Pulse Polio Immunization Campaign

Abhishek AlladiNitish Moningi

Sourabh MayabhatteShanmukha Akinapelli

Shivam ShrivasShrey Sood

Following the global polio eradication initiative of WHO in 1988, the Indian government launched the pulse polio immunization (PPI) programme in 1995.

Under this programme all children under 5 years are to be administered 2 doses of OPV in December and January, until polio is eradicated

6.5 lac polio booths 125 Million kids were administered on each immunization

day

INTRODUCTION

• Not a single child should miss the immunization and leaves any chance to Polio occurrence.

• Cases of Acute Flaccid Parasis (AFP) be reported completely in time and Stool specimens collected within 14 days and Outbreak Response Immunization (ORI) conducted as early as possible.

Key Objectives

The size of the campaign (6.5 lakh polio booths; 125 million children to be Administered on each immunization day; IEC, cold chain and vaccine management)

Funding Political commitment Weak infrastructure Lack of health services The attitudinal diversity (diverse religious, socioeconomic and

cultural background) Management of Human Resources (Doctors, Nurses, Health,

Anganawadi Workers, School Teachers and Students, Volunteers, NGOs)

Challenges faced by Indian Government

• Ministry of Health and Family Welfare, Government of India (MOHFW)• World Health Organization (WHO)• United Nations Children’s Fund(UNICEF)• Rotary Club

Key Architects

• Immunizing every child below 1 year with at least 3 doses of OPV.

• National Immunization Days during which every child below 5 years

gets 2 additional doses of OPV on 2 days separated by 4 to 6 weeks.

• Surveillance of AFP to identify all reservoirs of wild poliovirus

transmission.

• Extensive house-to-house immunization mopping -up campaigns in

the final stages where wild poliovirus transmission persists.

Strategies adopted

1Ad

4000Broadcasts

80% Target Market

120 Million People

2002-1ST tagline“do boondh zindagi ki”

2003-2ND tagline“Har baccha har bar”

2004-3RD tagline“Aapka baccha har bar”

2005-4TH tagline“jahan bhi jao,jahan bhi raho,polio ki khurak zaroor pilao”

2006-5TH tagline“You decide”

IMC Tools

• Broadcast Media• Print Media• Word of Mouth• Out of Home• Personal Service• Promotions

Broadcast Media

Out of Home

Print Media

Personal Services

In 2014, WHO declares India as polio free.India has made unprecedented progress…From 741 cases in 2009 42 in 2010And only 1 case in 2011Which was the last recorded case of polio in IndiaThe government of India finally achieved 100% eradication by 2012For a country ,which was still developingIt was a tough task to deal with such high populationIn a span of 17 years..Through various IMC tools, spread awareness across the nation And…

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 20140

500

1000

1500

2000

2500

INDIA IS

NOW POLIO FREE

1995

2014

Indian Government launches PPI

Last detected virus of Polio type 21998

1995

2001

Polio outbreak in UP and Bihar2002

Amitabh Bachchan roped in for promotion2002

Polio cases drastically reduce2003

Last detected virus of Polio type 32010

Last detected virus of Polio type 12011

Indian Government launches Intensified PPI

India is now Polio-free2014