Rock and Roll Nepal

Rojej Shrestha14450052Ace Institute of Management.

Background• One of the most popular music genre , originated as “Rock and Roll”

during 1950 in USA.• Geared up after 1960s.• Heavy influence from Blues, Rhythm and Blues (RnB) and Country

music.• Electric Guitar, Drum and Bass as the major instrument.• Hard Rock, Blues Rock, Progressive, Punk Rock, Glam Rock,

Alternative Rock, Metal etc.• Elvis Presley, Jerry Lee Lewis, The Beatles, The Rolling Stones, Jimi

Hendrix, Jim Morrison, Led Zeppelin, Pink Floyd, Metallica

Rock Music In Nepal• Started during 1970s, Hippies in Thamel.• Bands used to cover the songs of western bands• No own compositions during 70s to 80s.

• Pop rock element like The Influence and Crossroads.• Own compositions

• 1990s, where the Rock begins.• Newaz, Cobweb, 1974 AD, Mukti and Revival, Robin and Looza.

• Cobweb, as a popular mainstream rock band produced its first commercial music album.

• Rock was not accepted in Nepalese society then.• Drugs, anger,violence etc

• No assurance of relying upon music.• Talented musicians quit in long run.

Rationale• Society and Rock Music• Present scenario• Acceptance

• Informative.• Subject of my interest.• For Reference• Music enthusiast, Young talents

Research Objective• To find out the approach of society to this genre.• -To find out the life of Rock musicians.• -To identify the Challenges and problems• -To know about Present scenario and development• -To draw some Solutions or Recommendation

Research Question• The viewpoint of Nepalese society regarding Rock Music is not that

positive, How far the perspective has been changed.• Acceptance of Rock music in Nepalese family and society.

Limitation• Less number of respondents exposed to this genre.• Some information are not included due to time and budget

constraint.• Research was conducted in Kathmandu valley only.• Name and other details of respondents are not mentioned and kept

confidential to show ethical behavior.• Secondary data used might be influenced with some other factors

and is influenced by the original data collector

Literature Review• Rock In Kathmandu• Cassettes technology promoted music all over the world.• Ratna Recording Corporation, oldest companies to produce

cassettes.• In 1990s• Original and Pirated version from India, Hongkong, Singapore

were available. • Female involvement in music production was rare.• Male singers appeared in Rock attire, Female were made to

portray cultural attire.• Nepali Rock Music slammed as copy of English rock.• Not possible too get Nepalese flavor

• Thamel, as a major hub for musicians.

• The Pain of being Musician• Music (Rock music) as a profession is confusing• Hurdles, Challenges, Questions.• Musician touches most of general population.• Expensive gadgets and gears.• Low paying gigs, Misguidance, Suspicious guardian,

rich or succesfful companions.• 10 to 5 culture.• Possibilities in other field.

Conceptual Framework

Rock Music

in Nepal

History

Perspective of Nepalese Society

Commercialization

Alternative Profession

Support

Music Companies

Research Design• Descriptive • No manipulation of environment. Exact information.• Quantitative• Patterns, Statistical Calculation, Tabulation and Graphical

presentation.• Qualitative• Attributions of respondent, abstract thing-subjective

Population and Sampling• Kathmandu• New things come first• Thamel, major hub for musicians and music listeners

• Sample around 20• Musicians and listeners (concert goers)• Opinion matters.• Different preferences and situations.

Research Tools• Questionnaires• Opinionaires or Attitude Scales

• Unstructured Interviews• Personal experience of repsondents

Data Collection and Analysis Procedures

• Primary Data• Hard copy of questionnaires.• Personal Interviews

• Secondary Data• Internet • Blogs, Social Medias

• Analysis• Average Mean for Likert Scale or attribution based questions.• Frequency Table and Conversion into Percentage• Percentage are represented into Bar Diagrams, Pie-Chart, Donut

Chart

Acceptance in society

45%55%

Yes No

Trouble faced while playing Rock Music

Strongly Disagree Disagree Neutral Agree Strongly Agree0%

5%

10%

15%

20%

25%

30%

35%

10% 10%

29%31%

20%

Attribution

Series 1

• Parents Support • Average Mean = • =• =3.05

Ratings(X) Frequency (F) F x X

1 3 3

2 3 6

3 7 21

4 4 16

5 3 15

∑f=20 ∑fx=61

Music along with Other profession

2%10%

20%

45%

23%

.

Strongly DisagreeDisagreeNeutralAgreeStrongly Agree

Commercialization of Rock music industry

Strongly Disagree Disagree Neutral Agree Strongly Agree0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

1%

10%

40% 39%

10%

Series 1

Series 1

Major findings• Faces trouble while playing.• No proper jam room for bands, artist. Can’t afford soundproof walls.• Parents support has been increasing.• Depends on parents money to buy CD’s, artist merchandise.• Support financial aspects through playing in clubs and pubs.• Alternative Profession to aid fund for buying instruments, gears,

producing albums.• Regular gigs, concerts, improved payment provisions .

Discussion• Rock music lovers Vs Parents/Society.• Current situation Vs Future.• Alternative Profession • Mainstream profession

• International Exposure• Potentialities• Stardom through marketing.

Implications• Changed perspective of society.• Music entrepreneurs, young potentials.• Overprotective parents.• Commercialization.

Summary• Present scenario is growing.• Situation is not the same.• Not a big NO but still a problem.

Acknowledgement• Respondents and Friends• Pokhara University• Mrs. Sharmila Maharjan• Ace Institute of Management• Others

THANK YOU