58%

27%

54%

18% 13%

74%

35%

68%

31% 20%

9% 5%

Have Any SVOD

Have More than One

SVOD

Netflix Amazon Prime

Hulu (paid version)

HBO Now Other SVODs*

SVOD Subscribing Among Young Hispanic Millennials (18-24)

Q2 2014 Q2 2015

YOUNG HISPANIC MILLENNIALS A R E T U R N I N G T O

SVOD & OTT SUBSCRIPTIONS Past 30-day use of over-the-top (OTT) video among young Hispanic Millennials jumped 14 points year-over-year and OTT use is now higher among young Hispanic Millennials compared to their older counterparts. Hispanics aged 18-to-24 appear to be turning to free video streaming sources and Subscription Video On Demand (SVOD) in favor of renting or purchasing video online.

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75% 81%

61% 68%

56% 71%

32% 21%

Q2 2014 Q2 2015

Past 30-Day Use of OTT Video Among Young Hispanic Millennials (18-24)

Any OTT Free OTT Sources SVOD Digital Video Rental/Purchase

In contrast to their younger counterparts, OTT use among older Millennials is steady year-over-year.

74% 73% 60% 56% 56% 54%

27% 26%

Q2 2014 Q2 2015

Past 30-Day Use of OTT Video Among Older Hispanic Millennials (25-34)

Any OTT Free OTT Sources SVOD Digital Video Rental/Purchase

SVOD subscribing is up among younger Hispanic Millennials, driven by increased subscribing across the established SVOD services as well as new SVOD services that have been released in the past year.

*Other SVODs includes CBS All Access, Noggin, Curiosity Stream

The data reported above is based on Centris National Tracking Study results from Q2 2014 and Q2 2015. Sample sizes for Hispanic Millennials aged 18 to 24: Q2 2014=455 ; Q2 2015=306. Sample sizes for Hispanic Millennials aged 25 to 34: Q2 2014=627 ; Q2 2015=525 . Data are weighted for projection to total US Hispanics in each group.

The overall incidence of SVOD subscribing among older Hispanic Millennials has not increased year-over-year. However, they are more likely to have more than one SVOD subscription. While Netflix has remained stable, Amazon Prime and Hulu have seen gains among this group and new SVOD services have seen some adoption.

58%

28%

53%

20% 13%

59%

37%

53%

25% 21%

9% 7%

Have Any SVOD

Have More than One

SVOD

Netflix Amazon Prime

Hulu (paid version)

HBO Now Other SVODs*

SVOD Subscribing Among Older Hispanic Millennials (25-34)

Q2 2014 Q2 2015

*Other SVODs includes CBS All Access, Noggin, Curiosity Stream