RANKWAVE Connect Introduction Eng

This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed. COPYRIGHT © RANKWAVE 2014 All Rights Reserved

Social CRM Platform

as a Service RANKWAVE, 2014

Market Background

Background

Market of CRM solution is growing consistently because CRM is very useful in increasing enterprises’ performance through analyzing and understanding of customers’ characteristics.

1


Source : Gartner, 2013

20,797

23,886

27,537

31,729

36,509

2013 2014 2015 2016 2017

Market Size of CRM Solution Effectiveness of CRM Solution

TESCO

Increase coupon usage rate

based on analysis of each customer’s

frequently purchased item

ORIX Group

Providing financial service based on analysis of ORIX

Auto Lease customers’ financial

status

Market Opportunity

Social big data enables enterprises to perform more elaborate CRM. In case of Facebook, it has over 1.2 billion users which is larger than any other company’s and provides over 130 Graph APIs which allows 3rd parties to analyze customer’s characteristics more widely and deeply.

Graph API

130

+

Graph API of Facebook for 3rd parties

2


Facebook Users of Wordlwide

MAU

1.2 bil.

+

DAU

0.8 bil.

+

Background

*Registered member of Amazon is 0.2 billion

Graph

API

Social Big

Data

Solution of RANKWAVE

RANKWAVE has built its own analysis platform which can analyze social big data with utilizing various Graph APIs and now is providing Social CRM platform based on the analyzed social data.

Social

CRM

3


Solution of RANKWAVE

Social

Analysis

Platform

Background

Targeted AD based on Analyzing Social data

Effectiveness of Social CRM

CTR of Social Target AD based on analyzing customers’ social data is much higher than the average CTR of Facebook AD.

4


Movie Sports Internet Health Average of Facebook

CTR of RANKWAVE Social Target AD implemented on Facebook

Marketing Event based on Social Influence Power

Social influence power can be used for marketing events if social data is analyzed. A small number of social influencers have a 4 times more advertising effect than a large number of general participants.

5


427,766

1,496,023

A – a event for social influencers

B – a event for general participants

A marketing event that 30 social influencers shared product information about a brand on their timeline.

Case A

A marketing event that 300 general participants shared product information about a brand on their timeline.

Case B

Number of Reach

Effectiveness of Social CRM

Social Big Data Analysis of RANKWAVE

Social Big-Data Analysis Platform

Analysis of RANKWAVE makes unstructured social big data into structured and organized personal information through analyzing users individually.

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Social Graph Demographic Name Age Birthdate Gender Marital Academic School Major Residence Address Nationality Job Status

Interest Graph Brand Celebrity Music

Activity Graph

Checkin Invitation

Analyzed and Organized Personal Information

Life Event

Brad Fahey 32 Aug. 2, 1980 Male Married Graduate school UCLA Business LA Hollywood USA IBM Manager

Starbucks Nike iPad Sears Brand Pitt Angelina Jolie Mariah Carey Eagles Bon Jovi Lady Gaga

Disneyland Dodger Stadium Rodeo Street Tokyo Lady Gaga Concert Camping

Friend Jane Age 32 Gender Female Marital Married Interest Cooking Checkin Grand Canyon Family Stacey Age 38 Gender Female Interest Travel Checkin New York

Birthday 32nd in Aug. Family Son’s Birthday Father’s Birthday Job Promoted to manager Residence Moving in to SF in Jun.

Unstructured Social Big Data

RANKWAVE Connect - Social CRM Platform-as-a-Service

Solution Introduction

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RANKWAVE

Facebook

Enterprise

Analyzed Data

RANKWAVE Social Big Data Platform

Access Token

Raw Data Demographic

Geographic

Interest Area

Social Relationship

Gender Age Academic Background Martial Status

Residential Area Visited Place Favorite Place

Favorite Brand Favorite Keywords Invitation Schedule Event Schedule

Social Influence Power Close Friends Communication Style Activity Time Zone

Social CRM Data

RANKWAVE Connect is a platform-as-a-service which enterprises can convert their user’s Facebook data into the Social CRM data through connecting their user’s access token to the platform.


Features of RANKWAVE Connect


RANKWAVE Connect provides elaborate customer analysis immediately right after starting to use so that helps enterprises’ project to be performed in time successfully. It also saves time and cost to install and maintain the system because it is provided in PaaS format.

8 This document contains privileged and confidential information intended only for the use of the individual or entity to which it is addressed. COPYRIGHT © RANKWAVE 2014 All Rights Reserved

Supporting up-to-date information with 24 hours real-time data collection and analysis

Elaborated customer analysis with using over 130 Graph API

No installation and maintenance cost required because it is provided in PaaS format

Providing analyzed information within 10 minutes right after starting to use

Data

Aggregation

Analysis and

Filtering

Delivering

Competitive Edge of RANKWAVE Connect

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Enterprises can use RANKWAVE infrastructure only with inserting “Graph API Call” into their web or app service programming. Using RANKWAVE infrastructure is also highly competitive in terms of cost.

GET /oauth/access_token?

client_id={app-id}

&client_secret={app-secret}

&grant_type=client_credentials

Insert “Graph API Call”

Using RANKWAVE infra. Building your own infra.


Competitive Price

0.5 cent for analyzing 1 user / month

10 million dollars only for social data

platform installation

Very simple “SNS Oauth” from inserting “Graph API

Call” into the programming

“One” Simple Procedure


Expected Effectiveness from RANKWAVE Connect

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Social Big Database strengthen the enterprise’s competitiveness remarkably because it is based on individual analysis of social media user. Therefore, the database can be used for different enterprise’s business


Digital AD/ Targeting AD

• Tailored advertising message / contents for target group

• Increase brand engagement by providing relevant content to consumers

Local Sales / Marketing

• Identifying target customers’ visiting places for offline sales and marketing

• Establishing local sales and marketing strategy based on target’s preference

Brand Management • Establishing new product development

strategy and designing product experience through customer trend analysis

• Co-marketing with brands which are favored by target customers

Product Promotion

• Up-selling / cross-selling promotion based on Fans’ interest area

• Marketing event for churn-in through analyzing customers of competitors

Media Utilization • Tailored marketing event for social media

usage patterns of target group • Establishing marketing strategy with social

influence power to maximize advantage of social media

Business Partnership • Co-marketing with Facebook Fanpages

which have high relevance with a client • Co-marketing with a brand or celebrity

which is influential to customers


Company Introduction

Company Overview

RANKWAVE is a social big data business company founded by key people from Cyworld/NateOn(Korean big social media services). RANKWAVE provides social big data solutions which all enterprises must utilize for their success at the age of SNS.

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Company Name RANKWAVE Co., Ltd.

Founder & CEO Sungwha Shim

Founded February 1, 2012

Office Deoksan Bldg. 301, Bangbae 852-1, Seocho, Seoul (137-837)

Industry Social Big Data

Products RANKWAVE Connect

Social Marketing Services (Social Influence Marketing, RANKPLACE)

Social Analytic Services (Social BI Solution, Real-time Social Issue Alerting)

Employees 12 (2014)

Website www.rankwave.com

Facebook www.facebook.com/RankWave

Technology

Company Overview

RANKWAVE holds patented algorithms for analyzing social big data. Amazon Web Service credited RANKWAVE Platform for one of excellent system architectures.

12 * http://www.slideshare.net/awskorea/rankwave


Patented Core Algorithms Credited System

Credited by Amazon for an excellent social big data platform*

Patents

Social media contents analysis

Method and apparatus for setting data value KOR. 10-1346287, PCT . KR2013-001764

Social influence power analysis

Method and apparatus for setting user influence value in network service KOR. 10-1346288, PCT. KR2013-001750

Social influence marketing business model

Method and apparatus for providing advertisement information KOR. 10-2012-0112677, Patent-pending

Holding patented algorithms for analyzing social big data

Social Analysis Product/Service of RANKWAVE

Social Analysis Product/Service

RANKWAVE is providing social analysis products and services based on source technology in social big data analysis.

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100

Social Influence Marketing SNS Viral Marketing Service We know who has strong social influence in various category and use them for target marketing to maximize viral effect . Clients can take advantage of building their brand image and recognition.

RANKPLACE Location-based Marketing Platform We use check-in data for providing users with ‘personalized service and advertising’ based on where they are placed in real-time. This service enables local stores to increase their sales with personalized marketing activities

Real-time Social Issue Alerting 24 Hour SNS Monitoring Solution For 24 hours, We are monitoring social keywords which clients concern through our real-time social analysis. We alert situation to our clients via SMS as soon as we find out any abnormal sign about the keywords

BIGCUBEWAVE Social Business Intelligence Solution We provide Facebook user analysis data for clients in real-time. Clients can do cross-tab analysis in detail with 14 filters No installation and maintaining cost is required because this is provided based on SaaS.

Social Marketing Services Social Analytic Services

References

Social Analysis Product/Service

RANKWAVE has experience and capability to undergo marketing and research projects with big companies in Korea.

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Social influence marketing project based on social analysis for Styletag (a fashion item curating mobile app)

Contents recommendation system based on the result of social data analysis

CONTACT TEL : 82-2-537-4849, 82-10-6603-5604 E-mail : [email protected] Homepage : www.rankwave.com : www.facebook.com/RankWave

THANK YOU

Data & Analytics

RANKWAVE Connect Introduction Eng