Design Kit: Facilitator’s guide to introducing Human-centered Design

25th April 2016

Facilitated by Gitte Hjort and Matt Johnston

Workshop Experience Content

Part 1: Photos from the workshop

Part 2: Slides from presentation

PART 1:PHOTOS FROM THE

WORKSHOP

Welcome pack, CHECK. Post its, CHECK. Brain food, CHECK!

All the basics provided.

Name tags for guests with expertise disclosed.

Matt Johnston presenting “What is User-centered Design?” presentation.

Slide on IDEO’s Design Kit.

Gitte Hjort presents the IDEO Design Kit to participants.

Matt Johnston in full facilitator mode.

After the initial ‘silent brainstorm’ the teams share aloud their ideas and group together.

More ideas appear from group brainstorm session.

As initial thoughts form together they create natural areas of interest.

Team One presents their first concept.

Team two present their first concept.

A quick reminder of the days workshop challenge.

Team One begins iterating on their first concept.

Team Two also begins iterating on their first concept.

Time is a precious resource, only fully realized by team one’s lack of.

Using storyboarding to work out service design.

Team Two uses a map of Copenhagen to plot out key locations of their concept’s user journey.

The final presentation.

PART 2:SLIDES FROM

PRESENTATION

Workshop inUser-Centered Design

Presented by Gitte Hjort and Matt Johnston

25th April 2016

Why are you here?

“What’s in it for us?”

“What’s in it for you?”

Today’s Schedule

What is User-centered design?

Session 1 – Ideation

Break

Session 2 – Iteration

Wrap-up and thank you

What is User-centered Design?

“User-centered design means

understanding what your users

need, how they think, and how they

behave – and incorporating that

understanding into every aspect of

your process.”

– Jesse James Garrett,

User experience designer

User-centered Design…

Human-centered Design..

Design Thinking…

Participatory Design…?

“What’s the difference?”

Sooo…

What is it good for?

Concept development

Project management

Concept development

Teaching

www.designthinkingforeducators.com

Industry adoption of UCD

In the media…

What is the User-Centered Design Process?

Iterative Cyclic Thinking Process by Stanford Design School

Iterate, iterate, iterate!

Comparison of other process models.

46

Diverge <> Converge

“Design Thinking is a human

centered approach to innovation that

draws from the designer’s toolkit to

integrate the needs of the people,

the possibilities of technology, and

the requirements for business

success.”

Tim Brown – President & CEO of IDEO

48

Finding innovative ideas

Key elements of UCD

1. People-centered

Key elements of UCD

1. People-centered

2. Highly creative

Key elements of UCD

1. People-centered

2. Highly creative

3. Hands-on

Key elements of UCD

1. People-centered

2. Highly creative

3. Hands-on

4. Iterative

What are we doing today?

What do foreigners think/know

about Denmark?

What images/ideas are we giving

them?

What do they experience?

Is it this lady?

Or is there more to Denmark’s

cultural heritage?

What qualities of daily-life in

Denmark do you hold dear?

How might we better present Danish culture to tourists?

THE CHALLENGE

Iterative Cyclic Thinking Process by Stanford Design School

Iterate, iterate, iterate!

Iterative Cyclic Thinking Process by Stanford Design School

Iterate, iterate, iterate!

PensPaperPost-it notesHighlightersScissorsNotebooksStickie-stuffPicture CardsWhiteboard

Don’t be precious – use them!

Split yourself into TWO teams

TIME IS CRUTIAL ENGAGE EVERYONE USE YOUR FIELD OF EXPERTISE

Design Kit by IDEO

designkit.org

Design Kit by IDEO

designkit.org

Session One: The Ideation Phase

1. Silent Brain dump

2. Group Brainstorm

3. Categorize

4. Vote for the 2 best ideas

5. Sketch your ideas & prepare pitches

6. Pitch

7. Judges Feedback

8. Break

Any questions?

Remember!

ExperimentFail fastHave Fun (:

GO FOR IT!

Time for Break

Session Two: The Iteration Phase

1. Choice of IDEO Exercises

1. Roleplay

2. Deck of cards

3. Guided Tour

4. Storyboard

5. Business Model Canvas

2. Prepare Presentation

3. Present Idea

4. Vote for the most awesome idea.

THANK YOU!