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With the rise of lean and agile design processes, visual design in digital products is suffering a slow and painful death. Fortunately, there’s an afterlife after pixel-pushing. Trashing the clichés of the industry around the designer/developer duo, let’s understand why visual design really still matters. And more importantly, how to make it work in a modern team setting, from a UX, development and art direction perspective.
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ART HARDEROf the importance of visual design in digital products.
HELLO! MY NAME IS ZÉLIA SAKHI @ilovegraphics
I AM A DESIGNER. !
GRAPHIC DESIGNER
!
INTERACTION DESIGNER
!
UI DESIGNER
!
UX DESIGNER
!
PRODUCT DESIGNER
!
ART DIRECTOR
ART DIRECTOR
WTF?
“DO YOU JUST STAND THERE AND YELL 'ART HARDER!!!’?
-YEAH, BASICALLY.” !
@STHURSBY
PIXEL-PERFECT IS DEAD
FUNCTION BEFORE FORM
NO DESIGN IS THE NEW FLAT
SO WHAT’S THE POINT?
GOOD DESIGN CREATES PREFERENCES
GOOD DESIGN BECOMES MEMORABLE
GOOD PRODUCT GREAT PRODUCT
AND IT’S A TEAM EFFORT.
!
YOU ARE THE VISUAL DESIGNER:
GET RATIONAL COMMUNICATE EARLY PROVIDE DIRECTION LET GO OF THE THINGS OF THE PAST LEARN HOW TO CODE !
YOU ARE THE DEVELOPER:
GET THE BIG PICTURE IMPOSE YOURSELF EARLY ON SHOW INSPIRATION LEARN THE RULES !
YOU ARE THE UX DESIGNER:
DISCUSS THE VISION GET THE VISUAL GUY TO WORK DON’T OVERDESIGN YOUR WIREFRAMES !
YOU ARE THE ACCOUNT OWNER:
SELL DESIGN AS A DISCIPLINE SHIELD FROM THE CLIENT !
DESIGN CONCEPT
DESIGN SKETCHES TILES STYLEGUIDE
FRAMEWORK FTW
IT’S NOT ABOUT MAKING THINGS PRETTY
IT’S ABOUT GIVING YOUR PRODUCTS PERSONALITY !
UI IS THE SENTENCE
ART DIRECTION IS THE WAY YOU
SAY IT
UI IS THE SENTENCE
ART DIRECTION IS THE WAY YOU
SAY IT
ART HARDER
THANKS FOR EVERYTHING.
