Activity centered design

@mblongii @neoinnovate

Activity-Centered Design

Successful mobile apps focus on a single, purposeful activity.


Activity: any purposeful human endeavor


Facebook:Keeping up with friends & family !AKA: Maintaining Social Ties


InstagramPhoto Sharing


TwitterSharing Status


Mobile-SocialThe end of social networks and

the rise of activity-centered social apps


Twitter v1: sharing status “A system where you can SMS

message to one phone number and broadcast to all of your friends”


$TWTR today: sharing status “Find out what’s happening, right

now, with the people and organizations you care about.”


+Listening to

MusicSharing Status

Music Discovery

≠


I'm not going to follow artists if it adds them to my regular Twitter …

Not interested in seeing artist's updates in my regular feed.


Pointless. You can't listen to whole songs, only 30 second clips unless

you have a Spotify account.


2010 – 2012 !

Replaced by Facebook and Twitter integrations

iTunes Ping


Burbn tried to be too many

things.• Check in to locations !

• Make plans (future check-ins) !

• Earn points for hanging out with friends !

• Share photos !

• and much more!


Focus on being really good at one

thing.“We decided that if we were going to build a company,

we wanted to focus on being really good at one

thing. We saw mobile photos as an awesome opportunity to try out some new ideas”—

Mike Krieger


1 Product 1 Activity

Focus on being really good at one thing.


Thinking in SystemsDeepen your understanding about the interactions

between people and their environments.

Human Activity System


Evolve Your Understanding“Get out of the building”


Lead with Questions

• How might we encourage more casual carpooling?

• What outcome do we expect from this design?


Learn through MakingGather concrete evidence through rapid Build, Measure,

Learn feedback loops.


Thank you!(^_^)