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that Google’s data can be wrong?
WHAT IF I TOLD YOU…
What Google Says
662 page requests
What’s Actually in Server Logs
546 page requests!
What is Log Data?
What’s Actually in Server Logs
The ELK Stack
Visualizing Server Log Data
system administration monitoring
troubleshooting DevOps
QA IoT
business analysis product management customer successcustomer supporttechnical SEO
security and compliance
Why Do Log Analysis?
A Server Log Entry
A Server Log File
What to Check
• Bot crawl volume• Response code errors• Temporary redirect
• Bot crawl priority• Last crawl date• Crawl budget waste
Bot Crawl Volume
Response Code Errors
Temporary Redirects
Crawl Priorities
Last Crawl Date
Crawl Waste
Crawl Waste
Resources• Introductions to Apache, IIS, NGINX, and Windows server log
analysis• Tutorials on Elasticsearch, Logstash, and Kibana (the open
source ELK Stack)• ELK Apps for Apache, IIS, NGINX, and Windows servers• The Complete Guide to the ELK Stack• Log Analysis in AWS Environments with the ELK Stack• Log Analysis for Technical SEO (my Moz essay)
