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How typography evokes emotions and builds stories
Chiara Aliotta, Until Sunday
CHIARA
Bodoni MT, 120pt
CHIARA
Pirhoherak, 120pt
Thirsty Soft (modified), 120pt
Chiara
Sybil Green, 120pt
and evokes emotions
RELATIONSHIPLOOK
+ +
EXPERIENCE
TYPOGRAPHY TELLS STORIES
Add Personality Build Trust Create Memories
LOOK
Typography can communicategender, tone of voice and character.
ADD PERSONALITYGender
Gender
Snell Roundhand Regular, 120pt
Gender
Oswald Bold, 120pt
ADD PERSONALITYGender
Voice
Sacramento Regular, 120pt
ADD PERSONALITYTone of voice
VOICEFranklin Gothic Bold, 120pt
ADD PERSONALITYTone of voice
Character
Sofia Regular, 120pt
ADD PERSONALITYCharacter
Character
TT Director Light, 120pt
ADD PERSONALITYCharacter
ARE YOU MY TYPE?
Match these portraits of people, with a typeface that could possibly represent their personalities.
A. Lorem IpsumB. Lorem Ipsum
Woman from the roaring 20s ready to party Coventry Gardern, 70pt
A. Lorem Ipsum
B.
Male biker
Lorem Ipsum
Incised Black, 60pt
A. Lorem Ipsum
B. Lorem Ipsum
Construction Manager with blueprints FF DIN, 44pt
RELATIONSHIP
Typography influences our choices and changes our beliefs.
Bodoni 72 Book + Thirsty Soft Light
BUILD TRUSTPerception
Pizzeria mamma mia
BUILD TRUSTPerception
Elektra Regular
SOUVLAKI PALACE
O O'
BUILD TRUSTPerception
Elektra Regular
Mamma MiaPIZZERIAO O
CHEAP
Nexa Rust Handmade Extended, 120pt
BUILD TRUSTDeception
Aviano Sans Light, 40pt
BUILD TRUSTDeception
TRUST & PIXIE DUST
Typefaces can trick our minds.Make your choices based on typography.
Real Heavy Metal.Fans Want Motörhead Singer on Periodic Table
Music News
Motörhead fans still mourning the death of the band's singer,
songwriter and bassist, Ian 'Lemmy' Kilmister, in December are
seeking commemoration for the rock icon in an unusual location,
the periodic table.
A petition launched on Change.org by John Wright of York, United
Kingdom, proposed "Lemmium" as a name for element 115, quickly
gathering thousands of signatures. The element holds the
cumbersome temporary working name "ununpentium" and the
temporary symbol Uup, according to a statement issued by the
International Union of Pure and Applied Chemistry (IUPAC) on
December 30, 2015.
THE NEWS
http://www.livescience.com/53356-element-115-name-lemmy-kilmister.htmlWritten by Mindy Weisberger, Live Science on January 13, 2016
ELECTORAL CAMPAIGN
JAY ASHERFOR PRESIDENT
YOU CANʼT STOP THE
FUTURE!
A. B.
Bello Typeface 2012, François Hollande Electoral Campaign
Futura + Franklin Gothic 1960, John F. Kennedy Electoral Campaign
AT THE PHARMACY
isobutylIbuprofen 300gr
Treat feverMigraines and headachesRheumatoid arthritis
OMEGAPHARMA
24TABLE TS
isobutylIbuprofen 300gr
Treat feverMigraines and headachesRheumatoid arthritis
OMEGAPHARMA
24TABLETS
A. B.
EXPERIENCE
Typography enhances memories and creates a unique experience.
Bodoni 72 Book + Thirsty Soft Light
CREATE MEMORIES
FRESH
Beer
Bodoni 72 Book + Thirsty Soft Light
CREATE MEMORIES
gourmetCHOCOLATE
Bodoni 72 Book + Thirsty Soft Light
CREATE MEMORIES
deliciousBURGER
IF IT WAS…
Let’s stimulate memories through association.
Lobster Two + Ostrich Sans Medium + Bebas Neue Regular
IF IT WAS A…
TIMEofPeriod
Our days The Fifties The Seventies
Las Vegas, road sign, 1959 Kellogg’s Cereals, packaging, 1960 Roman Holiday, movie poster, 1953Coca-Cola, advertisement, 1956
The Fifties
Mesquite Std Medium, 160pt
IF IT WAS A…
GENREHorror Sci-Fi Western
Once Upon a Time in The West, movie poster, 1968 Billy The Kid, wanted announcement, 1880 U.P. Saloon in Murray, Utah, photo, 1906
Western
Pusab Regular, 160pt
IF IT WAS A…
TASTE
Salty Sweet Watery
Cotton Candy Heart Shaped Jelly Candy Marshmallows
Sweet
There's always room for a story that can transport people to another place.
J.K. Rowling, novelist
❝
@ChiaraAliotta
untilsunday.it
:)Thank You
