Beyond the box - Innovations to Look Out for in Fiber Based Packaging

www.innventia.com © 2014 1

Fredrik Rosén, MBA, MSc

Director, Market Strategy

[email protected]

Fredrik Rosén, MBA, MSc

Director Market Strategy

[email protected]

mailto:[email protected]


This is my presentation from the

Seventeenth Annual RISI

European Conference 9-11

March 2015. I have added

“speech bubbles” to explain

some of the slides.

Have a look and learn what

“shrink-free” shirts have to do

with the latest innovations in

wood fibre based packaging!

Please connect with me on

LinkedIn or send me an email if

you have any questions.

http://se.linkedin.com/in/fredrikr





STOCKHOLM

TRONDHEIM

Innventia is a research

institute based in

Stockholm, Sweden.

We are about 220

employees – all of us

dedicated to pushing the

limit of what you can do

with sustainable materials

from the forest!

The way we work!

(and actually also a good

outline of this presentation)



We can see a bit down the

road but there are many

uncertainties for the industry


14%

5%

17%

3%

6%

34%

30%

21%

36%

9%

24%

31%

25%

30%

38%

23%

32%

19%

26%

21%

21%

38%

21%

1%

10%

5%

2%

23%

9%

1%

4%

6%

7%

8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

...60% of packaging are traceable back to the paper mill?

...60% of paper products are traceable back to the forest?

...60% of papermachines are flexible between multiple paper

qualities/grades?

...80% of newspaper production capacity in North America has

vanished?

...50% of textiles used in the world are non-cotton bio-based?

30% of new business are paperless?

Already the case 1-5 years 6-10 years 11-20 years 20+years Never will be the case

One of the questions we asked more than 200 experts from

21 countries in our Delphi survey. Read more about it in the

Global Outlook “Papermaking Towards the Future”.


83%

70%

98%

89%

86%

98%

A lot has happened in our industry the

last 20 years but we will see a lot of

change in the years to come as well!


Industry-specific

development

Global trends and

drivers

2012 2020 2020+

Order your free copies of the reports at

www.Innventia.com or click on the reports

below.

http://www.innventia.com/packaging2020

http://www.innventia.com/papermakingtowards

http://www.innventia.com/


I Old Urban and Middle-class

II E-tailing Forever

III Intense Legislation

IV Proud Packaging

V Lean, Green and Conven(ient)

VI Pricey materials & Valuable Waste

VII Sustained Sustainability


We actually also used REAL

books when doing our

research for the Global

Outlooks!




19%

36% 33%

12%

To a very large extent

To a very small extent

19%

49%

24%

8%

49%

35%

12%

4%


A picture from my visit to

Bangalore. A lot of plastic vast!


Multiple answers possible

48%

15% 16% 48%

48%

4% 47% 64%

48%

29% 13% 62%


38%

5%

42%

4%

38%

25%

23%

1%

24%

9%

11%

22%

8%

71%

0% 10% 20% 30% 40% 50% 60% 70% 80%

No, none

Yes, aluminium

Yes, styrofoam

Yes, paper/cardboard

Yes, plastic

India Sweden US


22% 20%

60%

0%

10%

20%

30%

40%

50%

60%

70%

US SWEDEN INDIA


If these are the attitudes towards

various packaging materials – why

is plastic packaging growing more

than wood fibre based

packaging???


Traditional wood fibre packaging is

BORING!

To challenge plastic packaging we

as an industry has to think in new

ways.


Can we extend the third dimension

of packaging?


Carlsberg will develop

the first fully

biodegradable bottle

and cap made from

wood fibre.

To realize this they

have initiated a 3 year

development project

together with the

Danish company

ecoXpack.

WOW - hope to see

this on the market!


Can we use our existing

infrastructure to produce 3D-

paper???


Stanford L. Cluett Say hello to the inventor Mr.

Stanford Cluett. He was born

in the city of Troy in 1874

and was the nephew of the

owner of the famous shirt

manufacturer Cluett,

Peabody & Co (still active

today!) .

In his lifetime he manage to

get a world monopoly on

shrink-free clothing AND a

world monopoly on 3D high-

stretchable paper!

This was great news for both

people buying a shirt (finally

they could buy the right

size!) and of course sack

paper producers.


Moving rubber blanket

Paper

Nip bar,

Non rotating

Steel roll

The Clupak unit makes high-

stretchable 3D paper by

making “micro-compressions”

in the paper.


Normal paper

Str

ess

Strain


Normal paper Str

ess

Strain

3D paper


®

A good example of a material that

shows the possibility to go from 2D to

3D paper is FibreForm. How

BillerudKorsnäs manufacture it is

however a well kept secret…


Cool initiative that proves that wood fibre based

packaging doesn't have to be boring!

Also interesting from a business model perspective as

they will supply the customer with a complete

packaging solution and not just a packaging material.

Hope to see it on the market early 2016.


Increase the stretchability in MD

Control the stretchability in CD

Retain the strength

We can do more when it

comes to 3D-paper!


Innventia has a pilot paper

machine - in the center of

Stockholm!

Here we play around with

everything from optimization

of traditional paper and board

grades to more novel

biomaterial applications.

From autumn 2015 it will for

example be possible to run

trials relating to the next

generation of “3D-paper”.

Make sure to drop by if you're

in Stockholm!





36%

35%

27%

2%

Foundation

Key role

Small role

Will interfere

Make sure that we don’t

play a small role (or even

interfere!) in developing

the bio-economy.

We can do a lot of

interesting (and

profitable!) things in our

industry in the coming 20

years if we…


www.innventia.com © 2014 36 www.innventia.com

Please connect with me on

LinkedIn or send me an email if

you have any questions!




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Beyond the box - Innovations to Look Out for in Fiber Based Packaging