Serendipitous vs. Strategic Innovation

Serendipitous Innovation

Comes from the word “Serendipity”

Serendipitous Innovation falls into two categories:

-Personal discoveries that eventually become a marketing or business success

- Established companies seeking for serendipitous ideas

How Do Companies Promote Serendipitous Innovation (and Ideas)?

• To generate innovative interactions, organizations must be sufficiently perceptive to ensure their agents of creativity  – regardless of their fields of expertise or activity – have the opportunity to meet on

occasion throughout the course of the day

Lounges

Eliminating cubicle work spaces

Idea Rooms

Strategic Innovation

A plan made by an organization to encourage

advancements in technology, product or services, usually

by investing in R&D activities.

Strategic Innovation

“Accidents happen. There’s nothing mystical about them—but it’s a marketer’s practical ability to take advantage of the best accidents and transform them into opportunities, and eventually, a marketing success.”

-Matthew E. May, EDIT Innovation