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How we’re using Co-Creation to How we’re using Co-Creation to develop Ideas and Winning develop Ideas and Winning
PropositionsPropositions
Janene WarsapHead of Innovation, Allied Bakeries
Who are Allied Bakeries
What do we mean by Co-Creation
Co-Creation =
Working collaboratively with our consumers to create new ideas and winning propositions
Kingsmill Fruit & Fibre
I know that a good breakfast sets me and my family up for the day.
New from Kingsmill, our Fruit & Fibre range is the tastier way to give you and your family more of a wholesome start.
We’ve added delicious berries and pieces of real fruit to our tasty bakery products and because they’re made from a blend of wholemeal and white flour, they contribute towards your daily wholegrain. They’re a great source of fibre with a delicious fruity twist.
Kingsmill Fruit & Fibre – A great start to the day.
Where in the process do we use Co-Creation
Co-Creating Insights for Burgen
Develop new health proposition
Online community
Set of Insight platforms
Co-Creating new ideas for Kingsmill
Create category breaking concepts
2 day Co-Creation Workshop
12 Concepts written in their language
Co-Creating the Proposition to deliver a new Concept
Create proposition to deliver winning concept
1 day Co-Creation workshop
Full Proposition, all elements of the mix developed
Getting Co-Creation Right
Set out the right challenge
Involve the right people
Engage them in the right way
What are the Benefits
Partnering with consumers
Improves the quality of Ideas
Efficient – Speed to market
Reduced costs
Janene WarsapHead of Innovation