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TOTAL MENTIONS
Mentions
87,116
Mentions
49,111
Mentions
36,190
Mentions
22,222
Mentions
14,859
Mentions
5,444
Brand wise Mentions
Duration 3 Months (July-Aug-Sep)
Total Mentions Analysed 214,942
*Data from LocoBuzz (an analytics based integrated marketing platform)
SHARE OF VOICE
ICICI Bank had the highest share of voice (40%) amongst the competition
*Data from LocoBuzz (an analytics based integrated marketing platform)
Axis Bank23%
Citibank India10%
HDFC Bank17%
ICICI Bank40%
Standard Chartered India3%
Kotak Mahindra Bank7%
ICICI Bank generated maximum positive buzz
followed by Axis Bank
HDFC Bank had maximum negative buzz followed
by ICICI Bank
SENTIMENT ANALYSIS
*Data from LocoBuzz (an analytics based integrated marketing platform)
2832
676
2517
3046
212
297
0 500 1000 1500 2000 2500 3000 3500
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
Positive Mentions
6050
1724
9795
6921
2450
2185
0 2000 4000 6000 8000 10000 12000
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
Negative Mentions
BRAND REPUTATION
Positive buzz as compared to overall buzz
Bank Positive buzz
HDFC Bank 6.95%
Axis Bank 5.77%
Standard Chartered India 3.89%
ICICI Bank 3.50%
Citibank India 3.04%
Kotak Mahindra Bank 2.00%
Negative buzz as compared to overall buzz
Bank Negative buzz
Standard Chartered India 45%
HDFC Bank 27.07%
Kotak Mahindra Bank 14.70%
Axis Bank 12.32%
ICICI Bank 7.94%
Citibank India 7.76%
HDFC Bank had the highest % of positive buzz.
Kotak Mahindra Bank had the least % of positive
buzz as compared to overall buzz.
Citibank India had the lowest % of negative
buzz as compared to overall buzz, followed by
ICICI Bank
PLATFORM WISE BUZZ
All banks had maximum buzz on Twitter followed by Facebook. Citibank India had the highest
buzz on Facebook.
*Data from LocoBuzz (an analytics based integrated marketing platform)
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Citibank India Axis Bank HDFC Bank ICICI Bank Kotak MahindraBank
StandardChartered India
YouTube 0 451 162 198 65 12
News 61 9655 7311 10800 4255 691
Discussion Forums 855 3067 3182 3495 1726 567
Complaint Websites 104 542 1256 1231 502 83
Blogs 46 2728 2652 2727 2815 384
Google+ 472 1035 2516 1354 346 20
Twitter 13791 29869 18174 65863 6819 3974
Facebook 7083 2570 2850 2408 921 259
Platform wise Buzz
Facebook Twitter Google+ Blogs Complaint Websites Discussion Forums News YouTube
PRODUCT ANALYSIS (CREDIT CARDS)
HDFC credit cards generated the maximum buzz, followed by Citibank India
*Data from LocoBuzz (an analytics based integrated marketing platform)
Axis Bank9%
Citibank India23%
HDFC Bank36%
ICICI Bank18%
Standard Chartered India3%
Kotak Mahindra Bank11%
Total Mentions on credit cards
0 200 400 600 800 1000 1200
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
13
24
37
16
12
1
212
439
1112
528
59
84
Mentions on Credit Cards
Negative Positive
PRODUCT ANALYSIS (ACCOUNTS)
Kotak Mahindra Bank accounts garnered the maximum overall buzz
*Data from LocoBuzz (an analytics based integrated marketing platform)
0
50
100
150
200
250
300
350
400
450
500
Axis Bank Citibank India HDFC Bank ICICI Bank StandardChartered
India
KotakMahindra
Bank
84
136
224
140
67
472
5 1
38 275 1
23
56
142
85
38 34
Mentions on Accounts
Total Positive Negative
PRODUCT ANALYSIS (LOANS)
Kotak Mahindra Bank loans generated the maximum buzz amongst the competition
*Data from LocoBuzz (an analytics based integrated marketing platform)
Axis Bank8%
Citibank India15%
HDFC Bank17%
ICICI Bank23%
Standard Chartered India
10%
Kotak Mahindra Bank27%
Overall
0 20 40 60 80 100 120 140
Axis Bank
Citibank India
HDFC Bank
ICICI Bank
Standard Chartered India
Kotak Mahindra Bank
Positive/Negative Mentions on Loans
Negative Positive
PRODUCT ANALYSIS (ATM)
HDFC ATMs had maximum negative buzz
*Data from LocoBuzz (an analytics based integrated marketing platform)
0
50
100
150
200
250
300
350
400
Axis Bank Citibank India HDFC Bank ICICI Bank StandardChartered India
Kotak MahindraBank
370
45
356
246
51
205
4 2 2 10 2 0
296
25
286
182
12 20
Mentions on ATM
Total Positive Negative
CAMPAIGN ANALYSIS ( OVERALL BUZZ)
ICICI Bank had the maximum buzz on campaigns followed by Citibank India
*Data from LocoBuzz (an analytics based integrated marketing platform)
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
Axis Bank CitibankIndia
HDFC Bank ICICI Bank StandardChartered
India
KotakMahindra
Bank
128014938
227
42810
41 803
Total Mentions
CAMPAIGN ANALYSIS ( POSITIVE MENTIONS)
Citibank had maximum positive mentions on its campaigns
*Data from LocoBuzz (an analytics based integrated marketing platform)
Axis Bank14%
Citibank India56%
HDFC Bank2%
ICICI Bank22%
Standard Chartered India
5%
Kotak Mahindra Bank1%
Axis Bank Citibank India
HDFC Bank ICICI Bank
Standard Chartered India Kotak Mahindra Bank
KEY OBSERVATIONS
ICICI Bank had the highest SOV i.e. 40%, amongst all the competition.
ICICI Bank generated maximum positive buzz & HDFC Bank generated maximum negative buzz.
HDFC Bank had the highest percentage of positive mentions & Citibank India had the lowest percentage of negative mentions as compared to their overall mentions.
Citibank India had the highest buzz on Facebook as compared to competition.
HDFC Bank & Citibank India’s credit cards generated the maximum buzz.
ICICI Bank generated the maximum buzz on campaigns but most of it was neutral.
Citibank India generated maximum positive buzz on its campaigns amongst all the competition.