Embed Size (px)
Citation preview
Building a Creative Culture
Charlotte Gauthier - UXPA - March 2017
“The role of a creative leader is not to have all the ideas; it's to create a culture where everyone can have ideas and feel that they're valued.”
What is creativity?
Creativity (n.) -The use of imagination or original ideas to create something; inventiveness.
Can you use it in a sentence?
“Firms are keen to encourage creativity.”
“We owe it to them to make sure they get a fair return for their creativity, flair and inspiration.”
“Working in an office can suck out all of the energy and creativity in your system.”
Oh.
Why do youneed creativity?
More Productivity.
More Money.
More Joy.
How can youencourage creativity?
Empathise.
We encourage empathy for our users - so why not for each other?
Switch perspectives.
Give context.
Build backwards from the future.
Inspire a thirst for knowledge.
Continually test your thinking.
Encourage leadership.
Leadership comes from within.
Facilitation > Command
Trust people.
Your preferences are not the arbiter of correctness.
Devolve decisionmaking.
Trust begets trust.
Don’t compromise.
Don’t work for people who stifle your creativity.
Don’t work for people who expect you to stifle your teammates.
“But it won’t workin my industry!”
Sure it will.
It works in the military.
USS Santa Fe
It works in manufacturing.
NUMMI
“Great!I’m going to schedule a hack day!”
Compartmentalised creativity doesn’t work.
Cramming creativity into a tiny box is a sure way to discourage people.
“Any last words?”
Giving them ownershipwill give you freedom.
Thank you.
