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CONFIDENT DESIGN EVERY TIME Maria Gosur Creative Thinker • Designer • Coder • Educator • Entrepreneur www.icancreatethat.com @mariagosur

Confident Design Every Time

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CONFIDENT DESIGN EVERY TIME

Maria GosurCreative Thinker • Designer • Coder • Educator • Entrepreneurwww.icancreatethat.com@mariagosur

1. an outline, sketch, or plan, as of the form and structure of a work of art, an edifice, or a machine to be executed or constructed.

2. organization or structure of formal elements in a work of art; composition.

3. the combination of details or features of a picture, building, etc.; the pattern or motif of artistic work:

4. intention; purpose;

@mariagosur

DESIGN:

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@mariagosur

DESIGN IS EVERYWHEREHome Entertainment System Design

@mariagosur

DESIGN IS EVERYWHEREBuilding Design

@mariagosur

DESIGN IS EVERYWHERERunning Shoe Design

2 TYPES OF DESIGNERS

@mariagosur

LEVEL 1

Quick and dirty decisionsMake it “pretty”On to the next project...

2 TYPES OF DESIGNERS

@mariagosur

LEVEL 2

LEVEL 1

Quick and dirty decisionsMake it “pretty”On to the next project...

Purposeful decisionsSolve problemsGet this project right

A GOOD DESIGNER PUTS FOCUS ON

SOLVING PROBLEMS.

@mariagosur

@mariagosur

BRAND

CONTENT - VISUAL - TECHNOLOGY

USER EXPERIENCE

RESEARCH

@mariagosur

Listening

Understanding

Discovery

Data

BRAND

CONTENT - VISUAL - TECHNOLOGY

USER EXPERIENCE

RESEARCH

@mariagosur

BRAND

CONTENT - VISUAL - TECHNOLOGY

USER EXPERIENCE

RESEARCH

Information Architecture

Design Principles

Best Platforms/Code

@mariagosur

BRAND

CONTENT - VISUAL - TECHNOLOGY

USER EXPERIENCE

RESEARCH

Understandable

Easy to use

Enjoyable to use

Accessible

@mariagosur

BRAND

CONTENT - VISUAL - TECHNOLOGY

USER EXPERIENCE

RESEARCH

Memorable

Timeless

Sustainable

Correct Messagingand CTA

@mariagosur

DESIGN IS ONGOING

UX &BRAND

CONTENTVISUALTECHNOLOGY

RESEARCH

@mariagosur

Why?

Why?

Why?

Why?

Why?

Because

Because

Because

Because

Because

@mariagosur

DESIGN:

www.dictionary.com

1. an outline, sketch, or plan, as of the form and structure of a work of art, an edifice, or a machine to be executed or constructed.

2. organization or structure of formal elements in a work of art; composition.

3. the combination of details or features of a picture, building, etc.; the pattern or motif of artistic work:

4. intention; purpose;

CONFIDENT DESIGN EVERY TIME

Maria GosurCreative Thinker • Designer • Coder • Educator • Entrepreneurwww.icancreatethat.com@mariagosur