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DOING YOUR HOMEWORK
A UX APPROACH TO YOUR WEB DESIGN
BY
FABIAN ALCANTARA
Wednesday, September 8, 2010
THE PROBLEM
Wednesday, September 8, 2010
Wednesday, September 8, 2010
Wednesday, September 8, 2010
Wednesday, September 8, 2010
Wednesday, September 8, 2010
THE PROBLEM WITH CLIENTS
TOO MANY CHIEFS NOT ENOUGH INDIANS
DIFFERENT PERSPECTIVES & DIFFERENT AGENDAS IMPACTING THE DESIGN
DESIGNING FOR SPECIFICATION
IDEAS AND FEATURES ARE BASED ON THEM ON NOT ON THEIR CUSTOMERS / AUDIENCE
I WANT THINGS TO EXPLODE AND CATCH PEOPLE’S ATTENTION
CONTENT IS THOUGHT GIVING AT THE END
LAST MINUTE CHANGES BEFORE GOING LIVE
Wednesday, September 8, 2010
WTF!?
Wednesday, September 8, 2010
YOU’RE NUTS!
Wednesday, September 8, 2010
BREAK IT DOWN
Wednesday, September 8, 2010
BREAK IT DOWN
MOST CLIENTS SEE THINGS ABSTRACTED, INSIDE OUT VIEW OF THE THE PROJECT
FEATURES LISTS
TECHNICAL SPECIFICATIONS (I.E., I WANT FLASH)
CREATE A BETTER METHODOLOGY INTO YOUR DESIGN
Wednesday, September 8, 2010
THE USER EXPERIENCE (UX)
Definition
User Experience design (UX) is a process in which the needs, wants, and limitations of end users of an interface or document are given extensive attention at each stage of the design process. The end results will enable certain kinds of experiences.
Wednesday, September 8, 2010
IN ENGLISH
DESIGNING SOMETHING FROM THE PERSPECTIVE OF THE PEOPLE WHO ARE GOING TO USE IT
CLIENT PERSPECTIVE USER PERSPECTIVE
Wednesday, September 8, 2010
UX PROCESS IS EXTENSIVE
IT’S FOR GOOD REASON
REQUIRES YOU TO DO YOUR HOMEWORK
NO PHOTOSHOP
NO CODING
Wednesday, September 8, 2010
CREATE A DESIGN STRATEGY
CREATE A DESIGN DOCUMENT AND BREAK IT DOWN IN PHASES
USER NEEDS
STRATEGY
DESIGN
Wednesday, September 8, 2010
USER NEEDS
ASK THE RIGHT QUESTIONS TO YOUR CLIENT
WHO IS THE SITE FOR?
GOAL OF THE SITE?
WHAT DO YOUR USERS WANT?
IS THERE ANY PRELIMINARY FEEDBACK ABOUT WHO USES THE SITE?
Wednesday, September 8, 2010
USER NEEDS
AFTER MEETING WITH THE CLIENT, BRAINSTORM:
WHO ARE THE USERS
IDENTIFY THE USER NEEDS
IDENTIFY CLIENT NEEDS
Wednesday, September 8, 2010
USER NEEDS - USER FLOWS
HELPS YOU UNDERSTAND WHAT A TYPE OF USER WILL GO THROUGH TO FIND SOMETHING
HELPS YOU VALIDATE THE OVERALL FLOW OF THE YOUR INTERFACE / WEB SITE
Wednesday, September 8, 2010
USER FLOW EXAMPLE
Wednesday, September 8, 2010
USER NEEDS - USER STORIES
SHORT STATEMENTS THAT INCLUDE THE ROLE OF THE USER & ACTIVITY THEY ARE DOING
FOCUS ON WHAT HE/SHE IS DOING AND NOT THE SOLUTION
IT FRAMES THE PROBLEMS TO LATER SOLVE THEM
EXAMPLE
REQ: “DISPLAY ALL NEWS CONTENT ON THE HOMEPAGE”
STORY: “REGULAR READERS ARE ABLE TO EASILY SEE ALL NEWS CONTENT”
Wednesday, September 8, 2010
THEME OUT YOUR STORIES
COLLECT ALL YOUR STORIES AND GROUP THEM INTO THEMES
PRIORITIZE THEM BASED ON PROJECT GOALS AND PRIMARY USERS.
Wednesday, September 8, 2010
FICTITIOUS OR REAL CHARACTERS THAT ARE CREATED TO REPRESENT THE DIFFERENT TYPES OF USERS THAT WILL BE USING YOUR SITE.
USER NEEDS - PERSONAS
Wednesday, September 8, 2010
WHY PERSONAS
HELPS YOU DEFINE THE PEOPLE WHO ARE GOING TO USE YOUR WEBSITE
SPEAKS VOLUMES AND MAKES YOUR CLIENT LISTEN TO THE NEEDS OF THE USER. SHOWS OFF THE USER
CREATES A COMMON LANGUAGE AMONG YOUR CLIENT AND ANYONE INVOLVED ABOUT THE ASPECTS OF THE WEBSITE.
Wednesday, September 8, 2010
Wednesday, September 8, 2010
USABILITY TESTS & FEEDBACK
IF YOU DON’T HAVE ENOUGH INFORMATION ABOUT USERS, DO THIS BEFORE YOU CREATE PERSONAS
GET FURTHER UNDERSTANDING OF USER NEEDS
WILL FIND FEATURES YOU MAY OF OVERLOOKED
GIVES FEEDBACK TO THE DESIGNERS
Wednesday, September 8, 2010
USABILITY TEST EXAMPLE
Wednesday, September 8, 2010
STRATEGYA FEW THINGS ABOUT THIS PHASE
Wednesday, September 8, 2010
THINGS TO KEEP IN MIND
PROVIDE ADDITIONAL CONTEXT TO YOUR DESIGN
REASSURES GOALS OF THE WEBSITE ARE BEING MET
HELPS IN WORKING WITH THE CLIENT’S BOTTOM LINE AND MARKETING
Wednesday, September 8, 2010
STRATEGY -COMPETITIVE ANALYSIS
WHAT MAKES YOUR WEBSITE DIFFERENT THAN YOUR COMPETITORS?
Wednesday, September 8, 2010
COMPETITIVE ANALYSIS - LAYOUT & USER FLOW
Wednesday, September 8, 2010
COMPETITIVE ANALYSIS - LANDSCAPE
Wednesday, September 8, 2010
CONTENT INVENTORYTHE FUNNIEST PART OF CREATING A WEBSITE
Wednesday, September 8, 2010
STRATEGY - CONTENT INVENTORY
GIVES SCOPE OF CONTENT ON THE WEBSITE YOU ARE IMPROVING.
VITAL STEP IN CLEANING OUR YOU CONTENT
HELPS IN BUILDING A LEANER NAVIGATION & INFORMATION ARCHITECTURE
HELPS IN WEEDING OUT CONTENT THAT DOES NOT GO WITH THE MARKETING STRATEGY OR MESSAGE.
Wednesday, September 8, 2010
CONTENT INVENTORY EXAMPLE
Wednesday, September 8, 2010
OTHER STEPS IN STRATEGY
ORGANIZE YOUR CONTENT - INFORMATION ARCHITECTURE
CARD SORTING CAN HELP
Wednesday, September 8, 2010
DESIGNTIME TO ADD IT UP
Wednesday, September 8, 2010
PUT YOUR HOMEWORKINTO ACTION
CREATE WIREFRAMES
USABILITY TESTS AGAIN IF NEEDED
Wednesday, September 8, 2010
WIREFRAMES
Wednesday, September 8, 2010
THE RESULT
Wednesday, September 8, 2010
FINAL WORD ON UXTHESE STEPS WILL GROUND YOUR PROJECT INTO THE REAL
WORLD AND NOT DESIGN IN A VACUUM.
Wednesday, September 8, 2010
YOU’RE NUTS!
Wednesday, September 8, 2010
A HAPPY CLIENT
Wednesday, September 8, 2010
THANK YOU
Wednesday, September 8, 2010