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Learning Objectives
Defining What Is CreativityUnderstanding It’s ImportanceFinding Out What Killed The Cat and HowIdeas to Rekindle That Creative Spark
Defining Creativity
• There are three aspects to Creativity:– Thinking Out-of-the-box– Generating Solutions– Creating Value
Are You Creative?
• 1 in 4 people believe they are living up to their creative potential
What Killed The Cat?
• Social Conditioning– We’re told what “is the right thing” to do, how to
do it, why, and when to do it.– From the basic concept to the intricate details;
everything is handed over to us.– The society approves or disapproves.
What Killed The Cat?
• Linear Thinking2 + 2 = 4 : This is what we’re taught2 + 2 = Fish : This puts a creative spin on it
[but we’ll never know]22+ =
What Killed The Cat?
• Standardization– “If s/he can get an A grade, why can’t
you?”– “Medical Practitioners get the highest
paying jobs all over the world! You should become a doctor!”
– It won’t be long before they start saying, “Everyone can fit in a box, why can’t you?!”
What Killed The Cat?
• Standardization
What Killed The Cat?
• Standardization
Creativity Can Be Learned
• The good news is: Creativity can be learned.
• More than 73% of the most creative individuals believe creativity can be taught
Instilling Creativity: Idea # 1Be a Kid
– Talk to them – they haven’t been through social conditioning yet
– Play with them – they’ll help you uncover your inner child
– Observe them – you’ll end up babysitting if nothing else
Instilling Creativity: Idea # 2
Brainstorm Ideas– The best ones come
from group discussions– Have a social group from
diverse backgrounds – a fresh “unrelated” perspective may be just the thing you need
– Networking with people of your specialization also helps
Instilling Creativity: Idea # 3Connect with Nature– Take a walk on the
beach– Go for a jog in the
neighborhood– Visit your nearest park– Get a pet
– Take your eyes away from your glass screens to admire nature and all that it entails
Instilling Creativity: Idea # 4
Stay Curious
There are two simple rules:– Question everything– Question everyone
Instilling Creativity: Idea # 5Be A Little Foolish
– How about karaoke?– Some role playing?– Dressing up as a mascot?– Playing pranks on
someone?– Clicking stupid pictures?– Or doing things you’ve
never done before?
This will refresh your creative side
Instilling Creativity: Idea # 6
Take A Shower
When nothing else works, take a shower!
At least 19% of the creative breakthroughs occur in the shower
Thank you!• Research Credits:
– Fast Company– Adobe Study
• Image Credits:– Freedigitalphotos.net– Brainyquotes.com
www.logoonlinepros.com +1 214 272-0 226
