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ABSTRACT OF THE PRESENTATIONSession 1: Video Consumption Trends and
Winning Viewer Strategies - 4th October 2016
Partnerships of over 20 years
Over 100 territories covered
Represented on 5 continents
New territories added each year
A BUSINESS CULTURE
LONG-LASTING RELATIONSHIPS WITH WORLD MEASUREMENT INSTITUTES
ACCESS TO A UNIQUE VOLUME OF TV DATA
Eurodata TV Worldwide is the unique worldwide provider of audience ratings, content insights and market intelligence
A multicultural team of over 60 people
Professional experience in French and foreign TV industries (channels, operators, advertising, production companies, etc.)
A culture of experts, research and marketing
100+ territories and 7,000+ channels updated with 200 new channels per year
Databases enriched on a daily basis with complementary metadata on over 250 channels
An average of 500 checks per day
A multi-platform market in complete mutation:Competition, Diversification, Concentration
1
New players, New alliances
New players, New alliances
The mutating world of content distribution
Source : Eurodata TV Worldwide / Relevant partners – All rights reserved
Time Warner Cable
Where is the audience ?
The global audience
The global audience
Viewers are gradually spending less time in front of their TV screen
Based on total day. Computed on the Total Individuals target on 14 countries: Belgium, Canada, Denmark, France, Germany, Italy, Japan (Kanto), Netherlands, Norway, South Africa, Spain, Switzerland, United Kingdom, USA countries. Audience on catch-up TV is included in Consolidated data when available.
Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved
04:2304:13
04:04 03:5703:50 03:50
03:43 03:45
January February March April May June July August
2012 2016
The global audience
Differed viewing: an additional audience but steady behavior
Based on total day. Computed on 26 countries. Audience on catch-up TV is included in Consolidated data when available. Live data includes Live+VOSDAL when Live is unavailable, consolidated data then includes time-shifted viewing after the first day.
Source: Eurodata TV Worldwide / Relevant Partners - All rights reserved
Live vs. consolidated viewing time in 26 countries
TOTAL INDIVIDUALS
Time-shiftedLive
+ 7%Vs Live
2013 3:50
+15min
20153:46
+15min
2014 3:50
+14min
3:50
The global audience
Watching programs online: an increasing behavior to be put into perspective
Based on average streaming ratings for all programs initially broadcast over the timeslot 8:00-24:00 on 12 TV channels (NPO1, NPO2, NPO3, Net5, RTL4, RTL5, RTL7, RTL8, SBS6, SBS9, Veronica, RTL Z) during the period January-August 2016 vs. January-August 2015. Comparison is made with the average audience ratings of the programs on the target Total Individuals, designated as “Total Consumption”. “Streaming consumption” indicates viewing of the TV programs on an Internet platform. “Live streaming” indicates that the streaming occurred simultaneously with the broadcast.
Source: Eurodata TV Worldwide / Stichting KijkOnderzoek (SKO)
STREAMING CONSUMPTION :
+9%vs 2015
LIVE STREAMING :
+20%vs 2015
Of GLOBAL AVERAGE
AUDIENCE
1.5%
2How to speak reality: Face it or play it down?
How to speak reality: Face it or play it down?
Immersive technologies to show the real world:
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
4K
Football Premier League
VR360°
Dancing With The Stars
BBC Worldwide
Arts Stories
Terranoa
Youtube space
North west studio
New Studios
How to speak reality: Face it or play it down?
Uniting formats to gather families in front of the TV screen
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
+50% Ind.3+Pilot
Babel 250
Urban Works Media
Amazonas
Keshet International
Sidewalk Karaoke
FremantleMedia
Superpets
Redseven Entertainment
How to speak reality: Face it or play it down?
A universal recipe for #NoDrama: all over the world, the whole family having fun together
The Voice Kids France broadcast from 25/09 to 23/10/2015 vs 2015’s universe - Superkids Netherlands broadcast from 24/04 to 06/05/2015 vs 2015’s universe - Ninja Warrior UK broadcast from 02/01 to 13/02/2016 vs 2015’s universe
Source: Eurodata TV Worldwide / Relevant partners – All rights reserved
0%
10%
20%
30%
4-15
16-24
25-34
35-44
45-54
55+
0%
10%
20%
30%
4-14
15-24
25-34
35-49
50-59
60+
0%
10%
20%
30%
6-12
13-19
20-34
35-49
50-64
65+
Audience Distribution
The Voice KidsNinja Warrior
Bellon Entertainment / Eccholine
Superkids
TalpaTalpa
Contacts
Laurent BATTAISSenior-Vice President Eurodata TV Worldwide +33 1 47 58 94 [email protected]
Sahar BAGHERYHead of Global Research and Contents Strategy+33 1 47 59 52 [email protected]
Frédéric VAULPRÉVice-President Eurodata TV Worldwide+33 1 70 00 03 [email protected]
Jacques BALDUCCIInternational Sales Director+33 1 47 58 94 [email protected]
Salomé FUCHSInternational Sales ManagerIn charge of United Kingdom, Ireland, Iceland+33 1 71 00 06 [email protected]
François LHOMMEB-Right Service Director+33 1 47 59 57 [email protected]
Yassine-Guillaume BERHOUNInternational Sport Manager+33 1 47 58 36 [email protected]
