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Why web designers should be interested in designing content-based native (and Web) mobile apps for people with big ideas.Because it's been happening for 500 years...
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Designing and delivering
Life Contentfor anyone who needs it(wherever they need it)
Kristofer LayonSXSW 2011
Moab, Utah
www.wikipedia.org
The graphic presentation of content started 12-15,000 years ago
Mesak Settafet, Libya
www.wikipedia.org
Why were they made?
• storytelling
• wayfinding
• life content
Why were petroglyphs made?
Printing PressJohannes Gutenberg1441
d.umn.edu
The world’s most popular tablet has been around for 500 years already.
Martin Luther1483-1546
www.wikipedia.org
And here’s the world’s first mobile app developer. The app was the Bible, translated from Latin to German.
www.wikipedia.org
The marriage of tech and content. This is not a new idea... and it’s always been about content more than tech.
Martin Luther
• democratized content
★ through translation and increased access
• made life content mobile
PhotographyJoseph Niépce1826
www.wikipedia.org
Film / Motion PicturesEadweard Muybridge1878
www.wikipedia.org
PhonographThomas Edison1899
www.wikipedia.org
“Multimedia”
• 19th century innovations
• barely over 100 years old!
• foundation of our work today(SXSW is about all of it, right?)
www.uckfielddfas.org.uk
London Underground MapHarry Beck1931
The 20th century brought us graphic design: making complex data and stories more simple and elegant.
Apple ISteve Wozniak and Steve Jobs1976
www.computerhistory.org
Apple IIApple Computer, Inc.1977
www.wikipedia.org
MacintoshApple Computer, Inc.1984
www.wikipedia.org
Apple’s been doing mobile devices since 1984...
PowerBookApple Computer, Inc.1991
www.wikipedia.org
...trying to get it right...
MacintoshApple Computer, Inc.1993
www.wikipedia.org
Dudes... not quite there...
iTunesApple Computer, Inc.2001
www.apple.com
*ding* It’s about content, isn’t it, Apple?
iPodApple Computer, Inc.2001
www.wikipedia.org
So now we need a pocket computer for our life content.
January 9, 2007
• Apple Computer, Inc. becomesApple, Inc.
• new focus on life content
iPhoneApple, Inc.2007
www.apple.com
This pocket computer just has a better screen. And a Phone app.
iPadApple, Inc.2010
www.apple.com
Mobile applications
• storytelling
• wayfinding
• life content
ArtAlphabetAesthete Software, LLC2009
My first app was content I could design. It was my only app idea.
ArtAlphabetAesthete Software, LLC2009
The opportunity to design native apps with Web Standards.
The only development framework featured on Apple.com. I was sold.
(Android version launched last fall)
Web Standards
• HTML
• CSS
• JavaScript
The pillars of today’s Web. But it’s now about more than the Web layer. Web Standards can inform other layers of the Internet, too --- like native apps and app store content.
OrthoAnatomyAesthete Software, LLC2010
OrthoAnatomyAesthete Software, LLC2010
Web Standards
• Aren’t just for the Web…
• …also for other layers of the Internet
★ Email, Twitter, App Stores
My book’s goals
• Provide better documentationfor Xcode and NimbleKit
• Cover app design from A-Z
• Orient you to distribution(iTunesConnect + App Store)
iosapps.tumblr.com
twitter.com/klayon
z.umn.edu/klayon
