary colors.

Do not use more than two primary or secondary colors in the illustration elements when used without the circle background.

Limit the total number of colors used in the infographic deliverable (e.g., poster) to avoid creating visual confusion. Carefully use secondary colors as needed to draw attention to key pieces of information.

Do not colorize illustration elements when used within a circle background.

Do not change the circle background to another geometric shape.

77


Iconography Illustration Treatment for Social MediaFor social media posts, the illustration components from our iconography can be combined into a background setting to create an overall mood or convey a succinct message. � The main illustration element should be white whenever possible.

� Background and other elements can be colorized using up to three primary or secondary colors or tints of those colors.

� The overall design should be simple. Don’t combine too many illustration elements.

� Headline/title text may be included.

� The Duke Energy logo may be reversed out of a solid background color in the lower right corner of the graphic. Templates are available to ensure correct logo positioning.

78


Linear Illustration/Informational DiagramsThese are most often used to illustrate how complex processes work, breaking them down into easily understood steps. � Simple illustrations are created with the same style used in the standard iconography. They should be linear or solid elements.

� Graphics should be flat, two-dimensional shapes.

� These illustrations should rely heavily on primary colors, using secondary colors as accents to call out important components or pieces of information.

� Individual illustration elements can be in single colors or up to two primary or secondary colors.

� Tints may be used, but gradients and special effects should not.

79


Stylized Realistic IllustrationThis illustration style is complementary to the linear/iconography style. It is used when more complex illustrations are required to visually convey ideas. The overall style is realistic but not photographic.

Object Details � Illustration elements are three dimensional, using one- or two-point perspective.

� Shapes are rendered using minimal gradients and cast shadows. Highlights, shadows and mid-tones should blend smoothly, creating distinct tones. However, there should be no abrupt transitions from light to dark.

� Overall colorization should be minimal and colors should be muted.

� Elements should not be outlined.

� Individual elements should be illustrated from a 30-degree angle when possible to allow individual elements to be combined into more complex illustrations.

Figure Details � Figures should be rendered with realistic proportions (no exaggerated, idealistic or stereotypical features).

� Lighting should be from a three-quarter angle, illuminating the front and one side of the figure.

� Total number of colors used should be limited and they should be muted, but slightly brighter than those used for physical objects.

� Faces should be rendered and lit to show dimensionality, rather than flat shapes.

� Clothing should be simple, with no distracting patterns or unnecessary details.

Technical Details � The illustrations should be created in Adobe Photoshop rather than a 3D program. They should be rendered at 300 dpi, and the largest dimension (width or height) should be approximately 24".

� All illustration elements (except shadows) should be created using vector masks and saved as Smart Objects. Doing so ensures clean edges and limits pixelation, even when enlarging the image.

� Shadows layers should be set to “multiply” to ensure transparency on top of color backgrounds.

80


The shape typically uses two rounded corners, opposite one another (e.g., upper right and lower left) with the remaining corners being square finish. A single radius corner may also be used.

Corner RadiusAs a general rule, the corner radius will increase as the size of the piece on which it is used increases.

� For printed applications 12" x 18" or smaller, corner radius – .0625" to .25"

� For printed applications 12" x 18" to 24" x 36", corner radius – .25" to 1"

� For large-format applications 24" x 36" or larger, corner radius – 1" to 2"

� For electronic Web and video applications – 10 px to 25 px

Samples

The PolygonThis is a shape that can be used to define the corners of images or color fields – particularly on internal communications.

Important!The polygon radius should be just great enough to be noticeable but should not be a prominent visual element. It should be subtle.

81

V.3.6 | 09.16.15

Preferred Placement and SizeBlank templates with logo size/placement only are available at smb://macfile.duke-energy.com/marcomdes/art/new-duke-energy/templates

� Print collateral – The logo must be 1.375" wide (on bill inserts, it is 1.15" wide). It should be placed either in the lower right corner or centered at the bottom.

� Banner-ups – Logo must be 10.25" wide and placed in the upper right corner or centered at the top.

� Web pages – Logo must be 156 pixels wide and placed in the upper left corner.

� HTML-formatted email – Logo must be 132 pixels wide and placed in the upper left corner.

� Videos – Logo must be 650 pixels wide and centered on the screen.

Standardized Logo Color, Placement and SizeUsing our logo in a consistent manner helps reinforce the Duke Energy brand. To that end, it should be used at common sizes and specific areas, based on the media type on which it appears.


Primary Color UseUse the full-color logo on a white background whenever possible.

Secondary Color Use

The full-color logo may be used on a neutral, light-color background – up to a 20 percent tint of Pantone 3025, 361, 361, 467, 1205, black or cool gray.

The full-color star icon with reverse-white text can only be used on a solid-black background.

The solid-black logo can be used on a white background in applications where black is the only available color.

The reverse-white logo can be used on a solid-black or dark-color background.

V.3.6 | 09.16.15

82

Duke Energy Brand Standards | Expert Guide – Sample Layouts

Expert Guide – Sample Layouts

83

V.3.6 | 09.16.15

WWW.DUKE-ENERGY.COM

Now powered by the sun.

Feel even better when you finish your household chores.

Uciis estisi rem enis conseribus acerchilit, quatem ressitium expla ent duciden

ditaspe porporatur. Quiam accus ut id quidund itatus pedite soluptiisit.

Alicite cuptas et optur, odignim volorumque porporia nis sam, te prate pro

iumquas vel eum solorpo rerorempedi dolorae lamet aut por minverum laborro

este non experum nonsequatem et fugiasi nulparu ndestis.

Sample LayoutsThe sample materials included on this and the following pages represent examples of how copy, imagery and standardized graphic treatments can work together to create the overall brand look and feel for Duke Energy.

These are not templates. Communications do not have to be designed to exactly match these examples. While individual materials may have different marketing/communications goals, their overall appearance and tone should fall within our overall brand.

Duke Energy Brand Standards | Expert Guide – Sample Layouts

WWW.DUKE-ENERGY.COM

Cleanest. Energy. Ever.

Household chores – now powered by the sun.


ditaspe porporatur. Quiam accus ut id quidund itatus pedite soluptiisit rerum

sum earia volum ipsam rerovid quis dolecer epercit atectum quis doluptae.


iumquas vel eum solorpo rerorempedi dolorae lamet aut por minverum lab

este non experum nonsequatem et fugiasi nulparu ndestis.

WWW.DUKE-ENERGY.COM

Cleanest. Energy. Ever.

Your home powered by the sun. Courtesy of Duke Energy.




iumquas vel eum solorpo rerorempedi dolorae lamet aut por minverum

laborro este non experum nonsequatem et fugiasi nulparu ndestis.

WWW.DUKE-ENERGY.COM

Here comes the sun.

Appliances powered by the sun. Solar power by Duke Energy.






Clean energy from America’s heartland.

From our turbines to your home, we’re powering lives with the wind.

Ucis estisi rem enis conseribus

acerchilit, quatem ressitium expla

ent duciden ditaspe porporatur.

Quiam accus ut id quidund itatus

pedite soluptiisit rerum sum earia

volum ipsam rerovid quis dolecer

epercit atectum quis doluptae alicite

cuptas et optur, odignim.Volorumque

porporia nis sam.

e prate pro iumquas vel eum

solorpo rerorempedi dolorae lamet

aut por minverum laborro este non

experum nonsequatem et fugiasi

nulparu ndestis dipsapeditat fugitis

voluptiorere pel ipsunt ut eaquatur

re deste nietur. Ectur, omnissi

musapedit min re.

WWW.DUKE-ENERGY.COM

WWW.DUKE-ENERGY.COM

Duke Energy Renewables. Wherever the wind blows.




iumquas vel eum solorpo rerorempedi dolorae lamet aut por minverum.

Harnessing the wind.

17%MORE WIND ENERGY

ADDED IN 2014

Print Ads

84

V.3.6 | 09.16.15 Duke Energy Brand Standards | Expert Guide – Sample Layouts

We l c o m e t o t h e C l e a n C o a l G e n e r a t i o n

290FULL-TIME JOBS SUPPORTED

618MW OF POWER GENERATED

EDWARDSPORT

600,000HOMES POWERED

That’s more than 10 times the power produced by the old Edwardport Generating Station.

That’s equal to the number of homes in the entire city of Indianapolis – the 12th largest city in the United States.

The plant employs 120 full-time personnel and the facilty supports 170 full-time, local coal mining jobs.

AIR SEPARATION UNIT

GASIFIER

HEAT RECOVERY STEAM GENERATOR

STEAM TURBINE & GENERATOR

TRANSMISSION TOWER

GENERATOR

All plant wastewater is treated on-site. Coal is converted to syngas before burning. Environmental testing ensures safety. Plant operations are monitored 24/7.

HOW COAL GASIFICATION WORKS

The plant emits less sulfur dioxide, nitrogen oxides and particulates than the plant it replaces.

The facility saves customers over $1 million a year by burning Indiana coal over natural gas.

50% LESS EMISSIONS $1 MILLION SAVINGS


JOIN

TH

E AU

TOM

OTI

VE R

EVO

LUTI

ON

62%






GASOLINE ONLY













White Silver


Nissan Leaf





Take charge

75PERCENT


100%AMERICAN

POWER


OWNERS

Welcome to the new generation.1,753 megawatts. 768 employees. Serving 1.7 million customers.

BUCK COMBINED CYCLE CLIFFSIDE SIX

H.F. LEE COMBINED CYCLE W.S. SUTTON COMBINED CYCLE

DAN RIVER COMBINED CYCLE

Hello sunshine.Solar power. Now available for your home.

POWERING LIVES. 24/7/365.JOIN OUR TEAM. BECOME A DUKE ENERGY LINEMAN.

Brochure Covers

Infographic Posters

85


Life. Powered by the sun.

The dawn of a new era in energy.

Uciis estisi rem enis conseribus acerchilit, quatem ressitium expla ent

duciden ditaspe porporatur. Quiam accus ut id quidund itatus pedite

soluptiisit rerum sum earia volum ipsam rerovid quis dolecer epercit

atectum quis doluptae alicite cuptas et optur, odignim.

Volorumque porporia nis sam, te prate pro iumquas vel eum solorpo

rerorempedi dolorae lamet aut por minverum laborro este non

experum nonsequatem et fugiasi nulparu ndestis dipsapeditat fugitis

voluptiorere pel ipsunt ut eaquatur re deste nietur? Ectur, omnissi

musapedit min re non nobitin non consenisciae dolupta nit.

WWW.DUKE-ENERGY.COM

Edwardsport: Welcome to Clean Coal Generation

Changing the future of energy in Indiana.

Uciis estisi rem enis conseribus acerchilit, quatem ressitium expla ent

duciden ditaspe porporatur? Quiam accus ut id quidund itatus pedite

soluptiisit rerum sum earia volum ipsam rerovid quis dolecer epercit

atectum quis doluptae alicite cuptas et optur, odignim.

Volorumque porporia nis sam, te prate pro iumquas vel eum solorpo

rerorempedi dolorae lamet aut por minverum laborro este non

experum nonsequatem et fugiasi nulparu ndestis dipsapeditat fugitis

voluptiorere pel ipsunt ut eaquatur re deste nietur? Ectur, omnissi

musapedit min re non nobitin non consenisciae dolupta nit.

WWW.DUKE-ENERGY.COM

618

600,000

290

MW OF POWER GENERATED

HOMES POWERED

FULL-TIME JOBS SUPPORTED

AIR SEPARATION UNIT

GASIFIER

COMBUSTION TURBINE & GENERATOR

HEAT RECOVERY STEAM GENERATOR

STEAM TURBINE & GENERATOR

WWW.DUKE-ENERGY.COM

Generation for future generations.

Energy innovation and efficiency, from our family to yours.






Product/Information Sheets

Trifold Brochure Covers

You knew the wind could dry your clothes.

Now it can wash them too.

The winds of change are blowing strong.

THEN

NOW

The winds of change are blowing strong.

Welcome to Duke Energy.Powering life. 24/7/365.

Welcome to Duke Energy.Powering life. 24/7/365.

86


250+mpg. Enough said.

Fill up for a fraction of the cost of gasoline.

Atis is aut aut ania velestem eseditat eaquias esequib usdanto mo iur. Si dignis est, serferferro

duciasitibus a evendit et exceatemque.

WWW.DUKE-ENERGY.COM

The future has arrived.

Fill up without leaving your home.

Atis is aut aut ania velestem eseditat eaquias esequib usdanto mo iur. Si dignis est, serferferro

duciasitibus a evendit et exceatemque.

WWW.DUKE-ENERGY.COM

Hello sunshine.Atis is aut aut ania velestem eseditat eaquias

esequib usdanto mo iur. Si dignis est, serferferro duciasitibus a evendit et exceatemque.

WWW.DUKE-ENERGY.COM

Atis is aut aut ania velestem eseditat eaquias esequib usdanto mo iur. Si dignis est, serf. Pemniam autenit isquosa ndignimenis ever.

Never stop at a gas station again.

(Except maybe for beef jerky and a frozen drink.)It’s time to go electric.

WWW.DUKE-ENERGY.COM

Providing reliable, affordable, increasingly clean energy.

24/7/365.

DAN RIVER GENERATING STATION | EDEN, NORTH CAROLINA

WWW.DUKE-ENERGY.COM

Pullup Banners

87


HTML-Formatted Email

V.3.6 | 09.16.15

88

Duke Energy Brand Standards | Writing Standards

Writing Standards

89

V.3.6 | 09.16.15

“Style” is simply a set of agreed-upon guidelines for capitalization, punctuation, abbreviation, usage and spelling. Using a stylebook ensures that our written communications follow a consistent style across the company. It also helps you maintain consistency within your own documents.

For the most part, we use Associated Press (AP) style as our official guide. That’s because it’s familiar. Most of what you read every day – websites, newspapers, magazines and other companies’ communications – follows AP style.

Duke Energy does have some exceptions to AP style – guidelines that are specific to our company or our industry.

The two stylebooks are now one – in a searchable online version for easy reference:

AP/Duke Energy Stylebook (http://www.apstylebook.com/duke-energy/)

Tips for Locating Information � Use the Quick Search bar to find out how to handle a specific word (such as kilowatt or workforce) or a topic (such as fonts or bulleted lists). The search results will show all related entries – whether standard AP or Duke Energy-specific.

� Or – view both the AP Stylebook and Duke Energy’s Custom Stylebook separately, using the site’s left navigation. Both are arranged alphabetically for easy reference.

� Clicking on an AP stylebook entry will provide more information, including any customized notes added for Duke Energy.

� If you don’t find what you’re looking for, check the FAQs or consult Webster’s New World College Dictionary.

� In the left navigation, you’ll also find new style entries, recent updates and a pronunciation guide.

Additional InformationFor questions about our stylebook and how to use it, contact Roz Bennett ([email protected]).


The Duke Energy StylebookWhen writing on behalf of Duke Energy, reference the company stylebook at http://www.apstylebook.com/duke-energy/

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An editor works with the writer to improve the copy. Editors look at the content, the word choice, the phrasing, the grammar, how the copy is organized and how it flows. They also look for factual inconsistencies and needless repetition. An editor may offer suggestions to the writer or actually rewrite sections of copy. The editor may also do proofreading as part of the editing process.

A proofreader is typically the last person to quality-check a document before publication. Proofread-ers check thoroughly for “mechanical” errors – typos, style, spelling, capitalization, punctuation, line spacing, font style and size, and other formatting. A good proofreader will also pick up on grammati-cal errors and factual inconsistencies, and bring them to the writer’s or the editor’s attention for correction.

Editing Tips � Use the “track changes” function in Microsoft Word so other reviewers can see all changes.

� Use automatic spelling and grammar checkers, but remember they do not catch all errors.

� Double-check for common types of errors.

� Proofread, or have a proofreader review before publication.

Proofreading Tips � Read copy out loud – alone, or to another person.

� Read it backwards, in order to focus on each word instead of the content.

� Read what is actually on the page, not what you think is there.

� Proofread headlines, subheads, captions, etc., before proofing the body of content.

� Don’t overlook the small words: “Or,” “of,” “it” and “is” are often interchanged.

� Verify phone numbers, email addresses and Web addresses.

� Don’t assume that names are spelled the most common way. Example: Smith could be Smythe.

Editing Assistance � For professional editing help, email [email protected].

Proofreading Assistance � For professional proofreading email [email protected].


Editing and ProofreadingEditing is different from proofreading, but both are important to overall document quality.

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On the Web � Dictionary: www.webster.com

� Thesaurus: www.thesaurus.com

� Acronyms: www.acronymfinder.com

� Grammar: http://www.grammarbook.com/ and http://www.englishplus.com/grammar/

� Energy terms: http://www.duke-energy.com/about-energy/glossary-of-energy-terms.asp

� Press Release Grader (useful for other documents as well): http://pressrelease.grader.com/

� The Elements of Style, William Strunk, Jr. and E.B. White: www.bartleby.com/141/

� A Plain English Handbook: How to Create Clear SEC Disclosure Documents: http://www.sec.gov/pdf/handbook.pdf

� Power Writing (free newsletter): http://publicationcoach.com/

� Wylie’s Writing Tips (free newsletter): www.wyliecomm.com

� Corporate Hallucinations (blog): http://www.corporatehallucinations.com/

On the Portal � AP/Duke Energy Stylebook: http://www.apstylebook.com/duke-energy/

� The Write Stuff blog: https://mysites.duke-energy.com/personal/nam_mlh6257/Blog/default.aspx

In Print � American Heritage Dictionaries. 100 Words Almost Everyone Confuses and Misuses. Boston: Houghton Mifflin Company, 2004.

� American Heritage Dictionaries. Roget’s II: The New Thesaurus. Boston: Houghton Mifflin Company, 2003.

� Bernstein, Theodore M. The Careful Writer. New York: Simon and Schuster Inc., 1998.

� Cappon, Rene J. The Word. New York: The Associated Press, 1989.

� Downes, John and Goodman, Jordan Elliott. Dictionary of Finance and Investment Terms. New York: Barron’s Educational Series, 2006.

� Follett, Wilson. Modern American Usage – A Guide. New York: Hill and Wang, 1998.

� Office of Investor Education and Assistance. A Plain English Handbook. Washington, D.C.: U.S. Securities and Exchange Commission, 1998.

� The Princeton Review. Grammar Smart: A Guide to Perfect Usage. New York: Princeton Review Publishing, 2001.

� Strunk, William and White, E.B. The Elements of Style. (Various editions and publishers)

� Zinssner, William. On Writing Well – The Classic Guide to Writing Nonfiction. New York: Harper Collins Publishers, 2006


Other ResourcesAdditional tools and references to improve writing quality(Note: The AP/Duke Energy stylebook takes precedence.)

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92Print Advertising

Duke Energy Brand Standards | Print Advertising

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V.3.6 | 09.16.15

Business. Powered by Duke Energy.

Providing reliable energy at a fair price is only part of what we do. We’re developing innovative solutions, like rooftop solar panels, to help businesses improve their bottom line and protect the environment.

www.duke-energy.com


Standard Corporate Print AdsA library of standard corporate print ads is available in iCreate at: https://portalapps.duke-energy.com/DukeSSOConnect/default.aspx?appname=icreate. These ads are pre-approved and ready for use in publication. All that’s needed are the accounting codes for FERC advertisement tracking and the insertion order from the publication.

Questions about advertising can be directed to [email protected].

Examples

Growth. Powered by Duke Energy.

Businesses in our region know Duke Energy for our reliable service, competitive rates, and technical support to help manage their energy use.

When companies are ready to expand or relocate, we’re also there to help – with our award-winning site selection services and more. It’s another way we help our business customers gain a competitive edge, and support the economic vitality of our communities.

Find out more at www.LocationDukeEnergy.com. Or contact Stuart Heishman, director of business development at [email protected].

www.duke-energy.com

Energy for living.

The future of energy goes beyond the flick of a switch. We’re developing powerful and safe energy solutions that can save you money and make your life easier.

www.duke-energy.com

The arts. Powered by Duke Energy.

Inspiration can come at any age. We support arts education and cultural programs that nurture creativity and bring talent to life. It’s part of our commitment to the communities we serve.

www.duke-energy.com

Energizing industry.

Providing reliable energy at a fair price is only part of what we do. Duke Energy offers powerful solutions to help manufacturers discover efficiencies and achieve their business goals.

www.duke-energy.com

Down-to-earth education.Powered by Duke Energy.

Duke Energy is proud to sponsor a series of outdoor science labs for schools throughout our service area. When you plant the right seed, it’s amazing what can grow.

www.duke-energy.com

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Aim for the stars.

At Duke Energy, we believe in doing what’s best for our customers, our communities and our planet.

We’re committed to providing reliable and affordable power. We’re working to develop the cleanest and most efficient technologies available. And we take responsibility for helping to create a low-carbon future.

Today, we’re proud to be a part of [event].

www.duke-energy.com


Full-page ad SpecificationsBelow is a sample full-page, color corporate ad with typographical specifications.

Each ad concept is available in four-color process and black and white and in five common sizes in the iCreate system.

Typographical Specifications1 Headline

News Gothic Demi, 22/26 point; upper and lower case only; flush left; primary or secondary corporate color or reverse white

2 Subhead (not shown in example)News Gothic Demi, 12/14 point; upper and lower case only; flush left; primary or secondary corporate color or reverse white

3 Body TextNews Gothic Roman, 10/13 point; upper and lower case only; flush left; black; italic text may be used for selective emphasis

1

3

Important!Standard social media icons are used in conjunction with Duke Energy’s website address. The complete set represents those sites where Duke Energy has a presence. The icons should not be altered in any way.

When a custom ad is created, if there is a call to action via a specific social media channel, it is accept-able to use the icon and corresponding address for that single channel.

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Miscellaneous Ad Sizes and SpecificationsBelow are samples of the various ad sizes that are available in the iCreate system, followed by general typographical specifications. (Note: All ads are shown at a reduced size.)

Half-page Vertical Ad Quarter-page Ad Eighth-page Ad

www.duke-energy.com

Aim for the stars.




Typographical SpecificationsThe following specifications are desired, but adjustments to text size can be made based on the overall ad size and length of copy.1 Headline

News Gothic Demi, 22/26 point; upper and lower case only; flush left; primary or secondary corporate color or reverse white

2 Subhead (not shown in example)News Gothic Demi, 12/14 point; upper and lower case only; flush left; primary or secondary corporate color or reverse white

3 Body TextNews Gothic Roman, 10/13 point; upper and lower case only; flush left; black; italic text may be used for selective emphasis

1

3

www.duke-energy.com

Aim for the stars.




Aim for the stars. At Duke Energy, we believe in doing what’s best for our customers, our communities and our planet.



www.duke-energy.com

www.duke-energy.com

Aim for the stars.Every day brings an opportunity to learn something new. Often, it’s outside the traditional classroom where the lessons come to life, and learning becomes a lifelong passion.

Duke Energy is proud to support educational endeavors in the communities we serve.

Half-page Horizontal Ad

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Corernam int ent plitate si totatur sanditat eiunt occus sin elignis sae mi, odit eic te cullitiis di dolent ea dolorempos et est que voles et maio quissequos dolupta quiaepe ditaquod qui apernatus abore magniment ut porepre ctatis aut eos aut et aturesc iissum, to odit magnate cumqui voles maionse quatemp ernatiur sum nonsequae por ressi cor aceatur mo torem ercium restectur, volupiet et et inimagn imporro erat autat hilitatus, sum hicillaut ad eiuntotas consediciur acia volupis conet laut vellorepudit into esequos ne sunt hitiam, sunt exped eum que soluptamus alit quis volessita conesci psantis expliqu aestiusam, suntemporis adis eost et alibus ipsam nis core, sapellu piducia ndicill uptatibus ent harum es expel inis eatia pelluptae nos abor serumqui sus as venda et unt ium quassi cusam, ium sit modi ut doleceatia aut odias ium id eum, officias invent andis idunt eatest, estibus, esciis accaeca borecae ssimus quo vid et la que quidel ide nos reperorpore cones autaturibus dolorepel endisquas eosaest iaecum andam consequo es ex ellaborerum ut reperum recatem voluptatur miliquo idit moluptat.

Straight answers about our energy future.

www.duke-energy.com

Oluptat offictenis rere eic to odis nossum fuga. Ut elesedis aut re andae. Et occumqui dolorrum rectio vellaut fugiae excesti tem. Uptibero modiciatur, est omniminumet quia cus ea nosto to bearum sequam netur? Ustem resenda et ut molupta spelesti nonsequam neceaquunt et et intotatin nonecab oreprer feraectem quos et, am dolupic to enditaest mincto et hici qui duci dolorum voluptat.

Occum re volorem nis maiorporia voluptasped ut fuga. Ugit qui volores reseruptae illabo. Nequunt otatium eum nonsequas quatas evelentes ellatet veris ducil mos di vent et estio. Ped quatis pre quat aliquiditati volupic ipsuntis et odistio ritatur sum repe volenis enda consequamus.

Parum in excesed quo erciend andeliquae. Nam quo quo to maiorporrore dolorib erfere ditiisq uuntis conem volectotatur aliquam quame rem aliam il ium quae sum dolo magnisq uiatem. Ra voluptate nest, cus de sedit ad ut ped ma assima doloribus. Pos es eatis es accae plab invel ipsantia quo mos idunt, qui beratem olorest, quis proriat emolorehent as eum quam ipsae volores nulpa idis delessitatis iusdandebis dolupit iandita turerciatur?

Ost accae. Ut exceaquo corepro quam quam, volupit illit lia vel ipit assum et apelicitiaes evenderio beaque volorrum et velignat hilla quis delectur re explibe atatus.

Sed esed explaborro doloremporem ipsunt autem quia est que volorro vid magniendel ipicimus autecab oraessi nitiat velicia tiisque eum et faccabore veritam, suntis ut lab inctestet re verciis dollit, te moluptas sed et pro incte eatiscia volupta dio blant diam velibusdae nonsed ut magnatur, si odi cuptas eum estotati auda con eaque landel escias eumquatur remporrum am ut exerrum eosandae. Lor sed eni de evenis aut earum fugitint ute qui acessuntia qui odic test quatis et quias ne pratiandicia dis dolenecto dolores mil magnim expe maio blabo. Et doloria mentur sus doluptae et aute vendend ucidundis con comnimi, officiu ntibus ius aliqui ate dolorum quaspic tem accabo. Ut iunt eruptatquis explautenim lam sinvelis mostibe aruptasitate ommollam re de conseque cupta aliciam restemporem que veles magnimos dolupti onsequis in proribus, od que mossimene nus ea voloria adi ipsam laborio.

Corernam int ent plitate si totatur sanditat eiunt occus sin elignis sae mi, odit eic te cullitiis di dolent ea dolorempos et est que voles et maio quissequos dolupta quiaepe ditaquod qui apernatus abore magniment ut porepre ctatis aut eos aut et aturesc iissum, to odit magnate cumqui voles maionse quatemp ernatiur sum nonsequae por ressi cor aceatur mo torem ercium restectur, volupiet et et inimagn imporro erat autat hilitatus, sum hicillaut ad eiuntotas consediciur acia volupis conet laut vellorepudit into esequos ne sunt hitiam, sunt exped eum que soluptamus alit quis volessita conesci psantis expliqu aestiusam, suntemporis adis eost et alibus ipsam nis core, sapellu piducia ndicill uptatibus ent harum es expel inis eatia pelluptae nos abor serumqui sus as venda et unt ium quassi cusam, ium sit modi ut doleceatia aut odias ium id eum, officias invent andis idunt eatest, estibus, esciis accaeca borecae ssimus quo vid et la que quidel ide nos reperorpore cones autaturibus dolorepel endisquas eosaest iaecum andam consequo es ex ellaborerum ut reperum recatem voluptatur miliquo idit moluptat.

Jim Rogers, Duke Energy, President & Cheif Executive Officer

Straight answers about our energy future.

www.duke-energy.com


Advertorial SpecificationsOn occasion, Duke Energy places a combination advertisement/editorial. The usual purpose is to state our company position about a specific issue (e.g., climate change) to customers, regulatory agencies, etc. Advertorials contain much longer copy than a normal ad, and may or may not include a visual.

Examples of both styles are shown below, followed by typographical specifications. Type sizes and spacing may be adjusted based on the length of the copy and the publication’s mechanical specifica-tions. (Note: The ads below are reduced in size; the original size is 12"W x 22.5"H).

Typographical Specifications1 Headline

News Gothic Demi, 36/30 point; black2 Subhead

News Gothic Demi, 16/22 point; black3 Body Copy

News Gothic Roman, 14/20 point; black

1

2

3 Lynn GoodDuke EnergyPresident and Chief Executive Officer

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Duke Energy Brand Standards | Paper

Paper

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FSC CertificationDuke Energy recommends the use of papers that have been certified by the Forest StewardshipCouncil (FSC). This certification supports responsible forest management worldwide, and ensures that papers come from responsibly harvested and verified sources. FSC-certified papers are verified from the forest of origin through the supply chain.

In order to use the FSC logo, collateral must be printed by one of Duke Energy’s certified commercial printers. Each printer is issued a chain-of-custody number that appears as part of the logo. The logo must be added to the final artwork by the printer, then approved by the Forest Stewardship Council before printing.

For additional information about the FSC and its rigorous certification process, visit www.fsc.org.

Sample FSC logos

Recycled PaperThere are two types of recycled paper: � Pre-consumer waste that has left the paper mill but was discarded before consumer use.

� Post-consumer waste that was discarded after consumer use.

Duke Energy recommends the use of the latter, as it provides the most significant environmental benefits. Both types are available in recycled content from 10 to 100 percent, depending on the type of paper. Note: Most coated (gloss or dull) stocks are available only in 30 percent or less post-consumer waste content.

CostPaper costs vary widely based on weight, whiteness, surface quality, recycled content and FSC certification. Generally speaking, the higher the percentage of post-consumer recycled content, the greater the environmental benefit and the higher the cost. Both factors must be carefully weighed during the paper selection process, along with the overall desired appearance of the collateral.

Duke Energy Copy CentersDue to the quick-turn nature of projects handled at Duke Energy copy centers, it is not feasible for them to become FSC certified. However, they can utilize FSC-certified and papers.

When FSC-certified papers are specified for use on projects that are printed in the copy centers, the following footnote text can be added to the piece, “Duke Energy is committed to sustainability. The fiber content for this paper is certified to have come from responsibly managed forests.”

Sustainability and PaperResponsible environmental practices are a key part of Duke Energy’s commitment to sustainability. The company has adopted a series of recommendations around paper specifications for copying and commercial offset printing.

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Perception of Cost and Paper FinishesThere is a common perception that coated (slick/glossy) paper is more expensive than uncoated. It is important that customers understand all costs are carefully considered – including that of the paper used for communications materials. Although both dull-coated and uncoated papers are available, the latter is the recommended type to use for most items.

Since budgets and printing requirements for different types of projects vary widely, three grades of paper are offered for uncoated and two in dull-coated. The lower the number (e.g., 1), the higher the quality and cost of the paper.

Uncoated Papers

Dull-Coated Papers Copy Center Only

Corporate Paper SelectionsIn order to ensure consistent, high-quality printing and volume pricing, a standard selection of papers is available. These papers have been tested on both commercial offset printing and color copying equipment. Complete specifications are listed below for each. Help with paper selection is available via the Print Support team at [email protected].

Cougar Smooth White � No. 1 grade � 10% recycled content � FSC Certified � 60, 70, 80, 100 # offset text � 65, 80, 100, 130 # offset cover � 60, 70, 80, 100 # digital text � 65, 80, 100 # digital cover

Use for materials that: � Are customer facing (marketing) � Need to be printed on recycled stock

or bear the FSC certification � Require matching cover and text

weights and envelopes

Sterling Offset � No. 1 grade � 10% recycled content � FSC Certified � 70, 80, 100 # offset text � 65, 80, 100, 120, 130 # offset cover � 80 # digital text � 80, 100, 120 # digital cover

Use for materials that: � Are customer facing (marketing) � Need to be printed on recycled stock

or bear the FSC certification � Require matching cover and text

weights

Lynx Smooth White � No. 2 grade � FSC Certified � 40, 50, 60, 70, 80, 100 # offset text � 65, 80, 100 # offset cover � 50, 60, 70, 80, 100 # digital text � 65, 80, 100 # digital cover

Use for materials that: � Are customer facing (marketing) with

budget constraints � Do not need to be printed on recycled

stock � Must bear the FSC certification � Require matching cover and text

weights

Anthem Offset/Blazer Digital � No. 3 grade � FSC Certified � 80, 100 # offset text � 80, 100, 110 # offset cover � 80, 100 # digital text � 80, 100 110, 130 # digital cover

Use for materials that: � Are customer facing (marketing) with

budget constraints � Do not need to be printed on recycled

stock � Must bear the FSC certification � Require matching cover and text

weights

Husky Smooth White � No. 3 grade � 50, 60, 70, 80 # offset text

Use for materials that: � Are employee-facing � Require text weights only

Hammermill Digital/Laser � No. 2 grade � FSC Certified � 28, 32 # digital text � 60, 80, 100 # digital cover � 24, 28, 32 # laser writing

Use for materials that: � Are customer facing (marketing) in

small quantities with tight turnaround times

� Are employee-facing � Do not need to be printed on recycled

stock � Require matching cover and text

weights

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100Stationery Items

Duke Energy Brand Standards | Stationery Items

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Introduction and OrderingPrinted stationery items are a basic, yet highly visible component of the Duke Energy brand. As such, it is important that they be handled consistently across all parts of the organization in order to help establish and reinforce our brand. These items should be used on formal communications within the company and with outside parties like news organizations, regulatory agencies and customers.

Other than location and contact information, stationery items are standardized items and cannot be customized to include images, graphics or other business-specific information.

For less formal, department-specific communications, Microsoft Office templates are available for download from iCreate via the Portal at: https://portalapps.duke-energy.com/DukeSSOConnect/default.aspx?appname=icreate

Stationery OrderingThe basic stationery items listed below can be ordered directly from the Portal: https://portal.duke-energy.com/ServicesCenter/OrderSupplies/Pages/OrderBusinessCardsandStationery.aspx.

Registration is required for first-time users, and a corporate procurement card and proper accounting codes are required to complete the transaction. Allow five to seven working days for delivery of completed materials.

� Business cards

� Letterhead

� Personalized Monarch letterhead

� #10 Business envelopes

� Mailing labels

� Large envelopes

� Note/memo pads

� Note cards

� Note card envelopes

� Monarch letterhead

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Individual’s NamePerson’s TitleGroup NameDepartment

o: 000.000.0000c: 000.000.0000f: 000.000.0000

www.duke-energy.com

[email protected]

Duke EnergyMail Code | Street Address

City, State Zip


Business Card – One-sidedThe one-sided business card is appropriate for most employees. On the right side of the card, the layout accommodates up to eight lines of location and contact information. The left side features the individual’s name, title, group (if needed) and department.

Sample Master Brand Card

9/32"

1/4"

6/32"36/64"

28/32"

Typographical and Layout Specifications1 Individual Name News Gothic Bold,

8.5/9.5 point; upper and lower case; flush left; 361 green

2 Title Group, Department News Gothic Light,

7.5/9.5; upper and lower case; flush left; 3025 blue

3 Company Name News Gothic Bold,

7.5/9.5; upper and lower case; flush right; 3025 blue

4 Street Address News Gothic Light,


5 Choice of Phone Numbers Numbers: News Gothic

Light, 7.5/9.5; flush right; 3025 blue Designations: News Gothic Roman; 361 green

6 Web Address News Gothic Roman,

7.5/9.5; lower case only; flush right; 3025 blue

7 Email Address News Gothic Light,

7.5/9.5; lower case only; flush right; 361 green

Emergency NumbersSome employees may need Duke Energy’s emergency phone numbers on the back of their business cards.

1

3

4

25

7

6

Sample Sub-Brand Card

Emergency Numbers


o: 000.000.0000c: 000.000.0000f: 000.000.0000

www.duke-energy.com

[email protected]

Duke Energy ProgressMail Code | Street Address

City, State Zip

Emergency Contact InformationCarolinas: 800.769.3766

Important!Business cards are standardized items, intended to provide official employee and company contact information only. They cannot be customized to include department- or business-specific information, imagery or other graphics.

If more detailed information regarding specific areas of the business must be communicated to customers, it can be done so through the development of specialty communications materials. These items are written and produced by Corporate Communications.

103


Business Card – Two-sidedThe front of the two-sided business card is clean and uncluttered, showing only primary contact information, while the back of the card has room for other information, including the company name, a physical address, mailing address and up to three additional phone numbers.

Front of Card Typographical and Layout Specifications1 Individual Name News Gothic Bold,




3 Company Name News Gothic Bold,




5 Mailing Address News Gothic Light,


6 Phone Numbers Numbers: News Gothic






9 QR Code 1" x 1" QR Code used on

an as-needed basis. This is not part of the standard 2-sided card option.

Back of Card

Back of Card - with Optional QR Code


o: 000.000.0000c: 000.000.0000f: 000.000.0000

www.duke-energy.com

[email protected]


City, State Zip

Mailing AddressMail Code | Street Address

City, State Zip

toll-free: 000.000.0000pager: 000.000.0000home: 000.000.0000


City, State Zip

Mailing AddressMail Code | Street Address

City, State Zip

toll-free: 000.000.0000pager: 000.000.0000home: 000.000.0000

9/32"

9/32"

9/32"

1/4"

1/4"

1/4"

6/32"

6/32"

6/32"

36/64"

28/32"

1

3

9

4

26

5

8

7

6

104

V.3.6 | 09.16.15


o: 000.000.0000c: 000.000.0000f: 000.000.0000

www.duke-energy.com

[email protected]

Contractor Company NameStreet AddressCity, State Zip


Business Card – Contractor for Duke EnergyDuke Energy offers also offers a business card specifically for contractors. On the right side of the card, the layout accommodates up to eight lines of location and contact information. The left side features the individual’s name, title, group (if needed) and department.

The name of the contracting company must appear on the card in the position shown.

Sample Contractor for Duke Energy Card

9/32"

1/4"

6/32"36/64"

28/32"

Typographical and Layout Specifications1 Individual Name News Gothic Bold,




3 Contractor Company Name

News Gothic Bold, 7.5/9.5; upper and lower case; flush right; 3025 blue



5 Choice of Phone Numbers Numbers: News Gothic






1

3

4

2

5

7

6

105


Individual NameTitle

Group Department


City, State Zip

Mailing Address:Mail Code | P.O. Box

City, State Zip

o: 000.000.0000c: 000.000.0000f: 000.000.0000

www.duke-energy.com

LetterheadThree options are available for printed letterhead: � Corporate – for use by the vast majority of employees for written communications

� Personalized – for use by managing directors and above, if desired

� Department – for use when the department name is important

Printing and mechanical specifications are identical for all three.

Personalized

Corporate

Departmental

1/2"

Typographical Specifications1 Company, Individual or Department Name News Gothic Bold, 8/11 point; upper and lower case; flush right; 3025 blue2 Street Address News Gothic Light, 8/11 point; upper and lower case; flush right; 3025 blue3 Mailing Address News Gothic Light, 8/11 point; upper and lower case; flush right; 3025 blue4 Phone, Fax Numbers and Email address News Gothic Light, 8/11 point; upper and lower case (email will be lower case

only); flush right; PMS 3025 blue5 Web address News Gothic Light, 8/11 point; lower case; flush right; PMS 3025 blue

1

1" 5/8"

2

3

4

5


City, State Zip

www.duke-energy.com

Department Name


City, State Zip


City, State Zip

o: 000.000.0000c: 000.000.0000f: 000.000.0000

www.duke-energy.com

106


#10 Business EnvelopesThree options are available for printed envelopes (to match the corresponding letterhead). The layouts and specifications shown below are for regular or window envelopes in sizes up to (but not including) 9"W x 12"H. � Corporate – for use by the vast majority of employees for written communications

� Personalized – for use by managing directors and above, if desired


Printing and mechanical specifications are identical for all three.

Corporate

5/16"

Typographical Specifications1 Company, Individual or Department Name News Gothic Bold, 8/11 point; upper and lower case; flush right; 3025 blue2 Return Mailing Address News Gothic Light, 8/11 point; upper and lower case; flush right; 3025 blue

23/32"

Duke EnergyMail Code | Street AddressCity, State Zip

3/16"

Personalized

Individual NameMail Code | Street AddressCity, State Zip

Department

Department NameMail Code | Street AddressCity, State Zip

12

107

V.3.6 | 09.16.15

Duke EnergyMail Code | Street AddressCity, State Zip


Large EnvelopesTwo options are available for printed envelopes (to match the corresponding letterhead). The layouts and specifications shown below are for 9"W x 12"H or larger envelopes, for sending oversize materials or standard stationery without folding. Note that no personalized options are available for these envelopes. � Corporate – for use by the vast majority of employees for written communication


� Printing and mechanical specifications are identical for both.

Corporate

3/8"

Typographical Specifications1 Company or Department Name News Gothic Bold, 8/11 point; upper and lower case; flush right; 3025 blue2 Return Mailing Address News Gothic Light, 8/11 point; upper and lower case; flush right; 3025 blue

7/8"

3/16"

Department

Department NameMail Code | Street AddressCity, State Zip

2

1

108

V.3.6 | 09.16.15

To:

Mail Code | Street AddressCity, State Zip


Mailing LabelsMailing labels are for use on large envelopes and packages. Each label consists of a logo and return mailing address. The label is printed on an 8-up sheet for cost efficiency. The overall size of each label is 4.25"W x 2.75"H. Addresses can easily be mail-merged and printed on a laser or inkjet printer using Microsoft Word.

Corporate

1/4"

Typographical Specifications1 Return Address News Gothic Light, 8/11 point; upper and lower case; flush right; 3025 blue2 To: News Gothic Demi, 10/10 point; upper and lower case; flush left; 3025 blue

Mechanical Specifications � Sheet size – 8.5"W x 11"H

� Individual label size – 4.25"W x 2.75"H

� 8-up on sheet with no bleeds

1/4" 11/16" 1/4"

5/16"

1

2

109

V.3.6 | 09.16.15

Individual’s NameMail Code | Street Address

City, State Zip

o: 000.000.0000c: 000.000.0000f: 000.000.0000

[email protected]

Individual’s NameMail Code | Street Address

City, State Zip

o: 000.000.0000c: 000.000.0000f: 000.000.0000

[email protected]


Note PadsBasic note pads are offered in two sizes: 4"W x 6"H and 5.5"W x 8.5"H. They are available as loose sheets to fit standard-size memo holders or padded in 50 sheets per pad. They can be ordered in the two-color version as shown below or in a black-only version. They can be generic or personalized with the phone, fax, email address and name of the sending individual.

Personalized – Small (4"W X 6"H)

5/16"

Typographical Specifications1 Individual Name News Gothic Bold, 8.5/9.5 point; upper and lower case; flush left; 361 green2. Street Address News Gothic Light, 7.5/9.5; upper and lower case; flush right; 3025 blue3 Phone Numbers Numbers: News Gothic Light, 7.5/9.5; flush right; 3025 blue

Designations: News Gothic Roman; 361 green4 Email Address News Gothic Light, 7.5/9.5; lower case only; flush right; 3025 blue

5/16"

34

Personalized – Large (5.5"W X 8.5"H)

Mail Code | Street AddressCity, State Zip

Important!For generic note pads of either size, no phone, fax, email or name should appear on the sheet.

12

5/16"

110

V.3.6 | 09.16.15

Individual NameTitle

Group Department


City, State Zip


City, State Zip

o: 000.000.0000c: 000.000.0000f: 000.000.0000

[email protected]

www.duke-energy.com


Monarch LetterheadMonarch letterhead is a specialized type of stationery that is smaller than normal letterhead. It is available only to managing directors and above. It measures 7.25"W x 10.5"H. All other specifications match those of normal corporate letterhead.

Personalized

1/2"

Typographical Specifications1 Company, Individual or Department Name News Gothic Bold, 8/11 point; upper and lower case; flush right; 3025 blue2 Street Address News Gothic Light, 8/11 point; upper and lower case; flush right; 3025 blue3 Mailing Address News Gothic Light, 8/11 point; upper and lower case; flush right; 3025 blue4 Phone, Fax Numbers Numbers: News Gothic Light, 8/11 point; flush right; 3025 blue

Designations: News Gothic Roman; 8/11 point; 361 green4 Email Address News Gothic Light, 8/11 point; lower case only; flush right; 3025 blue

1

1" 5/8”

4

2

3

111

V.3.6 | 09.16.15

Individual NameMail Code | Street AddressCity, State Zip


Monarch EnvelopesThese envelopes accommodate Monarch letterhead and are available only to managing directors and above. The overall size is 7.5"W x 3.875"H.

Personalized

Typographical Specifications1 Company, Individual or Department Name News Gothic Bold, 8/11 point; upper and lower case; flush left; 3025 blue2 Return Mailing Address News Gothic Light, 8/11 point; upper and lower case; flush left; 3025 blue

12

5/16"

23/32"

3/16"

V.3.6 | 09.16.15 Duke Energy Brand Standards | Brand Overview and Policies

112Bill Inserts

113

V.3.6 | 09.16.15

Sizes and WeightsThe billing systems for legacy Duke Energy and legacy Progress Energy have not yet been consolidated. This necessitates that legacy bill insert sizes be used, as noted in the table below.

Duke Energy Progress and Duke Energy Florida

Copyright line (flush left at bottom of insert): © + Workamamajig number + print date Example: ©2015 Duke Energy Corporation 150000 01/15)

Kubra code (flush right at bottom of insert): A unique code will be supplied for each insert.Example: 30956-I-0018

Copyright line and Kubra code must be set in 6 point News Gothic; 80 percent black.

Name Size (w x h) Paper Paper weight Per piece weight

12-panel(Not used for marketing)

14 x 10.5 flat 3.5 x 7 folded

Domtar Earth Choice Opaque30% PC

50# text - uncoated

.244 oz.

8-panel (not used for marketing)

14 x 7 flat3.5 x 7 folded


105# text - coated

.180 oz.

6-panel (not used for marketing)

10.5 x 7 flat3.5 x 7 folded


50# text - uncoated

.136 oz.

6-panel with business reply card

10.5 x 5-15/16 flat3.5 x 5-15/16 foldedperforated

Sappi Flo Matte10% PC

110# text - matte coated

.229 oz.

4-panel 7 x 7 flat3.5 x 7 folded


50# text - uncoated

.086 oz.

4-panel with business reply card

7 x 5-15/16 flat3.5 x 5-15/16 foldedperf

Sappi Flo Matte10% PC

110# text - matte coated

.147 oz.

2-panel 3.5 x 7 flat does not fold


60# text - uncoated

.050 oz.

Duke Energy Carolinas, Duke Energy Indiana, Duke Energy Ohio and Duke Energy Kentucky

Copyright line (flush left at bottom of insert): © + Workamamajig number + identification code Example: ©2015 Duke Energy Corporation 150000 01/15D

Copyright line and identification code must be set in 6 point News Gothic; 80 percent black.

Name Size (w x h)

2-panel 3.5 x 6.5 flat

4-panel (requires approval from bill insert manager before using this size)

7 x 6.5 flat3.5 x 6.5 folded

6-panel (requires approval from bill insert manager before using this size)

10.5 x 6.5 flat 3.5 x 6.5 folded

Duke Energy Brand Standards | Bill Inserts

V.3.6 | 09.16.15

114PowerPoint Presentations

Duke Energy Brand Standards | PowerPoint Presentations

115

V.3.6 | 09.16.15 Duke Energy Brand Standards | PowerPoint Presentations

As all employees have access to Microsoft PowerPoint software, visual standards are particularly important to ensure consistency. Given the wide range of presentation content, it is not feasible to specify sizes and placement of text and visual content. However, templates are available with the logo and main visuals correctly positioned, ready to receive custom content. The standard monitor and projection aspect ratio is now widescreen (16:9). As a result, all templates have been created to display properly on most desktop and laptop computers and when shown on presentation equipment in company conference rooms.

Important!Respect for copyrightlaws is very important toDuke Energy, and is part of our Code of BusinessEthics. To avoid copy-right violations, do not download copyrighted photographs, illustrations, charts, videos, etc. from the Internet without first obtaining permission from the copyright holder.

The iCreate image library houses thousands of stock and Duke Energy-specific images that are available for download and incor-poration into PowerPoint template files.

Template Specifications and DetailsWhen creating a PowerPoint presentation, “less is more” applies to the content, colors, fonts, graphics and transitions. Visual treatment of the content should enhance it – not distract from it. Standard design features include:

� Exclusive use of the Arial and Arial Narrow font families. No other fonts should be used.

� Use of Duke Energy primary color palette (with a single accent color as needed).

� A single, simple transition between all bullets and slides.

� Consistent use and placement of photographic imagery (no clip art, animated gifs, etc.) throughout the presentation.

Sample Presentation TemplatesA series of PowerPoint template files is available for download from iCreate via the Portal at: https://portalapps.duke-energy.com/DukeSSOConnect/default.aspx?appname=icreate. A few sample templates are shown below.

Sample Headline Sample subtitle



Title of PowerPoint Presentation Subtitle Explanation of Presentation






Sample Headline Sample Subtitle






V.3.6 | 09.16.15

116

Duke Energy Brand Standards | Vehicle Graphics

Vehicle Graphics

117

V.3.6 | 09.16.15 Duke Energy Brand Standards | Vehicle Graphics

Vehicle Fleet MarkingsOur vehicle fleet is visible to both residential and commercial customers on a daily basis, so it’s important that vehicles be branded consistently in accordance with corporate standards. An understated treatment of the logo is preferred.

RecognitionAs we use our vehicles in repair and restoration efforts, it is critical that they be marked clearly so that they are readily identifiable. Other than the decals listed on the following page and any required safety/warning labels, no other decals should appear on any company vehicles.

Vehicle Graphics OrderingVehicle graphics are carefully manufactured to an exact set of specifications by a contracted vendor. Order graphics using the purchasing contract developed by Fleet Parts and Contract Management, not directly from the vendor. Please contact:

Mike Allison – Enterprise Fleet [email protected]

If specialized decals are required for any vehicle application, please contact:Scott Ritchie – Advertising, Brand and Digital [email protected]

Important!Only official Duke Energy vehicle mark-ings, as outlined in this manual, can be placed on company-owned vehicles. Marketing/sponsorship messages or markings of a personal nature (e.g. sports team decals) cannot be added. This policy ensures that our vehicles are clean and simple, representing Duke Energy in the most professional manner possible to our customers.

118


Vehicle Graphic SpecificationsThere are three basic types of decals for most Duke Energy vehicles. � Duke Energy logos – centered on both front doors, away from handles, manufacturer logos, etc.

� U.S. Department of Transportation (USDOT) numbers – near the bottom edge of both front doors

� Company vehicle identification numbers – near the top, rear corner of the front fenders and in the lower left corner on the back of the vehicle.

Logo Decal Specifications � Screen printing must be in three spot colors (3025 blue, 631 teal and 361 green) using supplied Duke Energy logo in Adobe Illustrator .eps format.

� Substrate must be 3M Scotchlite Plus Series 680 reflective marking system (or equivalent).

� Finished decals must be clear-coated, computer-cut and premasked (including the registered trademark symbol ®).

Logo Decals – Sizes and Clear SpaceSizes – horizontal dimensions are critical; vertical dimensions are rounded to the nearest .5" � 24"W x 7.6188"H – the most common logo size for the doors of most vehicles

� 15"W x 4.7618"H – small size for the right rear of trucks, vans and SUVs (with available space)

� 60"W x 19"H – for upper back corner areas on sides of large panel trucks and semi-trailers only

� 8"W x 2.5"H – for small applications on trailers, boats, four-wheelers, etc.

� 5"W x 2"H – for personally assigned vehicles using fleet tags (full-color logo printed on white rectangle background with .125" radius corners)

� 15"W x 15.6" H – icon to be placed on bucket

Clear Space � This represents the necessary “blank" area around the logo. It must be equal to at least one-half the height of the “star” icon, so the logo should not be placed too close to mirrors, door handles, vehicle badges or any other decorative or functional items.

USDOT Number Decal Specifications � Screen printing must be in one spot color (white on black) using supplied Duke Energy artwork

� Duke Energy’s USDOT number is 094646 and should be center-aligned using 120 point News Gothic Roman (-30 tracking).

� Decal dimensions are 13"W x 2"H.


� Finished decals must be clear-coated, computer cut with .125" radius corners and premasked.

Company Vehicle Identification Number Decal Specifications � Color must be black only.

� Font should be News Gothic Demi.


� Individual numbers should measure 1.25" in height and be computer-cut in the shape of numbers 0-9 (weeded) with backing and premask final-cut to rectangular shape slightly larger than the actual number.

Application of All Decals � Decals must be applied to a clean, white painted surface in a horizontal orientation, parallel with body lines of the vehicle.

� Ambient temperature should be between 50 and 100 degrees Fahrenheit during the application process to ensure good adhesion.

119


Sample DecalsBelow are illustrations of the main decal types to show correct size, proper placement and clear space. The complete application instruction manual is on file with the Fleet Services department. A copy can be requested by contacting [email protected].

Duke Energy Logo DecalsTypical door application Typical rear application

Typical bucket application

USDOT and Company Vehicle Identification Number DecalsTypical door application Left: Typical quarter-panel application Right: Typical rear application

Important!Complete vehicle graphics application information, including form numbers and detailed application and placement instruc-tions, are found in the Duke Energy vehicle graphics manual. For a copy, contact creativecommunications @duke-energy.com.

55478

55478

55478

55478

24"W x 7.5"H 15"W x 5"H

15"W x 15.6" H

Minimum clear space around logo


55481

55481


55478

55478

13"W x 2"H

55481

55481

55481

55481

1.25"H

Single numbers placed side by side, carefully aligned and equally spaced

5481

120


Miscellaneous DecalsThe following decals are used primarily on utility trucks to indicate various warnings and placement of specific equipment. Details regarding placement can be found in the application manual.

Samples – Warning, Equipment Location and Tire Inflation Pressure

Decal colors: � First-aid related: Primary color – PMS 361 green

� Warning related: Primary color – PMS 130 yellow; secondary color – PMS 3025 blue

� Other: Primary color – PMS 3025 blue; secondary color – 631 teal

Conspicuity TapeThis red and silver/white reflective marking is required by the Department of Transportation for certain large vehicles, including Duke Energy semi-trailers, box trucks and utility trucks.

First Aid Kit

First Aid Kit AED

Are yougrounded?

WARNING!This piece of equipment shall be operated only by personnel

authorized by Duke Energy

RescueEquipment

Move over and slow downIt’s the law

for electric utility vehicles and workersN.C.G.S. 20-15(f)(2)

If you can’t see my mirrors – I can’t see you


Move over and slow down

IT’S THE LAWfor utility vehicles and workers

LOCAL 1393

DRIVE

95P.S.I.

STEER

95P.S.I.

DRIVE

110P.S.I.

STEER

110P.S.I.

DRIVE

100P.S.I.

STEER

100P.S.I.

DRIVE

120P.S.I.

STEER

120P.S.I.

DRIVE

105P.S.I.

STEER

105P.S.I.

STEER

75P.S.I.

STEER

130P.S.I.

121


Sample Vehicle ApplicationsThe illustrations below show the correct size, placement and clear space for decals on different types of vehicles.

Small SUV



55479

55479

55479



Hi-Cube Straight Truck

122


Passenger Car

Personal Vehicle







Pickup Truck



123


Step Van

Step Van Hybrid

55482

55482

55482

Door size logo to be used on the side of step vans with ladders and other exterior tools



Hybrid Technology Increasing fuel efficiency and reducing carbon emissions




124


Tractor

Trailer

55479

55479

55479



Pull Trailer



125


Utility Bucket Truck AA 55MH

Utility Derrick Truck DM 47D


Are yougrounded?

Are yougrounded?

First Aid Kit

RescueEquipment



Are yougrounded?





First Aid Kit

Are yougrounded?


Are yougrounded?



Are yougrounded?





126


Utility Bucket Truck AA 55MH Hybrid

Utility Bucket Truck F550 TA 37M

First Aid Kit

RescueEquipment


Hybrid TechnologyIncreasing fuel efficiency and reducing carbon emissions

Are yougrounded?


Are yougrounded?



Are yougrounded?





First Aid Kit

Are YouGrounded?

WARNING!This Piece of Equipment Shall Be Operated Only By Personnel

Authorized By Duke Energy

Are yougrounded?




127


Utility Pickup Truck

Utility Walk-In Body F540 and Larger





128


Van

Plug-In Electric Cars













White Silver


Nissan Leaf





Take charge

129


Plug-In Electric Trucks

130


Storm Response VehiclesIn severe weather emergencies, Duke Energy must often use personal or rental vehicles to assess damage. In these instances, it is important that vehicles properly display our logo so that they are readily identifiable to police and fire departments as well as to affected customers. To that end, these vehicles must display the magnetic vehicle marking shown below. Copies are available for order through normal Fleet Services channels.

Trim line does not print

Storm Response

Specifications � Color – Pantone 3025 blue, 631 teal and 361 green

� Size – 18" W x 10" H

Contractor VehiclesAside from those working with Duke Energy's retail programs, contractors doing work on behalf of Duke Energy should be operating vehicles bearing only their company logo. In addition, they should also display a sign which reads, "Contractor for Duke Energy" as shown below. Magnets can be ordered directly from our fleet graphics supplier, Signature Graphics. Call our representative, Brian Van Coevern, at 800.356.3235 ext. 3220 or send him an email at [email protected].

Trim line does not print

Specifications � Font – News Gothic Bold (150 pt with -30 kerning), upper and lower case

� Color – black only

� Size – 25.25" W x 5" H

Company Logo

V.3.6 | 09.16.15

131Corporate Signage

Duke Energy Brand Standards | Corporate Signage

132

V.3.6 | 09.16.15 Duke Energy Brand Standards | Corporate Signage

Overview and SpecificationsDuke Energy site identification signage must be presented consistently across all facilities and assets. Signs are the first things visitors see when visiting a Duke Energy facility. It is important that they are always up to date and in good repair, and meet brand standards.

Duke Energy has a list of preferred vendors for signage. Using these vendors takes advantage of our enterprise contracts, reducing costs. Local zoning ordinances and sign restrictions may dictate materials and media, but the overall look and feel should be retained.

Different types of signs may be needed at Duke Energy facilities. The samples shown and specifica-tions listed in this section represent some of the most common ones. Sizes may vary widely, based on available space at each location.

Questions About Custom Signage:Scott RitchieCreative and Digital [email protected]

Chad GreenCreative and Digital [email protected]

Branded Site Identification Signage Examples

133


Branded Site Identification Signage Examples (continued)

Duke Energy payments accepted here.Se aceptan pagos para Duke Energy aquí.

www.duke-energy.com

Pay Agent SignArtwork for various sizes of this sign is supplied in pdf format to Duke Energy pay agents. They have signs fabricated to fit the size and space restrictions of their facilities.

69/13 kV

1774 Union StreetClearwater, FL34698

To report issues at this facility, call 1.800.228.8485.

Highlands Substation

0214

134


Branded Site Identification Signage Examples (continued)

135

V.3.6 | 09.16.15

Color Palette

Blue – match PMS 3025 Vinyl: Reflective 3M 680CR-10 printed PMS 3025 Paint: Matthews #MP375 to match PMS 3025

Teal – match PMS 631 Vinyl: Reflective 3M 680CR-10 printed PMS 631 Paint: Matthews #MP944 to match PMS631

Green – match PMS 361 Vinyl: Reflective 3M 680CR-10 printed PMS 361 Paint: Matthews #MP35735 to match PMS 361

Burgundy – match PMS 188; can only used on warning signs Vinyl: Reflective 3M 680CR-10 printed PMS 188 Paint: Matthews #MP227 to match PMS 188

Gray – match PMS Cool Gray 2 Vinyl: 3M-7725-11 Paint: Matthews #MP575 to match PMS Cool Gray 2

Gray – match PMS Cool Gray 7 Vinyl: Printed Paint: Matthews #MP 580 to match PMS Cool Gray 7

White Vinyl: Reflective 3M 680CR-10 Non-Reflective 3M 7725-20 Paint: Matthews #MP N202

FontsNews Gothic BoldFor facility names only

News Gothic RomanFor all other text including addresses, directions, etc.


Colors, Fonts and MaterialsThe standard Duke Energy colors and fonts are used for all site identification signage to provide maximum consistency across all locations.

136

V.3.6 | 09.16.15

Substation Identification SignageDuke Energy substations utilize a specific type of sign to identify the facility and provide critical location information to the teams that service these facilities. The original signs that were placed at each substation were 18" W x 22"H. The substation standards team has since requested that any new signs be 14"W x 20"H. Complete mechanical specifications for the latter are shown below. These signs are typically manufactured by Uticom or Electromark. There are two slightly different versions as follows:

¡� Voltage listed separately from substation name

¡� Voltage included as part of substation name


To report issues at this facility, call 800.000.0000.

Complete Name of Substation

000 kV

12345 Street AddressSample City, ST 67890

1234

Corporate Colors• Pantone 3025 dark blue• Pantone 631 teal• Pantone 361 green

Corporate Fonts• News Gothic BT (Opentype); font sizes

noted below cannot be altered

Logo• Duke Energy logo (6” wide) cannot be

moved or resized

Substation Name• News Gothic Bold 68 pt; 78 pt leading• White on 3025 dark blue background

Unique ID Number• News Gothic Demi 50 pt; 60 pt leading• 3025 dark blue on white background

Address• News Gothic Demi 68 pt; 78 pt leading• White on 3025 dark blue background

Phone Number• News Gothic Demi 50 pt; 60 pt leading• White on 3025 dark blue background

Voltage• News Gothic Demi 68 pt; 78 pt leading• White on 3025 dark blue background

1”

6”

3”

.85”

1”

2.25”

3.25”

7.5”16”

2”4”

To report issues at this facility, call 800.000.0000.

Complete Name of 00 kV Substation

12345 Street AddressSample City, ST 67890

1234


Corporate Fonts• News Gothic BT (Opentype); font sizes

noted below cannot be altered

Logo• Duke Energy logo (6” wide) cannot be

moved or resized

Substation Name• News Gothic Bold 68 pt; 78 pt leading• White on 3025 dark blue background

Unique ID Number• News Gothic Demi 50 pt; 60 pt leading• 3025 dark blue on white background

Address• News Gothic Demi 68 pt; 78 pt leading• White on 3025 dark blue background

Phone Number• News Gothic Demi 50 pt; 60 pt leading• White on 3025 dark blue background

1”

6”

3”

.85”

1”

2.25”

3.25”

7.5”16”

2”4”

Specifications when Voltage is Separate from Substation Name

Specifications when Voltage is Included in Substation Name

137


Video Conference Room SignageMany Duke Energy video conference rooms feature a sign on the wall opposite the camera. The sign helps participants in the video conference know the location of all parties involved. These signs should not include the names of specific rooms, rather they should feature the name of the city, generating station or operation center at which the video conference room is located.


Corporate Fonts• News Gothic BT (Opentype)

Logo• Duke Energy logo (18.75” wide)

cannot be moved or resized

Name of Facility• News Gothic Bold 216 pt• 3025 on white background

Background• 4% black to aid readability

18”

Cincinnati

36”

138


Semi-Branded SignageThere are some types of facilities signs that adhere to the overall company standards regarding colors and typography, but do not use the Duke Energy logo. Their appearance aligns them closely with facility identification signs - which creates visual consistency across our sign family.

These signs fall into two categories:

� Door-mounted interior – typically security signs, providing instructions for access to secure areas

� Fence- or wall-mounted exterior – typically instructional signs that do not have OSHA or ANSI standard requirements

Since these signs are either used inside of Duke Energy facilities or in close proximity to exterior facility identification signs, they do not use the Duke Energy logo.

Sample Interior Sign

Restricted Access Area

Authorized ID badge required for admittance

For admittance, push the “To Call” button

For assistance, contact the Duke Energy Security Console at 704.382.1234

DUK-136

Corporate Colors• Pantone 3025 dark blue• Pantone Cool gray 2

Corporate Fonts• News Gothic BT (Opentype)• Sizes noted below are optimal; can be

reduced as needed to fit, but not made larger

Logo• Duke Energy logo is included on hidden layer

in file, but should not be used on interior signage

Title• News Gothic Bold 67 pt; 68 pt leading• 3025 dark blue on Cool Gray 2 background

Subtitle• News Gothic Bold 50 pt; 52 point leading• White on 3025 dark blue background

Body Text• News Gothic Bold 32 pt; 34 point leading• White on 3025 dark blue background

Form Number• News Gothic Roman; 7pt; 8 pt leading• 3025 dark blue on white background

NoticeContractors must sign in at security post prior to entering gate

DUK-192

Corporate Colors• Pantone 3025 dark blue• Pantone Cool gray 2

Corporate Fonts• News Gothic BT (Opentype)• Sizes noted below are opti-

mal; can be reduced as needed to fit, but not made larger

Logo• Duke Energy logo is included

on hidden layer in file, but should only be used on facil-ity identification signage, not warnings, etc.

Title• News Gothic Bold 150 pt;

152 pt leading• White on Pantone 3025 dark

blue background

Body Text• News Gothic Bold 100 pt;

100 point leading• 3025 dark blue type on

Pantone Cool Gray 2

Form Number• News Gothic Roman; 7pt;

8 pt leading• 3025 dark blue on white

background

Sample Exterior Sign

139


Non-Branded Signage and Other MarkingsDuke Energy sites must often display a variety of other sign types, in addition to branded ones for site identification. These are often warning or safety signs, the appearance of which is dictated by another organization such as OSHA (Occupational Safety and Health Administration), ANSI (American National Standards Institute) or DOT (Department of Transportation).

Since these signs do not adhere to the Duke Energy brand standards (colors, fonts, overall visual style), they cannot use the Duke Energy logo. The company name can be added as needed in a font that matches the design of the rest of the sign. If there is no reason that the company name must be included on the sign or marking, it should be omitted.

This "text only" standard also applies to other warning labels and tags that are often placed on pieces of equipment at Duke Energy sites.

Samples

1-800-634-4300

GASPIPELINE

WARNING

No smoking, matches or open flames.May explode, burn or causedeath.

IN CASE OF ANEMERGENCY CALL

DUKE ENERGY

1-800-634-4300

GASPIPELINE

WARNINGDUKE ENERGY

IN CASE OF ANEMERGENCY CALL

NO TRESPASSINGPROHIBIDO EL PASO

24-Hour Video SurveillanceVigilancia electrónica las 24 horas

Police Authorized to Arrest Under SC Criminal Code 16-11-610La policía está autorizada a arrestarle según el Art. 16-11-610 del Código Penal de South Carolina

DUKE ENERGY

140


Interior Signage

Materials and Colors

Horizontal soft satin aluminum with finish returns Clear coated. Grade 2 stainless steel ball-pointed Braille

Text/graphic color – PMS 7540

FontsNews Gothic DemiNews Gothic Bold

141


Room ID on Wall5" square x 5/16" thick milled sign unit with 1/16" v-groove. Room number to be ADA compliant raised (tactile) and painted. Clear polished, abrasion resistant acrylic sliding window to receive insert. Grade 2 Braille dots to match background.

MountingTo latch side of doors as shown, 5'-0" from centerline to floor, with VHB tape and silicone adhesive.

16

DUKE ENERGY: Code & Workplace Signage System

A.0Room ID

Materials & Fabrication5”sq x 5/16”-thk. milled sign unit with 1/16” v-groove. Room number to be ADA compliant raised (tactile) and painted. Clear polished, abrasion resistant acrylic sliding window to receive insert. Grade 2 Braille dots to match background.

Materials & ColorsSee Section II

MountingTo latch side of doors as shown,5’-0” from centerline to floor, withVHB tape and silicone adhesive.

TypefaceSee Section IV

NotesFabricator to verify all dimensions in field and supply detailed lay-out, mounting and installation drawings for approval prior to fabrication.

Fabricator to provide initial set of inserts w/ laser printed names along with digital template.

Samples Fully assembled unit to be submitted for approval prior to production, unless waived by client.

ELEVATION (typical)Scale: 1/4" = 1'-0"

CL

Materials & Fabrication4-3/4"sq x 5/16"-thk. milled sign unit with 1/16” v-groove. Room number to be raised (tactile) and painted.Clear polished acrylic sliding window to receive insert.

Materials & ColorsSee page 5

MountingTo latch side of doors as shown,5’-0” from centerline to �oor, withVHB tape and silicone adhesive.

TypefaceSee pages 7 & 8

NotesFabricator to verify all dimensions in �eld and supply detailed layout, mounting and installation drawings for approval prior to fabrication.

Fabricator to provide initial set of inserts w/ laser printed names.


A.0O�ce ID

TOP VIEWScale: Half size

TYPICAL SIDE VIEWScale: Half size

Clear polished acrylic

Laser printed insert

1/16” thick v-groove

VHBtape

Wallsurface

FRONT VIEWScale: Half size

George Wiliamson

5'-0"

3/8"

5/8"

1/4"

3/8"

3/8" 3/8"

5"

5"5"5"

4 3/4"

2"

5/16"

3/8"

5/16"3/8"

2 7/8"

142


Room ID on Glass5" square x 5/16" thick milled sign unit with 1/16" v-groove. Room number to be ADA compliant raised (tactile) and painted. Clear polished, abrasion resistant acrylic sliding window to receive insert. Grade 2 Braille dots to match background. Vinyl glass backer to match sign plaque and be mounted to first surface of glass.


17


A.1Room ID on Glass

5'-0"

2"

CL

ELEVATION Scale: 1/4" = 1'-0"

3/8"

5/16"


SIDE VIEWScale: Half size




2 7/8"


Karen Mather

5/16"3/8"

5"

VHBtape

Vinyl glass backer

Glass

5/8"

3/8"

1/4"

3/8"

5"4 3/4"

3/8" 3/8"

Materials & Fabrication5”sq x 5/16”-thk. milled sign unit with 1/16” v-groove. Room num-ber to be ADA compliant raised (tactile) and painted. Clear pol-ished, abrasion resistant acrylic sliding window to receive insert. Grade 2 Braille dots to match background. Vinyl glass backer to match sign plaque and mounted to first surface of glass.


MountingTo latch side of doors as shown, 5’-0” from centerline to floor, withVHB tape and silicone adhesive.




143


Conference Room ID on Wall5" square x 5/16" thick milled sign unit with 1/16" v-groove. Room number to be ADA compliant raised (tactile) and painted. Grade 2 Braille dots to match background. Message to be silkscreened.


18


B.0Conference/core Room ID

Materials & Fabrication5”sq x 5/16”-thk. milled sign unit with 1/16” v-groove. Room num-ber to be ADA compliant raised (tactile) and painted. Grade 2 Braille dots to match background. Message to be silkscreened.






5'-0"

2"

CL


5/16"




5/16"

VHBtape

Wall

Conference

22095/8"

3/8"

1/4"

3/8"

5"

3/8" 3/8"

5"


Silkscreened text

144


Conference Room ID on Glass5" square x 5/16" thick milled sign unit with 1/16" v-groove. Room number to be ADA compliant raised (tactile) and painted. Grade 2 Braille dots to match background. Message to be silkscreened. Vinyl glass backer to match sign plaque and be mounted to first surface of glass.


19


B.1Conference/core Room ID on Glass

Materials & Fabrication5”sq x 5/16”-thk. milled sign unit with 1/16” v-groove. Room num-ber to be ADA compliant raised (tactile) and painted. Grade 2 Braille dots to match background. Message to be silkscreened. Vinyl glass backer to match sign plaque and mounted to first surface of glass.






5'-0"

2"

CL


5/16"




5/16"

VHBtape

Vinyl glass backer

Glass

Conference

22095/8"

3/8"

1/4"

3/8"

5"

3/8" 3/8"

5"


Silkscreened text

145


Workstation ID on Glass/Metal5" square x 5/16" thick milled sign unit with 1/16" v-groove. Room number to be silkscreened. Clear polished, abrasion-resistant acrylic sliding window to receive insert.

MountingVHB tape with vinyl glass backer. Mounting locations to be confirmed per workstation plan and furniture specification

20


Materials & Fabrication5”sq x 5/16”-thk. milled sign unit with 1/16” v-groove. Room number to be silkscreened. Clear polished, abrasion resistant acrylic sliding window to receive insert.


MountingVHB tape with vinyl glass backer. Mounting locations to be confirmed per workstation plan and furniture specification





C.0Workstation ID on Glass/Metal

MOUNT LOCATION Scale: NOT TO SCALE

2247-1 Karen Mather

2247-2 Otto M. Orr

2247-3 John Watkins

3/8"

5/16"






2 7/8"


5/16"3/8"

5"

VHBtape

Vinyl glass backer

Glass/Metal

Furnitureframe

ALIGN

5/8"

3/8"

1/4"

3/8"

5"4 3/4"

3/8" 3/8"

ALIGN TOP OF SIGN WITH BOTTOM OF FURNITURE INNER FRAME

ALIGN RIGHT EDGE OF SIGN WITH LEFT EDGE OF FURNITURE INNER FRAME

146


Workstation ID on Fabric5" square x 5/16" thick milled sign unit with 1/16" v-groove. Room number to be silkscreened. Clear polished, abrasion-resistant acrylic sliding window to receive insert.

MountingPin mounted. Mounting locations to be confirmed per workstation plan and furniture specification.

21


Materials & Fabrication5”sq x 5/16”-thk. milled sign unit with 1/16” v-groove. Room number to be silkscreened. Clear polished, abrasion resistant acrylic sliding window to receive insert.


MountingPin mounted. Mounting locations to be confirmed per workstation plan and furniture specification





C.1Workstation ID on Fabric

MOUNT LOCATION Scale: NOT TO SCALE

2247-A Karen Mather

2247-B Otto M. Orr

3/8"

5/16"






2 7/8"


5/16"3/8"

5"

Pin attachment

Fabric

Furnitureframe

ALIGN

5/8"

3/8"

1/4"

3/8"

5"4 3/4"

3/8" 3/8"

ALIGN TOP OF SIGN WITH BOTTOM OF FURNITURE FRAME

ALIGN RIGHT EDGE OF SIGN WITH LEFT EDGE OF FURNITURE FRAME

PANELS ARE FABRIC

147


Elevator Lobby Required Signage (coordinate actual requirements with project)12" square x 1/4" thick sign panel with 1/6" v-groove. Text and egress map to be silkscreened. Fire symbol and route on map to match PMS 187C.

MountingAbove call button at 5'-0" A.F.F. to centerline of sign with VHB tape and silicone adhesive as required.

Requirement � Located at each elevator bank, directly above call button.

� “IN CASE OF FIRE...” text to have 1/2" letter height.

� Elevator bank letter identification to have 3" letter height.

� Fire map to show location of sign and location and letter identification of fire stairs.

� Non-glare finishes and 70 percent contrast required.

22


Materials & Fabrication12”sq. x 1/4”-thk. sign panel with 1/6” v-groove. Text and egress map to be silkscreened. Fire sym-bol and route on map to match PMS 187C.


ArtworkFire egress map artwork will be provided by sign fabricator.

MountingAbove call button at 5’-0” A.F.F. to centerline of sign with VHB tape and silicone adhesive as required.



Samples Fully assembled unitto be submitted for approval prior to production, unless waived by client.

Requirement:• Located at each elevator bank,

directly above call button• “IN CASE OF FIRE...” text to

have 1/2” letter height• Elevator bank letter identifica-

tion to have 3” letter height• Fire map to show location of

sign and location and letter identification of fire stairs

• Non-glare finishes and 70% contrast required

D.0Elevator Lobby RequiredSignage (coordinate actual requirements with project)

FRONT VIEWScale 1:4

SIDE VIEWScale 1:4

VHBtape

Wall

AREA FOR MAP

2"

1/2" TYP.

EQ

EQ

3/8" TYP.

11 1/2"

1'-3 1/4"

1 3/8"1 3/8"

3/4"

3/4"

2 1/2"3 7/8"

7 5/8"5"

5"

CL

ELEVATIONScale: 1/4" = 1'-0"

5’-0"

CL

CL

148


Phone List Holder10" x 11 3/8" x 5/16" thick milled sign unit. Clear polished, abrasion-resistant acrylic sliding window to receive insert.

MountingNext to the phone as shown, with VHB tape and silicone adhesive.

Phone List TemplateThis document lists the phone numbers of employees on the floor. A MS Word template can be downloaded from iCreate at: https://portalapps.duke-energy.com/DukeSSOConnect/default.aspx?appname=icreate

23


Materials & Fabrication10” x 11 3/8” x 5/16”-thk. milled sign unit. Clear polished, abrasion resistant acrylic sliding window to receive insert.

Materials & ColorsSee page 5

MountingNext to the phone as shown, withVHB tape and silicone adhesive.

TypefaceSee pages 7 & 8

NotesFabricator to verify all dimensions in field and supply detailed layout, mounting and installation drawings for approval prior to fabrication.

Fabricator to provide initial set of inserts w/ laser printed names.

Samples Fully assembled unit to be sub-mitted for approval prior to pro-duction, unless waived by client.

E.0Phone list holder

5'-0" VIF

TOP VIEWScale: 1:4 3/8"

5/16"

10"

1/2" TYP.

1/2" TYP.5/16"

11 3/8"

3/8"


Laser printed insert 8.5” x 11”

SIDE VIEWScale: 1:4

VHBtape

Acrylic

Wallsurface

FRONT VIEWScale: 1:4

ELEVATION (typical)Scale: 1/4" = 1'-0"

00 Duke Energy Floor Directory

Please call one of the following numbers for admittance to the floor:

Department Name Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000 Lastname, Firstname .......... 0-0000

Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000 Lastname, Firstname ......... 0-0000

149


Trash / Recycle1/8" thick sign unit with etched and paint-filled text.

MountingApply to trash/recycle bins with VHB tape and silicone.

24


F.0, F.1 & F.2Trash / Recycle

Materials & Fabrication1/8” thick sign unit with etched and paint-filled text.


MountingApply to wall/counter/bin with VHB tape and silicone. Location to be determined on site.


**Messages for each sign may change: refer to message sched-ule for specific text.


SamplesFinish sample to be submitted for review prior to production, unless waived by client.

F.0 FRONT VIEWScale: Full size


F.0, F.1 & F.2 MOUNT ELEVATIONScale: 1/4” = 1’-0”


RECYCLE

1 3/4"

1 3/4"

1"

3/16"

3/16"

Etched andpaint filledicons/text

CL

CL

150


Restroom/Code Required5" square x 5/16" thick milled sign unit with 1/16" v-groove. Room name to be ADA compliant raised (tactile) and painted. Grade 2 Braille dots to match background. Icon/ message to be silkscreened.

MountingSignage to be mounted per code requirements.

25


5/16"




5/16"

VHBtape

Wall

Restroom5/8"

3/8"

1/4"

3/8"

5"

3/8" 3/8"

5"


Pictogramper code

G.0Restroom/Code required

Materials & Fabrication5”sq x 5/16”-thk. milled sign unit with 1/16” v-groove. Room name to be ADA compliant raised (tac-tile) and painted. Grade 2 Braille dots to match background. Icon/message to be silkscreened.


MountingSignage to be mounted per code requirements.


NotesFabricator to verify all dimensions in field and supply detailed lay-out, mounting and installation drawings for approval prior to fabrication. All toilet signage to meet code requirements.


151


Directional Signage � Size: 13 1/4" x 17"

� Material: 1/4" aluminum; 1/4" clear acrylic; 1/32" aluminum

� Finish: Horizontal satin sandblasted edges

� Mounting: VHB tape and silicone

� Graphics: 11" x 17" paper insert

1/4” Clear acrylicpolished edges

1/4” Aluminumsoft satin horizontal finishsandblasted edgesHeader and footer

2” 4TH & MAIN BUILDING

10 3/4”

1/2”

13 1/4”

17” 1/4”

1/32” Alum. backplate

Foam tape& silicone

Screen printedPMS 7540c

11” x 17”Paper Insert

152


Duke Energy Logo � Size: 9" x 28"

� Material: 1/4" aluminum

� Finish: Satin horizontal with satin waterfall edges

� Mounting: Full coverage gel tape

3/8” Satin horizontalaluminum w/ brushedsatin w aterfall edges

4-2/8”

3-6/8”

1”9”

28”

MOUNTING ELEVATIONNTS

1

4'-1

0"

V.3.6 | 09.16.15

153Microsoft Word Templates

Duke Energy Brand Standards | Word Templates

154

V.3.6 | 09.16.15 Duke Energy Brand Standards | Word Templates

Microsoft Word Print TemplatesAn extensive set of Microsoft Word templates makes the setup of common print documents a self-service process. Employees throughout the company can download the templates and customize them to suit their communication needs. The templates are formatted with proper margins, fonts, styles, colors and placement of graphic elements. Many of them also include instructions right in the body copy of the documents. With a little knowledge of Microsoft Word, it’s easy to create professional documents that are fully on-brand.

Available TemplatesThe following templates are available for download from the iCreate database via the Portal at: https://portalapps.duke-energy.com/DukeSSOConnect/default.aspx?appname=icreate � Agendas – 8.5"W x 11"H document for formal meetings

� Fact sheets – 8.5"W x 11"H informational sheets

� Invitations – 2-up, 5.5"W x 8.5"H

� Flyers – multiple options for 8.5"W x 11"H promotional sheets

� Letterhead – standard company stationery with editable address blocks

� Memos – official memorandum layout

� Name badges – various options for adhesive and insert name badges, set up for mail merge using stock Avery labels

� Newsletters – 4-page layout options

� Presentation/report covers – options with and without image

� Posters – multiple options for 11"W x 17"H promotional posters

� Table tent name tags – set up for mail-merge names

� Tri-fold brochures – multiple options for 6-panel brochures

SamplesAddress

City, State Zip

Mailing Address: Mail Code / P.O. Box

City, State Zip

o: 000.000.0000 c: 000.000.0000 f: 000.000.0000

Sep. 21, 2012 Recipient's Full Name Recipient's Company Name Street Address City, State ZIP Subject: Define WHAT about the WHAT Dear Mr. / Ms. / Mrs. / Dr. Name: These standards and business letter template provide guidance on properly setting up a Duke Energy business letter, one that will be sent externally. Our goal is to ensure that all Duke Energy communications maintain a consistent, professional appearance and that they are written clearly, concisely and authoritatively using an active voice and friendly, respectful tone.

All written communications should follow Associated Press and Duke Energy Stylebook guidelines, with accurate spelling, proper punctuation, correct mechanics and correct grammar. All written documents should include an introductory paragraph, the body (one or more paragraphs) and a concluding paragraph. Our businesses and departments share similar stationery layouts. Margins in this template are predefined at 1.7 inches at the top and 1 inch at the left, right and bottom. Use flush-left alignment for all text. Use one blank line between paragraphs, and do not indent. The standard font is 11-point Arial in black only (no other colors incorporated). Bold and italic text may be used sparingly to assist readers with key points. Do not double-space after punctuation. Use one blank line between the date, the inside address, the subject, the salutation and the body of the letter. The subject line is positioned between the inside address and the salutation. If space allows, leave four blank lines between the closing and the sender’s name. The address, mailing address and phone numbers can be edited as part of the header. Choose “Insert/ Header/ Edit Header” to access the address text box. Edit the information as needed – do not change font size, style or color. When edits are complete, choose “Close Header and Footer” to return to the main document. Do not use background graphics or logos of any kind, including in the signature area. Refer to the Duke Energy Brand Standards for more information. And don’t forget to proofread. Sincerely, Sender's Full Name Sender's Title

01-Title 02-Subtitle (If Needed)

Duke Energy 526 South Church Street Charlotte, NC 28202-1802 www.duke-energy.com

Revised 00/00

1

04- Working With Text Styles

06-Body Text – Paragraphs of the template are marked with the text styles applied to them. To use a text style elsewhere on the template, just type the text, click anywhere within the paragraph, then select the style you want by clicking a Quick Style button at the top of the screen. You can add bold, italics or underlining after applying a style.

05-Working With Pictures

For help with formatting text and graphics, see Shape and Icon Template Instructions.pdf in iCreate’s Templates > Template Instructions Documents folder.

04-Headline

06-Body Text. Replace this text with your own. The text will flow between the text boxes that are positioned on this page. Replace this text with your own. The text will flow between the text boxes that are positioned on this page. Replace this text with your own. The text will flow between the text boxes that are positioned on this page. Replace this text with your own. The text will flow between the text boxes that are positioned on this page.

2

05-Sub-Headline

Replace this text with your own. The text will flow between the text boxes that are positioned on this page. Replace this text with your own. The text will flow between the text boxes that are positioned on this page. Replace this text with your own. The text will flow between the text boxes that are positioned on this page. Replace this text with your own. The text will flow between the text boxes that are positioned on this page.

3

§ 07-Bulleted Text – Replace this text with your own. The text will flow between the text boxes that are positioned on this page. Replace this text with your own. The text will flow between the text boxes that are positioned on this page. Replace this text with your own. The text will flow between the text boxes that are positioned on this page. Replace this text with your own. The text will flow between the text boxes that are positioned on this page.

§ 07-Bulleted Text – Replace this text with your own. The text will flow between the text boxes that are positioned on this page. Replace this text with your own. The text will flow between the text boxes that are positioned on this page. Replace this text with your own. The text will flow between the text boxes that are positioned on this page. Replace this text with your own. The text will flow between the text boxes that are positioned on this page.

Page 1

02-Subtitle | Issue Information

04-Template instructions

03-Introductory text. This paragraph is set in style 03 – Introductory text. You can replace or delete this and any other text on the template as needed.

06-Body Text – Paragraphs of the tem-plate are marked with the text styles ap-plied to them. To use a text style else-where on the template, just type the text, click anywhere within the paragraph, then select the style you want by clicking a Quick Style button at the top of the screen. You can add bold, italics or un-derlining after applying a style.

To insert a picture, first download the picture you want to your computer’s desktop or other work area. Next, place your cursor inside a blue picture place-holder box. Select menu items In-sert/Picture and select the picture you saved to your desktop.

To change a picture, click the picture you want to replace to select it, and then press your right mouse button to access the pop-up options menu. Select Change

Picture from the pop-up menu and select the new picture.

To adjust a picture size to fit the tem-plate frame, click the picture to select it, and then adjust the picture size by drag-ging a corner of the picture while holding down the shift key (the shift key ensures the picture keeps its proportions). The template’s picture frame will display only the part of the photo that fits within the frame’s boundaries.

To center a picture within the template frame, click the picture to select it, then use the crop tool (found in the Picture Tools menu) to crop the top or sides of the picture

08-Caption. Sum que pa dolo int audandisciet il estionsed es quis delessum nimiam. Id modipsundam.

04-Headline

06-Body Text. Replace this text with your newsletter story. The text will flow between the text boxes that are positioned on this page. Replace this text with your newslet-ter story. The text will flow between the text boxes that are positioned on this page. Replace this text with your newsletter story. The text will flow between the text boxes that are positioned on this page. Re-place this text with your newsletter story. The text will flow between the text boxes that are positioned on this page.

Replace this text with your newslet-ter story. The text will flow between the text boxes that are positioned on this page. Replace this text with your newsletter story. The text will flow between the text boxes that are positioned on this page. Re-place this text with your newsletter story. The text will flow between the text boxes that are positioned on this page. Replace this text with your newsletter story. The text will flow between the text boxes that are positioned on this page.

Replace this text with your newslet-ter story. The text will flow between the text boxes that are positioned on this page. Replace this text with your newsletter story. The text will flow between the text boxes that are positioned on this page. Re-place this text with your newsletter story. The text will flow between the text boxes that are positioned on this page. Replace this text with your newsletter story. The text will flow between the text boxes that are positioned on this page.

01-Newsletter Title

04-Headline – Template instructions

06-Body Text – Paragraphs of the template are marked with the text styles applied to them. To use a text style elsewhere on the template, just type the text, click anywhere within the paragraph, then select the style you want by clicking a Quick Style button at the top of the screen. You can add bold, italics or underlining after applying a style.

05-Subheadline

07-Bulleted text – to insert a picture, first download the picture you want to your computer’s desktop or other work area. Next, place your cursor inside the gray picture placeholder box. Select menu items Insert/Picture and select the picture you saved to your desktop.

To change a picture, click the picture you want to replace to select it, and then press your right mouse button to access the pop-up options menu. Select Change Picture from the pop-up menu and select the new picture.

To adjust a picture size to fit the template frame, click the picture to select it, and then adjust the picture size by dragging a corner of the picture while holding down the shift key (the shift key ensures the picture keeps its proportions). The template’s picture frame will display only the part of the photo that fits within the frame’s boundaries.

To center a picture within the template frame, click the picture to select it, then use the crop tool (found in the Picture Tools menu) to crop the top or sides of the picture.

08-Caption. Sum que pa dolo int audandisciet il estionsed es quis delessum nim est fugiam, cone necus, temposam resto beaquas dicimi, seceatur a dolorerum ulparuptatis que vollorecus et que nat unditatem harcipsusda nis etur magnatem sum ium rehentur.

550 South Tryon Street | Charlotte, NC 28202

Fact sheet title 02-Fact sheet subtitle (Delete if not needed)

03-Introductory text. This paragraph is set in style 03 – Introductory text. You can replace or delete this and any other text on the template as needed.

1

02-Large headline – Template instructions 03-Large subheadline 06-Body Text. Paragraphs of the template are marked with the text styles applied to them. To use a text style elsewhere on the template, just type the text, click anywhere within the paragraph, then select the style you want by clicking a Quick Style button at the top of the screen. You can add bold, italics or underlining after applying a style.

To insert a picture, first download the picture you want to your computer’s desktop or other work area. Next, place your cursor inside a blue

picture placeholder box. Select menu items Insert/Picture and select the picture you saved to your desktop.

To change a picture, click the picture you want to replace to select it, and then press your right mouse button to access the pop-up options menu. Select Change Picture from the pop-up menu and select the new picture.

To adjust a picture size to fit the template frame, click the picture to select it, and then adjust the picture size by dragging a corner of the

picture while holding down the shift key (the shift key ensures the picture keeps its proportions). The template’s picture frame will display only the part of the photo that fits within the frame’s boundaries.


01-Newsletter

Oct

. 22

, 201

2

07-Sidebar text. Malesuada quis, egestas quis, wisi. Donec ac sapien. Ut orci. Duis ultricies, metus a feugiat porttitor, dolor mauris convallis est, quis mattis lacus ligula eu augue. Sed facilisis. Morbi lorem mi, tristique vitae, sodales eget, hendrerit sed, erat lorem ipsum dolor.

Vestibulum eget purus vitae eros ornare adipiscing. Vivamus nec quam. Integer vestibulum malesuada libero. Sed vehicula fermentum leo. In condimentum. Nullam wisi arcu, suscipit consectetuer.

08-Caption. Adiam condimentum Purus, in consectetuer Proin in sapien. Fusce urna magna,neque eget lacus. Maecenas felis nunc, aliquam ac, consequat vitae, feugiat at, blandit vitae, euismod vel.

04-Headline – Template instructions05-Body text. Paragraphs of the template are marked with the text styles applied to them. To use a text style elsewhere on the template, just type the text, click anywhere within the paragraph, then select the style you want by clicking a Quick Style button at the top of the screen. You can add bold, italics or underlining after applying a style.

06-Bulleted text – to insert a picture, first download the picture you want to your computer’s desktop or other work area. Next, place your cursor inside the gray picture placeholder box. Select menu items Insert/Picture and select the picture you saved to your desktop.

To change a picture, click the picture you want to replace to select it, then press your right mouse button to access the pop-up options menu. Select Change Picture from the pop-up menu and select the new picture.

To adjust a picture size to fit the template frame, click the picture to select it, then adjust the picture size by dragging a corner of the picture while holding down the shift key (the shift key ensures the picture keeps its proportions). The template’s picture frame will display only the part of the photo that fits within the frame’s boundaries.


Take down 00/00/00

01-Poster title02-Poster subtitle (delete if not needed)

07-Date of event12 pm | 08-Place of event

Take down 00/00/00 Take down 00/00/00

Insert Headline Insert Subhead

Month 00, 2015 3:00 p.m. | Location

Insert body copy here. For help with formatting text and graphics,

see Shape and Icon Template Instructions.pdf in iCreate’s Templates > Template Instructions Documents folder.

Title

Duke Energy [insert program name] Certificate of Achievement is presented to:

Given Name For the completion of:

Program Conducted at:

Company Site

Certificate of Achievement

Date

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155Websites

Duke Energy Brand Standards | Websites

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Duke Energy serves customers in multiple jurisdictions. Customers in North and South Carolina are served by either Duke Energy or Duke Energy Progress, based on their geographic location within the states (see map below).

Duke Energy currently has two separate websites to service its customers. These two sites are built on different platforms, have distinct URLs and have different dimensions and styles. The sites are broken down as shown below.

Duke Energy Progress and Duke Energy FloridaDuke Energy Progress serves some customers in North and South Carolina, depending on their geographic location within the states. Duke Energy Florida serves customers in the state of Florida.

Duke Energy Carolinas and MidwestDuke Energy Carolinas serves some customers in North and South Carolina, depending on their geographic location within the states. Duke Energy Indiana, Duke Energy Ohio and Duke Energy Kentucky serve customers in their respective states. Collectively they are referred to as the Midwest.

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Web Logo UsageAll logo usage rules in the Logo Basics section of this manual (e.g., colors, proportions, etc.) apply when the Duke Energy logo is used on the Web.

SizingThe recommended logo size for all Web applications is 156 pixels wide. Use a smaller size only when space constraints dictate. Never enlarge a .jpg, .gif or .png, as a loss of quality will result. Instead, create a new copy from the original Adobe Illustrator artwork at the required size.

LocationThe logo position should always be in the upper left corner for all Duke Energy Web applications, and the minimum area of isolation should be maintained at all times.

Area of IsolationThe minimum area of isolation must be at least half the height of the “star” icon or 15 pixels, whichever is greater.

ColorPrimary ApplicationThe full-color logo on a white background should be used for most Web applications.

Secondary ApplicationsIf the primary logo application is not appropriate for the site’s color scheme, the following treatments are acceptable:

Black logo on white White logo on solid color White logo with colored icon background background on black background

Important!Never enlarge a .jpg, .gif or .png copy of the Duke Energy logo. This will result in a loss of quality and readability. A new version must be created at the required size.


156 Pixels

15 pixels 15 pixels

15 pixels

15 pixels

Hex: #005984 Hex: #54b948 Hex: #26bcd7 Hex: #000000

158


Dark BlueHex: #005984

Bright GreenHex: #54b948

Bright TealHex: #26bcd7

Web ColorsThe following colors should be used when designing an internal or external Duke Energy site or application. The colors may be tinted. Subtle gradients may be used. Gradients cannot be comprised of more than two colors (including black and white).

Primary ColorsThe primary colors match those used in the Duke Energy logo.

Secondary ColorsThe secondary colors match those used on print materials.

Dark GreenHex: #00502f

GreenHex: #00853f

TealHex: #008bb0

BurgundyHex: #8b0e04

Medium YellowHex: #fdb913

YellowHex: #ffd200

Gray 1Hex: #807f83

TanHex: #e7d2ad

CreamHex: #ffeebb

OrangeHex: #f78e1e

Gray 2Hex: #d7d9da

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Dark GrayHex: #595959

Light blueHex: #eaf7fb

Main Body Copy

Promo Tile and Sidebar Background Color

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PolygonUseThe polygon shape does not need to be applied to every photo and graphic on a page. However, it should be used in accordance with the specifications noted for various key elements (e.g., large promos, gallery graphics) in the website standards.

SpecificationsRounded corners (or border radius) should be applied to the lower left corner and the upper right corner of the polygon. The radius amount should be a multiple of 7px (e.g., 7px, 14px, 21px, 28px) when a radius amount is not specified for the type of graphic being created. The radius amount should not exceed 28px).

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AnimationWritten and visual content should be presented in a clear and concise manner to create a consistent user experience across the entire Duke Energy website. Pages should be free of distractions and animation designed to attract attention. Therefore, animated gifs, Flash and other animation methods should not be used to create content.

This does not mean that animation cannot be used on the website. It may be appropriate for the following types of applications where it adds value:

� Illustrations that demonstrate functionality (e.g., how a power plant works) or otherwise explain complex processes or information

� HTML5/CSS3 functionality including scrolling, accordion opening/closing, etc.

Regardless of application, when animation is used, it should be smooth and subtle. Elements should not blink, flash, or otherwise move erratically. In addition, animation should not be used as a mechanism to allow lengthy headlines or lists to be used in lieu of succinct text information.

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Image CompressionWhen preparing images for Web pages, it is important to balance file size with overall image quality. To that end, in Adobe Photoshop, the “Save for Web” function in the “File” pull-down menu should be used. The format should be chosen based on the type of graphic that is required for the website.

� JPEG – (Joint Photographic Expert Group) – a lossy file format used most often for photographic images on our sites; not good for large areas of flat color; does not support transparency

� GIF – (Graphic Interchange Format) – a lossless file format used for small graphics that use areas of flat color and/or line art; limited to 256 colors; not suitable for photographs or gradients; supports transparency

� PNG – (Portable Network Graphic) – a lossless file format used for any type of image when transparency is required

Choose JPEG compression

Ensure no jpeg artifacts visible in final image; carefully inspect areas around text

Set “Quality” typically between 60 and 80 Check “Optimized”

Convert to sRGB

JPEG � This compression is typically best suited to photographic images or images that combine photography with areas of color and/or icons/illustrations.

� The 2-Up tab at the top of the dialogue box displays the original image and a preview of the compressed version. This allows a visual comparison of image size and quality as different quality settings are selected.

� “Optimized” should be checked.

� “Convert to sRGB” should be checked, as this is the standard color space for Web graphics. (It is best to specify “North America General Purpose 2” as the color setting in Photoshop to avoid possible color shifts when converting from RGB to sRGB.)

� Ideal quality settings range from 60-80. Greater compression can sometimes be applied, as long as image quality is not affected.

� Jpeg artifacts should never be visible in finished images.

Produce smallest size without degrading image

Preview within selected Web browser(s) to verify accuracy

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Choose GIF compression

Convert to sRGB


Check to make sure color shifts are not visible in preview pane

Choose 256 colors and begin reducing from thereDo not use dithering


Choose “Selective” color palette

GIF � This compression should be used only for images that use flat color; no gradients or photography.


� The “Selective” color table option is the default and should be used most often. It favors broad areas of color and preservation of Web colors – producing images with the greatest color integrity.

� Begin with 256 colors and start reducing from there.

� GIFs support transparency. If checked, white areas can be designated as transparent.

� Do not use dithering. Doing so creates an undesirable “dot pattern” in the final image.


� Color shifts should not be visible in final images.

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Choose PNG-24 compression

Convert to sRGB



Check transparency if required for image

PNG � This compression can be used for any type of imagery, but is typically reserved for when transpar-ency is required. Note: Using PNG can result in significantly larger images than a comparable JPG.


� Select PNG-24 to preserve overall image color fidelity. PNG-8 limits colors to 256 (like GIF).

� PNGs support transparency. If checked, white areas can be designated as transparent.


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BlueButton:Gradient center top rgb (0, 108, 156), rgb(0, 72, 110)Hex: #006c9c to #00486eBorder-radius: 7pxBox-shadow: 0px 0px 0px 1px rgba (0, 0, 0, 0.1) inset

Text:Arial #ffffff, 16px,text-shadow: -1px -1px 1px rgba(0,0,0, 0.1)

Arrow: #ffffff, width/height: 16px

GreenButton:Gradient center top rgb (86, 180, 79), rgb (16, 130, 69)Hex: #56b44f to #108245Border-radius: 7pxBox-shadow: 0px 0px 0px 1px rgba (0, 0, 0, 0.1) inset

Text:Arial #ffffff, 16px,text-shadow: -1px -1px 1px rgba (0, 0, 0, 0.1)


TealButton:Gradient center top rgb(42, 204, 233), rgb (16, 163, 189)Hex: #2acce9 to #10a3bdBorder-radius: 7pxBox-shadow: 0px 0px 0px 1px rgba (0, 0, 0, 0.1) inset

Text:Arial #ffffff, 16px,text-shadow: - 1px -1px 1px rgba (0, 0, 0, 0.1)


Blue – HoverButton:rgb (0, 72, 110)Hex: #00486eBorder-radius: 7pxBox-shadow: 0px 0px 0px 1px rgba (0, 0, 0, 0.1) inset

Text:Arial, #ffffff, 16px,text-shadow: -1px -1px 1px rgba (0, 0, 0, 0.1)


Green – HoverButton:rgb (16, 130, 69)Hex: #108245Border-radius: 7pxBox-shadow: 0px 0px 0px 1px rgba (0,0,0, 0.1) inset



Teal – HoverButton:rgb (16, 163, 189)Hex: #10a3bdBorder-radius: 7pxBox-shadow: 0px 0px 0px 1px rgba (0, 0, 0, 0.1) inset



Standard ButtonsCall to Action Buttons – On White BackgroundThe buttons shown below are to be used exclusively on Duke Energy websites.Button use should be reserved for only the most important call-to-actions (CTAs) on a webpage, usually one or two per page. Buttons used for any type of transactional actions (such as paying a bill or non-marketing actions) must be green. Green, blue or teal buttons may be used for marketing or campaign webpages. The width of the buttons may be reduced as needed to fit the design, but should not be expanded. The radius of the corners, the size of arrow and it's distance from the right edge of the button should not be altered. Other text may be used on the button that may be more appropriate to the desired action (e.g., Play video).

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BlueButton:Gradient center top: rgb (0, 108, 156), rgb (0, 72, 110)Hex: #006c9c to #00486eBorder: 2px solid #ffffff;Border-radius: 7pxBox-shadow: 2px 2px 6px 0px rgba (0,0,0,0.5); Text:Arial #ffffff, 16px,text-shadow: -1px -1px 1px rgba (0,0,0, 0.1)


GreenButton:Gradient center top: rgb (86, 180, 79), rgb (16, 130, 69)Hex: #56b44f to #108245Border: 2px solid #ffffff;Border-radius: 7pxBox-shadow: 2px 2px 6px 0px rgba (0,0,0,0.5);


Arrow: #ffffff, Width/Height: 16px

TealButton:Gradient center top rgb: (42, 204, 233), rgb(16, 163, 189)Hex: #2acce9 to #10a3bdBorder: 2px solid #ffffff;Border-radius: 7pxBox-shadow: 2px 2px 6px 0px rgba (0,0,0,0.5);



Blue – HoverButton:rgb: (0, 72, 110)Hex: #00486eBorder: 2px solid #ffffff;Border-radius: 7pxBox-shadow: 2px 2px 6px 0px rgba (0,0,0,0.5);



Green – HoverButton:rgb: (16, 130, 69)Hex: #108245Border: 2px solid #ffffff;Border-radius: 7pxBox-shadow: 2px 2px 6px 0px rgba (0,0,0,0.5);


Arrow: #ffffff, Width/Height: 16px

Teal – HoverButton:rgb: (16, 163, 189)Hex: #10a3bdBorder-radius: 7pxBorder: 2px solid #ffffff;Box-shadow: 2px 2px 6px 0px rgba (0,0,0,0.5);



Call to Action Buttons – On Colored BackgroundA white stroke and subtle drop shadow should be added (using the styles below) when the button appears on a colored background or on top of an image. All other specifications noted for buttons on a white background should be observed.

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Video Play ButtonDuke Energy incorporates a standard play button for all videos. This graphic should be centered vertically and horizontally over the video screen shot. The standard size for this graphic is 50px x 50px.

The play button graphic should be included on its own layer in Photoshop files that include the desired preview image. The actual play button is included as part of the video playback component and will match specifications noted below.

• Circle stroke/border = 3px, white, opacity = 90%• Circle fill = black, opacity = 70%• Arrow = white, opacity = 90%

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Title Case (‘up’ Style)Capitalize words having four or more letters, and the first and last word (even if fewer than four letters).

Use for: � Web page and sub-page titles

� Web navigation headings

� Names of programs, products and services

� Names of processes, policies, procedures and standards

� Report/document titles and section/chapter headings

Sentence Case (‘Down’ Style)Capitalize the first word and proper nouns. Everything else is lower case.

Use for: � Web promos

� Web subheads (under page titles)

� Portal article headings and subheads

� Email headings, subheads and subject lines

� News release headlines and section headings

Capitalization – Web Titles and Headings


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169

Duke Energy Brand Standards | Websites: Duke Energy Carolinas and Midwest

Duke Energy Carolinas and Midwest Site

North and South Carolina Service Territory Duke Energy Progress Duke Energy Carolinas Overlapping Counties

Midwest Service Territory Duke Energy Indiana Duke Energy Ohio Duke Energy Kentucky

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Home PageBelow is a sample screen shot of the Duke Energy (Duke Energy Carolinas and Midwest) website home page. Page sections and basic design elements are numbered and explained in greater detail below. While page content differs, it is important that users experience a site that features a consistent design and navigational structure.

Home Page Anatomy1 Logo and banner section

The Duke Energy logo appears in the upper left corner with the remaining area used for global links and search functions.

2 Tab navigationMain tabs must remain consistent throughout all pages of site and cannot be omitted.

3 Sidebar navigationSupplemental navigation directs users to more detailed content.

4 Home page large promoPromotional area for products/services/alerts, etc.

5 Home page small promoAdditional promotional area for products/services/alerts, etc.

6 Log In box7 Fat footer

Standard closure for all pages includes the site map, copyright information and links to privacy policy and terms of use.

1

2

3

4

5

6

7

171


Sub PageBelow is a sample screen shot of a Duke Energy (Duke Energy Carolinas and Midwest) website sub page. Page sections and basic design elements are numbered and explained in greater detail below. While page content differs, it is important that users experience a site that features a consistent design and navigational structure.

Sub Page Anatomy1 Logo and banner section


2 Tab navigationMain tabs must remain consistent throughout the site.

3 Sidebar navigationSupplemental navigation directs users to more detailed content.

4 Crumb trail Historical navigational structure used throughout site allows users to see how they arrived at the page they are currently viewing.5 Sidebar (optional) Used for related links and additional content.6 Fat footer


1

2

3

4

5

6

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Website Grid StructureBelow is the grid structure of the Duke Energy (Duke Energy Carolinas and Midwest) website. The page templates follow a 4 column active content area. This is the area between the header and footer (global elements) of each page.

Website ModalThis overlay is horizontally centered and 80px from the top. The shadow area will fill the rest of the page.

1068px

990px

10px

39px 39px

240px 240px 240px 240px

990px Active Content Area

Shadow AreaOpacity: 75%

Active Area: 660px wide

156px x 50px

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D

240px 240px 240px 240px

10px 10px 10px

A

990px

Detailed Grid Dimensions

B

240px 740px

10px

C

740px 240px

10px

Inset H

380px 470px

45px 45px50px

F

323px 323px 323px

21px21px

G

240px240px490px

E

240px240px490px

10px 10px

Inset G

380px 480px219px 219px 219px 219px

10px42px 10px 10px 42px

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660px wide

JAsymmetrical I

225px 420px 305px

20px20px

175


990px

Campaign large

30

0px

• Rounded corner (top right, bottom left) = 28px

Website Graphics

498px

Home page large promo

32

0px

70px

Home page small promo

70

px

• Rounded corner (top right, bottom left) = 28px This example shows a campaign small graphic with a video included.

740px

Campaign small

25

0px

• Rounded corner (top right, bottom left) = 14px• Artwork stops at 490px to allow for 8px of white

space on right side

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740px


Gallery large

20

0px

525px

• Rounded corner (bottom left) = 28px


Gallery medium

20

0px

210px

• Rounded corner (top right) = 28px

Gallery small

20

0px

270px

OLS (Online Services) banner

17

0px

This is a promotional tile, which is displayed on the authenticated site (after the customer logs in).

GalleryWeb pages with grouped content often contain promo graphics at the top of the page (e.g., Online Services, Save Energy & Money, Products & Services). These graphics can also be non-promo graphics, which do not contain a call-to-action (e.g., Renewable Energy, Generate Your Own Power).

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Website Component Examples

Components used• Carousel

178


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180

Duke Energy Brand Standards | Websites: Duke Energy Progress and Duke Energy Florida

Duke Energy Progress and Duke Energy Florida Site

North and South Carolina Service Territory Duke Energy Progress Duke Energy Carolinas Overlapping Counties

Florida Service Territory Duke Energy Florida

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Home PageBelow is a sample screen shot of the Duke Energy (Duke Energy Progress and Duke Energy Florida) website home page. Page sections and basic design elements are numbered and explained in greater detail below. While page content differs, it is important that users experience a site that features a consistent design and navigational structure.

Home Page Anatomy1 Logo and banner section


2 Tab navigationMain tabs must remain consistent throughout all pages of the site. (The only exception to this rule is for Duke Energy Progress product landing pages used in Google Paid Search ads.)

3 Hero rotatorPromotional area for products/services/alerts, etc.

4 Log In box5 Promo tile

Area for smaller promotional content, company updates, etc.6 Fat footer


1

2

3 4

5

6


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Sub PageBelow is a sample screen shot of a Duke Energy (Duke Energy Progress and Duke Energy Florida) website sub page. Page sections and basic design elements are numbered and explained in greater detail below. While page content differs, it is important that users experience a site that features a consistent design and navigational structure.

Sub Page Anatomy1 Logo and banner section


2 Tab navigationMain tabs must remain consistent throughout the site.

3 Crumb trail Historical navigational structure used throughout site allows users to see how they arrived at the page they are currently viewing.4 Campaign graphic Graphic specific to product/service featured on the page5 Sidebar navigation

Supplemental navigation directs users to more detailed content.6 Promo tile

Area for smaller promotional content, etc.

1

2

3

45

6


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Website Grid StructureBelow is the grid structure of the Duke Energy (Duke Energy Progress and Duke Energy Florida) website. The page templates follow a four-column active content area. This is the area between the header and footer (global elements) of each page.

Website ModalThis overlay is horizontally centered and 80px from the top. The shadow area will fill the rest of the page.

980px

902px

10px

39px

218px 218px 218px 218px

902px Active Content Area

Shadow AreaOpacity: 75%

Active Area: 660px wide

156px x 69px

39px


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B

218px 674px

10px

E F

D

446px 286px 286px

218px 218px 218px

218px218px

218px

Detailed Grid Dimensions

Inset G

380px 480px200px 200px 200px 200px

10px36px 10px 10px 36px

Inset H

345px 425px

41px 41px50px

A

902px

C

674px 218px

10px

10px 22px10px 22px

10px 10px 10px

286px


185

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660px wide

JAsymmetrical I

210px 380px 272px

20px20px


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Website Graphics

684px

• Rounded corner (bottom left) = 28px

Hero rotator

31

0px

218px

• Rounded corner (all sides) = 7px

Promo tile

13

6 p

x

902px

Campaign large

30

0px

• Rounded corner (top right, bottom left) = 28px This example shows a campaign large graphic in combination with a carousel.

674px

Campaign small

25

0px


This example shows a campaign large graphic in combination with a carousel.


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100px

• Rounded corner (all sides) = 7px• Border = 1px, white, 33%

Grid

10

0px

218px

• Rounded corner (all sides) = 7px• Border = 1px, white, 33%

Section

12

5px


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Website Component Examples

Components used• Carousel• FAQ


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189

Duke Energy Brand Standards | Online Display Ads

Online Display Ads

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Since display advertising is most often used as part of a broader marketing campaign, the campaign will drive the imagery and messaging to create consistency.

Business ConsiderationsMany of the same business considerations that apply to print advertising also apply to online advertising: � What is the strategic objective of the display ad/campaign?

� How should the target audience respond?

� Try to view the display ad through the eyes of a member of the target audience rather than a Duke Energy insider. Does perception of the ad change?

� Does the display ad clearly push a single message? Time and space are limited.

Production SpecificationsSince our online display ads are hosted on servers belonging to other companies, complete specifications are needed including: � Pixel dimensions (width x height)

� File size limitations (megabytes or kilobytes)

� File format (.jpg, .swf, etc.)

� Maximum loops (for animated ads)

Best Practices � Think of the display ad as a billboard instead of a brochure. Communicate the message quickly.

� Utilize compelling photography, iconography and other graphics to garner attention.

Call to Action � Include a single, clear and concise call to action (CTA).

� CTA buttons are preferable over text links, as they attract more attention.

� Place the CTA button above the fold when possible. For example, in a skyscraper ad, the CTA should be placed in the top third of the ad).

� Ensure that the entire add is clickable, not just the CTA button.

Guidance for Animation � Keep animation simple and subtle. Use it to tell the story and lead the viewer through the message.

� Do not use it as a way to attract attention (flashing or flying elements, abrupt changes, etc.).

� CTA button can be animated to focus user on the intended call to action.

� Ensure that the end frame contains all pertinent information (e.g., CTA button, main message, and visuals).

� Ensure main message and content are visible within the first 7 seconds.

� The Duke Energy logo can fade in or slightly change size. Otherwise, it cannot be animated. In addition, special effects cannot be used (shadows, glows, etc.).

� Page takeovers should provide clear visual cues that indicate how the user can close the takeover.

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160px

600px

10px 10px140px

A

Wide Skyscraper

B

Standard SizesCommon online display ad sizes are shown below (not to scale). PSD template files are available to ensure correct ad size and consistent logo placement.

A BArtwork area: Graphics, text, and CTA button are to be placed in this area.

Logo area: The Duke Energy logo, the Duke Energy Progress logo and a sample retail program identifier are included on separate layers in the PSD templates. These logos should not be moved or resized.

728px

10px

10px

80px90px

A

Leaderboard

B

300px

300px

320px

10px

5px

5px

10px

5px

5px

280px

290px

290px

250px

50px

50px

A

Medium Rectangle

Mobile Leaderboard 1

B

A

A

B

B


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Call-to-action ButtonsThe call-to-action buttons are set up at two sizes in each of the Duke Energy primary colors. They are included on layers in the PSD template files. The text on a button can be changed to reflect an appropriate call to action and the button can be made wider to accommodate the CTA. It should not be made taller and the corner radius should not be adjusted.

Mobile examples

Leaderboard

Wide Skyscraper Medium Rectangle



Online Display Ad ExamplesThe samples below show how the text, imagery, CTA button and logo can be combined.

Desktop examples

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Duke Energy Brand Standards | Social Media Properties

Social Media Properties

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Overview of PurposeDuke Energy is committed to the communities we serve, and that extends to the online community. Our customers expect a total brand experience, including online engagement and collaboration in real time. To that end, we are active in the social media space, utilizing the following channels:

Use of Social Media IconsThe icons used to represent each of the social media companies have been created to comply with their respective brand standards and cannot be altered (other than size). A black and white set is available for single-color applications.

Use of the icons in marketing/communications is not required but can be used as desired to promote Duke Energy’s presence on various social media channels.

TwitterDuke Energy uses Twitter to provide the latest company news and updates. We also utilize official spokespersons who share information about their respective geographical service territories and areas of business focus.

LinkedInDuke Energy news and employee interest stories are available to customers on LinkedIn.

YouTubeOfficial Duke Energy videos are available for customers via YouTube.

FlickrPhotography of Duke Energy personnel, facilities and the communities we serve can be viewed by customers on Flickr.

InstagramReal-time imagery of Duke Energy personnel, activities and events is posted for customers on Instagram.

FacebookDuke Energy provides news and energy-saving tips, power restoration updates, along with safety and preparedness information for customers via Facebook.

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SpecificationsPost DimensionsThe dimensions for graphics differ for each social media property and by image type. A set of social media templates are available and should be used when creating social media graphics. Use of these templates ensures correct sizing for all graphics and that the Duke Energy logo remains in a consistent location.

Logo Placement and OpacityWhile the size and placement of the Duke Energy logo is consistent for graphics created for each social media property, there are purposeful differences in opacity as follows.

� For posts that utilize photography, the white logo is applied at 30 percent opacity to create the appearance of a “watermark.” Doing so reduces the overt appearance that a post is from Duke Energy and may increase the chance of it being shared.

� For posts that utilize illustration, the white logo is applied at 100 percent opacity. This is for two reasons: 1) to ensure that the logo does not appear to be a tint of the background color behind it and 2) to match the use of white in the actual illustration.

Logo Area of Isolation and Background LimitationsThe white Duke Energy logo should be placed in the lower, right-hand corner of social media graphics. The background that appears behind the Duke Energy logo must be clear of distracting elements. It should be made up of a solid color or use minimal texture free from significant changes in value or hue. The area of isolation should be equal to at least half the height of the Duke Energy “star” on all sides.

Template FilesAppropriately layered Photoshop templates for each type of post used on each social media property are available on Marcomdes.

Important!Many of the companies who operate the social media channels that Duke Energy uses change the sizes for their standard graphics on a frequent basis. Although our templates are updated frequently, it’s best to verify dimensions from time to time before building large numbers of graphics.

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Image Layer VignetteChoosing a photograph that provides sufficient contrast with the logo and meets the area of isolation requirements is critical. Often an overlay image vignette must be applied to imagery in order to create the necessary contrast and minimize complexity of the image behind the logo area.

Change the blending mode for the gradient overlay layer to “multiply” and adjust the opacity as needed to create the necessary contrast for the logo to read cleanly. The gradient overlay layer can be duplicated if needed to darken the area.

Use the eye dropper to select the darkest color present in the lower right corner of the image as the foreground color.

Create a gradient overly from the bottom of the image to just above the top of the logo. The gradient should be set to “foreground to transparent.”

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SamplesThe following sample posts showcase both photographic and illustrative options with proper logo placement and opacity.

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Duke Energy Brand Standards | Email

Email

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Basic Email StandardsSince email is the primary means of communication both internally and externally, it is important that a basic set of standards be observed.

Duke Energy communicates with a wide variety of customers and other stakeholders whose systems may be very different from our own. Those differences may include: � Software other than Outlook – for accessing and reading email

� Fonts – typefaces that are not installed on their systems

� Rich Text format – which cannot display graphics

Since there is no way to determine the specifics of all email systems receiving our messages, we use a “lowest common denominator” approach. Basic email should follow the template below to ensure that it is readable by the intended recipient.

[email protected]

Subject line should define WHAT about the WHAT


Important!Do not use the Duke Energy logo or any graphics in the signature block of your email. The majority of email communication is internal and does not need to be branded. In addition, it is impos-sible to ensure that the Duke Energy logo is used in accordance with rules regard-ing size, placement, proportions, etc. in this communication channel.

These standards and email template provide guidance on properly setting up a Duke Energy email that will be sent externally to a customer or other stakeholder. Our goal is to ensure that all Duke Energy communications maintain a consistent, professional appearance and that they are written clearly, concisely and authorita-tively using an active voice and friendly, respectful tone.

All written communications should follow Associated Press and Duke Energy Stylebook guidelines and have accurate spelling, proper punctuation, correct mechanics and correct grammar. All written documents, not just emails, should include an introductory paragraph, the body (one or more paragraphs) and a concluding paragraph.

Use Outlook’s default margins. Use flush-left alignment for all text. Use one blank line between paragraphs, and do not indent. The standard font can be 11 point Calibri or Arial in black only (no other colors incorporated). No other fonts should be used. Do not double-space after punctuation.

Do not use background graphics or logos of any kind, including in the signature area. Do not use an inside address or salutation as is done in a business letter. However, please use the closing below. Refer to the Duke Energy/Associated Press Stylebook for more information. And don’t forget to proofread.

Best regards, Your Full Name Title, Department Name Street Address, Mail Code City, State, Zip Phone Number Email Address

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Email Best Practices

Residential Customer EmailsBoth our residential and business email programs fully comply with the CAN-SPAM act, which prohibits the distribution of unwanted commercial email. Our residential customers must “opt in” to receive news and promotional email from Duke Energy. They are given this opportunity when they register for Online Services. Per industry standards, the volume will not exceed two emails per month, and the content must be relevant to their needs. Every email we send includes a link to “opt out” as well as “opt down” via the subscription choices available in the customer preference link.

Clean, Simple Layout with Short TextRecipients tend to scan most messages – even transactional ones. Keeping designs simple will speed up production of files, increase readership and create a consistent look and feel for Duke Energy emails.

� Design mobile version first, followed by desktop, using templates.

� Modular layout allows content to reflow (stack) from desktop to mobile.

� Only one-third of the audience has images on by default. Many people decide to read or delete email before loading images. Be sure to use alt tags for all images, and be sure message can be communi-cated by text only.

� Subject line should not exceed 35 characters

� Preheader should not exceed 50 characters

� Main message and CTA should be placed “above the fold,” near the top of the email.

� CTA should draw the reader’s focus

• A single, main CTA button should be used with other links as smaller button or text links • Strong action words should be used (e.g., Learn more) and should be offer specific • Hyperlinked text should be used in lieu of multiple buttons, as the latter can create “CTA wars” � Headline

• Strongest message in the email to grab attention � Subhead

• Short phrase that supports the subject line and headline � Body Copy

• Supports the subject line, headline and subhead • Uses a conversational tone • Convinces the recipient that our offer is valid, actionable and explains why

Subject LinesSubject lines are very important to overcoming “inbox anxiety.” They restate offers and value proposi-tions, create a sense of urgency and require testing. Length of subject lines is important, especially in terms of mobile optimization. Strive for 35 characters or less, but testing will also help determine the optimum length for the intended audience.

Email TemplatesTemplates are located at:MarComDes > Art > New-Duke-Energy > Templates > Web-Templates > Email > Residential


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Responsive Residential Customer Email Template Style Guide

Five responsive email templates are available. Each one has been rigorously tested in a wide variety of common desktop and mobile email clients to ensure compatibility. Responsive emails represent a blend of form and functionality – providing customers with a consistent, visually engaging user experience on any device. The templates have been pre-coded to ensure that the emails built from them will appear as designed. Therefore, the template structure cannot be altered. The header and footer will always be consistent, with the exception of the preheader text, which will be written specifically for each email.

Within the body of the email, the elements below can be added, removed and customized:

� Headline

� Subheads

� Body text

� Icons

� Images

� Buttons (width can be altered, but height cannot)

Three Column Quad Three Column/Icon

Single Column Infographic/Quad Infographic/Single


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Three-Column Email Template

1 Hero Image/HeadlineHero Image: When choosing an appropriate photo for a hero image, there are two key considerations:• Images should be fresh, natural and authentic

– working together with the headline to clearly engage the reader.

• Images should have minimal detail on the left side and in the middle so that the headline can be clearly. Headline text has a slight drop shadow.

Headline: Email headline is placed on top of hero image using NewsGothic BT Demi, left justified at 50 pixels in white or #005984 (on lighter backgrounds). In cases where the image appears busy behind the copy and affects message legibility, refer to the vignetting process below.

Image Vignette: If the selected image is too light or otherwise impairs readability, it can be darkened.• Use the eye dropper to select a dark color from

the far left side of the image.• Create a gradient overlay from left to right

of the selected color and set the blending mode to multiply. Keep the gradient as light as possible to ensure readability and not darken the image more than necessary.

2 Main Content Area• Headline: Arial Regular, 30 pixels, centered;

default colors are #06abc8 and #005984, although a color from the secondary palette can be substituted if appropriate

• Body copy: Arial Regular, 16 pixels, centered; default color is #6d6e71

3 Call to Action Button• Default size: 153 pixels wide by 39 pixels high;

buttons can be increased in width but not height; default color is #06abc8 although a color from the secondary palette can be substituted if appropriate

• Text is Arial Regular, 16 pixels, centered, all caps, white

4 Secondary Content Area• Headline: Arial Regular, 24 pixels, centered;


• Subhead: Arial Regular, 16 pixels, flush left; default color is #06abc8, although a color from the secondary palette can be substituted if appropriate

• Body copy: Arial Regular, 16 pixels, #6d6e71, left justified

5 Promo• Background: 700 pixels wide; primary or

secondary color may be used as appropriate• Body copy: Arial Regular, 16 pixels, white,

centered

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2

5

3

4

DESKTOPMOBILE


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Quad Email Template














4 Secondary Content Area• Background: Image/text area is white with

#f8fafa page background• Subhead: Arial Regular, 16 pixels, centered;

Default colors are #06abc8 or #005984, although a color from the secondary palette can be substituted if appropriate

• Body copy: Arial Regular, 16 pixels, #6d6e71, centered

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2

3

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Important! Background color in the secondary content area cannot be changed.

DESKTOPMOBILE


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Three-Column/Icon Email Template














4 Secondary Content Area• Background color: #f3fbfd• Subhead: Arial Regular, 16 pixels, flush left;

default color is #06abc8, although a color from the secondary palette can be substituted if appropriate

• Body copy: Arial Regular, 16 pixels, #6d6e71, left justified.

5 Promo• Image: Outlined image on white background

with minimal shadow• Headline: Arial Regular, 24 pixels, centered;



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2

3

4

5

Important! Background color in the secondary content area cannot be changed.

DESKTOPMOBILE


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Single-Column Email Template








2 Main Content Area

• Headline: Arial Regular, 30 pixels, centered; default colors are #06abc8 and #005984, although a color from the secondary palette can be substituted if appropriate





4 Promo• Background: 700 pixels wide; primary or

secondary color may be used as appropriate• Body copy: Arial Regular, 16 pixels, white,

centered

5 Secondary Content Area• Headline: Arial Regular, 24 pixels, centered;


• Subhead: Arial Regular, 16 pixels, flush left; default color is #06abc8, although a color from the secondary palette can be substituted if appropriate


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2

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4

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DESKTOPMOBILE


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Infographic/Quad Email Template







3 Infographic• Infographic must be set up using the InDesign

template in a two-column, two-row format. Placement order must be top left (A) to right (B), bottom left (C) to right (D), in order for the graphic to arrange correctly when viewed on a mobile device.

• All illustration components must utilize our standard iconography style and color palette.

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DESKTOPMOBILE

A

B

C

D

C

BA

D


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Infographic/Single Email Template







3 Infographic• Infographic must be set up using the InDesign

template. The width is standard, but the height can vary as needed. Text and graphics can span the entire width of the template. Bear in mind that all text and graphics will simply be enlarged from the desktop to mobile version.

• All illustration components must utilize our standard iconography style and color palette.

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2

DESKTOPMOBILE


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Large Business and Banner-Only Email GraphicsOur large business and banner-only emails are sent out using standard Silverpop templates, as shown in the examples to the right. Body text sizes and styles are part of the template and cannot be changed. Layered Photoshop templates are available for complete large business emails and banners only.

Banner Specifications � The Duke Energy logo is a separate graphic that appears above the banner.

� Image selection is dependent upon topic of the email and may be driven by other elements if part of a broader communication campaign. Photography or iconongraphy may be used as needed.

� Banner dimensions are 660 pixels wide by 150 pixels high.

� Resolution is 72 dpi.

� Text can be set up as needed (size, style, color) to convey the required message.

� Text may appear on top of the image, rather than in a separate color block – taking into account overall readability. If used, drop shadows on text must be just dark enough to make the text easier to read.

Sample Banners


Sample Emails

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Microsoft Outlook Email BannersWhile graphics can be included in Outlook email, there are some limitations and best practices that must be observed.

Banner Specifications � Image selection is dependent upon topic of the email and may be driven by other elements if part of a broader communication campaign. Photography or iconongraphy may be used as needed.

� Text can be set up as needed (size, style, color) to convey the required message. If used, drop shadows on reverse white text must be just dark enough to make the copy easier to read.

� There are two layered Photoshop templates: one that includes the Duke Energy and Duke Energy Progress logo options above the graphic (612 px W x 200 px H) and one that includes the logos within the graphic (612px W x 120px H).

� Image resolution is 96 dpi. This ensures that the graphics will not be resampled when placed in Outlook. Please note that final .jpg or .png images must be saved directly out of Photoshop, not using the “Save for Web” feature. The latter will resample the graphics to 72 dpi.

� Final images can be dropped directly into the Word email templates on iCreate or placed directly into Outlook.

Sample Banners (with logo above the graphic)

Sample Banners (with logo contained within the graphic)

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Duke Energy Brand Standards | Portal Promos and Images

Portal Promos and Images

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The PortalThe Portal is Duke Energy’s intranet site. It is the primary means of communicating company information to employees. To ensure that information is presented in a consistent, easy-to-read manner, we use a predefined set of standards to create images.

Home Page – Main Promo ImageryThe primary promo should feature a single photograph whenever possible, though in some cases multiple images may more adequately depict the accompanying story. Maps and illustrations may be used when photographs are not available or when they would better represent the story’s main idea. Clip art/illustrations should never be used.

The following specifications provide the starting point for main home-page promos: � Dimensions are 570 pixels W x 260 pixels H, including 1-pixel white border around inside edge of graphic.

� The starting size for main headlines should be 50-point on 48-point News Gothic Demi with a multiplied black glow at 20 percent opacity to improve readability. The size of the text can change based on the length of the headline.

� The starting size for subheads should be 24-point on 24-point News Gothic Demi with a multiplied black glow at 20 percent opacity to match headlines. The size of the text can change based on the length of the subhead.

� Text should be flush left or flush right as needed, based on the content of the image.

� 60 pixels of space should be allocated at the bottom of the graphic for the “Read More” button and the rotational graphic numbers.

� A 160-pixel square inset image may be included as needed. It should also include a 1-pixel white border around the inside edge.

� Promo headlines and subheads are sentence case.

Sample PromosNot shown at actual size.


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Home Page – Secondary Promo ImageryThese smaller promotional images are used on the home page to highlight additional Portal articles. Given their small size, they must be simple in appearance. These images can be single photos, background colors from the Duke Energy color palette or simple graphic patterns with a few words.

The following specifications provide the starting point for secondary story promos: � Dimensions are 100 pixels W x 100 pixels H.

� If text is used, it should be white only with a multiplied black glow set at 20 to 40 percent opacity to improve readability.

� Text must be a member of the News Gothic font family.

� Use sentence case or all caps.

� A 1-pixel white border and black glow are added automatically when the image is placed on the Portal page. These elements should not be part of the Photoshop files.

Sample PromosNot shown at actual size.


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Article ImageryImages that appear on the actual article pages must adhere to the same standards outlined in the Imagery: Photography and Video section of these Brand Standards.

Specifications: � Dimensions for the images are 350 pixels W x any height, including a 1-pixel white border around the inside edge of the photo and a black glow around the outside, set to 35 percent opacity.

� The 1-pixel white border of all images should be flush with one another. There should not be any space between the white borders.

� If text is used as part of the image, it should be a short (three to four words maximum) description of the image.

� Text on the images must be white only with a black glow at 20 to 40 percent opacity (multiply)against a black rectangle set to 25 percent opacity (multiply) to assist overall readability.

� Text on the images must be News Gothic Demi, upper and lower case.

� If text is not used on the image, captions may be included on the HTML page in accordance with predefined CSS type style standards.

Sample Portal Article Page Layouts1 Depicts the use of individual images with HTML captions. 2 Uses a single image that is comprising a main photo and four inset photos and a description of

the overall subject.


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Duke Energy Brand Standards | Video Standards

Video Standards

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Corporate Video Elements and SpecificationsBy its very nature, video can be one of the most compelling communication channels available. While it offers ample opportunity for creative exploration, it is important to preserve the integrity of the Duke Energy brand by creating a consistent look and feel to projects.

Video has gained a new level of prominence as a communication tool, due largely to the availability of inexpensive video cameras, editing tools and the ability to easily upload videos to websites like YouTube, Vimeo, etc. Because Duke Energy’s use of video is steadily increasing, it is crucial that we apply color, typography and logo usage standards described elsewhere in this medium.

Duke Energy’s standard video format is 1920 x 1080 high-definition (HD).

ColorsColors for fonts, graphics and backgrounds must be from the primary color palette. Dark blue is most frequently used, as it is a dark hue that complements most other colors nicely. Teal can be used for some headlines and subheads, but it should never be used for body copy or as a background field.

Dark BluePantone® (PMS): 3025RGB: 0, 89, 132Hexadecimal: #005984

TealPantone (PMS): 631 RGB: 38, 188, 215Hexadecimal: #26bcd7

GreenPantone (PMS): 361CMYK: 69%C, 0%M, 100%Y, 0%KRGB: 84, 185, 72Hexadecimal: #54b948

FontsAll typography must be set in a form of News Gothic. The preferred typeface is News Gothic BT Condensed and Bold Condensed. The italic version should not be used.

News Gothic BT – Condensed

abcdefghijklmnopqrstuvwxyz – ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

News Gothic BT – Bold Condensed

abcdefghijklmnopqrstuvwxyz – ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

The Duke Energy LogoAll of the logo rules described in the Basic Elements section apply when using the company logo in video applications.

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Video should completely fill 1920 x 1080 content area

20-pixel white space between separate sections of video

Video SpecificationsThings to do � Footage must be top quality – clean, sharp and well-lit.

� Tripod should be used whenever possible to ensure steady footage, smooth pans and tilts.

� Most often, a single segment of video should fill the entire 1920 x 1080 area.

� Transitions are limited to cuts between shots and fades to black or white.

� All footage must be correctly white balanced/color corrected. Colors can be enhanced but adjustments should not be readily discernible.

� When still images are used, they must be color balanced or changed to black and white or dark blue or teal duotones to ensure consistency.

� Lower thirds and text should fade in and out and not be animated.

� Video depicting Duke Energy employees and contingent labor working in the field must be reviewed and approved by Health and Safety.

Things to avoid � Do not use special effects to alter video footage, logos or text. This includes but is not limited to shadows, glows, textures, embossing, lens flare and “Instagram” effects.

� Do not use cartoons or clip art (Duke Energy-approved icons and illustration styles, as outlined in this manual, are acceptable).

� Do not create collages of footage. Never vignette (feather) edges of any single video or blend separate pieces of video together.

� Do not use screen wipes or any other stylized transitions.

� Do not animate text or logos (including Duke Energy) to create fly-ins, shakes or other effects.

Primary video treatments

Full-color, single-shot video: Preferred style for video is full frame, single shot.

Full-color, split-shot video: Optional video style when it is necessary to use more than one piece of footage at the same time to tell a more complex story. Never split the screen into more than three sections.

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CardsTitle CardsTitle cards are often used at the opening to visually depict the title or subject of a video. They may also be used throughout a video to visually divide up sections for the clarity of the viewer.

End CardThe Duke Energy logo end card is not required for all corporate videos. If used, the logo placement is always centered and at the same size. The background color can be white, dark blue or gray.

White background: Use centered text (horizontally and vertically) for short titles/headlines. Titles can be dark blue or teal. Text must be dark blue.

Gray background: Use centered text (horizontally and vertically) for short titles/headlines. Titles can be dark blue or teal. Text must be dark blue.

White background: Use flush left text for longer text and with bullet points. Titles can be dark blue or teal as needed. Text must be dark blue.

Dark blue background: Use flush left text for longer text and with bullet points. All text must be white.

News Gothic Bold Condensed headline; 90pt/100pt; dark blue or teal

Centered logo (horizontally and vertically); 880 pixels wide

News Gothic Condensed body text; 75pt/90pt; dark blue

15 percent black elliptical gradient in corners

15 percent black elliptical gradient in corners

White logo on dark blue background0 R, 89 G, 132 B

Color logo on light gray background 230 R, 230 G, 230 B

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Teal background color is 38 R, 188 G, 215 B;black and white footage is set to multiply

Text callouts can be used when needed to identify key elements in any video (does not need to be black and white)

Text must be News Gothic Condensed or News Gothic Bold Condensed; 60pt/55pt

Separate text callouts should align with one another whenever possible

Leaders should be 1-pixel keylines that run horizontally or vertically (never diagonally) and are capped with circles

Dark blue background color is 0 R, 89 G, 132 B;black and white footage is set to multiply

Black and white, single-shot video: Can be used to create a different feel for the entire video or to indicate something that is historical in nature or simply occurred in the past.

Teal duotone video: Teal is one of Duke Energy’s primary colors – used to represent the brand. Footage can be converted to black and white and placed atop the teal background. Duotones should be used only for short portions of the complete video project. They can be used together in the split video treatment with full-color video in the other section(s).

Dark blue duotone video: Dark blue can be used in the same capacity as noted above. Due to the extremely dark nature of the dark blue color, care must be exercised when selecting footage. High-key footage works best.

Secondary Video TreatmentsThere are times when specialized treatments are required to differentiate some segments of a video from the rest of the content. To that end, the following treatments may be used.

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White background/flush left: The preferred treatment for the lower third is a transparent white bar with dark blue text in a flush-left alignment.

Dark blue background/flush left: An optional treatment for the lower third is a transparent dark blue bar with white text in a flush-left alignment.

Video with white background: For videos that use a white background, the dark blue bar with white, flush-left or flush-right text must be used.

White background/flush right: An optional treatment for the lower third is a transparent white bar with dark blue text in a flush-right alignment.

White background/flush right: An optional treatment for the lower third is a transparent dark blue bar with white text in a flush-right alignment.

Optional logo use: If it is necessary to use the Duke Energy logo in the lower third, it must be used in a flush-right alignment.

Video should completely fill 1920 x 1080 content area

White bar set to 80% opacity

Name: News Gothic Bold Condensed; 60pt/55pt; dark blue

Title: News Gothic Condensed; 60pt/55pt; dark blue

On-screen TextLower ThirdsWhile not used on all corporate videos, a standardized treatment for lower thirds ensures a consistent appearance to all Duke Energy videos when identification information is needed.

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Working With VendorsOwnership and Transfer of MaterialsUpon payment for services, Duke Energy shall have complete and exclusive ownership of all project materials, including but not limited to concepts, plans, preliminary sketches, layouts, copy and commercial materials including but not limited to mechanicals, artwork, photographs, photo negatives, video media, both source and mastered programming, as well as films (including but not limited to production films and negatives) and recorded materials (computer, video, music and audio) which are unique to Duke Energy and not general in nature and relate to services, whether furnished by Duke Energy, suppliers, or suppliers’ suppliers including material not used but paid for by Duke Energy (“Duke Energy-owned materials"). No suppliers shall use Duke Energy-owned materials for any purpose without prior written consent from Duke Energy.

Duke Energy requires that all video content (including raw source footage and finished program) produced on its behalf be provided within 10 days of project completion. Duke Energy has dedicated transfer (Mac/PC) hard drives onto which footage can be loaded and overnighted to:

Duke EnergyAttn: Rae MartinezMail Code DEC 36ACharlotte, NC 28202

� Copies of all model releases must accompany each video. They can be scanned and emailed to [email protected].

� Each digital file and accompanying documentation must be clearly marked with videographer, contact information, length, title, date of acquisition (for raw footage) or completion (for finished program).

� All component graphic elements of the finished video program must be provided as well. The graphic elements should be supplied in a layered format (.psd, .aep).

� All motion graphic elements should be accompanied by their source files and the native application file in which the final video was created.

On-screen and Voice-over Talent ReleaseDuke Energy uses written documents for talent releases, rather than audio or video releases. Scans of completed talent releases must be sent along with the video footage.

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Duke Energy Brand Standards | Company Identification

Company Identification

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Corporate ID BadgesCorporate Security issues official Duke Energy identification badges to all employees, contractors, Board of Directors and building tenants. There are seven distinctive types of badges:

� Employee ID badges are distinguished by the 631 teal background color.

� Contractor badges are distinguished by the 361 green background color with the name of the contract company at the bottom.

� Board of Director ID badges are distinguished by the 3025 blue background color with “DIRECTOR” at the bottom.

� Nuclear employee ID badges are distinguished by the solid white background and bar codes.

� Nuclear contractor ID badges are distinguished by the 361 green background, bar codes and with “CONTRACTOR” at the bottom.

� Nuclear OCA ID badges are distinguished by the 021 orange background with “NUCLEAR OCR” at the bottom.

� Tenant badges are distinguished by the 188 burgundy background color with “TENANT” at the bottom.

FIRSTLAST-NAME

NUCLEAR OCA

FIRSTLAST-NAME

EMPLOYEE ID: 123456

CONTRACTOR

Employee I.D. Contractor I.D. Board of Directors I.D.

Nuclear I.D. Nuclear Contractor I.D. Nuclear Visitor I.D.

FIRSTLAST-NAME

EMPLOYEE ID: 123456

FIRSTLAST-NAME

EMPLOYEE ID: 123456

FIRSTLAST-NAME

EMPLOYEE ID: 123456

CONTRACTOR

FIRSTLAST-NAME

EMPLOYEE ID: 123456

BOARD

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Tenant I.D. (no logo)Tenant I.D. Tenant Contractor I.D.

FIRSTLAST-NAME

EMPLOYEE ID: 123456

TENANT

FIRSTLAST-NAME

EMPLOYEE ID: 123456

TENANT CONTRACTOR

FIRSTLAST-NAME

EMPLOYEE ID: 123456

TENANT