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A License for Creative Advocacy 14 April 2016 !!!!!!
Maury Postal Group Creative Director, social@Ogilvy
a license forcreative advocacy
The intellect is a great danger to creativity … because you begin to rationalize and make up reasons for things, instead of staying with your own basic truth — who you are, what you are, what you want to be. I’ve had a sign over my typewriter for over 25 years now, which reads “Don’t think!”’ !Ray Bradbury2 https://www.brainpickings.org/2013/09/06/what-is-creativity/
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‘A License for Creative Advocacy
Creativity is3 A License for Creative Advocacy
4 A License for Creative Advocacy
Only available in incandescent
5 A License for Creative Advocacy
An infographic
6 A License for Creative Advocacy
Breakfast
8 A License for Creative Advocacy
Creativity is meandering
9 A License for Creative Advocacy
Creativity is iterative
10 A License for Creative Advocacy
Creativity is visceral
11 A License for Creative Advocacy
Creativity is observational
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Michael Wolff, A meditation on seeing
13 A License for Creative Advocacy
How can you foster creativity?
As you question things you have empathy for people in these situations, and then you’ll start to see, [the world] doesn’t have to be like this.” !Michael Wolff
14 A License for Creative Advocacy http://99u.com/videos/24965/michael-wolff-never-stop-asking-why
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15 A License for Creative Advocacy
Empathy for your clients.
16 A License for Creative Advocacy
Empathy for your team.
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Who is motivating them? Are they internal or external to their organization? What is motivating them? What are they working towards? What is dragging them down? Is it related to their job? Is it related to a specific task? What is an unexpected opportunity you can enable for them? Something to unlock their true passions.
18 A License for Creative Advocacy
How can you advocate for creativity?
Empower Educate Enchant 19 A License for Creative Advocacy
Empower Give your team the knowledge beyond the brief. Lead them to the bigger picture. Allow them the freedom to drift before delivering. 20 A License for Creative Advocacy
Educate Defending the work on a psychological level. Defending the work on a business-brain level. The “rabbit hole” test.21 A License for Creative Advocacy
Enchant Win everyone over with personality. Be unexpected. Be.22 A License for Creative Advocacy
and23 A License for Creative Advocacy
Expectations Manage them constantly, iterate to the top. Exceed them smartly, build for the long-term. Be mindful of what they are. 24 A License for Creative Advocacy
This all builds towards the singularity*:25 A License for Creative Advocacy
*almost as good as that one
26 A License for Creative Advocacy
Trust.
Duncan Wolfe, Sands
It's a delight to trust somebody so completely.” !Jeff Goldblum
28 A License for Creative Advocacy
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thankMaury Postal Group Creative Director, social@Ogilvy !!!!!!
@mopostal
you
