Case Studies

Leadership Messaging

HR Messaging Corporate Messaging

The Brief

Partner the internal communications team to conceptualize, plan and execute employee communications campaigns

The Challenge

Multiple brands operating within their silos. The task was to bring all brands and employees under one umbrella

The Strategy

Strengthening Employer Branding: Sharing news coverage on key developments and news on the brand. Leadership and HR messaging consistently reinforce the company’s policies and priorities

Creating Brand Love: Sharing high impact stories on company’s strategy. Showcasing achievements of products and accolades received by the teams in the external media

Leading Consumer Healthcare Company– Internal Communications

Nurturing a Sense of Identity: Recognising individual and team achievements received in the line of work. Sharing stories of experiences, achievements and initiatives undertaken by employees across all locations . Welcoming new joiners on a common platform

Tools of Communication

Digital display screens Informative and engaging content on screens installed across HO, R&D, regional sales offices as well as

production units Specialized content for blue-collared employees in local languages

Quarterly print magazine

Content, coordination of inputs, design, print supervision

Leadership notes Monthly note from MD Content for important updates, half-yearly webcast, etc.

HR collateral and other internal initiatives

Collateral for CSR and volunteering initiatives

Internal social media channel

CSR Messaging

Leading Consumer Healthcare Company– Internal Communications

Welcoming New Joinees

Awards WinnersWork Anniversary/Retirement News Update

Leading ERP Company – Internal Communications

The Brief Redefine company’s perception amongst existing and potential employees Position the company as a Great Place to Work that attracts and retains high-quality talent

The ChallengeThe Company’s global employee platform introduced an India centric employee platform for the 1st time. The platform however wasn’t getting any footfall: The challenge was to leverage the internal social network portal and use it as a platform to disseminate information

about the company’s accomplishments, showcase events and drive employee participation

Corporate MessagingHR Messaging Leadership Messaging

The Strategy Build the platform as a

central repository for all news updates and activities

Create engaging content and drive participation by curating contests and showcasing individual achievements and accolades while driving corporate messaging

Tools of Communication

EDMs Embedding leadership messaging Sharing corporate communications

Infographics and Photo Collages

Sharing project and team activities

Posters Showcasing teams and individual employees

Employee Engagement Contests

5Posters Collage

Infographic

Leading ERP Company – Internal Communications

EDMs

Thank You