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March 6, 2014

No Menu – The Chef’s Special

Awarded Best Paper at the XXIV Annual MRSI Conference

No Menu – The Chef’s Special

Advent of the New Game

The Services Domain The Client

REACTIVE

A conducive environment for

super specialized agencies to exist who can deliver

specialized products

Service Vs Research

The Services Domain

Vs.

The Research Domain

A LONG MENUOne Problem Many Solutions

SPECIAL SOLUTIONSOne Problem One Solution

So, lets take cognizance…

Rs 300 Crores worth of business was taken away from Research Firms in 2013

What are the key elements of this game?

How can we play better?

How big is this game?

Global big data business size is to reach Rs 5000 Crore by 2015

Indian market for Big data analytics is Rs 950 Crore; to double in size by 2018

Out of this – nearly 38% is spent for Marketing and Customer Experience Management. This is set to grow to 53% of the market over the next 5 years

200+ Indian Social Media and Digital Marketing Agencies were doing business by early 2014

India has over 50+ large and medium players

Only 3% of leading global firms in terms of using research and analytics, have a “Wait and See”, rest 97% have a defined strategy.

They are solving the same problems as we do …

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Least opportune for analysis

INVEST HERE

OVER EAGER NOT READY BUT WHO CARES?

EASY PICKINGS

Most opportune for Analysis

Customer Experience

Strategy and Business Development

General Management

Marketing

Sales

Finance

Operations

Information and Research

Supply Chain

R&D

Regulatory

Risk/ Security

Legal

Human Resources

Gartner, 2013

Key Elements of the Game

Availability of vast amount of data which can be converted into insightful and actionable information through software and tools.

1

Agencies have found their place on the round table of decision makers, especially due to increasing complexity of relevant information

2

Real Time Analysis

Sources of Data

Implementing on Individual Level

New Age Research = Data + Technology + Consulting

There is now competition from all three quarters

Play our strengths – make solutions using ‘Man-Machine’ combination

Generalists to Specialists

Proactively find forthcoming issues and delivers solutions

Can’t pitch the menu of strengths, but showcase relevant specialties

Dawn of “Productization”

One Defined Problem = One Standard Holistic Solution

Heavy usage of technology in future (sphere of investment)

Capable of making highly frequent and sound decisions for our clients

What does this mean for a “Research Firm”?

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