The evolution and transition of the traditional media and general introduction to the domestic key european markets

ARGENT – Local Beyond Borders, December 2015, Sofia

CURRENT GLOBAL TRENDS ININTERNATIONAL MEDIA AND

MARKETING

Daniela KarandjulovMatt Findel-Hawkins


DID YOU RECOGNISE THIS PLACE ?


BULGARIA IN 1995


MEDIA IN BULGARIA 1995


TODAY


1600 1700 1800 1900

EVOLUTION OF MEDIA

2000


EVOLUTION OF MEDIA

Digitalisation

Cheaper Media

Globalisation

High Speed

Convergence

Personalisation


TRENDS

Great diversity of the publications

Concentration of Content,

Transformation of Innovation and Creativity

Global vs Local

Niche Publications

Mobile

Video

Millennials a new targeting group


BAD PRESS FOR PRINT


GOOD NEWS

Print

OnlineBlog

Event


THE GLOBAL PRINT MARKET NOW

10 500 print publications (USA)

7 700 consumer publications (Germany)

3 244 print magazines (Japan)

8 new Launches in 2015 only Gruner+Jahr in Germany

…2,7 billion people read print newspapers


GLOBAL ADVERTISING MARKET DYNAMICS

Source: ZenithOptimedia

Newspapires -2%Magazines -2%Radio, 2%

TV, 3%OOH, 5%

Cinema, 5%Desktop I-net, 7%

Mobile I-net, 38%

-2% 8% 18% 28% 38%

2014-2017 CAGR (5%)

40%

19%

15%

5%

7%7%

7%1%

2014 (WW=529B$)

TV

Desktop I-net

Newspapires

Mobile I-net

OOH

Radio

Magazines

Cinema

37%

20%12%

11%

7%6%

6%1%

2017 (WW=605B$)

TV

Desktop I-net

Newspapires

Mobile I-net

OOH

Radio

Magazines

Cinema

050 000

100 000150 000200 000

Top Ad Markets Woldwide

2014 (WW = 529B$) 2017 (WW=605B$)

Data & Analytics

The evolution and transition of the traditional media and general introduction to the domestic key european markets