Social Change Communication Design

LimeRed Studio

agenda• Introductions

• What is Social Change Communication Design?

• Communication Theory & Design

• Perceptions & Brand Identity

• Assumptions & Story-based Strategy and Analysis

• Environment, Context and User Experience

• State of being & Design

• Technology and Channels

IntroductionWho’s in the room?

What are some elements of your current

communications?

Communication Design

It is not just communication strategy and it’s not just visual communication. Communication Design is a systems based approach to analyzing, creating and distributing information with purpose.

Communication design is intentional and seeks to align all the elements of our communication system so that we build and strengthen relationships, listen and influence our audiences, move them to action and change the world.

It encompasses multiple disciplines including visual, interactive, semantic and marketing communication by incorporating them into an overall process to accomplish human needs.

Social Change and Innovation

Communication Design also provides the opportunity for organizations to analyze and understand issues and challenges to development and growth, and approach them through design methodology to create innovative solutions for change.

Traditional Communication Theory

Traditional Communication Theory

We send and receive messages that can be disrupted by noise

Traditional Communication Theory

But what is noise?

Noise Influencers

1. Semantic > Perceptions > Signs & Symbols

2. Psychological > Assumptions > Stories and Social Narratives

3. Physical > Environment & Context > User Experience

4. Physiological > State of Being > Psychographics & Brand

5. Technological > Access to Channels > Technographics & Platforms

Noise Influencers

1. Semantic > Perceptions > Signs & Symbols

2. Psychological > Assumptions > Stories and Social Narratives

3. Physical > Environment & Context > User Experience

4. Physiological > State of Being > Psychographics & Brand

5. Technological > Access to Channels > Technographics & Platforms

Communication Design addresses these influencesto reduce noise

Disasters Change

Lives. You Can Too.

Live UnitedAll Together

Better

Approach in Course

1. Day One

•Branding & Identity

•Story-based Strategy & Analysis

•Messaging

2. Day Two

•Audience Mapping

•Design Direction

3. Day Three

•Interrelationship of Communication Channels

What will this do?

1. Identify systems

2. Improve the encoding and design of messages

3. Reduce noise and increase relevancy and meaning for audiences

4. Establish a unique Identity

5. Set innovation for growth

Register for our Three Day Course

Thursdays, April 10, 17 & 24

http://www.limeredstudio.com/what-we-do/full-day-training/