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Dott Cornwall's take on big society. How can we get citizens involved in developing their own solutions using design and innovation techniques?
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Big Societyg yBy DesignBy Design
Dott CornwallDott Cornwall
“We need the culture of We eed e cu u e opublic policy-making to have p p y ginnovation at its heart. That’s the way to get the best results. y g
And that’s the way to get y gvalue for taxpayers’ money..”
David Cameron, April
How can we harnessHow can we harness the creativity andthe creativity and ingen it of all theingenuity of all the
l ?people?
“Don’t hold back. Be innovative, ,be radical, challenge the way
things are done.” David Cameron, 24 June 2010
Thi ll lt d iThis call resulted in...
...new ideas from frontline workers in the UK in two weeksin the UK in two weeks
(Public Sector Spending Challenge, 7th July 2010)
Thi ll lt d iThis call resulted in...
... ideas from the public(Public Sector Spending Challenge, 7th July 2010)(Public Sector Spending Challenge, 7 July 2010)
“piloting an online auction site
f l d
“a more common sense approach to
for surplus and second hand Government
ppCriminal Record Bureau checks”
Government equipment”
“replacing the l ti N ti lplastic National
Insurance number cardnumber card with a letter”
The Cabinet Office and the MOD will
l h il j
The change to CRB checks for junior doctors
launch a pilot project this autumn that will develop the existing
jwill save up to £1million
a year for the NHSdevelop the existing
MOD eDisposalsservice
a letter will be sent i d finstead of
replacement cards, saving £100 000 insaving £100,000 in
2010/11
“We want to give citizens, We wa o g ve c e s,communities and local
government the power and g pinformation they need to ycome together, solve the g
problems they face and build the Britain they want.”
Building the Big Society, May 2010
Is big society Iris Hynd from Fowey who took over her local bus stop?
Q: From the sandbag to the wheelie bin...Where do we draw the line? What services should we expect local government to provide?
A: Neither are provided as a standard.
Design forg
local ingenuity
Design withg
= Big changeg g
How?How?
fiscal it lcapital
Best of both worlds:
Top down:Capability based
Innovation specialists
Centralised Innovation:professionals
Capacity buildingIncreased resilience
Potential to scale
Bottom up:
Collaborative Innovation:co-design and
professionals designing new solutions forpeople
plocalised innovation
Requires platforms for diffusion
User Innovation:New grass roots
co-design and development of new solutionswith people
Professional solutions developedby people
Professional realm
Public realm
social capital
bold and visionary community t d j tcentred projects
using collaborative designth d d t h imethods and techniques
that are informed by, and feed into ti l li inational policies
delivering against local priorities
where communities work with f i l d iprofessional designers
“All in all I and the residents I have spoken to, found it to be a very positive, empowering experience”pos e, e po e g e pe e ceClaire Arymar – Neighbourhood Manager
following a creative, gcollaborative design process
asking questions...in new ways
developing and delivering i ti l tiinnovative solutions
that tackle the burning issues th t d fi tithat define our times
involving people throughout the ticreative process
and increase our social capital andit f hcapacity for change
by coming up with solutions that d li f ldeliver more for less
10 projects10 projects+ capacity building+ capacity building
kill+ skills