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Creation of ideasTips for efficient design
Mykola Hlibovych% of time spent at work
move pixels solve user's problems
other stuff
What I use in my work?
Story boards Wireframes
Generate ideasVerify ideas
Communicate ideas
Present ideasPrototype ideas
Leonardoda Vinci
1487Idea about tank
First produced tank
1915
All action results from thought, so it is thoughts that matter.Sai Baba (1835-1918)Indian spiritual master
Ideas shape the course of history.J.M.Keynes (1883-1946)British economist
10+10
pressure-sensitive keyboard
What could you do with it?
Share results with your neighbors
and generate 10 ideas with your group
Bill Buxton
http://www.mindtheproduct.com/2015/03/want-improve-design-process-question-fidelity/
ACM UIST Student innovation contest 2009
Most usefulMost creative
Best implementation
Most useful
Type with your feet, and computer understands where was the highest pressure and predicts the word
http://www.youtube.com/watch?v=0TbK0qHT524
Best implementation
Additional level of security when entering your password: • the interval in between each keystroke• the amount of time for which the key was held •maximum pressure• pressure over time as a user pressed each key.
http://www.youtube.com/watch?v=_vMb9JUhC1g
Most creative
Add magnets to each key and use magnet of different polarity to control a cursor without physical contact.
http://www.youtube.com/watch?v=gJZyeNLnqwk
?
Not invented here
Bias against ideas and innovations that originate elsewhere
Belief that internal capabilities are superior to external ones
http://s60.radikal.ru/i167/1210/ac/dc5acdf24387.jpg
Belief that internal capabilities are superior to external ones
Failure
http://www.thorpnet.com/wp-content/uploads/2014/05/failure.jpg
Fear of losing control
http://www.soveryfunny.com/wp-content/uploads/2014/11/exactly_as_i_want_it.jpg
Fear of losing control
Set clear goals,
clarify how members
fit in organization
http://aib.edu.au/blog/wp-content/uploads/2014/05/shutterstock_1474801791.jpg
Desire for credit and status
http://i2.kym-cdn.com/photos/images/original/000/406/325/b31.jpg
Acknowledge people
http://i3.kym-cdn.com/photos/images/newsfeed/000/406/326/943.jpg
Desire for credit and status
Significant emotional or financial investment in internal initiatives
https://upload.wikimedia.org/wikipedia/en/2/2c/Babyhuey.JPG?1441967206628
Significant emotional or financial investment in internal initiatives
http://www.pictorem.com/collection/PawelKuczynski11.jpg
Change in leadershipbut usually hard to fix
Not invented here
Engage new people in your process
Interact with wider community
Formalize competitor reviews
Make design competitions
Teach team members about NIH
Verification of idea
Leonardo created imperfect designs.They didn’t work
Am I better than Leonardo?
How to know your design is good?
Make user test
Ask someone else
Ask online community
User test
http://clairemicklin.com/wordpress/wp-content/uploads/2012/03/UserTesting3.jpg
Ask someone else
http://www.designland.co.nz/wp-content/uploads/2013/08/Designer-with-Colors.jpg
Heuristic evaluation
http://www.nngroup.com/articles/ten-usability-heuristics/
1. Visibility of system status
2. Match between system and the real world
3. User control and freedom
4. Consistency and standards
5. Error prevention
Heuristic evaluation (continued)
http://www.nngroup.com/articles/ten-usability-heuristics/
6. Recognition rather than recall
7. Flexibility and efficiency of use
8. Aesthetic and minimalist design
9. Help users recognize, diagnose, and recover from errors
10.Help and documentation
Ask online community
Concept feedback
Five seconds test
Feedback army
Dribbble
Behancehttp://www.fanquimistas.com/wp-content/uploads/marketing-viral-mashable.jpg
Fivesecondtest.com
How your feedback looks like?
Looks great!
How your feedback looks like?
Looks great! Looks you’ve been busy lately
How your feedback looks like?
Great, but could you change button ‘Login’ to ‘Sign in’?
http://desktopinhq.com/images/big/three_monkeys-154750.jpg
Stay away from questions like “Do you like it?”
Instead, ask ‘What you don't like'?
Know the kind of feedback you wantPeople need constrained focus to perform well.
Is this text legible on this background?
What is the purpose of this website/product is?
Does this button draw your attention?
Limit number of options
Give advanced noticeOtherwise feedback will be hurried and superficial.
“Errr, uh… well... it’s nice. The colors, well, hmmm... the red is nice. Yeah, it’s good! Good job.”
You are not your job
http://i.imgur.com/ZsVPFXh.gif
You are not your design
Instead of feeling insulted or embarrassed,
be appreciative that they discovered and
drew your attention to these faults.
There are two types of feedback: — positive— constructive
Coffee break
Communicate ideas
30 second sketchTry to convey only the most important stuff
Morning at Lohika application
Prototype
http://static1.squarespace.com/static/54852d17e4b08bf98200ae77/54f4c0eee4b06c271d03d9b1/54f4c10ce4b0f54e36c3ffc0/1425326366054/paperprototype4.png
Invisionapp.com
Invision prototype for Morning@Lohika
Mail application prototype
What to do with prototype?
good design sells itself
good design sells itself
http://41.media.tumblr.com/f07f556dfad606f5c294ab1929c4208c/tumblr_ntybqgMI6N1qahq88o1_1280.jpg
Mike Monteiro
https://i.kinja-img.com/gawker-media/image/upload/s--fgizABsb
Present idea
Present personally
helps build relationship with the client
Present personally
puts the person directly responsible for the work in front of clients.
Present personally
shows your confidence in the design
Present personally
gives an opportunity to ask questions directly of the person who did the work
Present personally
Don’t send the work in advance
Never apologize for what you’re not showing
Don’t give real estate tour
Reason
“Here’s a Twitter button!”
As you can see, we’ve addressed your social media
concerns!
We’ve placed social media sharing tools below the article where testing shows the reader is most likely to interact with them, and designed that space so that it’s flexible enough to add and subtract services as they rise and fall from prominence
Ask for critique
Today, we are going to show you some things that may not be right. If you see something that isn’t working, you need to point it out. If you don’t tell us what you think isn’t working, we will show you the same thing again and again until we are out of time and money and you are stuck with it.
Mike Monteiro, Design is a Job
Questions and answersThank you!
