say it is acceptable to use your mobile device while on the toilet

sleep with their mobile device

18%use their mobile device during a date

9%check their mobile device during an interview

check their mobile phones during a meal at least once a day

SOCIAL MEDIA IS BECOMING MORE VISUAL

4 in 10 use

SOCIAL NETWORKING

1 in 10 play

NETWORK CONNECTEDGAMES

2 IN 10 WATCH

MOBILE VIDEO

2 IN 10 USE THE

APP STORE

2 IN 10 LISTEN TO

INTERNET RADIO

5 IN 10

SMARTPHONE SUBSCRIBERS ARE SERVED ADS

63%of social media ismade up ofimages

32%of social media ismade up ofvideos(Twitter, Vine, and Instagram Video apps)

TODAY:

MOBILE ADS ARE SERVED TO 50% OF SMARTPHONE SUBSCRIBERS

50%

of a smartphone subscriber’s daily mobile data volume is generated by ads

2%1 in 20 are served video ads

of consumers believe that ads do not count AGAINST their quota59%

HALF OF THE TOP TEN HEALTH APPS ARE FITNESS APPS

* Fitness tracking apps require higher data volume when in use because they are constantly updating the user’s status

*This accounts for 1.5% of a user’s mobile data usage

*In 2013 no mobile games required video to be sent over the mobile network

*Newer games have embedded video and use more data

50%of mobile network data is driven by media players

49%

7%

19%

4%

20%

even though the ads do, in fact, count against their quota

HOW LONG DOES IT TAKE FOR A USER TO ABANDON A MOBILE WEBSITE?

70%

35%

FUN FACTS

HOW MOBILE SUBSCRIBERS USE DATA

MOBILE ADS USE DATA

FINANCE 8AM

NEWS & BLOGS8AM, 12PM, & 5pm

DATING10PM

ADULT12AM

FITNESS6PM

SOCIAL7-10PM

VIDEOS8AM, 12 PM,5pm, & 8PM

WEATHER 8AM

SHOPPING9AM OR 8PM

PEAK TIMES FOR CONTENT ON MOBILE

MOBILE HEALTH APPS ARE GROWING IN POPULARITY

1 IN 10 PLAY NETWORK-CONNECTED GAMES

SMARTPHONE MEDIA PLAYER USES THE MOST DATA

BUT SMARTPHONE USERS STILL AREN’T SATISFIED

U S A G ET R E N D SU S A G ET R E N D S

48%

SPEED IS INCREASING ON THE MOBILE WEB

A D ay i n t h e L i f e o f t h e M o d e r n S m a r t p h o n e U s e r A D ay i n t h e L i f e o f t h e M o d e r n S m a r t p h o n e U s e r

Source: Citrix Mobile Analytics Report January 2014. For more info: www.citrix.com/products/bytemobile/

IN 2013...

50% of web pages loaded in 8 seconds or less

IN 2014...

50% of web pages loaded in 5 seconds or less

3 seconds faster THAN IN 2013

8 5

blame the mobile operator when a video stalls57%

33%

5 sec. to load

10 sec. to load

20 sec. to load

33%

54%

68%