Embed Size (px)
DESCRIPTION
Top five packaging innovations
Citation preview
October 2013
Five Packaging Trends for 2013
Packaging Trends 1. Authenticity 2. Inclusive packaging 3. Made for me 4. Visual Differentiation 5. Technology
Authenticity
Authenticity
4
Authenticity
5
Packaging That Pleases
Consumer convenience – Clean lock cap
Easy to Drink
Easy to Open
Easy to Open
Resealable stand up cereal pouch
Fulfilling a functional need
Bespoke Packaging
Made for Me!
14
Made for Me!
15
Made for Me!
16
Made for Me!
Made for Me!
Made for me
Made for Me!
Designer
21
Designer
22
Visual Differentiation
Visual Differentiation
Visual Differentiation
First water brand in UK to be launched in a box
Opportunity to be different
Say it how it is!
29
Say it how it is!
Natural Simplicity
User interaction - Coca Cola
Technology
Technology
37
Packaging Trends for 2014
1. Heritage nostalgia will continue 2. Natural / simple as a proxy for environmental 3. Continue to engage with consumer and aim to
please with functional packaging 4. On-line shopping, moving the first moment of
truth for store to home. 5. The rise of digital media what next?
On –line and digital
Beyond Print
On -line
