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What key usage trends and insights do you need to know when thinking about mobile marketing? How many mobiles are there in the world? How many youth have a mobile? note -- this is a new style / format for me. Let me know what you think. Thanks Damien Saunders
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What are the key trends in mobile usage you need to know?
A Practical Guide1
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This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.
marketing needs single-mindedness.
so you can do more with your time.
5.3Billion … estimated number of mobile phone subscribers at the end of 2010.Be wary - this stat is based on connections not people
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UK Insights & Trends
50% used app
53% Prepay
100% UK Mobile connections
46% smart phones
47% Postpay
UK Insights & Trends
20m used app
42.3m Prepay
80m UK Mobile connections
36.8m smart
phones
37.6m Postpay
93the percentage of 18 – 29 year old with a mobile
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1:18Daily time spent using your mobile phone for
text, voice, internet8
36The percentage increase in daily mobile
internet usage in 2009
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70Percentage of people who multi-task with a smartphone - surf & watch TV.
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4:13Time spent each day using the internet – browsing, using email, down 17% on the
previous year
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50The percentage of smartphone users who have apps installed
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60The percentage of mobiles to be sold in 2013 that will be smartphones.This one will come true!
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5,300Million … estimated number of mobile phone subscribers at the end of 2010.- ITU, 2010 - this stat is based on active connections not people
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Smart phone 2011
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How ready is your business for the next wave of smart phones?phones?
1. Make your web-site ready for the mobile internet2. Adjust your e-mail marketing templates for easy reading on
smart phone screens3. Start using mobile social networks like Foursquare4. Tell your customers to check the mobile site5. Find out what features your customers want in a mobile site6. Enhance your mobile internet site with new features7. Focus on returning and loyal customers8. Think about a mobile app.9.Contact me ...
How to start with mobile marketing?
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How much time does this take?
Don’t worry!You determine the time you want to spend on developing a mobile strategy.
YOU CAN SPEND AS
LITTLE AS 30 MINUTES EACH DAY
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• Print Ads• Magazines• Expos & Trade
Shows• Tele-sales• Direct Mail• Radio• TV
Nu Skool• Social Media• E-mail• CRM• How to Videos• Banner Ads• Search• SEO• Viral
• Data Analytics• Automated
Marketing• Location based• Time-limited
deals• Re-targeting• Online-Offline
Targetting
Trends in digital marketing
Ol’ Skool
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marketing needs single-mindedness.
so you can do more with your time.
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Want to read more?click to visit damiensaunders.com
