Designing Serious Game for Behavioral Change in Healthcare

DESIGNING SERIOUS GAMES FOR BEHAVIORAL CHANGE IN HEALTHCARE

Milan, 21 January st

Antonio Grillo @antonio_grillo

DESIGNER15+ 6+

@antonio_grillo

HEALTHCARE

HEALTHCARE IS A PRIVILEGED OBSERVATORY FOR INNOVATION

Diagnostic Augmentation

Regeneration Treatment

3D Printed Personalised Drugs

EMT Biogerontology

HEALTHCARE INNOVATION BUSINESS

Digital Health Funding Tops $4.1B

$4.1B, nearly the total of all three prior years combined. 258 companies that had their coffers filled by investors.

source: Rock Health Founding Database. Rock Health has been tracking digital health funding since 2011

HEALTHCARE AND GAMES It is a Paradigm that aims to bridge the gap among…

Technology Education

Health Benefit

Needs

Motivation

“Serious game or Applied game is a game designed for a primary

purpose other than pure entertainment.”

— Wikipedia

A behavioral change solution based on a Serious Game to turn bad

habits of chronic disease patients into good ones

OUR CHALLENGE

Inclusive game Design

Rewards based on the real benefit

Supporting each other

Intrinsic Motivation

ASK vs. NEEDSCLIENT

Farmville-like game mechanics Rewards based on game coins

Competition among the user

Extrinsic Motivation Human-like Avatar Companion as Mentor

play the game CHANGE YOUR BEHAVIOR

DIALOGUE

Sketching the Companion

Digital Companion

MORE Pervasive

LESS Intrusive

MentorFunnyOptimisticVitalEmphatic

Encourages Creativity The Mentor may increase intrinsic motivation by allowing “students” to have greater autonomy, making the workplace fun, or encouraging creativity.

Motivational Framework

MOTIVATIONAL FRAMEWORK

Extrinsic Motivation


desire to do something because of external rewards

desire to do something because it is enjoyable

or


Intrinsic MotivationRewards always connected to the received BENEFIT


Intrinsic MotivationNo “Shops” but “a place where the user can learn by facing the progresses

MOTIVATIONAL FRAMEWORK No competition based on

Extrinsic Reward but -at least- based on the Intrinsic Reward


MOTIVATIONAL FRAMEWORK Inclusive Game Journey

Adopting RAMPRELATEDNESS the desire to be connected to others

User type: Socialiser Social Status, Social Connection, Belonging


Adopting RAMPAUTONOMY freedom

User type: Free Spirit Creativity, Choice, Freedom, Agency


Adopting RAMPMASTERY the process of becoming skilled at something

User type: Achiever Learning, Personal Development, Skill Up


Adopting RAMPPURPOSE our need for there to be meaning to our actions (i.e.: Wikipedia contributor)

User type: Philanthropist Altruism, Meaning, A Reason Why

Game Mechanics

Students who are challenged enjoy learning and learn more

ENJOYMENT RULES

1 Comfort Challenging but Completable Tasks 2 Clear Goals 3 Immediate Feedback 4 Deep, Effortless Involvement 5 Sense of Control over Actions

OPTIMAL EXPERIENCE

SKILLS

CH

ALLE

NG

ES

Boredom

Anxiet

y

source: "Flow: The Psychology of Optimal Experience” -p74, Csikszentmihayli

A1

A3

A2

A4

FLOW CHANNEL

GAME MECHANICS LEARNING BY CHALLENGING

ChallengesGoalsEvolutionRewards

Motivation


Failure Cycle Collect user behavioral data in a non intrusive way including failed attempts and incorrect behavior


Challenges

Goals

Accept | Refuse | Not Now

GAME MECHANICS EVOLUTION Once the user has reached a certain loyalty within the system, the final level consists of becoming part of the system itself.At this stage, the user is called to become a system contributor and to support users.

+ Goals Achieved + Community inter. + …

Wisdom

Explorer

Mentor

GAME MECHANICS REWARDS

Intrinsic Motivation Context The user is asked to “cultivate” his/her Benefits by following the “Mentor” indication, otherwise the earned benefits will degenerate.

GAME MECHANICS COMMUNITY

People

Stories

EvolutionDialogues

Wisdom

Competition


Temporary Community The user is allowed to create temporary a community to achieve a certain goal / challenge. Within the temporary community context the users can support one each other.


Competitions Among Mentors The user becomes Mentor for the rest of the community. The game mechanics will be enriched by including a competitive scenario about the Reputations among the “Mentors”.

Game Environment

Connected Object Storytelling

Game Environment Storytelling

“Connected Objects are Natural Born Storytellers

— Leandro Agrò

Magnify stories might be created with the right combination of automatic contribution coming from objects’ sensors with ‘low resistance’ /

commons habits from humans.”

WHAT / WHEN / HOW /… THE USER WANTSCollect user behavioral data in an non intrusive way by Listening what the user does within and outside the system.AI

MEInternet of

Internet ofcaringThings

DIALOGUE WITH THE FUTURE

THANK YOU@antonio_grillo

[email protected]

Milan, 21 January st

mailto:[email protected]