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About Us
Who we are
• We are boutique consulting and design agency based in
Bangalore with the objective to build bigger, better brands for new, small and mid-sized businesses.
• Started in September 2012, Barefoot is already in the top 3 search links on Google for brand consultancy firms (no money spent on SEO).
• Our clients span across industries like financial services, hospitality, real estate, online gaming , FMCG, software development , advertising, retailers, fashion etc.
Our philosophy
• Think big. Start small. Act now.
• Making a big difference to a small company than a small difference to a big MNC.
• To be trusted is a greater compliment than being loved.
Questions we are the answer to...
Founder
• Copywriter @ McCann Erickson
• MBA graduate from TAPMI, Manipal
• Retail Marketing Manager @ Titan
• Launched Hugo Boss watches in India
• Brand Manager @ Fastrack
• Entrepreneur- Barefoot Brand Consultancy
• Guest Lecturer @ IIM, TAPMI, CMS
• Innovator – Invented the pattern puzzle ’Signtist’© copyrighted by the her in 135 countries
“Brand Consulting is still such an elitist concept in India. Barefoot is here to change that! With the new age media taking over and consumers opting for branded goods, every business owner has become conscious about creating awareness and preference through brand building! Barefoot caters to new, small and growing companies that wish to create bigger, better brands with out of box thinking, research and design.“
Arpita Khadria
Design Services
Web & Digital
Communication
• Website Design • App UI/UX Designs • E-mailers • Digital Media Creatives
• Social Media Posts
• Print, Outdoor
• Brochure, Leaflets, Posters
• Direct Mailers
Brand Identity
• Logo • Stationery • Merchandise
• Catalogue
Packaging
• Product Packaging • Bag Designs
Some clients we have worked with…
www.chaithanya.com
www.thelocaldrinkery.com www.immpl.com
www.oystersrealassets.com
www.thefinancialalphabet.in www.theotherside.in
www.lustrestudio.in www.stridesarco.com www.laundrokart.com
www.lovetreats.in
www.cartcommunication.com
www.aryafarm.com
www.ecoworks.co.in
www.zeiss.co.in
www.signtistgame.com
www.assetzproperty.com
www.tenovia.com
Logo
Designed for a rice export house, this logo is self explanatory. It has a very simple yet international appeal, something that suite our client’s requirements perfectly!
Pravasi (Junior Designer)
Hyline is a high end dental clinic in America and the client wanted a self explanatory logo which is easily legible.
Hyline Dental (Junior Designer)
Designed for a online fruit retailer, this logo captures idea of the freshness of fruits, which was one of the crucial requirements for the client.
Fruitster (Junior Designer)
The name Rimagined was give by us, to highlight that this portal sells upcycled items. The logo chosen has a reverse R to symbolize out of the box thinking and a different way of seeing the world is shown by the reversed “I”.
Rimagined.com (Junior Designer)
Inspired by the beer bottle cap, this logo fits beautifully into the laid back, easy going feel of The Local.
The Local (Mid Level Designer)
This logo was made for a B2B client who makes batteries for forklifts. The logo had to be bold and self explanatory.
Devaki Batteries (Mid Level Designer)
The universal symbol of innovation is the light bulb! This logo has been inspired by the same thought and is thus a perfect manifestation of what Obliqe systems stands for.
Obliqe (Mid Level Designer)
The logo depicts the love for hi-fashion. It has the letters L and S subtly built in! This route portrays a lot of shine, glitter and glamour which the client was looking for.
Lustre Studio (Mid Level Designer)
Barottas are rotis made in Tamil Nadu by tossing the dough in the air. This logo is inspired by the same. The shadow below the B gives it an effect that it is in mid air!
Barottas (Mid Level Designer)
This logo was created for a company that aims to teach people more about managing money and encourage them to talk about it freely.
The Financial Alphabet (Senior Designer)
This logo represents the three pillars on which International Money Matters stands – honesty, competence and service. The logo also has the brand initials “I” and “M” in-built into it.
International Money Matters (Senior Designer)
A unique font created for Kadence, to depict music and reverberations. The logo is very dynamic and hypnotic just like good music. The symbol has been made with the two E’s in the brand name.
Kadence Music company (Senior Designer)
A simple yet effective logo using idea of hanger, for the company Laundrokart, which caters to online laundry services.
Laundrokart (Senior Designer)
This logo was made for a women centric online shopping brand. The name is a combination of Vama and Maya- two Sanskrit words that mean pretty and magic respectively. The logo showcases a modern and
designer graphic symbol of a woman. The inverted triangle is the symbol of female energy.
Vamaya (Senior Designer)
The client wanted the logo to represent the thought behind their social initiative of donating a roof to underprivileged families in the North East of India.
Roof of our land (Senior Designer)
The client wanted a crown in the logo to represent their high-end porcelain and tableware brand. The name was also given by us- Starke in German means strong!
Starke (Senior Designer)
The client wanted the logo to represent the North East, Brands and their theme of digital revolution. The chosen logo was made keeping the 8 states in mind.
NECA Awards (Senior Designer)
Each one of us is different. We all want to do different things with our money. And Investory will tell your financial story. The Frog in the logo is a symbol of prosperity and good luck. The client
wanted a fun and young logo that told a story of its own
Investory (Senior Designer)
The Resident is a place where residents of premium apartment complexes can communicate, connect and collaborate with each other. The brief was to create a clean, premium logo with
a very approachable vibe
The Resident (Senior Designer)
This logo was made for an NGO which has a platform to give and receive in kind.
Give Freely (Senior Designer)
Our logo was also done by a Senior designer. Can you spot the FOOT in the logo?
Barefoot (Senior Designer)
Stationery
Lustre Studio Letter head
Envelope
Visiting Cards
Price Tags
Bags
Barottas
Stationery Packaging
The Financial Alphabet
Kadence
Pravasi
Paramount Metal Corp.
Visiting cards & Letterheads
Collaterals
Brochures Calendars
e-Brochures
Brochure Merchandise Referral Form
Barottas
Carry bag Uniforms
Barottas
Flyer Vehicular
Tent card
Execution
Menu Design
Execution
Stall design Space design
Packaging
Arya Farm
Arya Farm
Arya Farm
Arya Farm
Website
The Resident- Asstez Group
Before After
Bougainvilla Design
Some Websites designed…
www.givefreely,in
www.thefinancialalphabet.in www.aryafarm.com www.oystersrealassets.com
www.signtistgame.com www.kadence.in
www.thelocaldrinkery.com
www.kofkich.com
www.cartcommunication.com
Campaign
Client Chaithanya Projects Pvt Ltd.
Industry High end villas
Objective Corporate Positioning and Campaign Strategy with creatives
Description “For the asset called life”
Client Peps Mattress
Industry Mattress
Objective Positioning and Campaign Strategy
Description Barefoot presented four campaign routes.
Route 1
This route plays around on the reverse psychology of humans. If someone says “don’t think about it”, you tend to do exactly the opposite.
Ad Line
“Don’t think of us”
360 Degree Campaign
Movie Theatre Late night movie? Don’t think of us.
Outdoor
Stuck in traffic? Don’t think of us. Late night business call tonight? Don’t think of us.
Press
Gotta stay up till 12 for your Wife’s birthday? Don’t think of us. Late night match? Don’t think of us.
Aircraft
Important presentation to make in the flight? Don’t think of us.
Taxi Late night flight? Don’t think of us..
Client Cycle Agarbatthi
Industry FMCG
Objective Brand campaign for pure Kumkum and Chandan
Description To design a campaign with a new thought and campaign line
Thought
If you wish for something with all the purity in your heart, you will get it!
Ad Line
“Pure prayers are always answered”
Client Lovetreats
Industry E-commerce portal-adult intimate lifestyle
Objective Communication design
Description Brand evolution, brand positioning, website wireframe and features, marketing strategies. Communication strategy
Client Arya Farm- New Orgo Health Drinks
Industry Food
Objective Create awareness, Brand positioning, tone of voice, imagery and curiosity
Description Digital banner ads
Orgo Protect
Client Kadence guitar- Slowhand series
Industry Music
Objective Create awareness, Brand positioning, tone of voice, imagery and curiosity
Description Digital banner ads
Client International Money Matters
Industry Financial Planning
Objective Promotional Campaigns for HNIs, addressing their concerns
Description Content and design promotional material for social sharing, and presentations
Social Media
Aryafarm
https://www.facebook.com/AryafarmOrganicProducts
Emailer / Newsletter
Press
Photography
The Local
Kadence
Arya Farm
Signtist
Infographic
Infographics for
The Local
Infographics
App Design
Laundrokart App
Welcome
screen
Map integration
Pop up window
Icons
Order List
Health & Glow App Revamp
Signtist Game App
Contact
Address #283, 1st Floor, 2nd Main Road,
Domlur Layout, Bangalore - 560071
080 4142 9835
www.barefootconsultancy.in
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