Media Center and OTT

10 years ago Now

Offerings• Spectrum: PPV, Pay TV, Basic cable, Free to air

• IP: VOD, SVOD, FVOD, AVOD

• Windows: early window, home video, pay, etc.

• Ownership: EST, physical media

Offerings• Free to air, basic cable, pay TV

• Pay Per View • Video on Demand• Ownership: Physical media

Consumer offerings

10 years ago Now

Factors• Diverse usage rules between services

• Closed and open systems

• Abundance of delivery systems and content protection systems

Factors• Simple usage rules• Primarily closed systems

• Small number of choices for content protection

Consumer offerings

4

Established Emerging

• IP networks• Unicast – one to one• On demand• Anyone can start a service • Just need access to the Internet

•Physical Media• Rent it or own it

•Spectrum based• Broadcast distribution – one to many

• Appointment based• Few operators – need access to spectrum

Changing face of content delivery

5

Established Emerging

• Plenty of room for improvement• Improved broadband

speeds• More broadband access

options• Improved streaming

technologies

• 4 screen• phone, tablet, PC, TV

• Mature technologies• Single screen - TV

Changing face of content delivery

6

Established Emerging

• Proprietary• Different formats for

different providers• Different formats for

different devices

• Convenience over video quality• Low expectation on mobile devices

• Completely interoperable• DVD for any retailer plays

in a DVD player from any other retailer

• Standard transmission can be received on any compliant device• DVB-T, ATSC, etc.

• Expectation of high video quality

Changing face of content delivery

7

Content availability• Not all content licensed for linear channels can be made available OTT

• Content may be available on OTT longer than it is available on linear channels

Servicing multiple devices means multiple formats

Rich metadata for search based consumer offerings

Managing OTT Services

8

Contractual Obligations• Content protection requirements and usage rules different between licensors• For example, the authorized outputs on devices

• Different DRM capabilities on different devices• Even between Android tablets

• Licensors may require approval of device models

Managing OTT Services

9

Electronic Sell Through Metadata Standardization

Metadata

10

• Promote digital supply chain efficiency by providing common metadata definitions usable throughout the supply chain

Common Metadata Standards

Robust content structure definition

Movie Series

Movie I

Movie II

Movie III

Season A2

Episode A21

Episode A22

Episode A2n

…

Season Am… Season A1

Show A

Season B2

Episode B21

Episode B22

Episode B2n

…

Season Bm… Season B1

Show B

Franchise

Season 2

Episode 1 Episode 2 Episode n…

Season m… Season 1

Show

Season 2

mashup

Show A

Episode 7 Episode 12

Season 1

Show B

Episode 1

Season 4

Episode 3

Basic Metadata• Title, synopsis, run length,

actors, directors, etc.• Distribution history, other IDs,

sequence• Relationship to other assets• Multiple instances of localized

(language and cultural) elements

Digital Asset Metadata• Track description• Audio, video, subtitle, image,

interactive• Languages, encoding, picture

format, etc.

Container information

Characteristics• Covers supply chain from late

post-production through distribution

• Flexible structure designed highly adaptable into other specifications

• Fully Internationalized

• Very flexible content structure

• Accessibility features

Metadata