SEO AUDITS

2

RANKING FACTORSRELEVANCE Authority

Unnatural BacklinksTechnical

Issues

AUTHORITY

3

RANKING FACTORSRELEVANCE Authority

Unnatural BacklinksTechnical

Issues

AUTHORITY

TECHNICALISSUES

UNNATURALBACKLINKS

4

FOUR SEO AUDITS

RELEVANCEAUDIT

AUTHORITYAUDIT

TECHNICALAUDIT

BACKLINK AUDIT

5

QUESTIONS FOR AN SEO AUDIT

RELEVANCE AUDIT

How authoritative is my website compared to my online competition for the keywords I’m targeting?

SEO Competitive Analysis – August

Do I have a significant amount of unnatural backlinks pointing to my website?

Am I targeting the most valuable keywords to the highest converting pages?

SEO Keyword Research and Site Architecture – September

AUTHORITY AUDIT

TECHNICAL AUDIT

BACKLINKAUDIT

Am I hindering the ability of search engine bots to quickly crawl and index my website?

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TECHNICAL AUDIT

Can the Search Engine Bots Crawl my Website?

What are the bots crawling?

What are the bots seeing?

How fast are the bots crawling?

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TWO MOST COMMON PROBLEMS

www.website.com/robots.txt view-source:www.website.com

<meta name="robots" content=

"noindex, nofollow">

META ROBOTS TAGROBOTS.TXT

User-agent: * Disallow: /

Can Search Engines Crawl my Website?Can the bots crawl?

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SEARCH OPERATORS

Can the bots crawl?

site:domain

info:URL

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GOOGLE WEBMASTER TOOLS

Can the bots crawl?

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SPIDER TOOLS

What are they crawling?

Look for:• Duplicate Content• Missing Content

Screaming Frog (<500 URLs) or XENU Link Sleuth

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VIEWING THE TEXT

Look for:• Navigation links• Hidden text• Missing text

cache:www.yourwebsite.com

What do they see?

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PAGE SPEED

How fast can they crawl?

Look for:• Page Load Time

< 10 sec.• Time to First

Byte < 0.5 sec• Faster than your

competitors!

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BACKLINK AUDIT

Look for:• Spikes in number of

linking domains• Low quality domains• Exact Anchor text

RELEVANCE AUTHORITY TECHNICAL

FREE: • Xenu Link Sleuth• Google Webmaster Tools• Feed the Bot• seo-browserSMB:• Moz On-Page Grader• Moz Crawl Test• Screaming FrogEnterprise: • Deep Crawlhttp://moz.com/blog/technical-site-audit-for-2015

FREE:• Open Link ProfilerSMB:• Moz Open Site Explorer• SEMrushEnterprise:• MajesticSEO• Ahrefs

http://moz.com/blog/illustrated-seo-competitive-analysis-workflow

FREE:• SEO Tools Rank Checker• Google Keyword Planner• UbersuggestSMB:• Moz Rank Tracker• Moz Keyword DifficultyEnterprise:• Conductor or seoClarity• KW Finder

http://backlinko.com/keyword-research

TOOLS AND RESOURCES

LINK AUDITS

FREE: • Google Webmaster ToolsSMB: • Google Webmaster Tools • Moz OSE Spam AnalysisEnterprise:• Link Detox• LinkRisk

http://searchenginewatch.com/sew/how-to/2273639/how-to-use-googles-disavow-links-tool-the-right-way