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NZ Social Change creative communication campaigns overview of 2012
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COMMUNICATION for SOCIAL CHANGE
Prepared with care for Auckland Net Sqaured
Overview of 2012
Eddy Helm & Jade Tang
Who’s in the room?
Eddy HelmPlanner, Believer, Doer.
Jade TangDesigner, Dreamer, Doer.
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
“ What is Social Change? ”
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
“ How can Communication create Social Change? ”
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
NZ Overview
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
Lifewise On June 28th a team of
influential New Zealanders
braved the elements in a bid
to raise funds and awareness
for the goal of ending street
homelessness in the city of
Auckland by 2020.
One night, one team,
one goal.
http://bigsleepout.org.nz/
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
“ Life isn’t about finding yourself Life’s about creating yourself ”
– George Bernard Shaw
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
Neighbours Day Neighbours Day Aotearoa
(NDA) is about turning
strangers into neighbours and
streets into neighbourhoods.
http://bigsleepout.org.nz/
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
WTF The WTF campaign is for
everybody who cares about
equality and its especially
for all you straight people
out there!
http://wtf.org.nz/
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
Oxfam Unwrapped Pass the Parcel: Give a
life-changing gift
http://www.oxfamunwrapped.org.nz/
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
“ Life isn’t about finding yourself Life’s about creating yourself ”
– George Bernard Shaw
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
From 24th - 28th September,
join us living on $2.25 a day
for 5 days to change the way
people in New Zealand think
about extreme poverty - and
make a huge difference.
http://livebelowtheline.com/nz
Live Below the Line
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
“ Life isn’t about finding yourself Life’s about creating yourself ”
– George Bernard Shaw
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
In Summary:Communication for Social Change
• Be brave • You don’t need a big budget. You just need a big idea • Start a movement • Create something that people can belong to • Prove people wrong. Don’t tell me, show me • Have fun doing it • It won’t happen overnight, but it will happen
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang