More than just a Pretty logo BRANDING  

BY JESSICA BOGART

WORKING PERSON’S DAY An Average

WORKING PERSON’S DAY An Average

WHAT MAKES YOU CHOOSE BETWEEN:

WHAT MAKES YOU CHOOSE BETWEEN:

WHAT MAKES YOU CHOOSE BETWEEN:

What is a

BRAND?  

A BRAND IS…  

Hi, I’m

JENNIFER  

Hi, I’m

JENN  

Hi, I’m

JJ  CONSISTENCY DEFINES BRANDS AND BUILDS RELATIONSHIPS WITH AUDIENCES

Case study

DOES THIS FEEL “ON-BRAND”?

Clear Voice Clear Point of View Clear Story  

It’s the sum of all the experiences you have with a company.

A BRAND IS NOT A PRODUCT OR A PROMISE OR A FEELING.  “ “

Amir Kassaei, CCO of DDB Worldwide

4 RULES TO BRANDING:

Know your audience 1

Know your competition 2

Be disruptive 3

Be Consistent 4

The

CHALLENGE  

The

DISRPTIVE IDEA  

http://www.youtube.com/watch?v=owGykVbfgUE

http://www.youtube.com/watch?v=P4xwE_2pf20#t=52

186 personalized videos responding to fan

comments

http://www.youtube.com/watch?v=_-fLV28SkZ8&list=SP484F058C3EAF7FA6

4 RULES TO BRANDING:

Know your audience 1

Know your competition 2

Be disruptive 3

Be Consistent 4

What makes us choose

?  

Our Experiences

http://www.youtube.com/watch?v=DtyfiPIHsIg