- 1.Designing Serendipitous Experience While Surfing WebOzCHI
Student Design Challenge 2011 Team Orana Indian Institute of
Technology, Guwahati, India1
2. Design Challenge Identify an activity that is mostly isolated
experience and to design this activity to allow for serendipitous
encounters2 3. Presentation Flow Serendipity Our Understanding
Concept behind current Serendipity in Web Whats missing? Our
Concept , filling the gap Our Concept Discover Prototype Evaluation
Conclusion References Acknowledgement3 4. Serendipity- Our
Understanding Meaning Making happy and unexpected discoveries by
accident. Pleasant surprise Unpredictability of the eventIn the
Online World Web : Greatest serendipity engine. Aimless browsing
and online search lead to serendipitous experiences.?4 5.
Serendipity- Our Understanding Meaning Making happy and unexpected
discoveries by accident. Pleasant surprise Unpredictability of the
eventIn the Online World Web : Greatest serendipity engine. Aimless
browsing and online search lead to serendipitous experiences.?4 6.
Concept behind current Serendipity attempts in Web Search results
are tailored based on users Web history Past interests determine
what users are exposed to in the future Hence, Unique universe of
information for each user is created This is called the Filter
Bubble5 7. Screenshot of Google Search by user at
GuwahatiScreenshot of Google Search by user at Houston 6 8. Concept
behind current Serendipity attempts in Web Search results are
tailored based on users Web history Past interests determine what
users are exposed to in the future Hence, Unique universe of
information for each user is created This is called the Filter
Bubble7 9. Screenshot of StumbleUpon by user at GuwahatiScreenshot
of StumbleUpon by another user at Guwahati8 10. Screenshot of
YouTube by user AScreenshot of YouTube by user B9 11. Concept
behind current Serendipity attempts in Web Search results are
tailored based on users Web history Past interests determine what
users are exposed to in the future Hence, Unique universe of
information for each user is created This is called the Filter
Bubble10 12. YOU12 13. Whats Missing? Arent the present search
patterns based on user interests leaving less room for unexpected
encounters?How often are we driven to explore the unexplored world
of Web and thus an accidental discovery? Are we truly realizing the
initial intention behind Hyper Text which was to establish a
continuously growing, globally interconnected library of
information?12 14. Whats Missing? Arent the present search patterns
based on user interests leaving less room for unexpected
encounters?How often are we driven to explore the unexplored world
of Web and thus an accidental discovery? Are we truly realizing the
initial intention behind Hyper Text which was to establish a
continuously growing, globally interconnected library of
information?12 15. Whats Missing? Arent the present search patterns
based on user interests leaving less room for unexpected
encounters?How often are we driven to explore the unexplored world
of Web and thus an accidental discovery? Are we truly realizing the
initial intention behind Hyper Text which was to establish a
continuously growing, globally interconnected library of
information?12 16. Our Concept, filling the gap What? Our idea is
to enhance serendipitous experience of user while surfing Web We
provide the user an opportunity to accidentally discover
information unbiased to his interests How? We intend to incorporate
the possibilities of serendipitous encounters in users isolated
activity of opening a new tab The free space between the tabs in
the form of blank page or homepage before he enters the next URL is
where we plant our concept Discover13 17. Our Concept, filling the
gap What? Our idea is to enhance serendipitous experience of user
while surfing Web We provide the user an opportunity to
accidentally discover information unbiased to his interests How? We
intend to incorporate the possibilities of serendipitous encounters
in users isolated activity of opening a new tab The free space
between the tabs in the form of blank page or homepage before he
enters the next URL is where we plant our concept Discover15 18.
Screenshot of current tab16 19. Screenshot of current tab16 20.
User working in current tabConcept Flow17 21. Concept FlowUser
working in current tabOn opening new tabWords chosen from Textual
content of the tabWord 1Word 2Word 317 22. Concept FlowUser working
in current tabOn opening new tabWords chosen from Textual content
of the tabWord 1Word 2Word 3 Images related to wordsNew tabImage
1Image 217 23. Concept FlowUser working in current tabOn opening
new tabWords chosen from Textual content of the tabWord 1Word 2Word
3 Images related to wordsNew tabImage 1Image 2On clicking the image
Webpage 1Webpage 2 17 24. Fig: Textual Content 18 25. Fig:
Highlighted words 18 26. Serendipitous Image Result forShort,
AfricaSerendipitous Image Result forCommon, Area19 27. Image links
to corresponding Web PageImage links to corresponding Web Page 28
28. Prototype 29. Previous tabNew tabNavigation
DiagramInterfacePrevious web pagesSuggested ImagesBlank/
HomepageNew layerExit layerSite previewEnter site 20 30. Evaluation
Prototype was tested with 15 users User demographics: Age : 18 to
24 years. Qualification : Under-graduates, Graduates Questions: On
a scale of 1(lowest) to 5(highest) rate your opinion: 1. How new
did you find the concept? 2. What do you think about the scope of
the idea? 3. How interesting was the overall experience?21 31.
Evaluation Prototype was tested with 15 users User demographics:
Age : 18 to 24 years. Qualification : Under-graduates, Graduates
Questions: On a scale of 1(lowest) to 5(highest) rate your opinion:
1. How new did you find the concept? 2. What do you think about the
scope of the idea? 3. How interesting was the overall experience?21
32. Fig. Analysis of User TestingThe users found it an interesting
and informative experience However, opinion regarding scope was
neutral 22 33. Conclusion We found a problem in the context of
Serendipity on Web Enhanced the meaning of Serendipity in the
online world Found the gaps in the concepts of current service
providers Our concept , providing the user an opportunity to
accidentally discover information unbiased to his interests
Evaluation of user test results to analyze the transfer of
experienceTherefore, Enhancing Serendipity for your Online
Experience!23 34. Acknowledgements We thank Prof. P. Y. Yammiyavar
for his enthusiastic guidance and encouragement. Also OzCHI SDC
2011 team for this opportunityReferences Number of visuals in the
presentation are sourced from the NET/Books/Other sources Visuals
belong to respective designers/ creators Bowles, M.S., 2004.
Relearning to E-Learn: Strategies for electronic learning and
knowledge. Victoria, Australia: Melbourne University Press.
Gritton, J., 2007. Of serendipity, free association and aimless
browsing: do they lead to serendipitous learning? Guardian, 2011.
How the net traps us all in our own little bubbles Available from:
http://www.guardian.co.uk/technology/2011/jun/12/google-personalisation-internet-data-filtering
[Accessed 25 October, 2011]. Johnson, S.B., 2006. Can We Please
Kill This Meme Now.
http://www.stevenberlinjohnson.com/2006/05/can_we_please_k.html
[Accessed 25 October, 2011]. Pariser, E.. 2011.The Filter Bubble:
What the Internet is Hiding From You. U.S.A.: Penguin Press
HC.24
