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Congrats for your ideas
Congrats for your ideas
Hi.I’m Rui and I’m here
(to try) to tell you something about ideas
...and I had somein the last couple
of years
O Livro dos Prefácios
f-o-n-t-a-n-a
Queres casar comigo?
Toyno
Empact Meter
From Evaluating ideas
To Evaluating conditions
5 criteria
Team Time Space Balls Love
Team Time Space Balls Love Team Time Space Balls Love Team Time Space Balls LoveTeam Time Space Balls LoveTeam Time Space Balls Love
oldp
High
f-o-n-t-a-n-a Queres? Toyno Empact M
Any criteriamissing?
btw, the original idea was not even mine!
money?
A great idea has nothing to do
with the “idea”
A great idea has nothing to do
with the “idea”nor money
How to build an idea with no money?
Let’s takewww.toyno.com
as an example
Joana had no money.
I was short of money but still I said...Let’s do it.
So the 1st thing we did was:Stop Thinking About the Money.
and...Start looking for inspiration.
Demotivation?
How?
PositioningBrand
ProductExperience
Positioning
Brand
Product
Experience
Gain LifeShow UpProvoke
Make PeopleImagine
Find waysto find
some money
Love and let yourself
be loved
Listen, Share, Integrate,
Iterate, Re-Think,Get Better
KeepDreaming
and remember...
A great idea has nothing to do
with the “idea”
A great idea has nothing to do
with the “idea”
A great idea has nothing to do
or not to do?
A great idea has nothing to do
or not to do?That is the question.
now?
now?
WorkMotivationSpiritResilienceLove
now?
WorkMotivationSpiritResilienceLove
Define GoalsStep by Step
VisionBrand
Be flexible
now?
WorkMotivationSpiritResilienceLove
JumpRunCallTalkThinkMove
Define GoalsStep by Step
VisionBrand
Be flexible
now?
WorkMotivationSpiritResilienceLove
JumpRunCallTalkThinkMove
Decide to Quit (yes, it’s an option)Move forward
Define GoalsStep by Step
VisionCreate a Brand
Be flexible
If you decide to move forward...
Make the test 1st.
now?
Team Time Space Balls Love
Thank youso much everyone
and to Cooperativa Criativa for the invitation.
Feel free to contact me.Rui Quinta | Global Sustainability Jam | November 2012 | Lisbon
www.toyno.com | [email protected]
now?