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Structured Data
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● Predefined Fields
● Generally resides in a relational
database
● Organised to answer a specific
set of questions
● Provides most of our current
Business Intelligence reporting
Unstructured & Semi-Structured Data
TextualNon-Textual
(Rich Data)
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Exponential Growth
● 80% of business data is
unstructured or semi-structured
● The world’s data is expected to
total 40 zettabytes (40 trillion
GB) by 2020
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Dynamic Schema
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● Existing system was hindering
development
● MongoDB document data store
enabled data to be stored as
JSON format
● Flexibility to vary the information
stored for each user
Increasing Demand
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In the last five years the number of
job adverts which require experience
of non-relational data stores have
increased dramatically.
New Innovation
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● Speech translation in real time
● Targeted ads using facial recognition
● Delivery processing before an order is
placed
Data Visualisation
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● Makes complex analysis more
accessible for business users
● The human brain has evolved to
recognise patterns
● Can communicate large amounts
of data quickly
Data Visualisation
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Data Visualisation
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Data Visualisation
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